{"id":10140,"date":"2020-12-31T15:24:57","date_gmt":"2020-12-31T09:54:57","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=10140"},"modified":"2024-01-10T19:52:14","modified_gmt":"2024-01-10T14:22:14","slug":"shopping-cart-recovery","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/","title":{"rendered":"Shopping Cart Recovery: What To Do With Abandoned Carts?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e141f44495a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e141f44495a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#what-is-shopping-cart-recovery\" title=\"What is shopping cart recovery?\">What is shopping cart recovery?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#why-should-ecommerce-retailers-recover-abandoned-carts\" title=\"Why should eCommerce retailers recover abandoned carts?\">Why should eCommerce retailers recover abandoned carts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#how-to-recover-abandoned-shopping-carts\" title=\"How to recover abandoned shopping carts?\">How to recover abandoned shopping carts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#how-to-write-the-best-abandoned-cart-email\" title=\"How to write the best Abandoned Cart Email?\">How to write the best Abandoned Cart Email?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#here-is-a-complete-cart-recovery-email-checklist\" title=\"Here is a complete cart recovery email checklist.\">Here is a complete cart recovery email checklist.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#5-golden-rules-for-writing-a-successful-shopping-cart-recovery-email\" title=\"5 golden rules for writing a successful shopping cart recovery email\">5 golden rules for writing a successful shopping cart recovery email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#1-including-a-catchy-yet-concise-subject-line\" title=\"1. Including a catchy yet concise subject line\">1. Including a catchy yet concise subject line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#2-showing-the-product-and-other-visually-similar-products\" title=\"2. Showing the product (and other visually similar products)\">2. Showing the product (and other visually similar products)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#3-using-a-friendly-tone-while-writing-copy\" title=\"3. Using a friendly tone while writing copy\">3. Using a friendly tone while writing copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#4-personalized-styling-options-tailor-made-for-the-user\" title=\"4. Personalized styling options tailor-made for the user\">4. Personalized styling options tailor-made for the user<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#5-giving-small-discounts-on-abandoned-products-and-getting-the-timing-right\" title=\"5. Giving small discounts on abandoned products, and getting the timing right\">5. Giving small discounts on abandoned products, and getting the timing right<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#conclusion\" title=\"Conclusion\">Conclusion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#related-article-virtual-dressing-room\" title=\"Related Article Virtual dressing room\">Related Article Virtual dressing room<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-recovery\/#read-more-about-outfit-recommendation-solution\" title=\"Read more about Outfit Recommendation Solution\">Read more about Outfit Recommendation Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>People visit your website, browse through multiple products, add items to their shopping cart but despite all your efforts, end up exiting the website. This could be due to various reasons ranging from technical issues in the website to an external factor such as a new Netflix film that has grabbed their attention.&nbsp;<\/p>\n\n\n\n<p>In the eCommerce world, this is known as <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping cart abandonment<\/a>. Products that are added to the shopping cart but are not purchased are considered to be <strong><em>\u201cabandoned\u201d<\/em><\/strong> by the shopper.<\/p>\n\n\n\n<p>While there are proven techniques to reduce <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping cart abandonment<\/a> on your website, it is impossible to completely reduce it to zero.&nbsp;<\/p>\n\n\n\n<p><strong><em>There will always be extenuating circumstances that drive a consumer to abandon a sale, whether it is an offline distraction or a text from a friend.\u2019<\/em><\/strong><\/p>\n\n\n\n<p>\u2013 <a href=\"https:\/\/www.retaildive.com\/ex\/mobilecommercedaily\/7-ways-to-reduce-shopping-cart-abandonment-on-mobile\">Retail Dive<\/a><\/p>\n\n\n\n<p>This makes it imperative for retailers to keep some checks in place to recover these abandoned carts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-shopping-cart-recovery\"><\/span>What is shopping cart recovery?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopping cart recovery is the process by which eCommerce retailers reach out to customers who abandoned their cart, convince them to revisit the cart and then go on to complete the purchase.&nbsp;<\/p>\n\n\n\n<p>It serves as a big opportunity for eCommerce retailers to recover otherwise lost revenue.