{"id":10975,"date":"2021-04-23T10:35:50","date_gmt":"2021-04-23T05:05:50","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=10975"},"modified":"2022-06-20T14:52:43","modified_gmt":"2022-06-20T09:22:43","slug":"ecommerce-optimize-the-search-bar","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-voices\/ecommerce-optimize-the-search-bar\/","title":{"rendered":"My Journey To Finding The Perfect Pair Of Workout Shoes Revealed eCommerce&#8217;s Biggest Problem"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f8a3927c962\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f8a3927c962\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/ecommerce-optimize-the-search-bar\/#this-is-for-two-reasons-first-ecommerce-sites-fail-to-optimize-the-search-bar-for-solutions-and-theres-just-way-too-much-choice-for-me-to-navigate-online-to-the-point-where-it-gets-overwhelming-and-second-my-workouts-keep-changing-and-i-needed-a-shoe-that-would-be-compatible-across-all-of-them\" title=\"This is for two reasons. First, eCommerce sites fail to optimize the search bar for solutions, and there\u2019s just way too much choice for me to navigate online to the point where it gets overwhelming. And second, my workouts keep changing and I needed a shoe that would be compatible across all of them.&nbsp;\">This is for two reasons. First, eCommerce sites fail to optimize the search bar for solutions, and there\u2019s just way too much choice for me to navigate online to the point where it gets overwhelming. And second, my workouts keep changing and I needed a shoe that would be compatible across all of them.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/ecommerce-optimize-the-search-bar\/#and-he-was-right-my-workouts-were-instantly-elevated-with-the-right-pair-of-shoes-the-fit-was-perfect-and-ive-never-been-more-excited-about-exercising-but-i-couldnt-help-but-wonder%e2%80%94-what-would-have-this-experience-looked-like-online-is-it-even-possible-to-engineer-these-moments-online\" title=\"And he was right. My workouts were instantly elevated with the right pair of shoes! The fit was perfect and I\u2019ve never been more excited about exercising.&nbsp; But I couldn\u2019t help but wonder\u2014 what would have this experience looked like online? Is it even possible to engineer these moments online?&nbsp;\">And he was right. My workouts were instantly elevated with the right pair of shoes! The fit was perfect and I\u2019ve never been more excited about exercising.&nbsp; But I couldn\u2019t help but wonder\u2014 what would have this experience looked like online? Is it even possible to engineer these moments online?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/ecommerce-optimize-the-search-bar\/#when-ecommerce-sites-optimize-the-search-bar-they-offer-the-most-powerful-sales-assistant-for-their-consumers\" title=\"When eCommerce Sites Optimize The Search Bar, They Offer The Most Powerful Sales Assistant For Their Consumers\">When eCommerce Sites Optimize The Search Bar, They Offer The Most Powerful Sales Assistant For Their Consumers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/ecommerce-optimize-the-search-bar\/#how-consumers-are-searching-right-now\" title=\"How Consumers Are Searching Right Now\">How Consumers Are Searching Right Now<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/ecommerce-optimize-the-search-bar\/#the-views-expressed-in-op-ed-pieces-are-those-of-the-author-and-do-not-necessarily-reflect-the-views-of-vueai\" title=\"The views expressed in Op-Ed pieces are those of the author and do not necessarily reflect the views of&nbsp;Vue.ai.\">The views expressed in Op-Ed pieces are those of the author and do not necessarily reflect the views of&nbsp;Vue.ai.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>About two months ago, I braved a visit to the local sports store\u2014 pandemic notwithstanding\u2014 to buy a pair of workout shoes. Full disclosure: I\u2019m comfortable with shopping online for pretty much everything, from tech to beauty to clothes. But when it comes to workout shoes, I&#8217;m really uncomfortable taking the online route. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"this-is-for-two-reasons-first-ecommerce-sites-fail-to-optimize-the-search-bar-for-solutions-and-theres-just-way-too-much-choice-for-me-to-navigate-online-to-the-point-where-it-gets-overwhelming-and-second-my-workouts-keep-changing-and-i-needed-a-shoe-that-would-be-compatible-across-all-of-them\"><\/span><strong>This is for two reasons<\/strong>.<strong> First, eCommerce sites fail to optimize the search bar for solutions, and there\u2019s just way too much choice for me to navigate online to the point where it gets overwhelming. And second, my workouts keep changing and I needed a shoe that would be compatible across all of them.&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I\u2019d looked at a few sneaker models online but in vain. However, when I explained to the sales assistant at the local sports store what I was looking for, he whipped out a shoe that I\u2019d actually never seen before. I even asked him about the sneakers I\u2019d looked at online only to be told, very politely, that they\u2019d leave me with an injury and that the pair he\u2019d given me was best suited for my needs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/My-Journey-To-Finding-The-Perfect-Pair-Of-Workout-Shoes-And-What-Ecommerce-Isnt-Getting-Right-1024x576.jpg\" alt=\"My Journey To Finding The Perfect Pair Of Workout Shoes (And What Ecommerce Isn't Getting