{"id":11291,"date":"2021-04-21T14:17:14","date_gmt":"2021-04-21T08:47:14","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=11291"},"modified":"2024-05-17T11:58:39","modified_gmt":"2024-05-17T06:28:39","slug":"compete-with-amazon-guide","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/compete-with-amazon-guide\/","title":{"rendered":"Here&#8217;s Your Guide To Compete With Amazon"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a350245a54b8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a350245a54b8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/compete-with-amazon-guide\/#heres-how-the-dtc-brands-of-today-can-compete-with-amazon-and-beat-the-ecommerce-juggernaut-at-their-own-game\" title=\"Here\u2019s how the DTC brands of today can compete with Amazon and beat the eCommerce juggernaut at their own game:\">Here\u2019s how the DTC brands of today can compete with Amazon and beat the eCommerce juggernaut at their own game:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/compete-with-amazon-guide\/#1-focus-on-niche\" title=\"1. Focus on niche\">1. Focus on niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/compete-with-amazon-guide\/#2-create-seo-optimized-content-around-your-niche\" title=\"2. Create SEO optimized content around your niche\">2. Create SEO optimized content around your niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/compete-with-amazon-guide\/#3-step-up-on-customer-experience-and-post-sales-service\" title=\"3. Step up on customer experience and post sales service\">3. Step up on customer experience and post sales service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/compete-with-amazon-guide\/#4-forge-a-strong-identity\" title=\"4. Forge a strong identity\">4. Forge a strong identity<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/compete-with-amazon-guide\/#for-brands-that-are-starting-out-especially-in-todays-post-pandemic-scenario-selling-on-amazon-might-seem-like-an-easy-way-of-breaking-into-the-market-however-the-effortless-set-up-and-the-established-audience-that-runs-into-the-hundreds-of-millions-shouldnt-lure-brands-away-from-thinking-about-their-long-term-future-for-which-they-will-need-both-control-and-growth-and-marketplaces-will-give-them-neither\" title=\"For brands that are starting out, especially in today\u2019s post pandemic scenario, selling on Amazon might seem like an easy way of breaking into the market. However, the effortless set-up and the established audience that runs into the hundreds of millions shouldn\u2019t lure brands away from thinking about their long-term future for which they will need both control and growth. And marketplaces will give them neither.\">For brands that are starting out, especially in today\u2019s post pandemic scenario, selling on Amazon might seem like an easy way of breaking into the market. However, the effortless set-up and the established audience that runs into the hundreds of millions shouldn\u2019t lure brands away from thinking about their long-term future for which they will need both control and growth. And marketplaces will give them neither.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/compete-with-amazon-guide\/#d2c-brands-that-have-not-hesitated-to-compete-with-amazon-have-reaped-success-over-the-past-years\" title=\"D2C brands that have not hesitated to compete with Amazon have reaped success over the past years. &nbsp;\">D2C brands that have not hesitated to compete with Amazon have reaped success over the past years. &nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>If you\u2019re a new brand, would you sell your product on Amazon? Too apprehensive to compete with Amazon and set up a direct to consumer business model, most brand executives across the world grapple with this question every time they get ready to launch their products online.<\/p>\n\n\n\n<p>Retailing on Amazon seems like the most logical step for any new brand to take, given Amazon\u2019s massive customer reach, logistical strengths, <a href=\"https:\/\/www.retaildive.com\/news\/gen-z-favors-vans-lululemon-and-amazon\/552319\/\" target=\"_blank\" rel=\"noreferrer noopener\">GenZ\u2019s preference for the platform<\/a> and the fact that setting up shop on Amazon takes mere minutes. However, the DTC approach has taken fast favour among a number of emerging brands today and with good reason. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"heres-how-the-dtc-brands-of-today-can-compete-with-amazon-and-beat-the-ecommerce-juggernaut-at-their-own-game\"><\/span>Here\u2019s how the DTC brands of today can compete with Amazon and beat the eCommerce juggernaut at their own game:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-focus-on-niche\"><\/span>1. <strong>Focus on niche<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brands focus on creating products that cater to a very specific niche, like small batch coffee, for example, or car audio systems. Brands can design a site experience that is immersive and focused solely on the product.<\/p>\n\n\n\n<p>Amazon\u2019s vast catalog might be convenient if you know what you\u2019re looking for, but cluttered and confusing when you don\u2019t. So brands should take advantage of this and deliver site experiences that are centered around the consumer.