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"281\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Abandoned-Cart-Recovery.png\" alt=\"\" class=\"wp-image-11229\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Abandoned-Cart-Recovery.png 515w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Abandoned-Cart-Recovery-300x164.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Abandoned-Cart-Recovery-150x82.png 150w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><figcaption>Source: <a href=\"https:\/\/www.cminds.com\/magento-extensions\/magento-abandoned-cart-recovery\/\">Cminds<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-should-ecommerce-retailers-recover-abandoned-carts\"><\/span>Why should eCommerce retailers recover abandoned carts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Despite more awareness about the fallouts of cart abandonment and strategies adopted to counter it, a ReadyCloud study in 2018 suggests that <a href=\"https:\/\/www.annexcloud.com\/blog\/31-shopping-cart-abandonment-statistics-for-2018\/\">75.52% of carts are abandoned every year<\/a>.<\/p>\n\n\n\n<p>Though cart abandonment leads to a significant loss of sales, it is seen that most eCommerce retailers fail to put in place an effective marketing strategy to win back abandoned users. Simply believing that retargeting through Facebook and displaying <a href=\"http:\/\/neilpatel.com\/blog\/efffective-retargeting-strategies\/\">retargeting ads<\/a> will not do the trick.<\/p>\n\n\n\n<p>Thus arises the need for a structured cart recovery strategy to effectively recover lost business.<\/p>\n\n\n\n<p>Another compelling reason to have a concrete shopping cart recovery strategy is that the <strong><em>cost of recovering an abandoned cart is generally much lesser than the cost of acquiring a new customer<\/em><\/strong> mainly because the customer is already in the loop, the retailer knows exactly what the customer is looking for and can offer personalized deals.<\/p>\n\n\n\n<p>Recent studies show that around <strong>75%<\/strong> of people who abandon their shopping carts usually <a href=\"http:\/\/www.businessinsider.com\/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4\">plan to come back<\/a> to complete the purchase. So if you don\u2019t have cart recovery strategies in place, you will end up leaving money on the table!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-recover-abandoned-shopping-carts\"><\/span>How to recover abandoned shopping carts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to cart recovery, there are three basic approaches depending on the amount of customer information you have. Though <strong><em>behavioral triggers<\/em><\/strong> and <strong><em>Adword remarketing<\/em><\/strong> are commonly used to recover abandoned carts, <strong><em>cart recovery emails<\/em><\/strong> have proved to be the most effective and time-tested method.&nbsp;<\/p>\n\n\n\n<p>Believe it or not, nearly half of all abandoned cart emails are opened and over a third of clicks lead to purchases back on the website!<\/p>\n\n\n\n<p>Cart recovery emails have proven to produce an incredibly high ROI in addition to being very simple to write and send.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/measure-success-of-cart-abandonment-email-1-1536x694-1-1024x463.png\" alt=\"\" class=\"wp-image-11230\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/measure-success-of-cart-abandonment-email-1-1536x694-1-1024x463.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/measure-success-of-cart-abandonment-email-1-1536x694-1-300x136.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/measure-success-of-cart-abandonment-email-1-1536x694-1-768x347.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/measure-success-of-cart-abandonment-email-1-1536x694-1-150x68.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/measure-success-of-cart-abandonment-email-1-1536x694-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>                                               Source: <a href=\"https:\/\/www.bolt.com\/blog\/cart-abandonment-recovery-discount-offers\/\">Bolt&#8217;s checkout<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-write-the-best-abandoned-cart-email\"><\/span>How to write the best Abandoned Cart Email?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-is-a-complete-cart-recovery-email-checklist\"><\/span><strong>Here is a complete cart recovery email checklist.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol><li>Include pictures of the products in the cart to visually entice the customer<br><\/li><li>Provide social proof in the form of ratings\/reviews of the products by other shoppers to convince the customer<br><\/li><li>A clear return\/exchange policy goes a long way in gaining the customer\u2019s confidence<br><\/li><li>Provide the complete price of the product including shipping charges as a lack of transparency in pricing annoys the customer<br><\/li><li>A clear call-to-action button that links to the cart is crucial as it simplifies the process and increases the chance of purchase<\/li><\/ol>\n\n\n\n<p>But shoppers get emails from multiple websites every single day. How can retailers make their emails stand out?