{"id":11169,"date":"2021-03-24T15:42:20","date_gmt":"2021-03-24T10:12:20","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=11169"},"modified":"2024-08-12T10:10:00","modified_gmt":"2024-08-12T04:40:00","slug":"benefit-cosmetics-beauty-retail","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/benefit-cosmetics-beauty-retail\/","title":{"rendered":"Benefit Cosmetics Stands Out In Today&#8217;s Beauty Landscape. Why?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eede98b13aa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eede98b13aa\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/benefit-cosmetics-beauty-retail\/#heres-how-benefit-cosmetics-stands-out-from-todays-beauty-retail-landscape\" title=\"Here&#8217;s how Benefit Cosmetics stands out from today&#8217;s beauty retail landscape:\">Here&#8217;s how Benefit Cosmetics stands out from today&#8217;s beauty retail landscape:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/benefit-cosmetics-beauty-retail\/#consumer-first-approach\" title=\"Consumer-First Approach\">Consumer-First Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/benefit-cosmetics-beauty-retail\/#the-extra-mile\" title=\"The Extra Mile&nbsp;\">The Extra Mile&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/benefit-cosmetics-beauty-retail\/#relatable-pricing\" title=\"Relatable Pricing\">Relatable Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/benefit-cosmetics-beauty-retail\/#catering-to-gen-z\" title=\"Catering to Gen-Z\">Catering to Gen-Z<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/benefit-cosmetics-beauty-retail\/#becoming-digital-first\" title=\"Becoming Digital-First\">Becoming Digital-First<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/benefit-cosmetics-beauty-retail\/#bonus-were-talking-to-toto-haba-svp-marketing-and-communications-benefit-cosmetics-about-why-personalization-will-be-the-driver-for-retention-with-gen-z-on-a-webinar-vogue-business\" title=\"Bonus! We&#8217;re talking to Toto Haba, SVP, Marketing and Communications, Benefit Cosmetics about why Personalization will be the Driver for Retention with Gen Z, on a webinar Vogue Business.\">Bonus! We&#8217;re talking to Toto Haba, SVP, Marketing and Communications, Benefit Cosmetics about why Personalization will be the Driver for Retention with Gen Z, on a webinar Vogue Business.<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>There&#8217;s a distinct energy that comes with <strong>Benefit Cosmetics<\/strong>\u2014 consumers celebrate the brand for the fun and sassy vibe it brings with its bubblegum-pink aesthetic across its stores, counters and packaging, their &#8220;laughter is the best cosmetic&#8221; tagline, and quirky product names. The most hailed Hoola, Bad Gal Lash and the Benetint are favorites of many makeup artists and celebrities across the globe! Over and above these layers, consumers also identify with the core objective of the 45-year-old cult beauty brand, which is to make their customers feel good. <strong>While the prime focus of most beauty brands remain strictly peripheral, the brand has always been holistic with their approach to beauty.<\/strong><\/p>\n\n\n\n<p>And that&#8217;s why today, the success of <strong>Benefit Cosmetics<\/strong> is paramount. The brand generates a whopping <a href=\"https:\/\/www.zoominfo.com\/c\/benefit-cosmetics-llc\/10356605\" target=\"_blank\" rel=\"noreferrer noopener\">$633 million<\/a> in revenue, with 3,000 BrowBars and 85 Boutiques across 59 countries in five continents!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"heres-how-benefit-cosmetics-stands-out-from-todays-beauty-retail-landscape\"><\/span><strong>Here&#8217;s how Benefit Cosmetics stands out from today&#8217;s beauty retail landscape<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"consumer-first-approach\"><\/span><strong>Consumer-First Approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Benefit products can be found anywhere\u2014 from Sephora&#8217;s of the world to Debenhams, Macy\u2019s, John Lewis, they are omnipresent. Besides having a physical space to sell their merchandise, their omni-channel approach was instrumental in introducing their Try-On AR program within the brand\u2019s flagship WeChat official account.<\/p>\n\n\n\n<p>This feature is so interactive that it not only helps users <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/?ref=header\" target=\"_blank\" rel=\"noreferrer noopener\">visualize<\/a> eyebrow shapes, but it also helps book an appointment at brow bars to have the look recreated by a Bene<em>f<\/em>it beauty expert. A true-to-life <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/?ref=header\" target=\"_blank\" rel=\"noreferrer noopener\">personalized experience<\/a> that prevents an irreversible eyebrow fiasco in real life? Sign us up!