{"id":10495,"date":"2021-01-18T18:52:22","date_gmt":"2021-01-18T13:22:22","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=10495"},"modified":"2024-01-10T19:40:54","modified_gmt":"2024-01-10T14:10:54","slug":"ecommerce-marketing-growth-strategies","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/","title":{"rendered":"eCommerce Marketing: Ideas &amp; Strategies For Growth In 2022"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e4c07bb5cf4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e4c07bb5cf4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#wondering-how\" title=\"Wondering how?\">Wondering how?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#read-on-to-learn-more\" title=\"Read on to learn more.\">Read on to learn more.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#what-is-ecommerce-marketing\" title=\"What is eCommerce Marketing?\">What is eCommerce Marketing?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#today-ecommerce-platforms-demand-something-more-than-just-a-process-of-setting-up-campaigns-marketers-need-to-have-access-to-dynamic-marketing-tools-paired-with-ideas-that-could-bring-about-campaign-and-revenue-changes\" title=\"Today, eCommerce platforms demand something more than just a process of setting up campaigns. Marketers need to have access to dynamic marketing tools, paired with ideas that could bring about campaign and revenue changes.\">Today, eCommerce platforms demand something more than just a process of setting up campaigns. Marketers need to have access to dynamic marketing tools, paired with ideas that could bring about campaign and revenue changes.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#top-10-ecommerce-marketing-ideas-that-will-improve-your-roi-in-2021\" title=\"Top 10 eCommerce marketing ideas that will improve your ROI in 2021:\">Top 10 eCommerce marketing ideas that will improve your ROI in 2021:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#pay-per-click-or-paid-ads\" title=\"Pay Per Click or Paid Ads\">Pay Per Click or Paid Ads<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#listed-below-are-the-most-prominent-platforms-to-execute-your-ppc-strategy\" title=\"Listed below are the most prominent platforms to execute your PPC strategy:&nbsp;&nbsp;\">Listed below are the most prominent platforms to execute your PPC strategy:&nbsp;&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#content-marketing\" title=\"Content Marketing\">Content Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#however-you-need-to-be-sure-about-a-few-things-before-you-put-a-content-marketing-plan-into-action-they-are\" title=\"However, you need to be sure about a few things before you put a content marketing plan into action; they are:\">However, you need to be sure about a few things before you put a content marketing plan into action; they are:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#delivery-and-unboxing-experience\" title=\"Delivery and Unboxing Experience\">Delivery and Unboxing Experience<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#listed-below-are-some-of-the-tips-that-might-come-in-handy-to-implement-in-2021\" title=\"Listed below are some of the tips that might come in handy to implement in 2021:\">Listed below are some of the tips that might come in handy to implement in 2021:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#email-marketing-ideas\" title=\"Email Marketing Ideas\">Email Marketing Ideas<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#tips\" title=\"Tips:\">Tips:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#on-site-marketing\" title=\"On-site Marketing\">On-site Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#suggested-below-are-some-of-your-best-chances-to-leverage-on-site-marketing-to-your-advantage\" title=\"Suggested below are some of your best chances to leverage on-site marketing to your advantage:&nbsp;\">Suggested below are some of your best chances to leverage on-site marketing to your advantage:&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#tips-2\" title=\"Tips:\">Tips:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#selling-through-social-media\" title=\"Selling Through Social Media\">Selling Through Social Media<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#let-us-look-at-the-different-social-media-platforms-that-are-perfect-opportunities-to-help-your-brand-grow-%e2%80%93\" title=\"Let us look at the different social media platforms that are perfect opportunities to help your brand grow &#8211;\">Let us look at the different social media platforms that are perfect opportunities to help your brand grow &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#tips-3\" title=\"Tips:\">Tips:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#market-your-business-beyond-geographic-boundaries\" title=\"Market Your Business Beyond Geographic Boundaries\">Market Your Business Beyond Geographic Boundaries<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#tips-4\" title=\"Tips:\">Tips:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#highlight-reviews\" title=\"Highlight Reviews\">Highlight Reviews<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#tips-5\" title=\"Tips:\">Tips:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#optimize-for-voice-search\" title=\"Optimize for Voice Search\">Optimize for Voice Search<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#tips-6\" title=\"Tips:\">Tips:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#ugc-and-influencer-marketing\" title=\"UGC and Influencer Marketing\">UGC and Influencer Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#tips-7\" title=\"Tips:\">Tips:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#conclusion\" title=\"Conclusion\">Conclusion<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#read-more-related-articles-here\" title=\"Read More Related Articles Here:\">Read More Related Articles Here:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>We are in the year 2021 and &#8216;eCommerce&#8217; is an industry that needs no introduction. In fact, 2020 showcased the industry\u2019s prominence when eCommerce marketing platforms were the last hope for retail businesses. With the raging pandemic, uncertain supply chains were saved due to the cumulative efforts of eCommerce platforms.