{"id":11510,"date":"2021-06-08T18:20:28","date_gmt":"2021-06-08T12:50:28","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=11510"},"modified":"2024-06-10T11:10:36","modified_gmt":"2024-06-10T05:40:36","slug":"vue-ai-launches-dressing-room-by-vuemodel","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-launches-dressing-room-by-vuemodel\/","title":{"rendered":"Vue.ai Launches \u2018Dressing Room\u2019 by VueModel"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f4e3572a646\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f4e3572a646\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-launches-dressing-room-by-vuemodel\/#why-virtual-dressing-rooms-and-why-now\" title=\"Why Virtual Dressing Rooms and Why Now?\">Why Virtual Dressing Rooms and Why Now?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-launches-dressing-room-by-vuemodel\/#theyre-pandemic-friendly\" title=\"They\u2019re pandemic-friendly\">They\u2019re pandemic-friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-launches-dressing-room-by-vuemodel\/#theyre-high-touch-at-scale\" title=\"They\u2019re high touch, at scale\">They\u2019re high touch, at scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-launches-dressing-room-by-vuemodel\/#they-support-both-size-inclusivity-and-diversity\" title=\"They support both size inclusivity and diversity\">They support both size inclusivity and diversity<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-launches-dressing-room-by-vuemodel\/#%e2%80%9cthere-is-a-massive-opportunity-for-retailers-to-drop-legacy-practices-and-invest-in-new-ai-driven-technology-thats-sure-to-change-the-game-with-digitised-models-and-virtual-dressing-room-we-enable-retailers-to-go-to-market-faster-than-they-ever-have-increase-average-order-values-and-tackle-one-of-fashions-biggest-problems-returns-if-there-was-ever-a-time-to-experiment-with-technology-like-this-its-now%e2%80%9d-says-costa-colbert-chief-scientist-at-vueai\" title=\"\u201cThere is a massive opportunity for retailers to drop legacy practices and invest in new AI-driven technology that\u2019s sure to change the game. With digitised models and virtual dressing room, we enable retailers to go-to market faster than they ever have, increase average order values and tackle one of fashion\u2019s biggest problems, returns. If there was ever a time to experiment with technology like this, it\u2019s now&#8221;, says Costa Colbert, Chief Scientist at Vue.ai.\">\u201cThere is a massive opportunity for retailers to drop legacy practices and invest in new AI-driven technology that\u2019s sure to change the game. With digitised models and virtual dressing room, we enable retailers to go-to market faster than they ever have, increase average order values and tackle one of fashion\u2019s biggest problems, returns. If there was ever a time to experiment with technology like this, it\u2019s now&#8221;, says Costa Colbert, Chief Scientist at Vue.ai.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-launches-dressing-room-by-vuemodel\/#about-vueai\" title=\"About Vue.ai\">About Vue.ai<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-launches-dressing-room-by-vuemodel\/#related-articles\" title=\"Related Articles:\">Related Articles:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-launches-dressing-room-by-vuemodel\/#read-more-about-virtual-dressing-room\" title=\"Read More about Virtual dressing room\">Read More about Virtual dressing room<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-launches-dressing-room-by-vuemodel\/#read-more-about-outfit-recommendation-solution\" title=\"Read more about Outfit Recommendation Solution\">Read more about Outfit Recommendation Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p class=\"has-text-align-left\">We&#8217;re pleased to announce the launch of our newest product \u2018<a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual Dressing Room<\/a>\u2019 by <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">VueModel<\/a>. The product \u2014 which is an individual offering within VueModel \u2014 is an engaging tool for shoppers that allows them to mix and match looks and visualise items on models that are most relevant to their body types, sizes and ethnicities, making for an extremely personalized and inclusive dressing room experience in real time. Vue.ai serves 100+ global customers in the retail industry including ThredUp, Mercado Libre, El Corte Ingles and more.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-virtual-dressing-rooms-and-why-now\"><\/span><strong>Why Virtual Dressing Rooms and Why Now?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"theyre-pandemic-friendly\"><\/span><strong>They\u2019re pandemic-friendly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Despite vaccination efforts, we\u2019re seeing second and third waves shape how retailers are adapting to the crisis globally. Retail is bouncing back, the same cannot be said for brick-and-mortar formats. eCommerce sales are still at an all-time high as customers find themselves shopping online in the convenience of their own homes. They still want meaningful and relevant experiences online. Virtual dressing rooms enable shoppers to do that in a frictionless manner.