{"id":10749,"date":"2021-02-08T14:19:56","date_gmt":"2021-02-08T08:49:56","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=10749"},"modified":"2023-10-19T16:27:55","modified_gmt":"2023-10-19T10:57:55","slug":"valentines-day-spending-2021-gifts","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/valentines-day-spending-2021-gifts\/","title":{"rendered":"Here&#8217;s How Valentine&#8217;s Day Spending Has Changed In 2022"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a14ceca9a9ca\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a14ceca9a9ca\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/valentines-day-spending-2021-gifts\/#%3e-more-people-want-to-gift-themselves-over-their-partners\" title=\"&gt; More people want to gift themselves, over their partners\">&gt; More people want to gift themselves, over their partners<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/valentines-day-spending-2021-gifts\/#26-of-gen-z-and-21-of-millennials-are-planning-to-treat-themselves-this-valentines-self-love-is-no-longer-just-a-buzzword-particularly-among-the-younger-generation\" title=\"26% of Gen Z, and 21% of millennials are planning to treat themselves this Valentine&#8217;s. Self-love is no longer just a buzzword, particularly among the younger generation.\">26% of Gen Z, and 21% of millennials are planning to treat themselves this Valentine&#8217;s. Self-love is no longer just a buzzword, particularly among the younger generation.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/valentines-day-spending-2021-gifts\/#%3e-millennials-gen-x-are-more-pumped-about-valentines-day-than-gen-z\" title=\"&gt; Millennials, Gen X are more pumped about Valentine&#8217;s Day than Gen Z\">&gt; Millennials, Gen X are more pumped about Valentine&#8217;s Day than Gen Z<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/valentines-day-spending-2021-gifts\/#48-of-gen-z-dont-plan-to-celebrate-valentines-day-at-all-%e2%80%93-and-those-celebrating-will-only-spend-an-average-of-184-a-much-lesser-sum-compared-to-millennials-who-will-spend-an-average-of-240-and-gen-x-who-will-spend-264\" title=\"48% of Gen Z don&#8217;t plan to celebrate Valentine&#8217;s Day at all &#8211; and those celebrating will only spend an average of $184, a much lesser sum compared to millennials who will spend an average of $240 and Gen X, who will spend $264!\">48% of Gen Z don&#8217;t plan to celebrate Valentine&#8217;s Day at all &#8211; and those celebrating will only spend an average of $184, a much lesser sum compared to millennials who will spend an average of $240 and Gen X, who will spend $264!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/valentines-day-spending-2021-gifts\/#%3e-a-large-percentage-of-those-celebrating-opt-for-a-night-in-over-heading-out\" title=\"&gt; A large percentage of those celebrating opt for a night-in, over heading out\">&gt; A large percentage of those celebrating opt for a night-in, over heading out<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/valentines-day-spending-2021-gifts\/#just-24-say-they-will-celebrate-with-an-evening-out-this-year-down-from-34-last-year-and-the-lowest-in-history-this-translates-to-15-billion-less-in-spending-on-an-evening-out-this-year\" title=\"Just 24% say they will celebrate with an evening out this year, down from 34% last year and the lowest in history. This translates to $1.5 billion less in spending on an evening out this year.\">Just 24% say they will celebrate with an evening out this year, down from 34% last year and the lowest in history. This translates to $1.5 billion less in spending on an evening out this year.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/valentines-day-spending-2021-gifts\/#%3e-apparel-considered-a-%e2%80%9csafe%e2%80%9d-valentines-day-gift-option\" title=\"&gt; Apparel considered a &#8220;safe&#8221; Valentine&#8217;s Day gift option\">&gt; Apparel considered a &#8220;safe&#8221; Valentine&#8217;s Day gift option<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/valentines-day-spending-2021-gifts\/#of-those-celebrating-20-of-gift-givers-think-apparel-is-a-safe-gifting-option-for-valentines-31-of-gen-zers-who-plan-to-celebrate-valentines-day-are-planning-to-gift-clothes-to-themselves-or-their-partners\" title=\"Of those celebrating, 20% of gift-givers think apparel is a safe gifting option for Valentine&#8217;s. 31% of Gen Zers who plan to celebrate Valentine&#8217;s Day are planning to gift clothes to themselves or their partners.