{"id":10001,"date":"2020-12-16T15:37:15","date_gmt":"2020-12-16T10:07:15","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=10001"},"modified":"2024-06-10T11:35:36","modified_gmt":"2024-06-10T06:05:36","slug":"diesel-tech-innovation","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/diesel-tech-innovation\/","title":{"rendered":"4 Ways Diesel Is Going To Be Tech-First In 2022"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a08f54243191\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a08f54243191\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/diesel-tech-innovation\/#for-one-diesel-is-always-challenging-the-status-quo-be-it-their-tech-first-approach-or-continuous-innovation-in-product-innovation-is-clearly-rooted-in-the-brands-dna\" title=\"For one, Diesel is always challenging the status quo. Be it their tech-first approach or continuous innovation in product, innovation is clearly rooted in the brand\u2019s DNA. \">For one, Diesel is always challenging the status quo. Be it their tech-first approach or continuous innovation in product, innovation is clearly rooted in the brand\u2019s DNA. <\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/diesel-tech-innovation\/#here-are-4-ways-diesel-will-be-tech-first-in-2021\" title=\"Here are 4 ways Diesel will be tech-first in 2021: \">Here are 4 ways Diesel will be tech-first in 2021: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/diesel-tech-innovation\/#1-launched-moon-diesels-omni-channel-model-for-elevated-experiences\" title=\"1. Launched MOON, Diesel&#8217;s omni-channel model for elevated experiences&nbsp;\">1. Launched MOON, Diesel&#8217;s omni-channel model for elevated experiences&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/diesel-tech-innovation\/#2-introducing-an-authenticity-scanner-that-allows-shoppers-to-recognize-fakes\" title=\"2. Introducing an authenticity scanner that allows shoppers to recognize fakes\">2. Introducing an authenticity scanner that allows shoppers to recognize fakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/diesel-tech-innovation\/#3-launched-hyperoom-the-ultimate-%e2%80%98virtual-buying-experience\" title=\"3. Launched HYPEROOM, the ultimate \u2018virtual buying\u2019 experience\">3. Launched HYPEROOM, the ultimate \u2018virtual buying\u2019 experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/diesel-tech-innovation\/#4-dedicating-spaces-for-%e2%80%9ca-cauldron-of-innovation%e2%80%9d-or-the-diesel-design-lab\" title=\"4. Dedicating spaces for &#8220;a cauldron of innovation&#8221; or the Diesel Design Lab\">4. Dedicating spaces for &#8220;a cauldron of innovation&#8221; or the Diesel Design Lab<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/diesel-tech-innovation\/#at-vueai-were-always-looking-at-ways-to-make-experiences-more-meaningful-and-exciting-as-we-look-at-the-brands-evolution-over-the-years-were-thrilled-to-see-more-of-what-diesel-brings-to-the-table-with-their-tech-first-goals\" title=\"At Vue.ai, we\u2019re always looking at ways to make experiences more meaningful and exciting. As we look at the brand\u2019s evolution over the years, we\u2019re thrilled to see more of what&nbsp;Diesel brings to the table with their tech-first goals.&nbsp;\">At Vue.ai, we\u2019re always looking at ways to make experiences more meaningful and exciting. As we look at the brand\u2019s evolution over the years, we\u2019re thrilled to see more of what&nbsp;Diesel brings to the table with their tech-first goals.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/diesel-tech-innovation\/#read-related-articles\" title=\"Read related articles:\">Read related articles:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>The cult status of Diesel as <em>the<\/em> alternative denim brand globally cemented their massive presence in retail early on. But what values have they established in the past few decades to really evolve into a legendary brand today? <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"for-one-diesel-is-always-challenging-the-status-quo-be-it-their-tech-first-approach-or-continuous-innovation-in-product-innovation-is-clearly-rooted-in-the-brands-dna\"><\/span>For one, Diesel is always challenging the status quo. Be it their tech-first approach or continuous innovation in product, <em>innovation<\/em> is clearly rooted in the brand\u2019s DNA. <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Renzo Rosso, the founder of Diesel, made his first pair of jeans on his mother\u2019s sewing machine when he was 15-years-old, and never looked back. Rosso was once called the \u2018Jeans Genius\u2019 by legendary fashion journalist Suzy Menkes. His bold, forward thinking designs made denim go from utility workwear to wardrobe staples. The brand is now a&nbsp;celebrity favourite \u2014 Bradley Cooper, Justin Bieber, and Zac Efron are ardent fans of Diesel&#8217;s tongue-in-cheek aesthetic.