{"id":10369,"date":"2021-01-05T10:42:12","date_gmt":"2021-01-05T05:12:12","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=10369"},"modified":"2024-01-09T18:36:30","modified_gmt":"2024-01-09T13:06:30","slug":"retailer-boosted-aov-personalisation-flava","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/retailer-boosted-aov-personalisation-flava\/","title":{"rendered":"How This Japanese Retailer Boosted AOV by 40% Using Personalisation Solution"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e77cc972441\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e77cc972441\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/retailer-boosted-aov-personalisation-flava\/#did-you-know-83-of-buyers-are-willing-to-share-their-data-in-exchange-for-a-personalised-experience\" title=\"Did you know? 83% of buyers are willing to share their data in exchange for a personalised experience.\">Did you know? 83% of buyers are willing to share their data in exchange for a personalised experience.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/retailer-boosted-aov-personalisation-flava\/#but-how-does-a-retailer-drive-retention-engagement-and-conversion-simultaneously\" title=\"But, how does a retailer drive retention, engagement and conversion simultaneously?&nbsp;\">But, how does a retailer drive retention, engagement and conversion simultaneously?&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/retailer-boosted-aov-personalisation-flava\/#the-idea\" title=\"The Idea\">The Idea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/retailer-boosted-aov-personalisation-flava\/#providing-personalised-experiences-with-vueai\" title=\"Providing Personalised Experiences with Vue.ai\">Providing Personalised Experiences with Vue.ai<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/retailer-boosted-aov-personalisation-flava\/#vueai-achieves-1-1-personalization-by-creating-style-profiles-for-each-and-every-shopper-on-the-site\" title=\"Vue.ai achieves 1:1 personalization by creating Style Profiles for each and every shopper on the site. \">Vue.ai achieves 1:1 personalization by creating Style Profiles for each and every shopper on the site. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/retailer-boosted-aov-personalisation-flava\/#above-all-the-ai-x-marries-product-intelligence-with-customer-intelligence-to-build-style-profiles-covering\" title=\"Above all, the AI X marries product intelligence with customer intelligence to build style profiles covering:\">Above all, the AI X marries product intelligence with customer intelligence to build style profiles covering:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/retailer-boosted-aov-personalisation-flava\/#features-implemented-across-the-site\" title=\"Features Implemented Across The Site\">Features Implemented Across The Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/retailer-boosted-aov-personalisation-flava\/#personalisation-across-the-shopper-journey-%e2%80%93-achieved\" title=\"Personalisation Across The Shopper Journey &#8211; Achieved!&nbsp;\">Personalisation Across The Shopper Journey &#8211; Achieved!&nbsp;<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/retailer-boosted-aov-personalisation-flava\/#learn-how-our-personalisation-solution-can-benefit-your-business-here\" title=\"Learn how our personalisation solution can benefit your business here.\">Learn how our personalisation solution can benefit your business here.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/retailer-boosted-aov-personalisation-flava\/#learn-more-about-product-recommendation-engine\" title=\"Learn More about Product recommendation engine\">Learn More about Product recommendation engine<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"did-you-know-83-of-buyers-are-willing-to-share-their-data-in-exchange-for-a-personalised-experience\"><\/span><strong><em>Did you know?<\/em><\/strong><em> 83% of buyers are willing to share their data in exchange for a personalised experience.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A Japanese eCommerce marketplace &amp; multi-brand retailer &#8211; FLAVA, was looking to boost its eCommerce presence using personalisation.<\/p>\n\n\n\n<p>With 51.7% of Japanese shoppers going online, it was critical for this organization, to subsequently use strategies that would help them stand out and encourage repeat visits.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to get a demo of Vue.ai<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"but-how-does-a-retailer-drive-retention-engagement-and-conversion-simultaneously\"><\/span>But,<em> h<\/em><strong><em>ow does a retailer drive retention, engagement and conversion simultaneously?&nbsp;<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-idea\"><\/span>The Idea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/2-1-1024x576.jpg\" alt=\"How This Japanese Retailer Boosted AOV by 40% using A\/B Testing\n\" class=\"wp-image-10383\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/2-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/2-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/2-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/2-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/2-1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/2-1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The retailer and Vue.ai\u2019s Customer Success team worked together to improve the shopper experience and conversion rate on the site:&nbsp;<\/p>\n\n\n\n<ul><li>A <strong>dedicated home page<\/strong> that acted as a starting point to guide their customers towards a focused discovery process.<\/li><li>Displaying <strong>unique product recommendations <\/strong>based on every individual shopper&#8217;s intent<\/li><li>Creating highly personalized journeys for every shopper, at every touchpoint on the site.<\/li><li>Catering to <strong>individual styles and choices<\/strong> for their shoppers \u2014delivering a  1:1 <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization<\/a> for each shopper.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"providing-personalised-experiences-with-vueai\"><\/span>Providing Personalised Experiences with Vue.ai<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/3-1-1024x576.jpg\" alt=\"How This Japanese Retailer Boosted AOV by 40% using A\/B Testing\n\" class=\"wp-image-10384\" width=\"705\" height=\"396\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/3-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/3-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/3-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/3-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/3-1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/3-1-150x84.jpg 150w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/figure>\n\n\n\n<p>By implementing Vue.ai&#8217;s <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a> across the site, shoppers get to see products that they love without even looking for it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"vueai-achieves-1-1-personalization-by-creating-style-profiles-for-each-and-every-shopper-on-the-site\"><\/span>Vue.ai achieves <strong><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">1:1 personalization<\/a> by creating Style Profiles<\/strong> for each and every shopper on the site. <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"above-all-the-ai-x-marries-product-intelligence-with-customer-intelligence-to-build-style-profiles-covering\"><\/span>Above all, the AI X marries product intelligence with customer intelligence to build style profiles covering:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li><strong>Visual attributes<\/strong> like colour, pattern, shape, style of the products they like, and<\/li><li><strong>Non-visual attributes<\/strong> like price and brand.