{"id":10961,"date":"2021-02-19T16:33:39","date_gmt":"2021-02-19T11:03:39","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=10961"},"modified":"2023-10-19T16:29:27","modified_gmt":"2023-10-19T10:59:27","slug":"levis-jeans-digital-strategy-tech","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/","title":{"rendered":"Inside Levi&#8217;s Digital Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2cd7962617d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2cd7962617d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#here-are-the-top-5-takeaways-from-the-podcast\" title=\"Here are the top 5 takeaways from the podcast:\">Here are the top 5 takeaways from the podcast:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#1-focus-on-the-customer\" title=\"1. Focus on the customer\">1. Focus on the customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#2-deliver-one-seamless-experience-across-all-channels\" title=\"2. Deliver one seamless experience across all channels\">2. Deliver one seamless experience across all channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#3-sustainability-is-a-non-negotiable-for-levis\" title=\"3. Sustainability is a non-negotiable for Levi&#8217;s\">3. Sustainability is a non-negotiable for Levi&#8217;s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#4-its-time-for-fashion-to-invest-in-digital-identities\" title=\"4. It\u2019s time for fashion to invest in digital identities\">4. It\u2019s time for fashion to invest in digital identities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#5-social-commerce-for-success-with-gen-z\" title=\"5. Social commerce for success with Gen-Z\">5. Social commerce for success with Gen-Z<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#related-articles\" title=\"Related articles:\">Related articles:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Last week, we had the opportunity to talk to Priya Buening, the VP of Digital Operations at Levi Strauss &amp; Co. Levi&#8217;s has always been known for their one-of-a-kind innovation, especially around their digital efforts. With their best in class, brand immersive, digital eCommerce, the brand is looking to take sustainable shopper experience to a whole new level. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-the-top-5-takeaways-from-the-podcast\"><\/span>Here are the top 5 takeaways from the podcast:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce-1024x1024.jpg\" alt=\"5 lessons from Levi's for success in fashion eCommerce\" class=\"wp-image-10965\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce-1024x1024.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce-300x300.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce-768x768.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce-640x640.jpg 640w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce-96x96.jpg 96w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-focus-on-the-customer\"><\/span>1. Focus on the customer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Levi\u2019s has been focused on nailing consumer engagement across two broad themes\u2014 convenience and connection.&nbsp;<\/p>\n\n\n\n<p>For convenience, Priya talks about everything Levi\u2019s has been doing to make the shopping experience as easy and safe for the consumer as possible? This includes extending contactless payments, piloting touch-less returns, introducing appointment scheduling, video chat and fully expanding on their suite of omni-channel offerings like curbside pickup, BOPIS and more.&nbsp;<\/p>\n\n\n\n<p>The other big theme is connection. As a brand, Levi\u2019s prides itself on being able to create that genuine connection with our consumer. During the pandemic, Levi\u2019s introduced new mediums like Live Stream and Virtual Try-On, Virtual Track and Virtual Chat to keep that connection alive with the consumer.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/resources\/podcasts\/levis-technology-circular-fashion-model\/\" style=\"background-color:#ffe53a\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to listen to the podcast<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce1-1024x1024.jpg\" alt=\"5 lessons from Levi's for success in fashion eCommerce\" class=\"wp-image-10966\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce1-1024x1024.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce1-300x300.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce1-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce1-768x768.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce1-640x640.jpg 640w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce1-96x96.jpg 96w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-deliver-one-seamless-experience-across-all-channels\"><\/span>2. Deliver one seamless experience across all channels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The consumer wants to shop a brand, not a store or a site, says Buening. The expectation that the experience is seamless across channels should be a given. And Levis\u2019 goal has really been to try to use technology to bridge those differences and create a best of both worlds experience for the consumer. <\/p>\n\n\n\n<p>Consumers shopping online can get styling advice on video chat. Physical stores are fully, digitally enabled with devices that can make available the full assortment to the consumer. So even if that specific product the consumer wants isn\u2019t in the store, they can still get access to it. \u201cSo at the end of the day\u201d, says Buening, \u201cyou know, you&#8217;re feeling like you&#8217;re shopping from one brand and you&#8217;re accessing the best Levi&#8217;s has to offer.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce2-1024x1024.jpg\" alt=\"5 lessons from Levi's for success in fashion eCommerce\" class=\"wp-image-10967\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce2-1024x1024.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce2-300x300.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce2-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce2-768x768.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce2-640x640.jpg 640w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce2-96x96.jpg 96w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce2.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-sustainability-is-a-non-negotiable-for-levis\"><\/span>3. Sustainability is a non-negotiable for Levi&#8217;s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201cThe Levis product is one of the few products in the world that actually gets better with time&#8221;. So with that, Levi\u2019s has designed quite a number of initiatives to extend the life of denim. The R-Collective was a capsule collection that was run out of our Hong Kong office, basically using excess fabric from our China factories to create new garments.&#8221;<\/p>\n\n\n\n<p>And then those garments were used to create a conservation awareness program. In Europe, <a href=\"https:\/\/www.levi.