{"id":10409,"date":"2021-01-13T17:26:34","date_gmt":"2021-01-13T11:56:34","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=10409"},"modified":"2024-01-09T14:33:19","modified_gmt":"2024-01-09T09:03:19","slug":"best-practices-ab-testing-ecommerce","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/best-practices-ab-testing-ecommerce\/","title":{"rendered":"6 Best Practices To Follow While A\/B Testing For eCommerce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e1dbacbbcae\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1dbacbbcae\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/best-practices-ab-testing-ecommerce\/#what-is-ab-testing\" title=\"What is A\/B testing?\">What is A\/B testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/best-practices-ab-testing-ecommerce\/#how-ecommerce-can-use-ab-testing-use-cases-and-business-benefits\" title=\"How ecommerce can use A\/B testing: Use Cases and business benefits\">How ecommerce can use A\/B testing: Use Cases and business benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/best-practices-ab-testing-ecommerce\/#here-are-some-ab-testing-best-practices-for-e-commerce\" title=\"Here are some A\/B testing best practices for e-commerce:\">Here are some A\/B testing best practices for e-commerce:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/best-practices-ab-testing-ecommerce\/#1-define-the-hypothesis\" title=\"1. Define the hypothesis\">1. Define the hypothesis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/best-practices-ab-testing-ecommerce\/#2-determine-specific-measurement-metrics\" title=\"2. Determine specific measurement metrics\">2. Determine specific measurement metrics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/best-practices-ab-testing-ecommerce\/#every-ab-test-needs-to-be-optimized-for-a-single-kpi\" title=\"Every A\/B test needs to be optimized for a single KPI&nbsp;\">Every A\/B test needs to be optimized for a single KPI&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/best-practices-ab-testing-ecommerce\/#3-schedule-and-measure-tests-between-comparable-timelines\" title=\"3. Schedule and measure tests between comparable timelines\">3. Schedule and measure tests between comparable timelines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/best-practices-ab-testing-ecommerce\/#4-test-no-more-than-one-aspect-at-a-time\" title=\"4. Test no more than one aspect at a time\">4. Test no more than one aspect at a time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/best-practices-ab-testing-ecommerce\/#5-test-continuously-and-consistently\" title=\"5. Test continuously and consistently\">5. Test continuously and consistently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/best-practices-ab-testing-ecommerce\/#6-maintain-momentum\" title=\"6. Maintain momentum\">6. Maintain momentum<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Retailers now are constantly looking for ways to better optimize their websites, in a way that results in higher conversion, <a href=\"https:\/\/www.vue.ai\/glossary\/average-order-value\/\">AOV<\/a>, and easier product discovery. And A\/B testing is an efficient way to major business decisions accurately. <\/p>\n\n\n\n<p>Having worked with over 100 retailers over the last 4 years we have seen first hand the benefits of constant A\/B testing and data-driven decisions on sustained growth. Read on to understand its merit:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\"><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-ab-testing\"><\/span>What is A\/B testing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\/B testing is a method of comparing two versions of a&nbsp; webpage or an app to determine which one performs better. It is an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Banner-image--1024x576.png\" alt=\"6 Best Practices to Follow while A\/B Testing for eCommerce\" data-id=\"10416\" data-full-url=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Banner-image-.png\" data-link=\"https:\/\/www.vue.ai\/blog\/?attachment_id=10416\" class=\"wp-image-10416\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Banner-image--1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Banner-image--300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Banner-image--768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Banner-image--1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Banner-image--2048x1152.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Banner-image--150x84.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"blocks-gallery-item__caption\">6 Best Practices to Follow while A\/B Testing for eCommerce<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-ecommerce-can-use-ab-testing-use-cases-and-business-benefits\"><\/span>How ecommerce can use A\/B testing: Use Cases and business benefits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Online Retailers across the globe use A\/B testing as a method to:<\/p>\n\n\n\n<ul><li><strong>Optimize web pages for different geographical divisions<\/strong> the audience is present in<br><\/li><li>Improve purchase rate by understanding and <strong>removing elements of distraction from the checkout funnel<\/strong><br><\/li><li>Enhance browsing behavior and increase purchase rate by <strong>customizing the site\u2019s homepage<\/strong> based on visitors\u2019 interests<br><\/li><li>Test different<strong> key value propositions on-site<\/strong> to understand what resonated with the customers the most<\/li><\/ul>\n\n\n\n<ul><li>Test <strong>new promotional formats<\/strong> to increase on-site engagement<br><\/li><li>Learn the <strong>types of social proof <\/strong>that bring best results in the high-traffic pages<\/li><\/ul>\n\n\n\n<p>Large retailers such as Amazon, undertake rigorous ecommerce A\/B testing practices when it comes to implementing any change on their sites.\u00a0<\/p>\n\n\n\n<p>Amazon, who is at the top when it comes to conversion optimization, introduced their patented one-click purchase option to make the shopping experience a whole lot easier for their customers.<\/p>\n\n\n\n<p>The project went through scores of A\/B tests and modifications conducted for a prolonged period of time before it was finally deployed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-some-ab-testing-best-practices-for-e-commerce\"><\/span>Here are some A\/B testing best practices for e-commerce:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-define-the-hypothesis\"><\/span>1. Define the hypothesis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-5-1024x576.png\" alt=\"\" class=\"wp-image-10431\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-5-1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-5-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-5-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-5-1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-5-2048x1152.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-5-150x84.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Running an experiment without a hypothesis would only result in confusion and a lack of clarity. Creating a hypothesis is an essential step of running an experiment. It is imperative to define the hypothesis before <a href=\"https:\/\/www.vue.ai\/glossary\/ab-testing\/\">A\/B testing<\/a> begins. Organizations need to define what exactly is the problem that they are trying to solve and what KPIs (Key Performance Indicators), therefore, should be measured.<\/p>\n\n\n\n<p><strong>A thoroughly researched hypothesis doesn\u2019t guarantee a winning test. What it does guarantee is a learning opportunity, no matter the outcome (winner, loser, or inconclusive experiment).<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-determine-specific-measurement-metrics\"><\/span>2. Determine specific measurement metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-2-1024x576.png\" alt=\"\" class=\"wp-image-10435\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-2-1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-2-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-2-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-2-1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-2-2048x1152.