{"id":10520,"date":"2021-01-22T11:38:24","date_gmt":"2021-01-22T06:08:24","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=10520"},"modified":"2024-01-09T14:44:31","modified_gmt":"2024-01-09T09:14:31","slug":"cart-abandonment-grocery-retail","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/","title":{"rendered":"Your One-Stop Guide To Reducing Cart Abandonment In Grocery eCommerce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a14ee73cb101\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a14ee73cb101\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#rise-of-the-grocery-ecommerce-industry\" title=\"Rise of the Grocery eCommerce Industry\">Rise of the Grocery eCommerce Industry<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#brands-like-costco-walmart-amazon-fresh-and-indian-companies-including-dunzo-grofers-and-big-basket-recorded-exponential-levels-of-sales-last-year-and-underwent-a-large-scale-digital-transformation\" title=\"Brands like Costco, Walmart, Amazon-fresh and Indian companies including Dunzo, Grofers and Big Basket, recorded exponential levels of sales last year and underwent a large scale digital transformation.&nbsp;\">Brands like Costco, Walmart, Amazon-fresh and Indian companies including Dunzo, Grofers and Big Basket, recorded exponential levels of sales last year and underwent a large scale digital transformation.&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#grocery-cart-abandonment-the-problem\" title=\"Grocery Cart Abandonment: The Problem?\">Grocery Cart Abandonment: The Problem?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#grocery-cart-abandonment-why-this-happens\" title=\"Grocery Cart Abandonment: Why This Happens\">Grocery Cart Abandonment: Why This Happens<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#when-it-comes-to-buying-groceries-online-customers-may-choose-to-abandon-their-carts-because-of\" title=\"When it comes to buying groceries online, customers may choose to abandon their carts because of \">When it comes to buying groceries online, customers may choose to abandon their carts because of <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#1-lack-of-trust\" title=\"1. Lack of trust\">1. Lack of trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#2-lack-of-options\" title=\"2. Lack of options\">2. Lack of options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#3-complicated-checkout-process\" title=\"3. Complicated checkout process\">3. Complicated checkout process<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#why-should-ecommerce-retailers-recover-abandoned-carts\" title=\"Why Should eCommerce Retailers Recover Abandoned Carts?\">Why Should eCommerce Retailers Recover Abandoned Carts?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#75-of-customers-who-abandon-their-carts-usually-plan-to-come-back\" title=\"75% of customers who abandon their carts usually plan to come back\">75% of customers who abandon their carts usually plan to come back<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#4-ways-grocery-retailers-can-recover-abandoned-carts\" title=\"4 Ways Grocery Retailers Can Recover Abandoned Carts&nbsp;\">4 Ways Grocery Retailers Can Recover Abandoned Carts&nbsp;<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#1-eliminating-uncertainty\" title=\"1. Eliminating uncertainty\">1. Eliminating uncertainty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#2-offering-recommendations-at-checkout\" title=\"2. Offering recommendations at checkout\">2. Offering recommendations at checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#3-automated-cart-curation\" title=\"3. Automated cart curation\">3. Automated cart curation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#4-cart-recovery-emails\" title=\"4. Cart recovery emails\">4. Cart recovery emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/cart-abandonment-grocery-retail\/#vueais-personalization-an-ai-powered-solution-can-help-retailers-reduce-cart-abandonment-rates-by-offering-the-right-product-recommendations-on-site-at-checkout-and-by-curating-the-right-reminder-emails-vueais-personalization-solution-helps-customers-complete-their-purchase-and-build-memorable-shopping-journeys\" title=\"Vue.ai&#8217;s Personalization, an AI powered solution can help retailers reduce cart abandonment rates. By offering the right product recommendations on site, at checkout and by curating the right reminder emails, Vue.ai&#8217;s Personalization solution helps customers complete their purchase and build memorable shopping journeys.\">Vue.ai&#8217;s Personalization, an AI powered solution can help retailers reduce cart abandonment rates. By offering the right product recommendations on site, at checkout and by curating the right reminder emails, Vue.ai&#8217;s Personalization solution helps customers complete their purchase and build memorable shopping journeys.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>When it comes to eCommerce, no brand is exempt from the phenomenon of <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">shopping cart abandonment<\/a>.  Customers who initially seem eager to purchase may hastily exit the site with items still in their cart. This could be due to an exhausting checkout experience, change in prices or uncertainty in the minds of the customer tearing them away from the site. The grocery eCommerce industry is no stranger to this. <\/p>\n\n\n\n<p>Why does this happen and how can grocery eCommerce retailers combat this phenomenon?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to see how Vue.ai can reduce cart abandonment<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"rise-of-the-grocery-ecommerce-industry\"><\/span>Rise of the Grocery eCommerce Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>During the course of 2020, eCommerce retailers were hit in different ways. While some businesses began to plummet, some inevitably rose through the crisis and even grew monumentally. One of them being the online grocery industry.<\/p>\n\n\n\n<p>Before the pandemic, Instacart &#8212; an independent grocery delivery service, had initially estimated that <em>only 20% of American households would be shopping for groceries online in the next 5 years<\/em>. But during April, their order volume went up by 150%. Even the increase in new downloads of their app increased by 7X. To meet the demand, Instacart had to hire 300,000 new employees during the height of the COVID crisis.