<\/li><li><strong>Behavioural data<\/strong>\u2014what the shopper is clicking on, what products they&#8217;re adding to the cart, the pages they&#8217;re looking at and the pages they&#8217;re bouncing off of.<\/li><li><strong>Transactional data<\/strong>\u2014what the shopper has bought in the past and what they&#8217;ve returned<\/li><li><strong>Demographic data<\/strong>\u2014location &amp; other social data<\/li><\/ul>\n\n\n\n<p>Firstly, based on these Style Profiles, personalised products are recommended for each individual shopper throughout their journey with the retailer.<\/p>\n\n\n\n<p>Secondly, the AI also understands real-time shopper behaviour and data for a <strong>Dynamic <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization<\/a><\/strong> experience. <\/p>\n\n\n\n<p>Thirdly, the combination of Style Profiles and <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">Retail Personalization<\/a> ensures that the products shown to the shopper are relevant to their tastes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"features-implemented-across-the-site\"><\/span>Features Implemented Across The Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most importantly, for FLAVA, personalized recommendations were implemented strategically across pages. The shoppers were likely to look for \u2014 inspiration, new products, and discover other categories:<\/p>\n\n\n\n<ol><li><strong>Ranking Page<\/strong>: Recommendations based on the top-selling\/top-viewed products across the site or in a particular category.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/4-1-1024x576.jpg\" alt=\"How This Japanese Retailer Boosted AOV by 40% using A\/B Testing\" class=\"wp-image-10390\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/4-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/4-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/4-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/4-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/4-1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/4-1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"2\"><li> <strong>Product Page<\/strong>: Recommendations of products that were visually similar to the product that the user was looking at. Product recommendations that were interrelated to the product being looked at.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/5-2-1024x576.jpg\" alt=\"How This Japanese Retailer Boosted AOV by 40% using A\/B Testing\" class=\"wp-image-10391\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/5-2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/5-2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/5-2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/5-2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/5-2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/5-2-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"3\"><li><strong>Wishlist<\/strong>: Recommendations based on the user&#8217;s long term persona &amp; style preferences.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/6-2-1024x576.jpg\" alt=\"How This Japanese Retailer Boosted AOV by 40% Using A\/B Testing\" class=\"wp-image-10392\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/6-2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/6-2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/6-2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/6-2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/6-2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/6-2-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"4\"><li><strong>Cart Page<\/strong>: Recommendations based on top-selling\/top-viewed products across the site or in a particular category.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/7-1-1024x576.jpg\" alt=\"How This Japanese Retailer Boosted AOV by 40% using A\/B Testing\" class=\"wp-image-10389\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/7-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/7-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/7-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/7-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/7-1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/7-1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"personalisation-across-the-shopper-journey-%e2%80%93-achieved\"><\/span>Personalisation Across The Shopper Journey &#8211; Achieved!&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/8-2-1024x576.jpg\" alt=\"How This Japanese Retailer Boosted AOV by 40% using A\/B Testing\n\" class=\"wp-image-10385\" width=\"736\" height=\"414\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/8-2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/8-2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/8-2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/8-2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/8-2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/8-2-150x84.jpg 150w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<p>By investing in Vue.ai&#8217;s AI-driven personalisation capabilities,<strong> <\/strong>FLAVA was able to blend product intelligence and shopper intelligence in a meaningful way. <\/p>\n\n\n\n<p>This ensured real-time personalisation<strong> <\/strong>was delivered for every single shopper. <\/p>\n\n\n\n<p>In conclusion? FLAVA boosted <a href=\"https:\/\/www.vue.ai\/glossary\/average-order-value\/\">average order value<\/a>, significant engagement and conversion rate increase, consequently followed by retention. <\/p>\n\n\n\n<p>Now that&#8217;s ROI!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"learn-how-our-personalisation-solution-can-benefit-your-business-here\"><\/span>Learn how our personalisation solution can benefit your business <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">here<\/a>.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" style=\"background-color:#fde736\">Click here to get a demo of Vue.ai<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"learn-more-about-product-recommendation-engine\"><\/span>Learn More about <a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">Product recommendation engine<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Read more about <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Did you know? 83% of buyers are willing to share their data in exchange for a personalised experience. A Japanese eCommerce marketplace &amp; multi-brand retailer &#8211; FLAVA, was looking to boost its eCommerce presence using personalisation. With 51.7% of Japanese shoppers going online, it was critical for this organization, to subsequently use strategies that would  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":10382,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[1163,883,101,1171,1173,206,1172,102,1174,11,1069],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How This Japanese Retailers Boosted AOV by 40% with a Personalization<\/title>\n<meta name=\"description\" content=\"The results of personalisation? A significant increase in engagement and conversion rate, consequently followed by immense retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/retailer-boosted-aov-personalisation-flava\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How This Japanese Retailers Boosted AOV by 40% with a Personalization\" \/>\n<meta property=\"og:description\" content=\"The results of personalisation? 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