{"id":11476,"date":"2021-05-17T20:14:10","date_gmt":"2021-05-17T14:44:10","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=11476"},"modified":"2023-05-25T16:23:20","modified_gmt":"2023-05-25T10:53:20","slug":"dressing-room-online-fashion-ecommerce","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/dressing-room-online-fashion-ecommerce\/","title":{"rendered":"Here\u2019s How Fashion eCommerce Can Offer The Dressing Room Experience Online"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ed326f8c89b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ed326f8c89b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/dressing-room-online-fashion-ecommerce\/#closing-the-gap\" title=\"Closing the gap\">Closing the gap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/dressing-room-online-fashion-ecommerce\/#the-problem-of-fit\" title=\"The Problem of Fit\">The Problem of Fit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/dressing-room-online-fashion-ecommerce\/#selling-styles%e2%80%94-versus-standalone-products\" title=\"Selling Styles\u2014 Versus Standalone Products\">Selling Styles\u2014 Versus Standalone Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/dressing-room-online-fashion-ecommerce\/#so-how-can-fashion-ecommerce-allow-consumers-to-look-at-relatable-modes-and-shop-entire-looks-online\" title=\"So how can fashion eCommerce allow consumers to look at relatable modes AND shop entire looks online? \">So how can fashion eCommerce allow consumers to look at relatable modes AND shop entire looks online? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/dressing-room-online-fashion-ecommerce\/#the-virtual-dressing-room-by-vueai-presents-a-massive-opportunity-for-retailers-to-drop-legacy-practices-and-invest-in-new-ai-driven-technology-thats-sure-to-change-shopping-experiences-online\" title=\"The Virtual Dressing Room by Vue.ai presents a massive opportunity for retailers to drop legacy practices. And invest in new AI-driven technology that\u2019s sure to change shopping experiences online.\">The Virtual Dressing Room by Vue.ai presents a massive opportunity for retailers to drop legacy practices. And invest in new AI-driven technology that\u2019s sure to change shopping experiences online.<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>One of the biggest victims of the pandemic has been the ubiquitous <strong>dressing room in brick and mortar fashion stores<\/strong>. Strict hygiene requirements turned the shopping experience and the retail industry in 2020 on its head. But with the entry of the vaccine, brick and mortar stores are fast reopening in full swing in the US and UK. So what does this mean for shoppers who are likely to be uncomfortable about entering dressing rooms? How do eCommerce brands up their game? Can they offer a dressing room for their online shoppers?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"closing-the-gap\"><\/span><strong>Closing the gap<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The most glaring difference between physical and online shopping experiences is the inability for shoppers to determine fit. The problem of \u2018touch and feel\u2019 has been solved to an extent with product information and high quality photography. But the experience of actually checking fit as well as styling the product with other items from the store has been one of the biggest draws of the physical retail experience.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-1024x576.jpg\" alt=\"Here\u2019s How Fashion eCommerce Can Offer The Dressing Room Experience Online\" class=\"wp-image-11480\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-problem-of-fit\"><\/span><strong>The Problem of Fit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Today, one of the top reasons for returns is that the product was not as described \u2013 or didn\u2019t look like it did in the image.&nbsp;<\/p>\n\n\n\n<p>Most female editorial models are 5 feet, 9 inches tall and quite slim. Whereas the average American woman is about <a href=\"https:\/\/www.medicalnewstoday.com\/articles\/321132\">5 feet, 4 inches<\/a> tall and veers between size 16 and 18. When consumers are shopping online and see these tall and thin models, one of two things happens. They may shop aspirationally, which often leads to returns because of fit problems and costs eCommerce retailers a lot in return shipping and restocking. Or, the consumer refrains from making the purchase. <strong>Had she seen the garment on a model of her size, she may have been convinced to buy it!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/Dressing-Room-online-1024x576.jpg\" alt=\"\" class=\"wp-image-11485\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/Dressing-Room-online-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/Dressing-Room-online-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/Dressing-Room-online-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/Dressing-Room-online-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/Dressing-Room-online-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/Dressing-Room-online-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Courtesy: The Good American<\/figcaption><\/figure>\n\n\n\n<p>Case in point: The Good American does size variation well and has a more diverse range of models. Shoppers can see models of sizes 0, 8 and 16. Inclusivity has been the brand\u2019s anchor from its inception &#8212; resulting in sales that crossed $1 million on its first day (the biggest denim launch in history!)