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"brands-like-costco-walmart-amazon-fresh-and-indian-companies-including-dunzo-grofers-and-big-basket-recorded-exponential-levels-of-sales-last-year-and-underwent-a-large-scale-digital-transformation\"><\/span>Brands like Costco, Walmart, Amazon-fresh and Indian companies including Dunzo, Grofers and Big Basket, recorded exponential levels of sales last year and underwent a large scale digital transformation.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>While experts had initially estimated that the proliferation of eCommerce grocery would only come up to 15% by 2025 at most; the past year has shattered the record with proliferation levels already up to 10% even at the beginning of 2020. It\u2019s safe to say that the things are looking up for the online grocery market. Especially in countries like India, where online grocery brands managed to penetrate semi-urban and rural areas as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"grocery-cart-abandonment-the-problem\"><\/span>Grocery Cart Abandonment: The Problem?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-2-1024x576.jpg\" alt=\"Shopping Cart Abandonment in Grocery eCommerce\" class=\"wp-image-10522\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-2-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">Shopping Cart Abandonment<\/a> in Grocery eCommerce<\/figcaption><\/figure>\n\n\n\n<p>Despite online grocery shopping growing drastically in 2020 &#8211; it still isn&#8217;t immune to the problem of <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment\/?ref=header\" target=\"_blank\" rel=\"noreferrer noopener\">shopping cart abandonment.&nbsp;<\/a><\/p>\n\n\n\n<p>In fact<a href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 83.97%<\/a> of customers who purchase groceries online, abandon&nbsp; their carts midway.<\/p>\n\n\n\n<p>People visit the website, browse through multiple product listings, add items to their shopping cart and still end up exiting the website. This could be due to various reasons ranging from technical issues in the website to external factors.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"grocery-cart-abandonment-why-this-happens\"><\/span>Grocery Cart Abandonment: Why This Happens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-3-1024x576.jpg\" alt=\"Shopping Cart Abandonment in Grocery eCommerce\" class=\"wp-image-10523\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-3-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-3-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-3-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-3-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-3-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-3-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">Shopping Cart Abandonment<\/a> in Grocery eCommerce<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"when-it-comes-to-buying-groceries-online-customers-may-choose-to-abandon-their-carts-because-of\"><\/span>When it comes to buying groceries online, customers may choose to abandon their carts because of <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-lack-of-trust\"><\/span>1. Lack of trust<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Purchasing groceries online, still gives customers a brief pause before checking out. The process used to be arbitrary and offline. But with the shift online, customers who have not experimented with it before may still be wary. For instance, customers who have specific dietary restrictions &#8211; like those involving gluten or lactose free products, may not find comfort in resorting to online purchases.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-lack-of-options\"><\/span>2. Lack of options<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>When purchasing essential items online, customers may be frustrated if they are unable to find products needed immediately. This ends up frustrating the customer who exits the site and tries his luck elsewhere.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-complicated-checkout-process\"><\/span>3. Complicated checkout process<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A complicated checkout process with multiple pop-up windows and a tricky customer interface, may intimidate the buyer. This could lead to them hastily abandoning the site. There is also a fear of products looking different during checkout as compared to what was displayed when adding-to-cart. Customers are unwilling to take this risk when it comes to purchasing essentials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-should-ecommerce-retailers-recover-abandoned-carts\"><\/span>Why Should eCommerce Retailers Recover Abandoned Carts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-4-1024x576.jpg\" alt=\"Shopping Cart Abandonment in Grocery eCommerce\" class=\"wp-image-10524\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-4-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-4-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-4-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-4-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-4-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-4-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">Shopping Cart Abandonment<\/a> in Grocery eCommerce<\/figcaption><\/figure>\n\n\n\n<p>Despite the best efforts taken by companies, cart abandonment rates can never come down to zero. However, they can definitely be reduced. A study suggests that nearly <a href=\"https:\/\/www.annexcloud.com\/blog\/31-shopping-cart-abandonment-statistics-for-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">75.52% of carts<\/a> are abandoned every year.<br><br>It should be noted that, <strong>the cost of recovering an abandoned cart is generally much lesser than the cost of acquiring a new customer.<\/strong> This is mainly because the customer is already in the loop. The retailer knows exactly what the customer is looking for and can offer personalized deals. This is why retailers need to have a concrete recovery strategy in place.