&nbsp;<\/p>\n\n\n\n<p>Besides its immediate urgency in the past few years, eCommerce is essentially a platform where the world &#8216;<em>shops and repeats<\/em>&#8216;. Owing to a market size of <a href=\"https:\/\/www.emarketer.com\/content\/global-ecommerce-2019\" target=\"_blank\" rel=\"noreferrer noopener\">$215 Trillion<\/a>, the scope of success over such platforms is higher than any other brick and mortar store.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"wondering-how\"><\/span>Wondering how?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>eCommerce stores bridge the gap between products\/services to potential customers. This way, businesses of every shape and size get their shot at building a reliable customer base for their business in no time.<\/p>\n\n\n\n<p>Furthermore, the accurate blend of different analytics and trends obtained over such platforms allow businesses to explore varied geographies, making it a reliable, cost-effective, and structured way to build a brand.<\/p>\n\n\n\n<p>Interestingly, this is not even the tip of the iceberg with eCommerce marketing. The term &#8216;eCommerce marketing&#8217; is beyond a few clicks and sales; it is a complete cycle of advertisement, conversions, and sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-on-to-learn-more\"><\/span>Read on to learn more.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/retailer-boosted-aov-personalisation-flava\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">To learn how to build personalized eCommerce experiences that drive retail growth, click here.<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-ecommerce-marketing\"><\/span><strong>What is eCommerce Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To explain the entire concept of <a href=\"https:\/\/www.adnabu.com\/ecommerce-marketing?&amp;utm_source=vue_ai&amp;utm_medium=vue_ai_blog&amp;utm_campaign=guestposts&amp;utm_term=ecommerce_marketing\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce marketing<\/a> in a nutshell, it is the art of creating brands from scratch. It is the proper strategy for developing awareness and improved conversions over different online means.<\/p>\n\n\n\n<p>To break it down, eCommerce marketing is a juggernaut of:<\/p>\n\n\n\n<ol><li>Driving relevant traffic<\/li><li>Converting the obtained traffic to a successful conversion<\/li><li>Improving the chances of a sale by pushing those conversions down the sales funnel<\/li><\/ol>\n\n\n\n<p>Okay, let&#8217;s try again. This time, with an example!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth-1-1024x576.jpg\" alt=\"\" class=\"wp-image-10512\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth-1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth-1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 1:<\/strong> You are the owner of an eCommerce store focused on selling beauty products, making the females your target audience. Once you are clear with the target audience, it&#8217;s time to devise your strategy and promote your brand over platforms that have a strong reach to your desired customers (social media platforms like Facebook, or Instagram among others).&nbsp;<\/p>\n\n\n\n<p><strong>Step 2<em>:<\/em><\/strong> Once done with directing sales using these social media sites, it&#8217;s time to push things to the next level, sales.<\/p>\n\n\n\n<p><strong>Step 3:<em> <\/em><\/strong>Once done with the sales, you are on to the third phase that covers up the essence of eCommerce marketing to its roots. Converting your first-time buyers to regular customers completes the circle of eCommerce marketing.&nbsp;<\/p>\n\n\n\n<p>The suggested example covers the entire concept of eCommerce marketing.&nbsp;<\/p>\n\n\n\n<p>Isn&#8217;t it easier than spending years behind a brick and mortar store that has limited customer attention?<\/p>\n\n\n\n<p>Yes, we understand your curiosity to devise, strategize, and rise in eCommerce platforms. However, only knowing the basics around eCommerce marketing won&#8217;t get you anywhere, courtesy of the rising competition!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"today-ecommerce-platforms-demand-something-more-than-just-a-process-of-setting-up-campaigns-marketers-need-to-have-access-to-dynamic-marketing-tools-paired-with-ideas-that-could-bring-about-campaign-and-revenue-changes\"><\/span>Today, eCommerce platforms demand something more than just a process of setting up campaigns. Marketers need to have access to dynamic marketing tools, paired with ideas that could bring about campaign and revenue changes.