{"id":1036,"date":"2017-04-21T08:59:58","date_gmt":"2017-04-21T03:29:58","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=1036"},"modified":"2023-08-03T13:20:36","modified_gmt":"2023-08-03T07:50:36","slug":"decision-fatigue-part-1-the-struggle-is-real","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decision-fatigue-part-1-the-struggle-is-real\/","title":{"rendered":"Decision Fatigue: Part 1 &#8211; The Struggle is Real"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1429c22d34a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1429c22d34a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decision-fatigue-part-1-the-struggle-is-real\/#when-retail-therapy-becomes-a-retail-disaster\" title=\"When Retail Therapy Becomes A Retail Disaster\">When Retail Therapy Becomes A Retail Disaster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decision-fatigue-part-1-the-struggle-is-real\/#first-find-that-hook\" title=\"First, Find That Hook\">First, Find That Hook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decision-fatigue-part-1-the-struggle-is-real\/#this-is-the-hook\" title=\"This Is The Hook.\">This Is The Hook.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decision-fatigue-part-1-the-struggle-is-real\/#tell-your-shoppers-that-you-get-their-vibe\" title=\"Tell Your Shoppers That You Get Their Vibe\">Tell Your Shoppers That You Get Their Vibe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decision-fatigue-part-1-the-struggle-is-real\/#sometimes-you-also-need-to-be-the-stylist\" title=\"Sometimes, You Also Need To Be The Stylist\">Sometimes, You Also Need To Be The Stylist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decision-fatigue-part-1-the-struggle-is-real\/#stay-tuned-for-part-2\" title=\"Stay Tuned For Part 2!\">Stay Tuned For Part 2!<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><h3 class=\"lead\"><span class=\"ez-toc-section\" id=\"when-retail-therapy-becomes-a-retail-disaster\"><\/span>When Retail Therapy Becomes A Retail Disaster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"lead\"><span style=\"font-weight: 400;\">As a working 27 year old, an hour is about the most I can squeeze in for any sort of online shopping escapade. I also prefer having everything I need in one place. I need the right fit for my somewhat slender body type. I need my blacks but also need my bright pinks and reds. Importantly, I need a brand that speaks my language and has a price tag that I can consistently afford. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this in an hour. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online shopping is called retail therapy for a reason. It&#8217;s supposed to be our little getaway for relaxation and exciting discoveries. Much to our disappointment, this getaway often turns into a retail nightmare. Navigating through disorganized websites, scrolling through complicated product descriptions, filtering out non-relevant categories only to discover that none of them have a catalog that is a good fit, weeding through ads and banners and of course, having to blindly trust the quality and feel of the brands displayed on the screen &#8211; all can be far too unsettling and time consuming. Moreover, if you are an avid on-the-go mobile shopper &#8211; you most definitely can relate to this!&nbsp;<\/span><\/p>\n<blockquote><p><b>How do you guard your shoppers against decision fatigue?<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">We\u2019ve all been here. <\/span><i><span style=\"font-weight: 400;\">Decision fatigue is real.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">How can we simplify our shopping experience, locate outfits quickly without second guessing the choices we make? Not just outfits &#8211; how can we find that perfect brunch serveware or that living room furniture set for your new home without having to spend countless hours browsing on our tiny mobile screens?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is our take on the problem.<\/span><\/p>\n<h3 class=\"lead\"><span class=\"ez-toc-section\" id=\"first-find-that-hook\"><\/span><b>First, Find That Hook<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most of us often have a vague fuzzy notion of what we want when we get onto a retailer\u2019s website. Lately for me, this has been a cold shoulder black top. Our real intent can be dissected further when we look out for things that we can associate with in some way &#8211; whether by style, color, price, pattern, cut or even just simply because we have seen someone else wear it.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"this-is-the-hook\"><\/span><b>This Is The Hook.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Starting a shopping quest with a product we can instantly connect with puts us at ease, rescues us from irrelevant clutter and makes us hopeful about what we think the rest of the website can offer.<\/span><\/p>\n<h3 class=\"lead\"><span class=\"ez-toc-section\" id=\"tell-your-shoppers-that-you-get-their-vibe\"><\/span><b>Tell Your Shoppers That You Get Their Vibe<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We want to ensure that the \u201chook\u201d is established as early on in the online retail journey as possible. Vue.ai\u2019s recommendations are positioned to help shoppers direct their attention towards products that are personalized for them. With every click on a product, we derive a shopper\u2019s preferred style, color, pattern, silhouette, cut, price and brand preferences and make inferences about their intent. Using a combination of click stream data and browsing and purchase history, our personalization engines dynamically evolve. Shown below, V<\/span><span style=\"font-weight: 400;\">ue.ai\u2019s <em>\u201cTop Picks for You\u201d<\/em> suggests products based on individual browsing history.