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"75-of-customers-who-abandon-their-carts-usually-plan-to-come-back\"><\/span><em><a href=\"https:\/\/www.businessinsider.in\/tech\/Shopping-Cart-Abandonment-Online-Retailers-Biggest-Headache-Is-Actually-A-Huge-Opportunity\/articleshow\/34169740.cms\" target=\"_blank\" rel=\"noreferrer noopener\">75% of customers who abandon their carts usually plan to come back<\/a><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-ways-grocery-retailers-can-recover-abandoned-carts\"><\/span>4 Ways Grocery Retailers Can Recover Abandoned Carts&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-5-1024x576.jpg\" alt=\"Shopping Cart Abandonment in Grocery eCommerce\" class=\"wp-image-10526\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-5-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-5-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-5-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-5-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-5-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/01\/cart-abandonment-5-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">Shopping Cart Abandonment<\/a> in Grocery eCommerce<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-eliminating-uncertainty\"><\/span>1. <strong>Eliminating uncertainty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>One of the major reasons for cart abandonment, stems from customers having doubts about the product. Especially when purchasing groceries and non durable goods, shoppers rarely roll the dice or take a chance. Retailers can reduce uncertainty by attaching detailed product descriptions and accurate tags to help find the right product. An AI powered solution offered by Vue.ai, can help generate data and build rich customer profiles. This way, the retailer can use the data to help each customer find the best product, based on their individual attributes, such as Keto specific and vegan&nbsp; options, as well as take into consideration past purchases.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-offering-recommendations-at-checkout\"><\/span>2. <strong>Offering recommendations at checkout<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>An effective element to reduce care abandonment rates, is including recommendations at the checkout page. When shoppers see products complimentary to their purchases or wishlisted items, it gives them a push to complete the purchase and go ahead with their checkout. If a customer who has added gluten free bread to their cart, sees more gluten free options to complete the basket, he is more likely to go ahead with the purchase.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-automated-cart-curation\"><\/span>3. <strong>Automated cart curation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Grocery shopping is habitual. Most purchases made are recurring in nature &#8211; such as pantry staples and fresh produce. Grocery retailers can make the lives of their customers easier by offering technology that can build their cart automatically, so they don\u2019t have to go through the manual process of adding items that they purchase regularly. If this process can be combined with rich product data, the retailer can power meaningful recommendations even when the products that customers need are out of stock. The entire process becomes a lot easier for the customer, who is now motivated to checkout.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-cart-recovery-emails\"><\/span>4. <strong>Cart recovery emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong><em>Nearly half of all cart abandonment emails have been opened<\/em><\/strong>. <strong><em>One-third of clicks have led back to purchases on site. <\/em><\/strong><br><br>Cart recovery emails have proven to produce an incredibly high ROI in addition to being very simple to write and send. Since customers get a plethora of reminder emails, retailers can turn to an <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">AI-powered cart abandonment tool<\/a> that recommends visually similar products and styling suggestions personalized by understanding each shopper\u2019s visual style can power compelling cart abandonment emails that make cart recovery a habit.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">Shopping cart abandonment<\/a> is faced by retailers around the world from every industry. Although the rates of abandonment can never come down to zero, it can be significantly reduced by employing recovery strategies. A well executed recovery strategy can not only bring back a customer to complete a purchase but can even convert them into a loyal customer. Remember that the cost of recovering an abandoned cart is less than acquiring new prospective customers!<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"vueais-personalization-an-ai-powered-solution-can-help-retailers-reduce-cart-abandonment-rates-by-offering-the-right-product-recommendations-on-site-at-checkout-and-by-curating-the-right-reminder-emails-vueais-personalization-solution-helps-customers-complete-their-purchase-and-build-memorable-shopping-journeys\"><\/span>Vue.ai&#8217;s Personalization, an AI powered solution can help retailers reduce cart abandonment rates. By offering the right product recommendations on site, at checkout and by curating the right reminder emails, Vue.ai&#8217;s Personalization solution helps customers complete their purchase and build memorable shopping journeys.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to learn more about Vue.ai<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Read more about <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> When it comes to eCommerce, no brand is exempt from the phenomenon of shopping cart abandonment. Customers who initially seem eager to purchase may hastily exit the site with items still in their cart. This could be due to an exhausting checkout experience, change in prices or uncertainty in the minds of the customer tearing  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":10556,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[1202,198,1203,199,1200,27,1039,1026,711,766,1201,1199,748],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retailers&#039; Guide: Reduce Cart Abandonment In Grocery eCommerce<\/title>\n<meta name=\"description\" content=\"Why should retailers fix the cart abandonment problem? 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