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Suggested below is our curated list of the top 10 eCommerce ideas that will improve your ROI in 2021 and beyond. Let&#8217;s check it out:&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"top-10-ecommerce-marketing-ideas-that-will-improve-your-roi-in-2021\"><\/span><strong>Top 10 eCommerce marketing ideas that will improve your ROI in 2021<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"pay-per-click-or-paid-ads\"><\/span><strong>Pay Per Click or Paid Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>PPC (Pay Per Click) or the Paid Ads are one of those means to eCommerce marketing that will continue to dominate the markets in 2021. One of the best means to generate traffic over a given eCommerce store, PPC ads provide marketers with the flexibility of allowing businesses to aim at the desired section of customers.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"listed-below-are-the-most-prominent-platforms-to-execute-your-ppc-strategy\"><\/span>Listed below are the most prominent platforms to execute your PPC strategy:&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol><li><strong>Google Shopping ads<em>:<\/em><\/strong> <a href=\"https:\/\/www.adnabu.com\/the-beginners-guide-google-shopping-ads?&amp;utm_source=vue_ai&amp;utm_medium=vue_ai_blog&amp;utm_campaign=guestposts&amp;utm_term=ecommerce_marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Google Shopping ads<\/a> are one of the most reliable tools to market your brand. This platform works differently from the generic PPC ads and is more relevant in its approach (with images, product descriptions, and information).<br><br><strong>Tip<em>: <\/em><\/strong>While using <a href=\"https:\/\/apps.shopify.com\/google-shopping-feed-2?&amp;utm_source=vue_ai&amp;utm_medium=vue_ai_blog&amp;utm_campaign=guestposts&amp;utm_term=ecommerce_marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Google Shopping<\/a> Ads, make sure that you know the total budget you would like to spend on your campaigns. Strategize accordingly!<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li><strong>Display Advertising<em>:<\/em><\/strong> The banner format of advertising over all the relevant social media platforms is a trend that will be ongoing for 2021. It plays a great deal in introducing a product or a brand to a market. Interestingly, its generic and cost-effective nature also makes it a viable option for reaching out to potential customers with promotional offers.<br><br><strong>Tip<em>:<\/em><\/strong> Due to their nature (usually carrying an image), display advertising needs to be designed wisely. Focus on developing a banner that focuses on the specific product or service you want to promote over one step of the funnel.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li><strong>Retargeting Ads<em>:<\/em><\/strong> These are some of the latest additions to the marketing ideas that you can implement for 2021. Due to their nature of being based on specific website visitors&#8217; likes and interests, they need to be created specifically.&nbsp;<br><br><strong>Tip<em>:<\/em><\/strong> Consider <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization<\/a> of your retargeting ads to ensure the highest chances of conversion.&nbsp;<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"content-marketing\"><\/span><strong>Content Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The term &#8216;content marketing&#8217; is vast; it is not only limited to blogs or posts that go over your websites but everything that can be consumed by your target audience. Content marketing continues to evolve as one of the most reliable <strong>eCommerce Marketing Strategies <\/strong>for every shape and size of businesses.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"however-you-need-to-be-sure-about-a-few-things-before-you-put-a-content-marketing-plan-into-action-they-are\"><\/span>However, you need to be sure about a few things before you put a content marketing plan into action; they are:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Your content strategy revolves around either videos, blogs.<\/li><li>You should be devising interactive content as well.&nbsp;<\/li><\/ul>\n\n\n\n<p>Often referred to as the &#8216;King&#8217; in marketing, well-curated content goes a long way in building customer relationships!<\/p>\n\n\n\n<p><strong>Tips:<\/strong><\/p>\n\n\n\n<ul><li>Different products need different content; strategize accordingly<\/li><li>Your content should be a reflection of your target audience<\/li><li>Aim to create content that educates your consumers around your product\/services.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"delivery-and-unboxing-experience\"><\/span><strong>Delivery and Unboxing Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The way you deliver your products play a significant role in improving the future retention and increased sales of a given business. The experience imparted to users while receiving a package has a lot to do with establishing an appeal to buyers (there&#8217;s a reason why Youtube is flooded with unboxing videos, right?).&nbsp;<\/p>\n\n\n\n<p>When you focus on imparting value to your customers via delivery and unboxing experiences, you take a different approach over traditional branding.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"listed-below-are-some-of-the-tips-that-might-come-in-handy-to-implement-in-2021\"><\/span>Listed below are some of the tips that might come in handy to implement in 2021:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol><li><strong>Shipping Box design:<em> <\/em><\/strong>Your shipping box design helps set your brand&#8217;s first impression (the first impression is the last impression, remember?). Today, all the eCommerce sectors&#8217; key players are focused on providing value to their customers beyond their products or services. Today, the shipping box designs are merely a box with contents inside; they have evolved to be a subject that adds value and seeks customer engagement beyond the product present inside.