{"id":11884,"date":"2021-08-06T18:16:03","date_gmt":"2021-08-06T12:46:03","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=11884"},"modified":"2024-06-10T11:27:43","modified_gmt":"2024-06-10T05:57:43","slug":"coveti-growth-playbook-how-the-brand-won-1-5m-shoppers","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/coveti-growth-playbook-how-the-brand-won-1-5m-shoppers\/","title":{"rendered":"Coveti\u2019s Growth Playbook: How The Brand Won 1.5M+ Shoppers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f8b6c1d40dd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f8b6c1d40dd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/coveti-growth-playbook-how-the-brand-won-1-5m-shoppers\/#heres-how-coveti-is-winning-over-its-shoppers-by-tapping-into-their-values\" title=\"Here\u2019s how Coveti is winning over its shoppers by tapping into their values:\">Here\u2019s how Coveti is winning over its shoppers by tapping into their values:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/coveti-growth-playbook-how-the-brand-won-1-5m-shoppers\/#personalized-made-to-order-products\" title=\"Personalized made-to-order products\">Personalized made-to-order products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/coveti-growth-playbook-how-the-brand-won-1-5m-shoppers\/#buy-lesser-buy-better-ethos\" title=\"Buy lesser, buy better ethos\">Buy lesser, buy better ethos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/coveti-growth-playbook-how-the-brand-won-1-5m-shoppers\/#tech-adoption-for-reliable-operations\" title=\"Tech adoption for reliable operations\">Tech adoption for reliable operations<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/coveti-growth-playbook-how-the-brand-won-1-5m-shoppers\/#at-vueai-were-always-looking-out-for-ways-to-make-retail-experiences-more-meaningful-as-we-look-at-covetis-growth-over-the-past-few-years-were-excited-to-see-how-the-brands-tech-strategy-unfolds\" title=\"At Vue.ai, we\u2019re always looking out for ways to make retail experiences more meaningful. As we look at Coveti\u2019s growth over the past few years, we\u2019re excited to see how the brand\u2019s tech strategy unfolds.&nbsp;\">At Vue.ai, we\u2019re always looking out for ways to make retail experiences more meaningful. As we look at Coveti\u2019s growth over the past few years, we\u2019re excited to see how the brand\u2019s tech strategy unfolds.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/coveti-growth-playbook-how-the-brand-won-1-5m-shoppers\/#learn-more-about-how-brands-are-championing-customer-experiences-here-are-some-of-our-resources\" title=\"Learn more about how brands are championing customer experiences. Here are some of our resources:\">Learn more about how brands are championing customer experiences. Here are some of our resources:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Did you know that shoppers no longer base their loyalty on price or product? In fact, 86% of consumers will pay more for a better retail experience. This makes it the #1 priority for brands today. In the present retail scenario, customer experience has the power to either make or break a business.<strong> And one brand that has successfully made it a key part of its business strategy is Coveti.<\/strong><\/p>\n\n\n\n<p>Based in London, Coveti is an online luxury marketplace that&#8217;s on a mission to make emerging, independent brands more discoverable. The platform caters to over 1.5M shoppers globally. And ships sustainably made luxury products directly from the designer to the shopper\u2019s doorstep.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"heres-how-coveti-is-winning-over-its-shoppers-by-tapping-into-their-values\"><\/span><strong><strong>Here\u2019s how Coveti is winning over its shoppers by tapping into their values:<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"personalized-made-to-order-products\"><\/span><strong><strong>Personalized made-to-order products<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em><em><a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener\">80% of consumers are more likely to make a purchase when brands offer personalized experiences.<\/a><\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti1-1024x576.jpg\" alt=\"Coveti\u2019s Sustainability Playbook: How The Brand Won 1.5M+ Shoppers\" class=\"wp-image-11888\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Every product on Coveti\u2019s catalog is made-to-order. Shoppers can add products of their interest to their cart, and the platform will tap into its curated network of suppliers to produce the product. Through this model, customers can enjoy a personalized item produced just for them, and designers get to take the guesswork out of predicting demand.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about how AI can reduce go-to-market time. Click here.<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"buy-lesser-buy-better-ethos\"><\/span><strong>Buy lesser, buy better ethos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>More than 50% of fast fashion clothes are discarded within one year of purchase.