{"id":11581,"date":"2021-06-28T13:45:23","date_gmt":"2021-06-28T08:15:23","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=11581"},"modified":"2024-01-09T17:47:04","modified_gmt":"2024-01-09T12:17:04","slug":"non-binary-ecommerce-fashion-shopping","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/non-binary-ecommerce-fashion-shopping\/","title":{"rendered":"Here&#8217;s How eCommerce Can Support Non-Binary Shoppers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d396341cd5a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d396341cd5a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/non-binary-ecommerce-fashion-shopping\/#read-about-the-three-ways-an-ecommerce-site-can-tailor-the-non-binary-ecommerce-journey\" title=\"Read about the three ways an eCommerce site can tailor the non-binary eCommerce journey:\">Read about the three ways an eCommerce site can tailor the non-binary eCommerce journey:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/non-binary-ecommerce-fashion-shopping\/#make-shoppers-feel-included-with-journeys-that-are-personalized-just-for-them\" title=\"Make shoppers feel included with journeys that are personalized just for them\">Make shoppers feel included with journeys that are personalized just for them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/non-binary-ecommerce-fashion-shopping\/#provide-recommendations-relevant-to-unique-preferences-for-a-better-non-binary-ecommerce-journey\" title=\"Provide recommendations relevant to unique preferences for a better non-binary eCommerce journey\">Provide recommendations relevant to unique preferences for a better non-binary eCommerce journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/non-binary-ecommerce-fashion-shopping\/#support-their-evolving-style-preferences-by-gauging-real-time-intent\" title=\"Support their evolving style preferences by gauging real-time intent\">Support their evolving style preferences by gauging real-time intent<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/non-binary-ecommerce-fashion-shopping\/#thats-why-we-at-vueai-reiterate-that-no-two-shoppers-are-alike-and-that-their-retail-experiences-must-be-treated-as-such-so-we-introduced-vuex-%e2%80%93-an-ai-powered-platform-for-retailers-to-effortlessly-create-unique-shopper-journeys-for-every-visitor\" title=\"That\u2019s why we, at Vue.ai, reiterate that no two shoppers are alike and that their retail experiences must be treated as such. So, we introduced VueX &#8211; an AI-powered platform for retailers to effortlessly create unique shopper journeys for every visitor.&nbsp;\">That\u2019s why we, at Vue.ai, reiterate that no two shoppers are alike and that their retail experiences must be treated as such. So, we introduced VueX &#8211; an AI-powered platform for retailers to effortlessly create unique shopper journeys for every visitor.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/non-binary-ecommerce-fashion-shopping\/#with-vuex-retailers-can-design-every-touchpoint-create-unique-journeys-and-personalize-the-content-on-their-ecommerce-site-thus-delivering-extremely-inclusive-shopping-moments-for-every-visitor-on-their-site\" title=\"With VueX, retailers can design every touchpoint, create unique journeys and personalize the content on their eCommerce site. Thus, delivering extremely inclusive shopping moments for every visitor on their site.\">With VueX, retailers can design every touchpoint, create unique journeys and personalize the content on their eCommerce site. Thus, delivering extremely inclusive shopping moments for every visitor on their site.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/non-binary-ecommerce-fashion-shopping\/#related-articles\" title=\"Related Articles:\">Related Articles:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/non-binary-ecommerce-fashion-shopping\/#read-more-about-virtual-dressing-room\" title=\"Read More about Virtual dressing room\">Read More about Virtual dressing room<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/non-binary-ecommerce-fashion-shopping\/#read-more-about-outfit-recommendation-solution\" title=\"Read more about Outfit Recommendation Solution\">Read more about Outfit Recommendation Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>With more consumers choosing to shop outside their assigned genders, it&#8217;s evident that genderless fashion choices are finally becoming a norm. In the spirit of creating truly inclusive shopper journeys for every shopper, we\u2019ve broken down some of the ways eCommerce retailers can provide meaningful, personalized shopping experiences for non-binary shoppers not just in the pride month of <a href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/pride-month-2021-fashion\/\" target=\"_blank\" rel=\"noreferrer noopener\">June<\/a>, but all year round.