<\/p>\n\n\n\n<p>Best known for its \u2018fun and young\u2019 take on apparel, Diesel has become all the more relevant to younger shoppers. With their futuristic fabrics, unconventional campaigns and the use of novel technologies, we\u2019d say they\u2019re in a league of their own! It\u2019s pretty evident to us that the brand uses ingenious tech to constantly refine design, and create shopper experiences that are worth remembering.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">To learn more about creating user-specific journeys, click here.<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-4-ways-diesel-will-be-tech-first-in-2021\"><\/span>Here are <strong>4 ways Diesel will be tech-first in 2021: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-launched-moon-diesels-omni-channel-model-for-elevated-experiences\"><\/span>1. Launched <strong>MOON, Diesel&#8217;s omni-channel model for elevated experiences&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To amp up their digital presence and push the boundaries of traditional eCommerce, Diesel launched MOON.  MOON is proprietary omni-channel operating model that connects every aspect of their business. With MOON, shoppers can experience a completely frictionless, all-in-one <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping <\/a>experience. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-1-1024x576.jpg\" alt=\"4 Ways Diesel Is Going To Be Tech-First In 2021\" class=\"wp-image-10441\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>4 Ways Diesel Is Going To Be Tech-First In 2021<\/figcaption><\/figure>\n\n\n\n<p>Customers now have a preview of the brand\u2019s global inventory. They can access convenient in-store returns, same-day delivery services, pre-ordering and disruptive payment methods. Through this platform, the brand aims to curate elevated <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">user-specific experiences<\/a> that are as\u00a0individualistic as their shoppers.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-introducing-an-authenticity-scanner-that-allows-shoppers-to-recognize-fakes\"><\/span>2. <strong>Introducing an authenticity scanner that allows shoppers to recognize fakes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Diesel generates a heat printed QR Code Label on the waistband of it\u2019s denim jeans with the words \u2018<em>Scan for Authenticity<\/em>\u2019. This feature allows shoppers to scan the code using a QR scanner on their smartphone or enter the code online to verify if their favourite pair of jeans is authentic or not.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-2-1024x576.jpg\" alt=\"4 Ways Diesel Is Going To Be Tech-First In 2021\" class=\"wp-image-10444\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-2-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>4 Ways Diesel Is Going To Be Tech-First In 2021<\/figcaption><\/figure>\n\n\n\n<p><strong>FUN FACT:<\/strong> During the NYFW-2018, Diesel constructed a pop up store on Canal Street to sell brand knock offs. Convincingly counterfeit merchandise were branded with misspelt <strong><em>DEISEL<\/em><\/strong> logos and haphazardly wrapped in plastic bags. The store itself embodied the knock-off vibe with large signs written in neon markers. Store assistants disguised themselves as peddlers and hawked the brand\u2019s products. What a way to attack the counterfeits. If you can\u2019t beat them, join them!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-launched-hyperoom-the-ultimate-%e2%80%98virtual-buying-experience\"><\/span>3. Launched <strong>HYPEROOM, the ultimate \u2018virtual buying\u2019 experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dubbed as the \u2018ultimate virtual buying\u2019 experience, Diesel\u2019s HYPEROOM is a 360-degree virtual selling platform and exhibition space. The platform is designed to create emotional engagements with buyers and vendors via digital experiences, fully emulating the physical buying experience while reducing the number of samples the brand creates.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-3-1024x576.jpg\" alt=\"4 Ways Diesel Is Going To Be Tech-First In 2021\" class=\"wp-image-10442\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-3-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-3-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-3-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-3-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-3-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-3-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>4 Ways Diesel Is Going To Be Tech-First In 2021<\/figcaption><\/figure>\n\n\n\n<p>This immersive journey begins with a digital window that gives shoppers a peek at the most iconic pieces. From here, shoppers can explore key looks and drops of the Spring and Summer 2021 collection. Hallmark merchandise are placed in <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\" target=\"_blank\" rel=\"noreferrer