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/6-1024x576.jpg\" alt=\"\" class=\"wp-image-11178\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/6-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/6-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/6-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/6-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/6-150x84.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/6.jpg 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n<p>The brand secured their place with makeup loyalists by offering in-store services with their brow and makeover bars. We all look for the brow-station every time we walk into Sephora, don\u2019t we? These stations and the physical stores help shoppers find the right eyebrow shapes and styles for their face.<\/p>\n\n\n\n<p>With distinguished product names like \u201cThe PORE-fessional\u2019 and \u2018Watts up\u2019, their whole range of products represents one thing\u2014 that makeup should be entertaining and fun. Their packaging is visually so strong and solid, that it creates an experience that is unique to the brand. For instance, the brow line has a jewel-like packaging that is almost too pretty to use.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/2-1024x576.jpg\" alt=\"\" class=\"wp-image-11177\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/2-150x84.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-extra-mile\"><\/span><strong>The Extra Mile<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To take it up a notch, the brand combines experiential and digital elements to offer an experience that\u2019s worth remembering. The brand opened up a pop-up in London to celebrate the launch of the Benefit Brow Zings Pro Palette. It was an imitation of a gym that was meant to pump eyebrows and not biceps!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/1-1024x576.jpg\" alt=\"\" class=\"wp-image-11175\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/1-150x84.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"relatable-pricing\"><\/span><strong>Relatable Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s fair to say that Benefit\u2019s prices fall between $15-$65. They are sold at an accessible price to the customers despite<em> <\/em>falling under the high-end category. They\u2019re considered attainable because of the diversity of the target market and the wide range of products that they offer. That is why they are regarded as both high involvement and low involvement purchases.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/3-1024x576.jpg\" alt=\"\" class=\"wp-image-11179\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/3-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/3-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/3-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/3-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/3-150x84.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Their travel sized minis, in particular, are a hit and that is why they are an ideal mix of both premium and affordable. It makes the customers feel like they can purchase the highest quality product at a price that\u2019s perfect for them! They put together a \u2018Christmas gift for every price range\u2019 last year, including products in every price range. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"catering-to-gen-z\"><\/span>Catering to Gen-Z<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Winning over Gen-Z\u2019s is the real deal in today\u2019s world. With consumers today craving for authenticity, Benefit<strong><em> <\/em><\/strong>has collaborated with influencers to better reach and interact with their target audience. Beyond Benefit is one such space where Benefit Cosmetics partners with beauty influencers who will share exclusive content showcasing the products on their social media accounts. This way they\u2019re able to engage with their 1.4 million strong Instagram community and beyond.&nbsp; <\/p>\n\n\n\n<p>It captured the benefits of both an Instagram and TikTok by partnering with influencers to promote their new Brow Microfilling Pen. Results? <strong>2.3M organic impressions<\/strong>!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/4-1024x576.jpg\" alt=\"\" class=\"wp-image-11176\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/4-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/4-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/4-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/4-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/4-150x84.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/4.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"becoming-digital-first\"><\/span><strong>Becoming Digital-First<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bene<em>f<\/em>it Cosmetics and larger than life events go hand in hand. During the onset of the pandemic, they switched things up a little. They launched the Benefit Lash Factory to celebrate their new product Real! Magnet mascaras virtually.