<\/p>\n\n\n\n<p>An AI-powered <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping cart abandonment<\/a> tool that recommends visually similar products and styling suggestions personalized by understanding each shopper\u2019s visual style can power compelling cart abandonment emails that make cart recovery a habit. These emails add value to shoppers and one open can lead to shoppers opening every subsequent email as the content is completely personalized. This not only recovers the cart but also tells the shopper that the retailer understands them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-golden-rules-for-writing-a-successful-shopping-cart-recovery-email\"><\/span>5 golden rules for writing a successful shopping cart recovery email<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-including-a-catchy-yet-concise-subject-line\"><\/span><strong>1. Including a catchy yet concise subject line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>An office worker receives around <strong><em>121<\/em><\/strong> emails a day on average. The average open rate is <strong><em>16%<\/em><\/strong>. This means, only around <strong><em>20<\/em><\/strong> emails are opened daily.&nbsp;<\/p>\n\n\n\n<p><strong>So what decides whether he opens your email or not?<\/strong>&nbsp;<\/p>\n\n\n\n<p>Chances are that if he likes the subject line, he will open it. In fact, <strong><em>35%<\/em><\/strong> of email recipients <a href=\"https:\/\/blog.hubspot.com\/sales\/subject-line-stats-open-rates-slideshare\">open an email based on just the subject line<\/a>.<\/p>\n\n\n\n<p>A good subject line must not only grab the reader\u2019s attention but should immediately remind him of the abandoned products.&nbsp;<\/p>\n\n\n\n<p>The goal is to kindle the user\u2019s curiosity and make him open the mail which is the first win for a <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping cart abandonment<\/a> email.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here are a few examples of interesting subject lines to draw inspiration from:<\/p>\n\n\n\n<ul><li>Last chance. Only 3 pieces remaining<\/li><li>Warning: Unattended items in your bag may be eaten by gnomes<\/li><li>Eyeing something? Enjoy free delivery today<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/forever-21-2-e1517847922343-1024x398.png\" alt=\"\" class=\"wp-image-11231\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/forever-21-2-e1517847922343-1024x398.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/forever-21-2-e1517847922343-300x117.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/forever-21-2-e1517847922343-768x299.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/forever-21-2-e1517847922343-150x58.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/forever-21-2-e1517847922343.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Source: <a href=\"https:\/\/www.barilliance.com\/cart-abandonment-emails\/\">Barilliance<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-showing-the-product-and-other-visually-similar-products\"><\/span><strong>2. Showing the product (and other visually similar products)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There is no better way to remind the customer about the product and entice him than using attractive images of the products he abandoned.&nbsp;<\/p>\n\n\n\n<p>By putting the image right in the middle of the email, chances are that the customer will be tempted to go back and make the purchase.<\/p>\n\n\n\n<p>Here is an example of a company making use of an attractive image to grab the user\u2019s attention:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"438\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/similar-product.png\" alt=\"cart recovery\" class=\"wp-image-11232\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/similar-product.png 628w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/similar-product-300x209.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/similar-product-150x105.png 150w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/figure><\/div>\n\n\n\n<p>                                             Source: <a href=\"https:\/\/www.bigcommerce.com\/blog\/abandoned-cart-emails\/\">Vue.ai<\/a><\/p>\n\n\n\n<p>The strategic placement of images can be used to solve another problem as well. While some shoppers may not have liked that particular item, they may have liked the style. A <strong><em>\u201cYou may also like\u201d<\/em><\/strong> section can go a long way in such a situation. This gives the shopper visually similar choices to the products in the cart, allowing them to pick another piece similar to what they had browsed but abandoned.