&nbsp;<br><br><strong>Tip<em>: <\/em><\/strong>Think out of the box when designing your box!<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li><strong>Coupon codes inside the box<em>:<\/em><\/strong> Adding coupon codes inside the boxes sold is a great way to initiate an upsell in the near future (combined with the efforts of smart marketing). Moreover, it also counts as a token of appreciation, adding to the brand-customer relationship!<br><br><strong>Tip<em>:<\/em><\/strong> Understand the types of discounts that might tempt the customer to opt for another purchase after the 1st sale is concluded.&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li><strong>Unboxing experience<em>: <\/em><\/strong>The unboxing experience has undoubtedly come a long way! Today, the unboxing experience has become quite a phenomenon that helps build trust and adds to sales.&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<p>Considering the value that your packaging adds, isn&#8217;t it the first place to begin your marketing?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"email-marketing-ideas\"><\/span><strong>Email Marketing Ideas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email marketing has been one of the oldest, and by far, the most reliable means of marketing that will continue to prosper for 2021 and beyond.&nbsp;<\/p>\n\n\n\n<p>Considering the <a href=\"https:\/\/optinmonster.com\/email-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">4400% ROI <\/a>that email marketing provides, isn&#8217;t it logical to implement actions using this tool?<\/p>\n\n\n\n<p>An effective email marketing strategy is a well-designed ques of action that helps businesses in every step of the marketing funnel, ranging from welcoming the customers to retargeting dormant leads.&nbsp;<\/p>\n\n\n\n<p>Further, the right email marketing strategy helps a seamless conversion of lead to sales. However, before you are all set up to strategize your campaign, there are a few things that need to be done right!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tips\"><\/span><strong>Tips:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Your emails should be a direct reflection of the purpose (short, neat, and crisp)<\/li><li>Considering adding images to your emails (relevant product images)&nbsp;<\/li><li>Keep refreshing your email directory over specified intervals&nbsp;<\/li><li>Don&#8217;t just give up on your dormant leads; try luring them with customized offers and discounts.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"on-site-marketing\"><\/span><strong>On-site Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What if we told you that your website is your best chance at improved conversions and sales?<\/p>\n\n\n\n<p>No, we aren&#8217;t bluffing. Utilizing your website for the marketing of your products is possible. It&#8217;s called on-site marketing.&nbsp;<\/p>\n\n\n\n<p>One of the budding <a href=\"https:\/\/www.adnabu.com\/ecommerce-marketing-strategies?&amp;utm_source=vue_ai&amp;utm_medium=vue_ai_blog&amp;utm_campaign=guestposts&amp;utm_term=ecommerce_marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>eCommerce marketing ideas<\/strong><\/a><strong> <\/strong>to try in 2021; the best way to leverage on-site marketing is to utilize the heat signature over your web pages. When you successfully understand the different parts of a website where the potential visitors spend a considerable amount of time, you can utilize that area of your website for moment marketing.&nbsp;<\/p>\n\n\n\n<p>Similar to paid ads in their nature, you can utilize on-site marketing using your website design and the different elements used in building the same.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"suggested-below-are-some-of-your-best-chances-to-leverage-on-site-marketing-to-your-advantage\"><\/span>Suggested below are some of your best chances to leverage on-site marketing to your advantage:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol><li><strong>Forms:<\/strong> Use dedicated forms over different processes involved in the overall shopping experience of your users.&nbsp;<br><br><strong>Example:<\/strong> Place a well-designed &#8216;feedback\/ know your customer&#8217; form between the cart and the final checkout procedure.&nbsp;&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li><strong>Email sign-ups<em>:<\/em><\/strong> Securing Email sign-ups are a sure shot sale (in most cases). However, you need to place your email sign-ups carefully and tactically. To ensure that your visitors sign up for emails, make sure that you add value to your content and, most importantly, not force them to a sign-up. This way, they might leave your site or fill up the details using a spam email address.&nbsp;<br><\/li><li><strong>Product pages:<em> <\/em><\/strong>The year is 2021, and product pages are going to be the hotspot, more than ever. Remember, your product pages play a significant role in pushing a lead down the process of sales in the funnel. Therefore, make sure that your specific product pages are ready to cater to the details and expectations that visitors might be looking up to.<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tips-2\"><\/span><strong>Tips:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Double-check on duplicate tags and ensure that you don&#8217;t miss out on any page.