Right)\" class=\"wp-image-11304\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/My-Journey-To-Finding-The-Perfect-Pair-Of-Workout-Shoes-And-What-Ecommerce-Isnt-Getting-Right-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/My-Journey-To-Finding-The-Perfect-Pair-Of-Workout-Shoes-And-What-Ecommerce-Isnt-Getting-Right-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/My-Journey-To-Finding-The-Perfect-Pair-Of-Workout-Shoes-And-What-Ecommerce-Isnt-Getting-Right-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/My-Journey-To-Finding-The-Perfect-Pair-Of-Workout-Shoes-And-What-Ecommerce-Isnt-Getting-Right-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/My-Journey-To-Finding-The-Perfect-Pair-Of-Workout-Shoes-And-What-Ecommerce-Isnt-Getting-Right-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/My-Journey-To-Finding-The-Perfect-Pair-Of-Workout-Shoes-And-What-Ecommerce-Isnt-Getting-Right-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"and-he-was-right-my-workouts-were-instantly-elevated-with-the-right-pair-of-shoes-the-fit-was-perfect-and-ive-never-been-more-excited-about-exercising-but-i-couldnt-help-but-wonder%e2%80%94-what-would-have-this-experience-looked-like-online-is-it-even-possible-to-engineer-these-moments-online\"><\/span>And he was right. My workouts were instantly elevated with the right pair of shoes! The fit was perfect and I\u2019ve never been more excited about exercising.&nbsp; But I couldn\u2019t help but wonder\u2014 what would have this experience looked like online? Is it even possible to engineer these moments online?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The simple act of being able to ask a sales assistant for help in a store is a very powerful experience. An experience that most of us have taken for granted as consumers, but feel the void of only now. After all, most eCommerce sites are equipped to provide consumers exactly what they want\u2014 but what happens when the consumer isn\u2019t looking for a product, but a solution? What happens when they need advice?&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"when-ecommerce-sites-optimize-the-search-bar-they-offer-the-most-powerful-sales-assistant-for-their-consumers\"><\/span>When eCommerce Sites <strong>Optimize The Search Bar<\/strong>, They Offer The Most Powerful Sales Assistant For Their Consumers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is at this point where the sales assistant is sorely missed in the eCommerce experience. So where does the consumer go? The search bar. When consumers use the search bar instead of navigating through the site, they\u2019re either very sure of what they want or they have a problem they need a solution for. <\/p>\n\n\n\n<p>The first set of consumers come with a very clear idea of what they want. They usually have very efficient visits where they either find and buy what they want, or they don\u2019t. The second group of consumers are different. They have a problem to solve. They want to cast a net to take in information available, look at their options and make an informed choice.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Retail-Voices-1-1024x576.jpg\" alt=\"The Search Bar, the most powerful sales assistant for eCommerce\" class=\"wp-image-10979\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Retail-Voices-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Retail-Voices-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Retail-Voices-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Retail-Voices-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Retail-Voices-1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Retail-Voices-1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-consumers-are-searching-right-now\"><\/span><strong>How Consumers Are Searching Right Now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most eCommerce sites today only deliver results for specific searches (<a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a>). In the previous sneaker example, I needed shoes that would work for High Intensity Interval Training, Crossfit and the occasional aerobics class. If I were to search for the term \u2018shoes for HIIT\u2019 and not find anything rest assured that I won\u2019t be returning to the site again.<\/p>\n\n\n\n<p>Today&#8217;s super-empowered consumers are more impatient, demanding and curious than ever. They don\u2019t want just products, they want advice and context\u2014 and that is evident from their search terms. And this is something retailers should deliver in their <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6790933597013598208\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce<\/a> experiences they offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-views-expressed-in-op-ed-pieces-are-those-of-the-author-and-do-not-necessarily-reflect-the-views-of-vueai\"><\/span><em>The views expressed in Op-Ed pieces are those of the author and do not necessarily reflect the views of&nbsp;<a target=\"_blank\" href=\"https:\/\/www.vue.ai\/\" rel=\"noreferrer noopener\">Vue.ai<\/a>.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Read More about<a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\"> Virtual dressing room<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> About two months ago, I braved a visit to the local sports store\u2014 pandemic notwithstanding\u2014 to buy a pair of workout shoes. Full disclosure: I\u2019m comfortable with shopping online for pretty much everything, from tech to beauty to clothes. But when it comes to workout shoes, I&#8217;m really uncomfortable taking the online route. This is  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":11304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1247],"tags":[1316,1206,1205,1207,1319,1208,1317,1314,92,1318,1315,1204],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimize The Search Bar: My Journey To Finding The Perfect Pair Of Workout Shoes Revealed eCommerce&#039;s Biggest Problem<\/title>\n<meta name=\"description\" content=\"eCommerce retailers need to optimize the search bar to cater to the consumers of today, who mostly look for a solution, versus a product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/ecommerce-optimize-the-search-bar\/\" 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