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">&quot;We&#39;re trying to get you to maybe drink masala chai in the morning, but then have some green tea at your 4 o&#39;clock tea time. That is a very marked shift&quot;<br>\u2014 <a href=\"https:\/\/twitter.com\/HiSnigdha?ref_src=twsrc%5Etfw\">@HiSnigdha<\/a>, CEO, <a href=\"https:\/\/twitter.com\/teatrunk?ref_src=twsrc%5Etfw\">@teatrunk<\/a> talks about investing in customer advocacy on <a href=\"https:\/\/twitter.com\/hashtag\/TheVuePodcast?src=hash&amp;ref_src=twsrc%5Etfw\">#TheVuePodcast<\/a> \ud83e\uded6 Tune in: <a href=\"https:\/\/t.co\/XLo5Le81cx\">https:\/\/t.co\/XLo5Le81cx<\/a> <a href=\"https:\/\/t.co\/SlLNNxBBmi\">pic.twitter.com\/SlLNNxBBmi<\/a><\/p>&mdash; Vue.ai (@vue_ai) <a href=\"https:\/\/twitter.com\/vue_ai\/status\/1370200411056058368?ref_src=twsrc%5Etfw\">March 12, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-create-seo-optimized-content-around-your-niche\"><\/span>2. <strong>Create SEO optimized content around your niche<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Content creation isn\u2019t just about educating your customer base about how to use your product. It\u2019s about ensuring that you are present when consumers who don\u2019t know your product are searching for it. By creating SEO optimized content via blogs and product pages, brands have the opportunity to own as many <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">Personalized Search<\/a> Engine Result Pages as possible. <\/p>\n\n\n\n<p>Visibility is vital when you\u2019re competing with the likes of Amazon.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-step-up-on-customer-experience-and-post-sales-service\"><\/span>3. <strong>Step up on customer experience and post sales service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Today\u2019s customer isn\u2019t looking for products as much as she is looking for experiences. Did you know that<a href=\"https:\/\/geomarketing.com\/41-percent-of-consumers-have-abandoned-a-brand-because-of-poor-personalization\" target=\"_blank\" rel=\"noreferrer noopener\"> 41% of customers are willing to let go of a brand because of poor customer experience?<\/a><\/p>\n\n\n\n<p>When a brand sells on Amazon, they are losing their customer relationship to the platform. Consequently, they lose the opportunity to become memorable to their customer. <\/p>\n\n\n\n<p>On the other hand, brands that sell through their own channels have complete control over their customer\u2019s experience. They can customize it to their customers\u2019 preferences. Brands also get a chance to make a positive impression. This consequently, boosts Customer Lifetime Value when they can provide all-hands-on-deck customer service that can guide customers with their purchase from the moment they land on site to checkout and post sales.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">An overwhelming majority of <a href=\"https:\/\/twitter.com\/hashtag\/GenZ?src=hash&amp;ref_src=twsrc%5Etfw\">#GenZ<\/a> view online shopping as an experience rather than a transaction. In a survey conducted by Sitecore, 71% of Gen Z revealed they expect highly personalized &amp; exciting experiences when they shop online. <a href=\"https:\/\/t.co\/sTko7N8tT0\">pic.twitter.com\/sTko7N8tT0<\/a><\/p>&mdash; Vue.ai (@vue_ai) <a href=\"https:\/\/twitter.com\/vue_ai\/status\/1384440326757093378?ref_src=twsrc%5Etfw\">April 20, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-forge-a-strong-identity\"><\/span>4. <strong>Forge a strong identity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon\u2019s customers are <em>Amazon\u2019s<\/em> customers. Brands must be cognizant of this. Selling on Amazon makes it impossible for brands to craft their own identity and stand apart from the sea of brands and sellers who already occupy the eCommerce behemoth\u2019s platform. <\/p>\n\n\n\n<p>Selling on Amazon might make sense as a distribution strategy, but it will never be a sustainable way to acquire customer loyalty. With new sellers added on the platform every day, discoverability becomes incredibly difficult and competitive, especially for newer brands. The ease of setting up on Amazon enables the rise of fake goods, which can destroy the brands\u2019 hard-earned reputation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"for-brands-that-are-starting-out-especially-in-todays-post-pandemic-scenario-selling-on-amazon-might-seem-like-an-easy-way-of-breaking-into-the-market-however-the-effortless-set-up-and-the-established-audience-that-runs-into-the-hundreds-of-millions-shouldnt-lure-brands-away-from-thinking-about-their-long-term-future-for-which-they-will-need-both-control-and-growth-and-marketplaces-will-give-them-neither\"><\/span>For brands that are starting out, especially in today\u2019s post pandemic scenario, selling on Amazon might seem like an easy way of breaking into the market. However, the effortless set-up and the established audience that runs into the hundreds of millions shouldn\u2019t lure brands away from thinking about their long-term future for which they will need both control and growth. And marketplaces will give them neither.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"d2c-brands-that-have-not-hesitated-to-compete-with-amazon-have-reaped-success-over-the-past-years\"><\/span>D2C brands that have not hesitated to compete with Amazon have reaped success over the past years. &nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> If you\u2019re a new brand, would you sell your product on Amazon? Too apprehensive to compete with Amazon and set up a direct to consumer business model, most brand executives across the world grapple with this question every time they get ready to launch their products online. Retailing on Amazon seems like the most logical  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":11294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[710,1309,1312,1308,1310,1313,1311],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Compete With Amazon: A Retailer&#039;s Guide | The Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Brands need a bulletproof strategy to compete with Amazon, when they think about long-term objective growth &amp; control over their identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/compete-with-amazon-guide\/\" \/>\n<meta property=\"og:locale\" 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