&nbsp;<\/li><li>Optimize every image on the product page.&nbsp;<\/li><li>Segregate your product pages as per the brands.<\/li><li>Ensure that you have your design&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"selling-through-social-media\"><\/span><strong>Selling Through Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social media has been one of the most reliable platforms for launching, promoting, or selling a brand and its products. With the world around us getting digital, we don&#8217;t see the trend declining anytime soon!<\/p>\n\n\n\n<p>One of the best <strong>eCommerce marketing ideas, <\/strong>social media platforms allow businesses of all shapes and sizes to come up with reliable aspects of their marketing, thanks to the different UI over different platforms.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"let-us-look-at-the-different-social-media-platforms-that-are-perfect-opportunities-to-help-your-brand-grow-%e2%80%93\"><\/span>Let us look at the different social media platforms that are perfect opportunities to help your brand grow &#8211;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol><li><strong>Instagram:<\/strong> Instagram has taken the aspects of marketing to a new level with its image-based UI. This platform allows businesses with an edge over their marketing with the help of product images. The use of relevant high-definition images and product information allows brands to reach out to potential customers at large.&nbsp;<br><\/li><li><strong>Facebook:<\/strong> A platform that allows seamless marketing at almost every step of the funnel, Facebook is a name that needs no introduction. Its different ad formats (both audio and video) allow marketers to strategize their ads over a plethora of style formats.&nbsp;&nbsp;<br><\/li><li><strong>Youtube:<\/strong> Clocking over <a href=\"https:\/\/blog.hootsuite.com\/youtube-stats-marketers\">2 Billion monthly users<\/a>, Youtube is a reliable platform for businesses that need to advertise their products using video ads. This platform is one of the best ways to educate potential customers about a brand, using a short video.&nbsp;<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tips-3\"><\/span><strong>Tips:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Ensure that you use the right platform for the right format of advertising.<\/li><li>Make sure that you integrate the &#8220;Shop Now&#8221; button over Instagram to your website.<\/li><li>&nbsp;Imbibe creativity while curating short videos for YouTube.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"market-your-business-beyond-geographic-boundaries\"><\/span><strong>Market Your Business Beyond Geographic Boundaries<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In a world where eCommerce business exists, are you sure you haven&#8217;t thought of expanding your business across geographies?<\/p>\n\n\n\n<p>Perhaps, one of the best <strong>eCommerce Marketing Strategies <\/strong>is to prepare your business to cover new geographies this 2021. eCommerce platforms provide you with the power of scaling your business without having to spend anything extra.&nbsp;<\/p>\n\n\n\n<p>However, before you are all geared up to explore the different countries to expand your business, there are a few things to keep in mind. Here are a few of them:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tips-4\"><\/span><strong>Tips:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Make sure that you segregate and understand the demand for your products across geographical locations.<\/li><li>Curate content that matches the targeted audience across different regions.&nbsp;<\/li><li>Make sure that you deliver your products on time.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"highlight-reviews\"><\/span><strong>Highlight Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reviews are an essential part of the marketing game, as the modern customer relies on them. Further, reviews also play a supporting role in establishing trust and pushing a sale with potential visitors.<\/p>\n\n\n\n<p>Yes, we know how hard it can be to manage and segregate reviews based on different products. Relax, we have you covered!<\/p>\n\n\n\n<p>You can use the Ali Reviews app from the Shopify app store to cover all the different aspects of highlighting reviews in your eCommerce store.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tips-5\"><\/span><strong>Tips:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Try replying to reviews and feedbacks almost instantly<\/li><li>Place your reviews over the most visible part of your website.<\/li><li>Position your reviews as per product campaigns.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"optimize-for-voice-search\"><\/span><strong>Optimize for Voice Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With technology advancing towards the future, we don&#8217;t need to tell you anything about the increased craze for voice search. Today, the likes of Amazon&#8217;s Alexa and almost all the voice assistants have created a scope of voice search marketing.<\/p>\n\n\n\n<p>Are you prepared for one?&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tips-6\"><\/span><strong>Tips:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Curate your content as per voice search<\/li><li>Make sure that your site&#8217;s speed is considerate&nbsp;<\/li><li>Add relevant keywords, keep your voice content &#8216;short.