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">Levi\u2019s<\/a> had a partnership between their Wellthread line and a Swedish company called Re:NewCell to create a pair of jeans that is made with as much recyclable product as possible. In the US, Levi\u2019s recently launched Levi&#8217;s SecondHand, their re-commerce site. Levi\u2019s is building towards driving circularity as much as possible to become a circular company.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/resources\/podcasts\/levis-technology-circular-fashion-model\/\" style=\"background-color:#ffe53a\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to listen to the podcast<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce3-1024x1024.jpg\" alt=\"5 lessons from Levi's for success in fashion eCommerce\" class=\"wp-image-10968\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce3-1024x1024.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce3-300x300.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce3-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce3-768x768.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce3-640x640.jpg 640w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce3-96x96.jpg 96w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce3.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-its-time-for-fashion-to-invest-in-digital-identities\"><\/span>4. It\u2019s time for fashion to invest in digital identities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The consumer today wants to know everything about the product that they&#8217;re buying, says Buening. Careless consumption is over. Consumers want to know who made their products, where it was made and the materials that went into it. So digital identities can drive transparency.&nbsp;<\/p>\n\n\n\n<p>The other amazing component of a digital identity, says Buening, is it allows us to tell some really special stories about the product. There&#8217;s an opportunity for businesses to take that information, create storytelling and help the consumer feel like they&#8217;re part of the whole process and journey. If brands can speak to the consumer in a way that&#8217;s meaningful to them, they become a loyal consumer with added consumer lifetime value.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce4-1024x1024.jpg\" alt=\"5 lessons from Levi's for success in fashion eCommerce\" class=\"wp-image-10969\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce4-1024x1024.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce4-300x300.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce4-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce4-768x768.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce4-640x640.jpg 640w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce4-96x96.jpg 96w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/5-lessons-from-Levis-for-success-in-fashion-eCommerce4.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-social-commerce-for-success-with-gen-z\"><\/span>5. Social commerce for success with Gen-Z<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With Gen-Z, says Buening,&nbsp; \u201csocial really is that key communication channel.\u201d Consumers are looking for fashion inspiration on social media. Buening believes that the consumer can go from wow, that&#8217;s an amazing product, to checking out all products within the platform. <\/p>\n\n\n\n<p>Levi\u2019s was among one of the first brands to pilot the new shopping marketplaces with Google, Facebook and Instagram. Levi\u2019s has also been testing a number of different opportunities with Snap and Tik-Tok. \u201cWe&#8217;re really encouraged by the response,\u201d says Buening. \u201cAnd social and commerce is going to be a place that we are going to try to continue to innovate and we really think that it&#8217;s going to be an important part of our digital portfolio, going forward.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-c499b472-0f55-427d-af7e-93f0ccef87b9\"><span class=\"ez-toc-section\" id=\"related-articles\"><\/span>Related articles:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul id=\"block-efc3df18-42c4-4962-bd05-8ed9c36af507\"><li><a href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/fashion-retail-black-history-month\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black History Month 2021: Fashion Retail\u2019s 8 Most Powerful Initiatives<\/a><\/li><li><a href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/centric-brands-customer-loyalty-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 Things Centric Brands Can Teach Us About Customer Loyalty<\/a><\/li><li><a href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/diesel-tech-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 Ways Diesel Is Going To Be Tech-First In 2021<\/a><\/li><li><a href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/the-retail-podcast-leaders-in-retail-vestua\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Retail Podcast by Vue.ai: Leaders in Retail | Vestu\u00e1<\/a><\/li><li><a href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/dr-brandt-skincare-omnichannel\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 Ways Dr. Brandt Has Stayed Ahead Of The Curve<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Last week, we had the opportunity to talk to Priya Buening, the VP of Digital Operations at Levi Strauss &amp; Co. Levi&#8217;s has always been known for their one-of-a-kind innovation, especially around their digital efforts. With their best in class, brand immersive, digital eCommerce, the brand is looking to take sustainable shopper experience to a  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":10972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[1244,1123,1243,1242,117,1241,1245,1246],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inside Levi&#039;s Digital Strategy<\/title>\n<meta name=\"description\" content=\"Priya Buening, VP of Digital Operations at Levi\u2019s gives us an exclusive glimpse into the brand&#039;s one-of-a-kind digital innovation efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside Levi&#039;s Digital Strategy\" \/>\n<meta property=\"og:description\" content=\"Priya Buening, VP of Digital Operations at Levi\u2019s gives us an exclusive glimpse into the brand&#039;s one-of-a-kind digital innovation efforts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-19T11:03:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T10:59:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Levis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vue.ai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vue.ai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/\"},\"author\":{\"name\":\"Vue.ai\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\"},\"headline\":\"Inside Levi&#8217;s Digital Strategy\",\"datePublished\":\"2021-02-19T11:03:39+00:00\",\"dateModified\":\"2023-10-19T10:59:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/\"},\"wordCount\":809,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Levis.jpg\",\"keywords\":[\"fashion podcast\",\"levi&#039;s\",\"levi&#039;s ecommerce\",\"levi&#039;s tech\",\"Podcast\",\"priya buening\",\"retail podcasts\",\"top retail podcasts\"],\"articleSection\":[\"Leaders in Retail\",\"Titans Of Transformation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/\",\"name\":\"Inside Levi's Digital Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Levis.jpg\",\"datePublished\":\"2021-02-19T11:03:39+00:00\",\"dateModified\":\"2023-10-19T10:59:27+00:00\",\"description\":\"Priya Buening, VP of Digital Operations at Levi\u2019s gives us an exclusive glimpse into the brand's one-of-a-kind digital innovation efforts.