&nbsp;<\/em><\/p>\n\n\n\n<p>Coveti ensures the materials that go into building their products are sustainable, durable, and of high quality. This means that the fabrics aren\u2019t simply environmentally friendly. They also last longer than their fast-fashion counterparts.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti2-1-1024x576.jpg\" alt=\"Coveti\u2019s Sustainability Playbook: How The Brand Won 1.5M+ Shoppers\" class=\"wp-image-11894\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti2-1-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti2-1-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti2-1-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti2-1-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti2-1-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/08\/Coveti2-1-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Additionally, there&#8217;s great attention paid to detail and quality to ensure that the products are usable across a lifetime. Each product comes with a digital care guide to help shoppers care for their products better.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tech-adoption-for-reliable-operations\"><\/span><strong><strong>Tech adoption for reliable operations<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not only does Coveti ensure that the designers and products on the platform embody the values that shoppers deeply care about. The brand heavily invests in technology to enrich the shopping experience too.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Coveti-1024x576.jpg\" alt=\"Coveti\u2019s Growth Playbook: How The Brand Won 1.5M+ Shoppers\" class=\"wp-image-12036\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Coveti-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Coveti-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Coveti-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Coveti-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Coveti-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Coveti-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Coveti manufacturing process is built for speed. Orders placed on the Coveti website are produced within 72 hours without any compromise in their quality. This earns the brand an average rating of 4.95 on a five-point scale. Coveti also invests in AI to automate processes, cut down on go-to-market time, and help shoppers discover their new favorite products, faster!&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"at-vueai-were-always-looking-out-for-ways-to-make-retail-experiences-more-meaningful-as-we-look-at-covetis-growth-over-the-past-few-years-were-excited-to-see-how-the-brands-tech-strategy-unfolds\"><\/span>At Vue.ai, we\u2019re always looking out for ways to make retail experiences more meaningful. As we look at Coveti\u2019s growth over the past few years, we\u2019re excited to see how the brand\u2019s tech strategy unfolds.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\" style=\"background-color:#fde736\" target=\"_blank\" rel=\"noreferrer noopener\">To learn more about how AI can cut down go-to-market time, click here.<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"learn-more-about-how-brands-are-championing-customer-experiences-here-are-some-of-our-resources\"><\/span><strong><strong><strong>Learn more about how brands are championing customer experiences. Here are some of our resources:<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/how-gap-stands-out-in-todays-retail-landscape\/\" target=\"_blank\" rel=\"noreferrer noopener\">How GAP Stands Out In Today\u2019s Retail Landscape<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/tata-cliq-indian-ecommerce-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Tata CLiQ Is Transforming The Indian Luxury Market<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/kendra-scott-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here\u2019s Why We Love Shopping From The Kendra Scott Website<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/lakme-customer-experience-indian-beauty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Lakme Has Dominated The Indian Beauty Market For 3 Decades<\/a><\/p>\n\n\n\n<p><strong>Read More about<a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\"> Virtual dressing room<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Did you know that shoppers no longer base their loyalty on price or product? In fact, 86% of consumers will pay more for a better retail experience. This makes it the #1 priority for brands today. In the present retail scenario, customer experience has the power to either make or break a business. And one  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":11898,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[176,522,508,1355,419,126,171,10,81,1356,414,1357,596,1324],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coveti\u2019s Growth Playbook: How The Brand Won 1.5M+ Shoppers<\/title>\n<meta name=\"description\" content=\"Coveti has won over 1.5M shoppers across the globe by making great customer experiences their top priority. 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