{"id":1082,"date":"2017-04-26T15:00:57","date_gmt":"2017-04-26T09:30:57","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=1082"},"modified":"2023-08-03T13:20:17","modified_gmt":"2023-08-03T07:50:17","slug":"decision-fatigue-part-2-streamline-the-shopping-experience","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decision-fatigue-part-2-streamline-the-shopping-experience\/","title":{"rendered":"Decision Fatigue: Part 2 &#8211; Streamline the Shopping Experience"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69df1e90025a1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df1e90025a1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decision-fatigue-part-2-streamline-the-shopping-experience\/#placement-matters\" title=\"Placement Matters\">Placement Matters<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decision-fatigue-part-2-streamline-the-shopping-experience\/#make-all-your-social-media-content-and-banners-shoppable-with-shop-the-look\" title=\"Make All Your Social Media Content And Banners Shoppable With Shop The Look\">Make All Your Social Media Content And Banners Shoppable With Shop The Look<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decision-fatigue-part-2-streamline-the-shopping-experience\/#taking-it-one-step-further-vueai-can-make-all-your-banners-and-social-media-content-like-instagram-photos-clickable-and-shoppable-our-shop-the-look-pop-up-feature-identifies-objects-in-an-image-regardless-of-how-complicated-the-background-might-be-and-suggests-exact-matches-of-products-or-ones-that-are-of-similar-styles-from-the-sites-catalog-this-allows-shoppers-to-visualize-outfits-holistically-and-locate-them-instantly-without-navigating-away-from-the-page\" title=\"Taking it one step further, Vue.ai can make all your banners and social media content like Instagram photos, clickable and shoppable. Our\u00a0Shop the Look\u00a0pop up feature identifies objects in an image, regardless of how complicated the background might be, and suggests exact matches of products or ones that are of similar styles from the site\u2019s catalog. This allows\u00a0shoppers to visualize outfits holistically and locate them instantly, without navigating away from the page.\">Taking it one step further, Vue.ai can make all your banners and social media content like Instagram photos, clickable and shoppable. Our\u00a0Shop the Look\u00a0pop up feature identifies objects in an image, regardless of how complicated the background might be, and suggests exact matches of products or ones that are of similar styles from the site\u2019s catalog. This allows\u00a0shoppers to visualize outfits holistically and locate them instantly, without navigating away from the page.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decision-fatigue-part-2-streamline-the-shopping-experience\/#uxui-considerations-to-reduce-decision-fatigue\" title=\"Ux\/Ui Considerations To Reduce Decision Fatigue\">Ux\/Ui Considerations To Reduce Decision Fatigue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decision-fatigue-part-2-streamline-the-shopping-experience\/#%e2%80%a6and-its-a-wrap\" title=\"&#8230;And it\u2019s a wrap!\">&#8230;And it\u2019s a wrap!<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1105\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/shutterstock_344963789.jpg\" alt=\"shutterstock_344963789\" width=\"3500\" height=\"2258\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/shutterstock_344963789.jpg 3500w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/shutterstock_344963789-300x194.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/shutterstock_344963789-768x495.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/shutterstock_344963789-1024x661.jpg 1024w\" sizes=\"(max-width: 3500px) 100vw, 3500px\" \/>\n<p><span style=\"font-weight: 400;\">\u2026 And we are back! Our in-house design team has finally spoken. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the <a href=\"https:\/\/www.vue.ai\/blog\/retail-vue\/decision-fatigue-part-1-the-struggle-is-real\/\">first part of this post<\/a>, we discussed the problem of decision fatigue and how it impacts a typical shopper. While we touched upon the effects of having personalized recommendations on a site, we believe that optimizing the overall user interface is a major game changer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"placement-matters\"><\/span><strong>Placement Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 16px;\">We recognize the inadvertent difficulties online shoppers face and believe that it is not enough just to showcase recommendations, but it is equally important to position them carefully. Given the variations in screen sizes and modes of online shopping, the optimal placement of the different elements on your website can make a significant impact on the overall shopping experience. Through our metrics driven customer journey, drop off point and conversion rate analyses, Mad Street Den\u2019s in-house design team have been able to surgically analyze how best Vue.ai\u2019s recommendation modules can be placed on various pages of a website to improve usability whilst also enhancing user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our design team also carefully formulates titles for the recommendations, keeping in mind people\u2019s innate biases and inclinations towards engaging with them. For example, <em>Complete the Look<\/em> has several aliases \u2013 <em>Style it With<\/em>, <em>Match it With<\/em>, <em>People also Bought<\/em> amongst several others.