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-about-the-three-ways-an-ecommerce-site-can-tailor-the-non-binary-ecommerce-journey\"><\/span><strong>Read about the three ways an eCommerce site can tailor the non-binary eCommerce journey:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"make-shoppers-feel-included-with-journeys-that-are-personalized-just-for-them\"><\/span><strong>Make shoppers feel included with <\/strong>journeys<strong> that are personalized just for them<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to non-binary representation, there is no set style or rules. Simply because of the gamut of identities the term represents. Non-binary shoppers are all about hyper-<a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization<\/a> and non-conformity to gender norms. Some shoppers prefer to shop specifically for unisex clothing. Others may prefer conventionally \u2018feminine\u2019 clothing and be partial to neutral tones and roomy silhouettes. Or wear conventional \u2018men\u2019s wear\u2019 but accessorise with heels and purses. There are no distinct guidelines.&nbsp;<\/p>\n\n\n\n<p>Naturally, when two different shoppers search for the same term &#8211; \u2018<strong><em>tops<\/em><\/strong>\u2019, the results of their search should resonate with their individual preferences. Do their purchase histories show an affinity towards crop tops, dress shirts, or sheer blouses? <strong>By leveraging historical data, brands can power smarter recommendations (<a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">product recommendation engine<\/a>). Thus, making their non-binary shoppers feel better represented on their eCommerce sites. <\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about how retailers can provide 1:1 personalized journeys for every shopper, click here<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-5-1024x576.jpg\" alt=\"Here's How eCommerce Can Cater To Non-Binary Shoppers\" class=\"wp-image-11595\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-5-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-5-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-5-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-5-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-5-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-5-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image Courtesy: The Phluid Project, Gucci<\/figcaption><\/figure>\n\n\n\n<p>Like Rob Smith, founder of Phluid Project says, \u201c<a href=\"https:\/\/www.cnbc.com\/2021\/06\/09\/gender-fluid-fashion-booms-retailers-take-cues-from-streetwear-gen-z.html\" target=\"_blank\" rel=\"noreferrer noopener\"><em>A dress is a dress, a skirt\u2019s a skirt, a jacket\u2019s a jacket, lipstick is lipstick<\/em>.<\/a>\u201d No matter how shoppers choose to identify themselves, an eCommerce site should be ready to support them with a relevant shopper journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"provide-recommendations-relevant-to-unique-preferences-for-a-better-non-binary-ecommerce-journey\"><\/span><strong>Provide recommendations relevant to unique preferences<\/strong> for a better non-binary eCommerce journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most eCommerce strategies are put in place by grouping customers into buckets. And then mapping out the characteristics that best describe the average shopper or the &#8216;norm&#8217;. The rest are simply considered as outliers and are often overlooked.&nbsp;<\/p>\n\n\n\n<p>For instance, consider Katherine, a non-binary shopper. Katherine\u2019s mood board consists of androgynous outfits. They prefer muted tones and regularly shop for straight-fit trousers, roomy joggers, and the like. However, when Katherine adds a<strong><em> white shirt<\/em><\/strong> to their cart, they are recommended to also try out a <strong>&#8216;<em>burnt orange pleated skirt<\/em>&#8216;<\/strong> &#8211; a product that they have never shown any interest in &#8211; since it was a popular choice among the other shoppers in their demographic. The experience puts them off and makes them feel unwelcome.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-1-1-1024x576.jpg\" alt=\"Here's How eCommerce Can Cater To Non-Binary Shoppers\" class=\"wp-image-11593\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-1-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-1-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-1-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-1-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-1-1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-1-1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image Courtesy: Kirrin Finch, Pinterest<\/figcaption><\/figure>\n\n\n\n<p>By viewing Katherine as part of a larger cohort, the brand\u2019s personalization efforts automatically excluded their preferences, which don\u2019t match those of a cis-gender shopper. Brands need to be able to make online shopping moments a safe, inclusive space for their diverse visitors. <strong>They can do so by expanding their solutions to accommodate the preferences of every visitor and not just those of the &#8216;average&#8217; shopper.