\">Of those celebrating, 20% of gift-givers think apparel is a safe gifting option for Valentine&#8217;s. 31% of Gen Zers who plan to celebrate Valentine&#8217;s Day are planning to gift clothes to themselves or their partners.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/valentines-day-spending-2021-gifts\/#related-articles\" title=\"Related articles:\">Related articles:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Only over half of U.S. adults (<a href=\"https:\/\/nrf.com\/media-center\/press-releases\/valentines-day-spending-total-218-billion\" target=\"_blank\" rel=\"noreferrer noopener\">52%<\/a>) plan to celebrate Valentine&#8217;s Day this year. And Valentine&#8217;s Day spending this year will only total $21.8 B, a significantly lesser sum than 2020, which amounted to a whopping $27.4 B.<\/p>\n\n\n\n<p>While this $6 B setback is one to note, there are several other significant changes in the way people approach Valentine&#8217;s day spending for this year around. Here are all the changes retailers should gear up for this year:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/3-1024x576.jpg\" alt=\"Here's How Valentine's Day Spending Has Changed In 2021\" class=\"wp-image-10869\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/3-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/3-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/3-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/3-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/3-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/3-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%3e-more-people-want-to-gift-themselves-over-their-partners\"><\/span>&gt; More people want to gift themselves, over their partners<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26-of-gen-z-and-21-of-millennials-are-planning-to-treat-themselves-this-valentines-self-love-is-no-longer-just-a-buzzword-particularly-among-the-younger-generation\"><\/span>26% of Gen Z, and 21% of millennials are planning to treat themselves this Valentine&#8217;s. <em>Self-love<\/em> is no longer just a buzzword, particularly among the younger generation.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Over the course of one year, from when the initial lockdowns were implemented back in March to now, people have had a lot of time to reflect in the isolation of their homes. Everyone has really cultivated a lot of time and energy into wellness, and statistics depict they will continue to do so, long after the pandemic. An interesting point here, though, is that just like last year, 27% of those celebrating are still planning to buy gifts and other treats for their pets!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%3e-millennials-gen-x-are-more-pumped-about-valentines-day-than-gen-z\"><\/span>&gt; Millennials, Gen X are more pumped about Valentine&#8217;s Day than Gen Z<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"48-of-gen-z-dont-plan-to-celebrate-valentines-day-at-all-%e2%80%93-and-those-celebrating-will-only-spend-an-average-of-184-a-much-lesser-sum-compared-to-millennials-who-will-spend-an-average-of-240-and-gen-x-who-will-spend-264\"><\/span>48% of Gen Z don&#8217;t plan to celebrate Valentine&#8217;s Day at all &#8211; and those celebrating will only spend an average of $184, a much lesser sum compared to millennials who will spend an average of $240 and Gen X, who will spend $264!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Time and again, the difference between Gen Z&#8217;s social and cultural values become apparent. While Millennials were raised during an economic boom, Gen Z grew up during a recession. <a href=\"https:\/\/www.salesforce.com\/blog\/how-millennials-and-gen-z-are-different\/\" target=\"_blank\" rel=\"noreferrer noopener\">As a result<\/a>, Gen Zers tend to be more pragmatic, giving more importance to long-term value and smart investments in their day-to-day lives. Valentine&#8217;s doesn&#8217;t factor into their relationships as it does in the love lives&#8217; of millennials and Gen X.<\/p>\n\n\n\n<p>The Gen Zers who do plan to spend, are holding off on shelling out big bucks \u2014 66% are planning to buy chocolates and candy while 48% plan to buy flowers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/2-1024x576.jpg\" alt=\"Here's How Valentine's Day Spending Has Changed In 2021\" class=\"wp-image-10868\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/2-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%3e-a-large-percentage-of-those-celebrating-opt-for-a-night-in-over-heading-out\"><\/span>&gt; A large percentage of those celebrating opt for a night-in, over heading out<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"just-24-say-they-will-celebrate-with-an-evening-out-this-year-down-from-34-last-year-and-the-lowest-in-history-this-translates-to-15-billion-less-in-spending-on-an-evening-out-this-year\"><\/span>Just 24% say they will celebrate with an evening out this year, down from 34% last year and the <a href=\"https:\/\/nrf.com\/blog\/3-ways-covid-19-changing-valentines-day-plans-year\" target=\"_blank\" rel=\"noreferrer noopener\">lowest<\/a> in history. This translates to $1.5 billion less in spending on an evening out this year.