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"271\" height=\"545\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/visually-similar.png\" alt=\" cart recovery for shopping cart\" class=\"wp-image-11233\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/visually-similar.png 271w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/visually-similar-149x300.png 149w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/visually-similar-150x302.png 150w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><figcaption>Source: <a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">Vue.ai<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-using-a-friendly-tone-while-writing-copy\"><\/span><strong>3. Using a friendly tone while writing copy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customers will respond better if you sound like a caring friend, instead of a profit-oriented &nbsp; corporate brand.<\/p>\n\n\n\n<p>The best way to do this is by making use of a friendly and informal tone while writing copy. However, the end goal is still the same; to let the customer know that he has left something in the shopping cart and he must come back to complete the purchase.<\/p>\n\n\n\n<p>Personalizing the copy wherever possible helps in connecting with the customer and hastens the process of reclamation.<\/p>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-personalized-styling-options-tailor-made-for-the-user\"><\/span><strong>4. Personalized styling options tailor-made for the user<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sometimes, a shopper may abandon his cart because he won\u2019t know what to pair with an outfit. In such cases, <strong>personalized styling options and showcasing an array of accessories based on the shopper\u2019s style profile<\/strong> can prove to be the catalyst that makes the shopper revisit the abandoned cart.&nbsp;<\/p>\n\n\n\n<p>It is no coincidence that <strong><em>80%<\/em><\/strong> of shoppers prefer to buy from retailers that offer <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">personalized experiences<\/a>.<\/p>\n\n\n\n<p>A cart recovery email that includes various personalized styling options can not only help recover the cart but also help in generating more revenue by upselling.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-giving-small-discounts-on-abandoned-products-and-getting-the-timing-right\"><\/span><strong>5. Giving small discounts on abandoned products, and getting the timing right<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is important <strong>how<\/strong> and <strong>when<\/strong> you use discounts\/coupons.<\/p>\n\n\n\n<p>Offer them too quickly and users will think your original price was way too much. Offer them too late and some users will be gone forever by then.&nbsp;<\/p>\n\n\n\n<p>Rather than having large discounts on a variety of products on the website, providing a small, personalized discount will go a long way in converting shoppers as customers like the personalized care a retailer shows them.<\/p>\n\n\n\n<p>Another way to do this is by sticking to the original price but <strong>adding value for the customer<\/strong> through other methods such as free shipping or loyalty program incentives.<\/p>\n\n\n\n<p>Since the products have already been added to the cart, shoppers don\u2019t have to be convinced about the value of the product. They just need a small nudge and a well-timed discount can provide just that.<\/p>\n\n\n\n<p>One can learn a lot from <a href=\"https:\/\/anese.co\/\">Anese<\/a> when it comes to offering the right discount at the right time.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"424\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/discount.png\" alt=\"\" class=\"wp-image-11234\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/discount.png 586w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/discount-300x217.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/discount-150x109.png 150w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><figcaption>Source: Cart abandonment blog <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">Vue.ai<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">Shopping cart abandonment<\/a> is a major problem faced by eCommerce retailers for quite some time. Well executed cart recovery strategies will allow you to bring back customers who abandon their cart and convert them into loyal customers.&nbsp;<\/p>\n\n\n\n<p>The best part about cart recovery is that there is good money in recovering abandoned carts! And remember, the cost of recovering an abandoned cart is considerably lower than the customer acquisition cost.<\/p>\n\n\n\n<p>To read more about the ins and outs of shopping cart abandonment, check out our ultimate guide about <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">Shopping Cart Abandonment<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-article-virtual-dressing-room\"><\/span>Related Article <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-outfit-recommendation-solution\"><\/span><strong>Read more about<\/strong><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><strong> Outfit Recommendation<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Abandoned cart recovery <\/p>\n","protected":false},"author":23,"featured_media":3525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[1167,198,1168,1026],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopping Cart Recovery: What To Do With Abandoned Carts? 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