noopener\">3D displays<\/a> with a <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\" target=\"_blank\" rel=\"noreferrer noopener\">detailed information window<\/a>. Diesel vendors are available throughout to assist shoppers in their journey. What\u2019s interesting is that products can be examined up-close through video-led fittings to get the \u201ctouch and feel\u201d experience of in-store shopping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-dedicating-spaces-for-%e2%80%9ca-cauldron-of-innovation%e2%80%9d-or-the-diesel-design-lab\"><\/span>4. Dedicating spaces for &#8220;<strong>a cauldron of innovation&#8221; or the Diesel Design Lab<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The brand has a dedicated space to drive innovation in denim.&nbsp;Stationed at the company\u2019s Brazilian headquarters, The Design Lab serves as an incubator for capsule collections and limited-edition lines. Here, the team tests out innovative technologies and methods for designing denim. From experimenting with laser cutting and niche dying techniques to mixing lam\u00e9 and leather into denim fibers, only the sky&#8217;s the limit. In 2017, the brand teamed up with the award winning designer Faustine Steinmetz. The collection featured fabric so thin &#8211; it was almost clear, creating a ragged effect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-4-1024x576.jpg\" alt=\"4 Ways Diesel Is Going To Be Tech-First In 2021\" class=\"wp-image-10443\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-4-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-4-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-4-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-4-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-4-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Diesel-4-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>4 Ways Diesel Is Going To Be Tech-First In 2021<\/figcaption><\/figure>\n\n\n\n<p>Different layers of tech-integrations at various levels of a business. From R&amp;D,&nbsp; authentication,&nbsp; <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">product merchandising<\/a> to powering an omni-channel routine provides an all-encompassing experience to any shopper. It also means that shoppers can trust the brand at every step of the way. Trust is an indicator that shoppers are going to keep coming back for more. It&#8217;s what makes shoppers want to immerse themselves in an experience that\u2019s worth all their time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"at-vueai-were-always-looking-at-ways-to-make-experiences-more-meaningful-and-exciting-as-we-look-at-the-brands-evolution-over-the-years-were-thrilled-to-see-more-of-what-diesel-brings-to-the-table-with-their-tech-first-goals\"><\/span>At Vue.ai, we\u2019re always looking at ways to make experiences more meaningful and exciting. As we look at the brand\u2019s evolution over the years, we\u2019re thrilled to see more of what&nbsp;Diesel brings to the table with their tech-first goals.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">To learn more about becoming a tech-first retail brand, click here.<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-related-articles\"><\/span>Read related articles:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-vue-ai-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"lflRnxuQCh\"><a href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/digital-fashion-shows-tech\/\">5 Ways Fashion Brands Embraced Tech For Digital Fashion Shows<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;5 Ways Fashion Brands Embraced Tech For Digital Fashion Shows&#8221; &#8212; Vue.ai Blog\" src=\"https:\/\/www.vue.ai\/blog\/retail-trends\/digital-fashion-shows-tech\/embed\/#?secret=bOQJNfcSd7#?secret=lflRnxuQCh\" data-secret=\"lflRnxuQCh\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Read more about <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The cult status of Diesel as the alternative denim brand globally cemented their massive presence in retail early on. But what values have they established in the past few decades to really evolve into a legendary brand today? For one, Diesel is always challenging the status quo. Be it their tech-first approach or continuous innovation  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":10022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[1150,1148,443,438,1157,1153,1155,207,1146,1149,1156,1158,1151,1159,687,162,1145,1154,1147],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diesel: 4 Ways The Brand Is Going To Be Tech-First In 2022<\/title>\n<meta name=\"description\" content=\"Diesel has always been in a league of their own with their use of novel tech, unconventional campaigns and futuristic fabrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/diesel-tech-innovation\/\" 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