{"id":11271,"date":"2021-04-20T14:50:04","date_gmt":"2021-04-20T09:20:04","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=11271"},"modified":"2024-06-07T11:42:41","modified_gmt":"2024-06-07T06:12:41","slug":"ai-enabled-segmentation-retail","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/","title":{"rendered":"How Brands Can Use AI Enabled Segmentation To Understand Shoppers Better"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3212308e684\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3212308e684\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/#in-effect-every-shopper-sees-a-version-of-the-store-curated-just-for-them\" title=\"In effect, every shopper sees a version of the store curated just for them!\">In effect, every shopper sees a version of the store curated just for them!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/#heres-how-retailers-can-leverage-ai-to-drive-business-growth\" title=\"Here&#8217;s how retailers can leverage AI to drive business growth:\">Here&#8217;s how retailers can leverage AI to drive business growth:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/#ai-enabled-segmentation\" title=\"AI Enabled Segmentation\">AI Enabled Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/#ai-enabled-orchestration\" title=\"AI-Enabled Orchestration\">AI-Enabled Orchestration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/#preset-segments\" title=\"Preset Segments\">Preset Segments<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/#articles-you-may-also-like\" title=\"Articles You May Also Like:\">Articles You May Also Like:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>With the adoption of AI it becomes possible for retailers to personalize content to every single shopper that enters their online store. The AI looks at all available behavioral data and understands very quickly what the preferences and intent of every shopper is &#8211; at a very granular level. It then alters an entire online store real-time, just for that shopper. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"in-effect-every-shopper-sees-a-version-of-the-store-curated-just-for-them\"><\/span>In effect, every shopper sees a version of the store curated just for them!<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>We call this dynamic 1:1 <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization<\/a> and it really is as remarkable as it sounds. But in order for retailers to drive significant growth, this is only one part (albeit an essential one). The second equally important part is the business strategy that will drive your personalization efforts.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">Drive business growth through highly personalized shopper journeys, click here<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"heres-how-retailers-can-leverage-ai-to-drive-business-growth\"><\/span>Here&#8217;s how retailers can leverage AI to drive business growth:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ai-enabled-segmentation\"><\/span><strong>AI Enabled Segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Segmentation and targeting are the mainstay of any marketing strategy. The underlying assumption is that when segmented correctly, a shopper in a segment will share common behavior, intent and needs as other shoppers in the same segment. By segmenting shoppers based on psychographics, demographic, location and usage data, retailers can place them on common journeys that keep them engaged and lead to conversion. With AI, retailers can now use behavior data in combination with other data, to create these segments in real-time.&nbsp;<\/p>\n\n\n\n<p>So instead of assuming that all single women, between 20 and 25 years from the SF area who enjoy outdoor sports will exhibit similar behavior or share similar motivations, AI can actually look at their individual behavior and create relevant segments.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-1-1024x576.jpg\" alt=\"\" class=\"wp-image-11276\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ai-enabled-orchestration\"><\/span><strong>AI-Enabled Orchestration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The cold start problem is a real one. How do you offer first time shoppers <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6788679872085684224\" target=\"_blank\" rel=\"noreferrer noopener\">personalized<\/a> experiences when you don\u2019t know anything about them? With AI, this problem is easily solved. From the very first click, AI is collecting behavior and intent data to create a real-time profile of the shopper. This data is combined with other relevant data to identify real-time what segment the first time shopper should be placed in, so that they are taken on a journey that is relevant to them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-2-1024x576.jpg\" alt=\"\" class=\"wp-image-11277\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-2-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"preset-segments\"><\/span><strong>Preset Segments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Having worked with 100+ retailers over the last 5 years, we understand that every retail business is different. Even when they compete in seemingly similar categories. It is for this reason that we build in a high level of flexibility into every product that we design.&nbsp;<\/p>\n\n\n\n<p>Retailers need the flexibility to upload their own audience presets as well.&nbsp; This is especially true for retail organizations that have an online-offline presence. These audience presets can be based on business goals, offline data, market research or a number of other data points collected by retailers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-3-1024x576.jpg\" alt=\"\" class=\"wp-image-11278\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-3-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-3-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-3-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-3-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-3-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-3-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Vue.ai\u2019s Personalization solution<\/strong>&nbsp;has been built to provide retailers everything they need to build personalized shopper journeys that can drive growth. This includes audience segmentation (AI and presets), content creation, journey builder, A\/B testing and measurement of business metrics. The powerful AI platform ensures that retailers are able to benefit from real-time intelligence collected based on valuable behavioral and intent data. To know more please request a demo and let us know what your top business goals are. Our solution teams will get in touch with you soon after!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about how AI can help you achieve your business goals, get in touch with us! Click here<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"articles-you-may-also-like\"><\/span>Articles You May Also Like:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/\">Online Cart Abandonment: The Best Strategies For eCommerce<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-photos-fashion-retail\/\">Fashion Product Photos: An Exclusive Guide for Retailers<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-retail-returns-ai-fix\/\">Reduce eCommerce Returns: An AI Powered Fix<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-in-pre-production-of-garment-sampling-2024\/\">How AI Reshapes Fashion Pre-Production in 2024<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/pim-systems-generative-ai\/\">PIM System&#8217;s Perfect Match Found<\/a><\/li>\n<\/ul>\n\n\n<p><strong>Read more about <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/strong><\/p>\n\n\n\n<p>Read more about <strong><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization platform<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> With the adoption of AI it becomes possible for retailers to personalize content to every single shopper that enters their online store. The AI looks at all available behavioral data and understands very quickly what the preferences and intent of every shopper is &#8211; at a very granular level. It then alters an entire online  &#8230;<\/p>\n","protected":false},"author":55,"featured_media":11278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[1302,1305,1307,1303,199,101,475,1304,1197,1193,1034,171,1306],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI Enabled Segmentation: Understand Shoppers Better<\/title>\n<meta name=\"description\" content=\"How do you give shoppers what they want when you don\u2019t know anything about them? With AI-enabled segmentation, this problem is easily solved.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Enabled Segmentation: Understand Shoppers Better\" \/>\n<meta property=\"og:description\" content=\"How do you give shoppers what they want when you don\u2019t know anything about them? With AI-enabled segmentation, this problem is easily solved.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-20T09:20:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-07T06:12:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kadambari Gopinath\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kadambari Gopinath\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/\"},\"author\":{\"name\":\"Kadambari Gopinath\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/2f609cd225bcfadc2b3220425af00757\"},\"headline\":\"How Brands Can Use AI Enabled Segmentation To Understand Shoppers Better\",\"datePublished\":\"2021-04-20T09:20:04+00:00\",\"dateModified\":\"2024-06-07T06:12:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/\"},\"wordCount\":593,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-3.jpg\",\"keywords\":[\"ai personalisation\",\"ai segmentation\",\"ai segmentation benefits\",\"benefits of ai personalisation\",\"Customer Retention\",\"ecommerce personalization\",\"ecommerce retail\",\"get started with ai personalisation\",\"how can i improve ecommerce roi\",\"how to increase customer loyalty\",\"improve user experience online\",\"Retail Automation\",\"shopper segmentation\"],\"articleSection\":[\"AI in Retail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/\",\"name\":\"AI Enabled Segmentation: Understand Shoppers Better\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ai-enabled-segmentation-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/04\/ai-personalization-3.jpg\",\"datePublished\":\"2021-04-20T09:20:04+00:00\",\"dateModified\":\"2024-06-07T06:12:41+00:00\",\"description\":\"How do you give shoppers what they want when you don\u2019t know anything about them? 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