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"make-all-your-social-media-content-and-banners-shoppable-with-shop-the-look\"><\/span><strong>Make All Your Social Media Content And Banners Shoppable With <em>Shop The Look<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"taking-it-one-step-further-vueai-can-make-all-your-banners-and-social-media-content-like-instagram-photos-clickable-and-shoppable-our-shop-the-look-pop-up-feature-identifies-objects-in-an-image-regardless-of-how-complicated-the-background-might-be-and-suggests-exact-matches-of-products-or-ones-that-are-of-similar-styles-from-the-sites-catalog-this-allows-shoppers-to-visualize-outfits-holistically-and-locate-them-instantly-without-navigating-away-from-the-page\"><\/span><span style=\"font-weight: 400; font-size: 16px;\">Taking it one step further, Vue.ai can make all your banners and social media content like Instagram photos, clickable and shoppable. Our\u00a0<em>Shop the Look<\/em>\u00a0pop up feature identifies objects in an image, regardless of how complicated the background might be, and suggests exact matches of products or ones that are of similar styles from the site\u2019s catalog. This allows\u00a0shoppers to visualize outfits holistically and locate them instantly, without navigating away from the page.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote>\n<p><strong>Our <em>Shop the Look<\/em> feature identifies objects in an image, regardless of how complicated the background might be<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">This feature is particularly useful for small screened devices. As seen in the image below, the pop-up recommendations that appear upon a hover or a click over the banner image, allows for products to be found simultaneously, enabling a more meaningful decision-making process.<\/span><\/p>\n<figure id=\"attachment_1098\" aria-describedby=\"caption-attachment-1098\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1098 size-full\" style=\"border: 2px solid #eeeeee; padding: 3px; margin: 3px;\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/SLT-image.jpg\" alt=\"slt-image\" width=\"1000\" height=\"625\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/SLT-image.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/SLT-image-300x188.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/SLT-image-768x480.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-1098\" class=\"wp-caption-text\">Shop the Look picks up exact product matches or ones similar to what is in the image. (Source: Mad Street Den)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"uxui-considerations-to-reduce-decision-fatigue\"><\/span><strong>Ux\/Ui Considerations To Reduce Decision Fatigue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Lookbooks:\u00a0<\/strong>Remember the hook? Some shoppers start their journey with a predetermined \u201clook\u201d they are going for. One way to be the hook in their journey is to showcase a set of curated looks so that they can easily shop by ensembles rather than going through one product or category at a time. Similar to the clickable banners and social media content that can display <em>Shop the Look<\/em> suggestions, Lookbooks can be shown on any page across a site. These tools effectively establish the context for shoppers and give them a real sense of how certain outfits can be worn.<br \/>The image below shows an example of a set of looks that are placed on a homepage.<\/li>\n<\/ul>\n<figure id=\"attachment_1088\" aria-describedby=\"caption-attachment-1088\" style=\"width: 669px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1088 size-full\" style=\"border: 2px solid #eeeeee; padding: 3px; margin: 3px;\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/look-books.jpg\" alt=\"look-books\" width=\"669\" height=\"608\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/look-books.jpg 669w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/look-books-300x273.jpg 300w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><figcaption id=\"caption-attachment-1088\" class=\"wp-caption-text\">Curated looks on the homepage (Source: Mad Street Den)<\/figcaption><\/figure>\n<blockquote>\n<p>Lookbooks act as virtual mirrors and are a great way to educate shoppers about the options available on the site<\/p>\n<\/blockquote>\n<ul>\n<li><strong>Pop-ups:\u00a0<\/strong>As described earlier, an innovative way to economize user interface real estate is to implement pop-up recommendations. As shown in the image below, a hover over the product image, opens up a pop up displaying complementary products. Pop-ups can be placed on any page on the site and can display all kinds of recommendations &#8211; be it your <em>Shop the Look<\/em> feature, Similar Recommendations, <em>Complete the Look<\/em>, and more. Discreet, yet effective.<\/li>\n<\/ul>\n<figure id=\"attachment_1085\" aria-describedby=\"caption-attachment-1085\" style=\"width: 666px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1085 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/pop-overlay-e1493213878266.jpg\" alt=\"pop-overlay\" width=\"666\" height=\"404\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/pop-overlay-e1493213878266.jpg 666w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/pop-overlay-e1493213878266-300x182.jpg 300w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><figcaption id=\"caption-attachment-1085\" class=\"wp-caption-text\">Complete the Look on the product page as a pop-up (Source: Mad Street Den)<\/figcaption><\/figure>\n<ul>\n<li><b><b> Auto-play tabs:\u00a0<\/b><\/b>Multiple carousels can be placed simultaneously by implementing tabs below the product descriptions.<br \/>In the examples below, the first image has a tab that shows visually similar products while the second tab opens up a series of accessories. In addition, the carousels scroll automatically when the user has scrolled down to that section of the web page. Auto-play tabs are a great way to save space while also giving the shopper freedom to choose the type of recommendations they are looking for without having to click or scroll too many times.