<\/span><\/p>\n<figure id=\"attachment_1037\" aria-describedby=\"caption-attachment-1037\" style=\"width: 1301px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1037 size-full\" style=\"border: 2px solid #eeeeee; padding: 3px; margin: 3px;\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/threup.jpg\" alt=\"thredup\" width=\"1301\" height=\"572\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/threup.jpg 1301w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/threup-300x132.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/threup-768x338.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/threup-1024x450.jpg 1024w\" sizes=\"(max-width: 1301px) 100vw, 1301px\" \/><figcaption id=\"caption-attachment-1037\" class=\"wp-caption-text\">Vue.ai\u2019s Personalized Recommendations (Source: thredup.com)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Site navigation on a desktop or mobile becomes easier as products of interest are located faster. It is essential for time bound users like myself, to be able to weave through websites in a methodical manner and quickly identify items that vibe well with my lifestyle.<\/span><\/p>\n<h3 class=\"lead\"><span class=\"ez-toc-section\" id=\"sometimes-you-also-need-to-be-the-stylist\"><\/span><b>Sometimes, You Also Need To Be The Stylist<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Alright, so we know what your hook is, and what we can do about it, but we don\u2019t want to stop there. Since we already have an idea of what a shopper likes, Vue.ai\u2019s <em>Complete the Look<\/em> recommendations generate ensembles that visually complement each product. The use cases include non-fashion categories like furniture and home decor as well.&nbsp;<\/span><\/p>\n<p>Check out the ensemble created for the Bristol Headboard Bed on the cart page below. Vue.ai works with you to help you discover relevant complementary products like the lamps and mattress accessories suggested below for the bed.<\/p>\n<figure id=\"attachment_1064\" aria-describedby=\"caption-attachment-1064\" style=\"width: 1650px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1064 size-full\" style=\"border: 2px solid #eeeeee; padding: 3px; margin: 3px;\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/Cross-Product-2.png\" alt=\"cross-product-2\" width=\"1650\" height=\"836\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/Cross-Product-2.png 1650w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/Cross-Product-2-300x152.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/Cross-Product-2-768x389.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/Cross-Product-2-1024x519.png 1024w\" sizes=\"(max-width: 1650px) 100vw, 1650px\" \/><figcaption id=\"caption-attachment-1064\" class=\"wp-caption-text\">Vue.ai&#8217;s Complete the Look recommendations on the cart page (Source: hipvan.com)<\/figcaption><\/figure>\n<p>As we gather implicit and explicit contextual data, look-books of ensembles are created by our in-house stylists. These are fed into our <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a>, resulting in a catalog of carefully crafted ensembles for any fashion or non-fashion product on a site. These recommendations act as online store guides, facilitating a seamless browsing experience.<\/p>\n<blockquote><p>This sounds a bit like a personal stylist, doesn\u2019t it?<\/p><\/blockquote>\n<p>Another example below of a dinner table set created for the Polka Dot Platter.<\/p>\n<figure id=\"attachment_1044\" aria-describedby=\"caption-attachment-1044\" style=\"width: 1226px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1044 size-full\" style=\"border: 2px solid #eeeeee; padding: 3px; margin: 3px;\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-18-at-10.46.51-AM.png\" alt=\"dinner table set created for the Polka Dot Platter\" width=\"1226\" height=\"1322\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-18-at-10.46.51-AM.png 1226w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-18-at-10.46.51-AM-278x300.png 278w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-18-at-10.46.51-AM-768x828.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-04-18-at-10.46.51-AM-950x1024.png 950w\" sizes=\"(max-width: 1226px) 100vw, 1226px\" \/><figcaption id=\"caption-attachment-1044\" class=\"wp-caption-text\">Vue.ai&#8217;s Complete the Look Recommendations for Dinnerware (Source: thelabellife.com)<\/figcaption><\/figure>\n<p>Regardless of what the occasion might be, Vue.ai&#8217;s personalized recommendations help you sort through categories effortlessly by showing you what you need in one place.<\/p>\n<h3 class=\"lead\"><span class=\"ez-toc-section\" id=\"stay-tuned-for-part-2\"><\/span><b>Stay Tuned For Part 2!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We are just getting started. While Vue.ai takes a shot at diffusing the decision fatigue problem, our in house design team has some interesting thoughts on how best user interface can optimize the online shopping experience &#8211; both on a desktop and on a mobile.<\/span><\/p>\n<p>Look out for it next week!<\/p>\n\n\n<p><strong>Read more about<\/strong><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><strong> Outfit Recommendation<\/strong><\/a><strong> Solution<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> When Retail Therapy Becomes A Retail Disaster As a working 27 year old, an hour is about the most I can squeeze in for any sort of online shopping escapade. I also prefer having everything I need in one place. I need the right fit for my somewhat slender body type. I need my blacks  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":1055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[27,8,9,29,10],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decision Fatigue: Part 1 - The Struggle is Real | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Decision fatigue can potentially turn retail therapy into retail nightmares. 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