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Being aware of this can better prepare restaurants and grocery retailers for the day of love. Since two in five people are still planning a special meal or celebration from the comfort of home, local restaurants and grocery stores can prep and sell quick-fixes \u2014 meal kits or three-course dinners that can help re-create the fine-dining experience, at home!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\" style=\"background-color:#fde736\">Click here to learn how retailers can optimize their site <strong>personalized search<\/strong> experiences<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%3e-apparel-considered-a-%e2%80%9csafe%e2%80%9d-valentines-day-gift-option\"><\/span>&gt; Apparel considered a &#8220;safe&#8221; Valentine&#8217;s Day gift option<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"of-those-celebrating-20-of-gift-givers-think-apparel-is-a-safe-gifting-option-for-valentines-31-of-gen-zers-who-plan-to-celebrate-valentines-day-are-planning-to-gift-clothes-to-themselves-or-their-partners\"><\/span>Of those celebrating, 20% of gift-givers think apparel is a safe gifting option for Valentine&#8217;s. 31% of Gen Zers who plan to celebrate Valentine&#8217;s Day are planning to gift clothes to themselves or their partners.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Picking up on this, several <a href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/centric-brands-customer-loyalty-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">iconic brands<\/a> including Michael Kors, Kate Spade, GAP, Nautica, Kenneth Cole, Timberland and more have lined up several exclusive V Day releases. Their collections include popular lockdown apparel\u2014 think sleek athleisure, Zoom-meeting optimized jewelry and more, all available to shop online, with flexible payment methods, for a socially-distanced Valentine&#8217;s celebration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/1-1024x576.jpg\" alt=\"Here's How Valentine's Day Spending Has Changed In 2021\" class=\"wp-image-10867\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-articles\"><\/span>Related articles:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/data-governance-making-numbers-approachable\/\">Demystifying Data: Making Numbers Approachable<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/data-decisions-and-driving-impact\/\">Data, Decisions, and Driving Impact \u2013 A sit-down with Con Conlon at REBUILD<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/7-takeaways-from-our-flagship-ai-transformation-conference-rebuild-23-jamaica\/\">What 42 AI practitioners can teach you about digital transformation<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/a-solid-10-vue-ais-badges-in-the-g2-spring-2023-report\/\">A solid 10 &#8211; Vue.ai&#8217;s badges in the G2 Spring 2023 Report<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/excess-inventory-solution-with-inturn\/\">(In)Turning Tables with Excess Inventory solution : How INTURN\u2019s helping businesses optimize costs!<\/a><\/li>\n<\/ul>\n\n\n<p><strong>Read more about <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Only over a half of U.S. adults (52%) plan to celebrate Valentine&#8217;s Day this year. And Valentine&#8217;s Day spending this year will only total $21.8 B, a significantly lesser sum than 2020.<\/p>\n","protected":false},"author":23,"featured_media":10872,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[1179,1190,558,1231,1227,291,1229,1226,1232,1228,269,1233,1239,1237,1238,1222,1240],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here&#039;s How Valentine&#039;s Day Spending Has Changed In 2022<\/title>\n<meta name=\"description\" content=\"This Valentine&#039;s Day Spending, 26% of Gen Z and 21% of millennials are planning to treat themselves with gifts, over gifting their loved ones!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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