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11562\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-1024x576.jpg\" alt=\"\" class=\"wp-image-11562\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/fashion-ecommerce-can-offer-the-dressing-room-experience-online-2-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"theyre-high-touch-at-scale\"><\/span><strong>They\u2019re high touch, at scale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Recent surveys have shown that shoppers are <strong>3X<\/strong> more likely to buy products when shown on models most relevant to them. Unlike a regular eCommerce experience, the <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual Dressing Room<\/a> gives shoppers an opportunity to become their own stylists, put together different looks and visualize outfits on models on a screen from anywhere in the world. <\/p>\n\n\n\n<p>The ability to create a one-to-one <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalized<\/a> dressing room experience for each shopper also poses an advantage to the retailer. It helps them increase shopper engagement and basket sizes. The \u2018try before you buy\u2019 method also enables cross selling. It improves product discovery among different clothing categories, various collections within a brand and multiple brands in a marketplace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"they-support-both-size-inclusivity-and-diversity\"><\/span><strong>They support both size inclusivity<\/strong> and diversity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By using this inclusive AI tool with diverse models, retailers can provide a relatable experience for their shoppers. Models can be chosen based on ethnicities and body types closest to the shopper\u2019s preference. With the Dressing Room, brands can turn first time visitors into long term customers. They can provide a holistic shopping experience that leads to faster acquisition, and eventually, retention.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e2%80%9cthere-is-a-massive-opportunity-for-retailers-to-drop-legacy-practices-and-invest-in-new-ai-driven-technology-thats-sure-to-change-the-game-with-digitised-models-and-virtual-dressing-room-we-enable-retailers-to-go-to-market-faster-than-they-ever-have-increase-average-order-values-and-tackle-one-of-fashions-biggest-problems-returns-if-there-was-ever-a-time-to-experiment-with-technology-like-this-its-now%e2%80%9d-says-costa-colbert-chief-scientist-at-vueai\"><\/span>\u201cThere is a massive opportunity for retailers to drop legacy practices and invest in new AI-driven technology that\u2019s sure to change the game. With digitised models and <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">virtual dressing room<\/a>, we enable retailers to go-to market faster than they ever have, increase average order values and tackle one of fashion\u2019s biggest problems, returns. If there was ever a time to experiment with technology like this, it\u2019s now&#8221;, says Costa Colbert, Chief Scientist at Vue.ai.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"about-vueai\"><\/span><strong>About Vue.ai<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ashwini Asokan and Anand Chandrasekaran launched <a href=\"https:\/\/www.vue.ai\/?ref=logo\" target=\"_blank\" rel=\"noreferrer noopener\">Vue.ai<\/a> in 2016. It is the first end-to-end intelligent retail automation platform&nbsp;from its parent company \u200bMad Street Den\u200b. Neuroscientists and AI experts from IBM, Intel and DARPA make up the team of 350+ employees. The company serves major retailers across the US, UK, Europe, Japan, India, Middle East and Latin America.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.vue.ai\/lp\/dressing-room-by-vuemodel\/?utm_source=Twitter&amp;utm_medium=Organic&amp;utm_campaign=dressing%20room%20lp&amp;utm_term=dressing_room\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">Download our free report to learn more about Dressing Room by VueModel. Click here<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-articles\"><\/span>Related Articles:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-transformation\/hidden-costs-manual-meter-reading\/\">The Hidden Costs of Manual Meter Reading: Why Your Utility Company Can&#8217;t Afford to Wait for Automation<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/enterprise-ai\/vue-ai-and-xponent-ai-announce-strategic-partnership-to-scale-enterprise-ai-adoption-in-aus-nz\/\">Vue.ai and Xponent.ai Announce Strategic Partnership to Scale Enterprise AI Adoption in AUS\/NZ<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/\">Online Cart Abandonment: The Best Strategies For eCommerce<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/enterprise-ai\/vue-ai-introduces-idp-on-azure-for-ai-powered-workflow-transformation\/\">Vue.ai to Transform Document Processing and Workflow Automation with Gen AI on Microsoft Azure<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/intelligent-automation\/from-weeks-to-days-ai-powered-precision-in-loan-automation\/\">From Weeks to Days: AI-Powered Precision in Loan Automation<\/a><\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-virtual-dressing-room\"><\/span><strong>Read More about<a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\"> Virtual dressing room<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-outfit-recommendation-solution\"><\/span><strong>Read more about<\/strong><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><strong> Outfit Recommendation<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> We&#8217;re pleased to announce the launch of our newest product \u2018Virtual Dressing Room\u2019 by VueModel. The product \u2014 which is an individual offering within VueModel \u2014 is an engaging tool for shoppers that allows them to mix and match looks and visualise items on models that are most relevant to their body types, sizes and  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":11542,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[579,1327,1330,1320,883,180,1331],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vue.ai Launches \u2018Dressing Room\u2019 by VueModel | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"With Dressing Room by VueModel, eCommerce retailers can create extremely personalized and inclusive dressing room experience in real time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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