<\/p>\n\n\n\n<p><strong>If a fashion eCommerce platform isn&#8217;t showcasing relatable models, it should consider the impact it could have on the bottom line.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"selling-styles%e2%80%94-versus-standalone-products\"><\/span><strong>Selling Styles\u2014 Versus Standalone Products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There\u2019s a reason fashion brands going the full mile on Tiktok &amp; Reels are witnessing a record surge in sales despite the pandemic \u2014 they\u2019re advertising entire curated styles &amp; unique \u201clooks\u201d over standalone products. Just hit #aysauce, #itsfromboohoo, or #sheinforeverybody.  You will be bombarded with a plethora of styles curated by <a href=\"https:\/\/www.youtube.com\/watch?v=3FIq8xauick\" target=\"_blank\" rel=\"noreferrer noopener\">Gen Z<\/a> fashion influencers of the day.<\/p>\n\n\n\n<p>It doesn\u2019t stop there. The social media generation also looks up to trending \u201caesthetics\u201d for fashion inspiration. The <em>Dark Academia<\/em> aesthetic is a classic example. Think fashion inspired by a Sepia preset \u2014 leather satchels, cigarette pants, and turtlenecks. In earthy colors like coffee brown and olive green.<\/p>\n\n\n\n<p><em>Or Cottage<\/em> <em>Core<\/em>, which is another popular social-media aesthetic, especially in the spring and summer months. Think roomy white cotton or linen dresses, balloon sleeves, lace trims, peasant tops, tiered skirts, floral embroidery and strappy flats. <\/p>\n\n\n\n<p><strong>This goes to show that fashion shoppers \u2014 particularly Gen Z and millennials who are spending a lot of time on the newer social media platforms like TikTok, Instagram Reels, and Pinterest \u2014 are more interested in styling, and curating entire looks when they shop online.<\/strong><\/p>\n\n\n\n<p>Are young shoppers searching for a white slip dress <em>with<\/em> a wide-brim straw hat, <em>along with<\/em> a crossbody bag <em>and<\/em> a pair of strappy yellow flats? Yes. Are they searching for just a pair of strappy flats? No.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"so-how-can-fashion-ecommerce-allow-consumers-to-look-at-relatable-modes-and-shop-entire-looks-online\"><\/span><strong>So how can fashion eCommerce allow consumers to look at relatable modes AND shop entire looks online? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Enter the <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Dressing Room<\/a> by Vue.ai This exclusive clienteling tool helps shoppers mix and match looks on digital models, making for an extremely personalised <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">virtual dressing room<\/a> online experience in real time! It lets shoppers visualise products on digital models that are most relevant to their body type, ethnicity and attributes, thus making for a truly inclusive shopping experience online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-1024x576.jpg\" alt=\"Here\u2019s How Fashion eCommerce Can Offer The Dressing Room Experience Online\" class=\"wp-image-11478\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When shoppers look at more products together, this translates to more cross sells, higher AOV and increased product discovery. Resulting in increased customer retention, and immense business growth for the brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/blog-images-1-1-1024x576.jpg\" alt=\"Here\u2019s How Fashion eCommerce Can Offer The Dressing Room Experience Online\" class=\"wp-image-11482\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/blog-images-1-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/blog-images-1-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/blog-images-1-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/blog-images-1-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/blog-images-1-1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/05\/blog-images-1-1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-virtual-dressing-room-by-vueai-presents-a-massive-opportunity-for-retailers-to-drop-legacy-practices-and-invest-in-new-ai-driven-technology-thats-sure-to-change-shopping-experiences-online\"><\/span>The <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual Dressing Room<\/a> by Vue.ai presents a massive opportunity for retailers to drop legacy practices. And invest in new AI-driven technology that\u2019s sure to change shopping experiences online.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get your free demo &#8211; click here<\/a><\/div>\n<\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> One of the biggest victims of the pandemic has been the ubiquitous dressing room in brick and mortar fashion stores. Strict hygiene requirements turned the shopping experience and the retail industry in 2020 on its head. But with the entry of the vaccine, brick and mortar stores are fast reopening in full swing in the  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":11479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[508,516,1321,1323,1322,1328,1327,1330,1320,524,1329,1154,596,1324,1325,1326,1065,523],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Fashion eCommerce Can Offer The Dressing Room Online<\/title>\n<meta name=\"description\" content=\"Equip a dressing room online to help shoppers visualise products on digital models most relevant to their body type and ethnicity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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