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#primaryimage\",\"url\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Levis.jpg\",\"contentUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Levis.jpg\",\"width\":2240,\"height\":1260,\"caption\":\"Levi's Strauss & Co.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Home\",\"item\":\"https:\/\/www.vue.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leaders in Retail\",\"item\":\"https:\/\/www.vue.ai\/blog\/.\/leaders-in-retail\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Inside Levi&#8217;s Digital Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"name\":\"Vue.ai Blog\",\"description\":\"All about retail, AI, and fashion.\",\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vue.ai\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\",\"name\":\"Vue.ai\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"contentUrl\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"width\":2501,\"height\":2500,\"caption\":\"Vue.ai\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vueai\/\",\"https:\/\/x.com\/vue_ai\",\"https:\/\/www.instagram.com\/vue.ai\/\",\"https:\/\/www.linkedin.com\/company\/vue-ai\",\"https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\",\"name\":\"Vue.ai\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"caption\":\"Vue.ai\"},\"description\":\"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?\",\"url\":\"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inside Levi's Digital Strategy","description":"Priya Buening, VP of Digital Operations at Levi\u2019s gives us an exclusive glimpse into the brand's one-of-a-kind digital innovation efforts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/","og_locale":"en_US","og_type":"article","og_title":"Inside Levi's Digital Strategy","og_description":"Priya Buening, VP of Digital Operations at Levi\u2019s gives us an exclusive glimpse into the brand's one-of-a-kind digital innovation efforts.","og_url":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/","og_site_name":"Vue.ai Blog","article_publisher":"https:\/\/www.facebook.com\/vueai\/","article_published_time":"2021-02-19T11:03:39+00:00","article_modified_time":"2023-10-19T10:59:27+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Levis.jpg","type":"image\/jpeg"}],"author":"Vue.ai","twitter_card":"summary_large_image","twitter_creator":"@vue_ai","twitter_site":"@vue_ai","twitter_misc":{"Written by":"Vue.ai","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#article","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/"},"author":{"name":"Vue.ai","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24"},"headline":"Inside Levi&#8217;s Digital Strategy","datePublished":"2021-02-19T11:03:39+00:00","dateModified":"2023-10-19T10:59:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/"},"wordCount":809,"publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Levis.jpg","keywords":["fashion podcast","levi&#039;s","levi&#039;s ecommerce","levi&#039;s tech","Podcast","priya buening","retail podcasts","top retail podcasts"],"articleSection":["Leaders in Retail","Titans Of Transformation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/","url":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/","name":"Inside Levi's Digital Strategy","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#primaryimage"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Levis.jpg","datePublished":"2021-02-19T11:03:39+00:00","dateModified":"2023-10-19T10:59:27+00:00","description":"Priya Buening, VP of Digital Operations at Levi\u2019s gives us an exclusive glimpse into the brand's one-of-a-kind digital innovation efforts.","breadcrumb":{"@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#primaryimage","url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Levis.jpg","contentUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Levis.jpg","width":2240,"height":1260,"caption":"Levi's Strauss & Co."},{"@type":"BreadcrumbList","@id":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/levis-jeans-digital-strategy-tech\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Home","item":"https:\/\/www.vue.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Leaders in Retail","item":"https:\/\/www.vue.ai\/blog\/.\/leaders-in-retail\/"},{"@type":"ListItem","position":3,"name":"Inside Levi&#8217;s Digital Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.vue.ai\/blog\/#website","url":"https:\/\/www.vue.ai\/blog\/","name":"Vue.ai Blog","description":"All about retail, AI, and fashion.","publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vue.ai\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vue.ai\/blog\/#organization","name":"Vue.ai","url":"https:\/\/www.vue.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","contentUrl":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","width":2501,"height":2500,"caption":"Vue.ai"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vueai\/","https:\/\/x.com\/vue_ai","https:\/\/www.instagram.com\/vue.ai\/","https:\/\/www.linkedin.com\/company\/vue-ai","https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/"]},{"@type":"Person","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24","name":"Vue.ai","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","caption":"Vue.ai"},"description":"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?","url":"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/10961"}],"collection":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/comments?post=10961"}],"version-history":[{"count":4,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/10961\/revisions"}],"predecessor-version":[{"id":11122,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/10961\/revisions\/11122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media\/10972"}],"wp:attachment":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media?parent=10961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/categories?post=10961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/tags?post=10961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}