<\/li>\n<\/ul>\n<figure id=\"attachment_1086\" aria-describedby=\"caption-attachment-1086\" style=\"width: 667px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1086 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/auto-play-tabs.jpg\" alt=\"auto-play-tabs\" width=\"667\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/auto-play-tabs.jpg 667w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/auto-play-tabs-300x225.jpg 300w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><figcaption id=\"caption-attachment-1086\" class=\"wp-caption-text\">Auto &#8211; play tabs to position multiple carousels using only one banner space. (Source: Mad Street Den)<\/figcaption><\/figure>\n<blockquote>\n<p>Multiple carousels can be placed simultaneously by implementing tabs below the product descriptions<\/p>\n<\/blockquote>\n<ul>\n<li><b><b> Vertical recommendations:\u00a0<\/b><\/b>Apart from the conventional way of showing recommendations below the main product image, displaying recommendations vertically can also be a great way to reduce unnecessary scrolls, specifically for the mobile and tablet screens. As shown in this example below, vertical carousels allow all relevant products to be displayed simultaneously, reducing product page clutter and facilitating easy yet relevant product discovery.<\/li>\n<\/ul>\n<figure id=\"attachment_1083\" aria-describedby=\"caption-attachment-1083\" style=\"width: 669px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1083 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/vertical-recs.jpg\" alt=\"vertical-recs\" width=\"669\" height=\"499\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/vertical-recs.jpg 669w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/vertical-recs-300x224.jpg 300w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><figcaption id=\"caption-attachment-1083\" class=\"wp-caption-text\">Vertical recommendations carousel. (Source: Mad Street Den)<\/figcaption><\/figure>\n<ul>\n<li><b><b>Floating action buttons:\u00a0<\/b><\/b>Floating action buttons effectively reduce website clutter, especially on mobiles and tablets. In particular, due to the variations in screen size, using catchy floating action buttons like the one shown in the image below, placed prominently next to the product is a smart way to get a user to opt &#8211; in and tap the icon. When the icon is clicked on, a set of recommendations below the main product image opens up &#8211; as shown in the image. <em>Shop the Look<\/em> recommendations on your banners can also be easily displayed through subtle floating icons that showcase exact product matches without navigating away from the page.<\/li>\n<\/ul>\n<figure id=\"attachment_1087\" aria-describedby=\"caption-attachment-1087\" style=\"width: 669px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1087 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/floating-action-button-e1493213990465.jpg\" alt=\"floating-action-button\" width=\"669\" height=\"441\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/floating-action-button-e1493213990465.jpg 669w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/04\/floating-action-button-e1493213990465-300x198.jpg 300w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><figcaption id=\"caption-attachment-1087\" class=\"wp-caption-text\">Floating action buttons. (Source: Mad Street Den)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"%e2%80%a6and-its-a-wrap\"><\/span><strong>&#8230;And it\u2019s a wrap!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vue.ai not only ensures that product recommendations are relevant and personalized to a specific shopper but keeps in mind the larger context of the website and addresses user interface elements. We believe that these little steps if implemented correctly, will ease the online shopping experience. Most importantly, a cleaner shopping experience is a rich enabler of personalization &#8211; as products are located faster, click stream data becomes more refined, our <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a> is fine tuned and we become one step closer to pinning down specific shopper intent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vue.ai can create your living room furniture ensemble, your beach holiday travel kit, your \u201cback to school\u201d bundle for the new year or pretty much any sort of retail suggestions that you might need. Why spend hours on a website, after a long work day, when you can let artificial intelligence help make these otherwise time-consuming lifestyle choices for you? <\/span><\/p>\n\n\n<p><strong>Read more about<\/strong><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><strong> Outfit Recommendation<\/strong><\/a><strong> Solution<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> \u2026 And we are back! Our in-house design team has finally spoken. In the first part of this post, we discussed the problem of decision fatigue and how it impacts a typical shopper. While we touched upon the effects of having personalized recommendations on a site, we believe that optimizing the overall user interface is  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":1105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[27,8,9,29,10],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decision Fatigue: Part 2 - Streamline the Shopping Experience | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Decision fatigue can turn retail therapy into retail nightmares. 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