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"support-their-evolving-style-preferences-by-gauging-real-time-intent\"><\/span><strong>Support their evolving style preferences by gauging real-time intent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LGBTQIA+ fashion is fluid and continuously evolving. That means a shopper who previously explored a certain aesthetic might find their choices influenced in another direction. Or choose to express greater degrees of femininity than they would on a different day. The products listed on a brand&#8217;s site must be receptive to their evolving tastes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-4-1024x576.jpg\" alt=\"Here's How eCommerce Can Cater To Non-Binary Shoppers\" class=\"wp-image-11594\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-4-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-4-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-4-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-4-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-4-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/06\/non-binary-eCommerce-4-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Brands need to invest in robust technology that\u2019s capable of gauging a shopper\u2019s intent in real-time. <\/strong>They can do this by carefully weighing long-term historical shopping patterns with recent shopper behavior. Thus, ensuring that they find the right balance between the two.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"thats-why-we-at-vueai-reiterate-that-no-two-shoppers-are-alike-and-that-their-retail-experiences-must-be-treated-as-such-so-we-introduced-vuex-%e2%80%93-an-ai-powered-platform-for-retailers-to-effortlessly-create-unique-shopper-journeys-for-every-visitor\"><\/span>That\u2019s why we, at Vue.ai, reiterate that no two shoppers are alike and that their retail experiences must be treated as such. So, we introduced VueX &#8211; an AI-powered platform for retailers to effortlessly create unique shopper journeys for every visitor.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"with-vuex-retailers-can-design-every-touchpoint-create-unique-journeys-and-personalize-the-content-on-their-ecommerce-site-thus-delivering-extremely-inclusive-shopping-moments-for-every-visitor-on-their-site\"><\/span>With VueX, retailers can design every touchpoint, create unique journeys and <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalize<\/a> the content on their eCommerce site. Thus, delivering extremely inclusive shopping moments for every visitor on their site.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about VueX, click here<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-articles\"><\/span><strong>Related Articles<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-transformation\/hidden-costs-manual-meter-reading\/\">The Hidden Costs of Manual Meter Reading: Why Your Utility Company Can&#8217;t Afford to Wait for Automation<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/enterprise-ai\/vue-ai-and-xponent-ai-announce-strategic-partnership-to-scale-enterprise-ai-adoption-in-aus-nz\/\">Vue.ai and Xponent.ai Announce Strategic Partnership to Scale Enterprise AI Adoption in AUS\/NZ<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/\">Online Cart Abandonment: The Best Strategies For eCommerce<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/enterprise-ai\/vue-ai-introduces-idp-on-azure-for-ai-powered-workflow-transformation\/\">Vue.ai to Transform Document Processing and Workflow Automation with Gen AI on Microsoft Azure<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/intelligent-automation\/from-weeks-to-days-ai-powered-precision-in-loan-automation\/\">From Weeks to Days: AI-Powered Precision in Loan Automation<\/a><\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-virtual-dressing-room\"><\/span><strong>Read More about<a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\"> Virtual dressing room<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-outfit-recommendation-solution\"><\/span><strong>Read more about<\/strong><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><strong> Outfit Recommendation<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> With more consumers choosing to shop outside their assigned genders, it&#8217;s evident that genderless fashion choices are finally becoming a norm. In the spirit of creating truly inclusive shopper journeys for every shopper, we\u2019ve broken down some of the ways eCommerce retailers can provide meaningful, personalized shopping experiences for non-binary shoppers not just in the  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":11567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[883,1342,101,475,1193,262,521,1340,1341,1343,548,1332,1069],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Non-Binary eCommerce: How Fashion Can Become Truly Inclusive<\/title>\n<meta name=\"description\" content=\"Here are some of the ways eCommerce retailers can provide inclusive shopping experiences for their non-binary customers, all year round.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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