&#8217;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ugc-and-influencer-marketing\"><\/span><strong>UGC and Influencer Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>UGC (user-generated marketing) and influencer marketing are some of the latest trends in eCommerce marketing. Brands and businesses have started considering the base of influencers to market their products.&nbsp;<\/p>\n\n\n\n<p>However, partnering with influencers isn&#8217;t the end. Marketers need to devise a strategy and relevant promotions that revolve around the reach of the selected influencer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tips-7\"><\/span><strong>Tips:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul><li>Check out the reach of your influencer<\/li><li>Understand their response before you invest in them<\/li><li>Invest only if a significant number of followers are genuine&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Similar to all the other practices, these eCommerce marketing strategies &amp; ideas also need some testing in the practical world. The reason behind this is that what works for some brands, needn&#8217;t work for others.&nbsp;<\/p>\n\n\n\n<p>Test the above strategies &amp; ideas on your eCommerce business and improve your ROI in 2021.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">To learn how to build personalized eCommerce experiences that drive retail growth, click here.<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-related-articles-here\"><\/span>Read More Related Articles Here:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-vue-ai-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"CwRCeD9lXk\"><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/a-b-testing-personalization-retail\/\">Retailer\u2019s Guide: How A\/B Testing Can Increase AOV By 16.5%<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Retailer\u2019s Guide: How A\/B Testing Can Increase AOV By 16.5%&#8221; &#8212; Vue.ai Blog\" src=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/a-b-testing-personalization-retail\/embed\/#?secret=2LaPLVNefh#?secret=CwRCeD9lXk\" data-secret=\"CwRCeD9lXk\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Read More About <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> We are in the year 2021 and &#8216;eCommerce&#8217; is an industry that needs no introduction. In fact, 2020 showcased the industry\u2019s prominence when eCommerce marketing platforms were the last hope for retail businesses. With the raging pandemic, uncertain supply chains were saved due to the cumulative efforts of eCommerce platforms.&nbsp; Besides its immediate urgency in  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":10510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[199,27,1028,1194,475,1195,1197,1198,335,29,1196],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ECommerce Marketing: Ideas &amp; Strategies For Growth In 2022<\/title>\n<meta name=\"description\" content=\"With eCommerce Marketing, retailers have the power to create brands from scratch. To know more about curating winning strategies, read here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ECommerce Marketing: Ideas &amp; Strategies For Growth In 2022\" \/>\n<meta property=\"og:description\" content=\"With eCommerce Marketing, retailers have the power to create brands from scratch. To know more about curating winning strategies, read here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-18T13:22:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-10T14:10:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vue.ai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vue.ai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/\"},\"author\":{\"name\":\"Vue.ai\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\"},\"headline\":\"eCommerce Marketing: Ideas &amp; Strategies For Growth In 2022\",\"datePublished\":\"2021-01-18T13:22:22+00:00\",\"dateModified\":\"2024-01-10T14:10:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/\"},\"wordCount\":2552,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth.jpg\",\"keywords\":[\"Customer Retention\",\"eCommerce\",\"ecommerce conversion rate\",\"eCommerce marketing\",\"ecommerce retail\",\"growth strategies\",\"how can i improve ecommerce roi\",\"how to grow eCommerce brand\",\"Marketing\",\"Personalization\",\"what is ecommerce marketing\"],\"articleSection\":[\"AI in Retail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/\",\"name\":\"ECommerce Marketing: Ideas & Strategies For Growth In 2022\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth.jpg\",\"datePublished\":\"2021-01-18T13:22:22+00:00\",\"dateModified\":\"2024-01-10T14:10:54+00:00\",\"description\":\"With eCommerce Marketing, retailers have the power to create brands from scratch. To know more about curating winning strategies, read here.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#primaryimage\",\"url\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth.jpg\",\"contentUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth.jpg\",\"width\":2240,\"height\":1260,\"caption\":\"ECommerce Marketing: Ideas & Strategies For Growth In 2021\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Home\",\"item\":\"https:\/\/www.vue.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI in Retail\",\"item\":\"https:\/\/www.vue.ai\/blog\/.\/ai-in-retail\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"eCommerce Marketing: Ideas &amp; Strategies For Growth In 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"name\":\"Vue.ai Blog\",\"description\":\"All about retail, AI, and fashion.