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-2-150x84.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In order to run significant A\/B tests that result in a positive impact, it is important that organizations understand what metrics they are measuring and how to measure the same.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"every-ab-test-needs-to-be-optimized-for-a-single-kpi\"><\/span>Every A\/B test needs to be optimized for a single KPI&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>For example, if a company is changing a landing page to use a chatbot instead of a form, it is necessary to hypothesize and document estimates for whichever metric is expected to change. It might be a certain improvement in conversion rate or engagement rate that is expected&#8230; <\/p>\n\n\n\n<p>Be very specific about how you\u2019re going to measure your key performance indicators (KPIs) so there\u2019s no ambiguity in the data. When the test results are out, this makes it easier to weigh the impact and make decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-schedule-and-measure-tests-between-comparable-timelines\"><\/span>3. Schedule and measure tests between comparable timelines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-3-1024x576.png\" alt=\"\" class=\"wp-image-10433\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-3-1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-3-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-3-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-3-1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-3-2048x1152.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-3-150x84.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It&#8217;s important to run A\/B tests for comparable periods, accounting for seasonal and industry-specific peaks and plateaus, to obtain accurate and reliable results.<br><br>Picture this: An eCommerce company that runs an A\/B test on traffic during Black Friday comparing the results to that of a typical Tuesday night won&#8217;t see the most reliable results or accurate data as shopper behavior would be clearly different.<br><br>Specify the duration of how long tests should be run and schedule accordingly &#8211; and keep in mind any sales, festivals, or other industry trends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-test-no-more-than-one-aspect-at-a-time\"><\/span>4. Test no more than one aspect at a time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-1-1024x576.png\" alt=\"\" class=\"wp-image-10434\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-1-1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-1-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-1-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-1-1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-1-2048x1152.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Blog-Template-1-150x84.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Reliable results stem from a specific A\/B test approach. Companies may be tempted to test two or more completely different elements at the same time. But this has rarely resulted in accurate results. <\/p>\n\n\n\n<p>This is because the greater the differences between two versions of a page, the harder it is to determine which factors caused an improvement\u2014 or decline\u2014in conversions.&nbsp;<\/p>\n\n\n\n<p>The ideal way is to test one element at a time so you\u2019ll know for sure what change was responsible for the uptick or downfall in conversions. Once you\u2019ve determined a winner, test another single change. Keep repeating until your conversion rate is maxed out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-test-continuously-and-consistently\"><\/span>5. Test continuously and consistently<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-2-1024x576.png\" alt=\"6 Best Practices to Follow while A\/B Testing for eCommerce\" class=\"wp-image-10432\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-2-1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-2-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-2-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-2-1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-2-2048x1152.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-2-150x84.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The key to derive best results from A\/B tests is to test continuously and consistently. How a certain element works in one kind of environment would be very different from how it behaves in another. And with a series of A\/B tests, the environment is bound to change. So the more frequently you test certain elements of your site, the more reliable the data will be, enabling you to focus on what really matters \u2014 the user.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-maintain-momentum\"><\/span>6. Maintain momentum<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-1-1024x576.png\" alt=\"6 Best Practices to Follow while A\/B Testing for eCommerce\" class=\"wp-image-10436\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-1-1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-1-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-1-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-1-1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-1-2048x1152.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/Featured-image-1-150x84.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Even highly optimized landing pages can be improved. Successful A\/B tests can help increase rates of <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/a-b-testing-personalization-retail\/?ref=header\" target=\"_blank\" rel=\"noreferrer noopener\">conversion<\/a> as well as form the base for future tests for the organization. There is no such thing as the perfect landing page and there is always room for growth.&nbsp;<\/p>\n\n\n\n<p>Depending on the nature of a site, companies can either base future tests on the results of the first project or apply A\/B testing best practices to an entirely new set of business objectives.<\/p>\n\n\n\n<p>A\/B tests can take the guesswork out of building winning shopper journeys and creating memorable experiences for customers online. Experiences that speak for the brand themselves and stand out in today&#8217;s cut-throat competitive environment. <\/p>\n\n\n\n<p>Whether an experiment results in a positive or negative outcome, it serves as a learning curve for the organization. It paves the way to build better sites and change the game altogether.<\/p>\n\n\n\n<p>Vue.ai\u2019s Personalization solution is a single AI platform that allows retailers to build personalized journeys, A\/B test them and scale winning ones. Personalized journeys can be optimized for any desired business goal including conversion, AOV, engagement and revenues. The easy to use interface allows retailers to run statistically significant tests effortlessly. And captures all the data needed to make the right decisions.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Read More about <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">virtual dressing room<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> A\/B testing is a method of comparing two versions of a  webpage or an app to determine which one performs better. It is an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.<\/p>\n","protected":false},"author":23,"featured_media":10417,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[1165,1164,1220,883,101,1221],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Best Practices to Follow while A\/B Testing for eCommerce<\/title>\n<meta name=\"description\" content=\"Ecommerce A\/B testing allows retailers to run statistically significant tests effortlessly &amp; captures all the data needed to make the right decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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