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Benefit-Cosmetics-1-1024x576.jpg\" alt=\"\" class=\"wp-image-11192\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Benefit-Cosmetics-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Benefit-Cosmetics-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Benefit-Cosmetics-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Benefit-Cosmetics-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Benefit-Cosmetics-1-150x84.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/Benefit-Cosmetics-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Benefit Lash Factory is a virtual platform powered by Augmented Reality. It creates a gamified, COVID-safe, at-home experience that engages with audiences and drives direct purchases. The goal of the flagship virtual event was to make it as interactive as an IRL experience and they succeeded.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"bonus-were-talking-to-toto-haba-svp-marketing-and-communications-benefit-cosmetics-about-why-personalization-will-be-the-driver-for-retention-with-gen-z-on-a-webinar-vogue-business\"><\/span>Bonus! We&#8217;re talking to <strong>Toto Haba, SVP, Marketing and Communications, Benefit Cosmetics<\/strong> about why <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization<\/a> will be the Driver for Retention with Gen Z, on a webinar Vogue Business.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This virtual conversation will explore the most important ways retailers can personalize online shopping moments for the smartphone-first generation. Don&#8217;t miss out, register <a href=\"https:\/\/www.voguebusiness.com\/technology\/vogue-business-x-vueai-webinar-personalisation-driver-for-retention-with-gen-z?utm_campaign=likeshopme&amp;utm_medium=instagram&amp;utm_source=dash%20hudson&amp;utm_content=www.instagram.com\/p\/CMw3hSQAcdD\/\" target=\"_blank\" rel=\"noreferrer noopener\">now<\/a>!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.voguebusiness.com\/technology\/vogue-business-x-vueai-webinar-personalisation-driver-for-retention-with-gen-z\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/VUE-AI-ASSETS-MAR-tw-1024x576.jpg\" alt=\"\" class=\"wp-image-11190\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/VUE-AI-ASSETS-MAR-tw-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/VUE-AI-ASSETS-MAR-tw-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/VUE-AI-ASSETS-MAR-tw-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/VUE-AI-ASSETS-MAR-tw-150x84.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/VUE-AI-ASSETS-MAR-tw.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.voguebusiness.com\/technology\/vogue-business-x-vueai-webinar-personalisation-driver-for-retention-with-gen-z\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to register<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> There&#8217;s a distinct energy that comes with Benefit Cosmetics\u2014 consumers celebrate the brand for the fun and sassy vibe it brings with its bubblegum-pink aesthetic across its stores, counters and packaging, their &#8220;laughter is the best cosmetic&#8221; tagline, and quirky product names. The most hailed Hoola, Bad Gal Lash and the Benetint are favorites of  &#8230;<\/p>\n","protected":false},"author":51,"featured_media":11180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[1287,1283,978,853,298,201,888,1295,1281,1294,1293,1292,1284,1298,1282,138,1296,1297,424,1289,1288,1290,671,1285,1291,1286],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benefit Cosmetics Stands Out In Today&#039;s Beauty Landscape. Why?<\/title>\n<meta name=\"description\" content=\"The success of Benefit Cosmetics is paramount\u2014 it generates a $633 million in revenue and is present in 59 countries across five continents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/benefit-cosmetics-beauty-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefit Cosmetics Stands Out In Today&#039;s Beauty Landscape. Why?\" \/>\n<meta property=\"og:description\" content=\"The success of Benefit Cosmetics is paramount\u2014 it generates a $633 million in revenue and is present in 59 countries across five continents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/benefit-cosmetics-beauty-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T10:12:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T04:40:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/03\/5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Krithika Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Krithika Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/benefit-cosmetics-beauty-retail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/benefit-cosmetics-beauty-retail\/\"},\"author\":{\"name\":\"Krithika Anand\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/6b28db538058a79f35cff65a26ce8c1a\"},\"headline\":\"Benefit Cosmetics Stands Out In Today&#8217;s Beauty Landscape. 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