\",\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vue.ai\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\",\"name\":\"Vue.ai\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"contentUrl\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"width\":2501,\"height\":2500,\"caption\":\"Vue.ai\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vueai\/\",\"https:\/\/x.com\/vue_ai\",\"https:\/\/www.instagram.com\/vue.ai\/\",\"https:\/\/www.linkedin.com\/company\/vue-ai\",\"https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\",\"name\":\"Vue.ai\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"caption\":\"Vue.ai\"},\"description\":\"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?\",\"url\":\"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ECommerce Marketing: Ideas & Strategies For Growth In 2022","description":"With eCommerce Marketing, retailers have the power to create brands from scratch. To know more about curating winning strategies, read here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/","og_locale":"en_US","og_type":"article","og_title":"ECommerce Marketing: Ideas & Strategies For Growth In 2022","og_description":"With eCommerce Marketing, retailers have the power to create brands from scratch. To know more about curating winning strategies, read here.","og_url":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/","og_site_name":"Vue.ai Blog","article_publisher":"https:\/\/www.facebook.com\/vueai\/","article_published_time":"2021-01-18T13:22:22+00:00","article_modified_time":"2024-01-10T14:10:54+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth.jpg","type":"image\/jpeg"}],"author":"Vue.ai","twitter_card":"summary_large_image","twitter_creator":"@vue_ai","twitter_site":"@vue_ai","twitter_misc":{"Written by":"Vue.ai","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#article","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/"},"author":{"name":"Vue.ai","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24"},"headline":"eCommerce Marketing: Ideas &amp; Strategies For Growth In 2022","datePublished":"2021-01-18T13:22:22+00:00","dateModified":"2024-01-10T14:10:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/"},"wordCount":2552,"publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth.jpg","keywords":["Customer Retention","eCommerce","ecommerce conversion rate","eCommerce marketing","ecommerce retail","growth strategies","how can i improve ecommerce roi","how to grow eCommerce brand","Marketing","Personalization","what is ecommerce marketing"],"articleSection":["AI in Retail"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/","url":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/","name":"ECommerce Marketing: Ideas & Strategies For Growth In 2022","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#primaryimage"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth.jpg","datePublished":"2021-01-18T13:22:22+00:00","dateModified":"2024-01-10T14:10:54+00:00","description":"With eCommerce Marketing, retailers have the power to create brands from scratch. To know more about curating winning strategies, read here.","breadcrumb":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#primaryimage","url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth.jpg","contentUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/eCommerce-marketing-growth.jpg","width":2240,"height":1260,"caption":"ECommerce Marketing: Ideas & Strategies For Growth In 2021"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-marketing-growth-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Home","item":"https:\/\/www.vue.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"AI in Retail","item":"https:\/\/www.vue.ai\/blog\/.\/ai-in-retail\/"},{"@type":"ListItem","position":3,"name":"eCommerce Marketing: Ideas &amp; Strategies For Growth In 2022"}]},{"@type":"WebSite","@id":"https:\/\/www.vue.ai\/blog\/#website","url":"https:\/\/www.vue.ai\/blog\/","name":"Vue.ai Blog","description":"All about retail, AI, and fashion.","publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vue.ai\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vue.ai\/blog\/#organization","name":"Vue.ai","url":"https:\/\/www.vue.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","contentUrl":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","width":2501,"height":2500,"caption":"Vue.ai"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vueai\/","https:\/\/x.com\/vue_ai","https:\/\/www.instagram.com\/vue.ai\/","https:\/\/www.linkedin.com\/company\/vue-ai","https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/"]},{"@type":"Person","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24","name":"Vue.ai","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","caption":"Vue.ai"},"description":"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?","url":"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/10495"}],"collection":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/comments?post=10495"}],"version-history":[{"count":16,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/10495\/revisions"}],"predecessor-version":[{"id":16908,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/10495\/revisions\/16908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media\/10510"}],"wp:attachment":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media?parent=10495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/categories?post=10495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/tags?post=10495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}