{"id":12045,"date":"2021-09-07T12:09:48","date_gmt":"2021-09-07T06:39:48","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=12045"},"modified":"2024-06-10T11:38:19","modified_gmt":"2024-06-10T06:08:19","slug":"improve-conversions-from-shopper-segments-during-the-holiday-season","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/improve-conversions-from-shopper-segments-during-the-holiday-season\/","title":{"rendered":"Improving Conversions from All 3 Shopper Segments During the Holiday Season"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f8781d2ac4f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f8781d2ac4f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/improve-conversions-from-shopper-segments-during-the-holiday-season\/#here-are-3-simple-things-retailers-can-do-today\" title=\"Here are 3 simple things retailers can do today:\">Here are 3 simple things retailers can do today:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/improve-conversions-from-shopper-segments-during-the-holiday-season\/#personalised-journeys-for-anonymous-users\" title=\"Personalised journeys for anonymous users\">Personalised journeys for anonymous users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/improve-conversions-from-shopper-segments-during-the-holiday-season\/#engage-and-retain-past-customers\" title=\"Engage and retain past customers\">Engage and retain past customers<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/improve-conversions-from-shopper-segments-during-the-holiday-season\/#when-the-products-you-show-on-an-email-are-%e2%80%98picked-for-that-individual-who-is-opening-it-click-to-open-rates-increase-by-44\" title=\"When the products you show on an email are \u2018picked\u2019 for that individual who is opening it, click-to-open rates increase by 44%.\">When the products you show on an email are \u2018picked\u2019 for that individual who is opening it, click-to-open rates increase by 44%.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/improve-conversions-from-shopper-segments-during-the-holiday-season\/#invest-in-converting-high-intent-shoppers\" title=\"Invest in converting high-intent shoppers&nbsp;\">Invest in converting high-intent shoppers&nbsp;<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/improve-conversions-from-shopper-segments-during-the-holiday-season\/#related-articles\" title=\"Related Articles:\">Related Articles:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>There are two predictions retail experts are making about this holiday season, based on sales data from the previous quarters. The first\u2014 there will be an increase in digital traffic, over the 40% jump in new shoppers that we saw in 2020. The second\u2014 this is not going to result in a proportionate increase in total sales value.&nbsp;<\/p>\n\n\n\n<p>In other words, there are going to be more shoppers online, looking for very specific things. In this scenario, what separates the winners from the losers is the ease of product discovery.&nbsp;We&#8217;ve put together a simple guide for retailers to improve conversions for different shopper segments and maximize their revenues during this holiday season. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-are-3-simple-things-retailers-can-do-today\"><\/span>Here are 3 simple things retailers can do today:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"personalised-journeys-for-anonymous-users\"><\/span><strong>Personalised journeys for anonymous users<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As marketing campaigns kick-off, most retailers are going to see an increase in first-time and anonymous visitors to their site. This segment historically has a lower rate of conversion than returning visitors.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"254\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Holiday-Season.png\" alt=\"The 3 Things You Can Do Today to Maximize Holiday Season Revenues \" class=\"wp-image-12049\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Holiday-Season.png 512w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Holiday-Season-300x149.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Holiday-Season-150x74.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption><em>Personalise journeys for anonymous shoppers as well as known<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><em>But how do you personalise an experience for someone that you know nothing about? <\/em> <strong>That\u2019s where our powerful AI algorithms come in. <\/strong><\/p>\n\n\n\n<p>Our retail customers can <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalise <\/a>product recommendations, banners, and even the order in which products will appear for the anonymous and known shoppers\u2014 from the very first click.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"engage-and-retain-past-customers\"><\/span><strong>Engage and retain past customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Returning customers spend 68% more than first-time visitors. Far too many retailers concentrate on customer acquisition at the cost of retention. There is enough data out there that proves that the only way retailers can achieve sustained growth is through customer retention. Take this one from Bain &amp; Co for example that says a <a href=\"https:\/\/www.bain.com\/insights\/retaining-customers-is-the-real-challenge\/\" target=\"_blank\" rel=\"noreferrer noopener\">5% increase in customer retention can increase a company\u2019s profitability by 75%<\/a>!&nbsp;<\/p>\n\n\n\n<p>Personalised emails are one of the most effective ways to re-engage with customers and keep them coming back.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"when-the-products-you-show-on-an-email-are-%e2%80%98picked-for-that-individual-who-is-opening-it-click-to-open-rates-increase-by-44\"><\/span><strong>When the products you show on an email are \u2018picked\u2019 for that individual who is opening it, click-to-open rates increase by 44%<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"356\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Holiday-Season-2.png\" alt=\"The 3 Things You Can Do Today to Maximize Holiday Season Revenues \" class=\"wp-image-12048\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Holiday-Season-2.png 512w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Holiday-Season-2-300x209.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/Holiday-Season-2-150x104.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption><em>Personalised emails improve CTOR, conversion and basket size <\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Our customers successfully use personalised emails to re-engage with lapsed customers, rescue abandoned carts, increase cross-sell and upsell. While marketers create unique email strategies for each customer segment, the AI picks the right product to show each shopper, in real-time. As content is rendered at the time of opening of the email, the recommendations are always up to date and based on current inventory positions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"invest-in-converting-high-intent-shoppers\"><\/span><strong>Invest in converting high-intent shoppers&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There is nothing that shows greater intent to purchase than text search on a retail store. <strong>Shoppers that use text search convert at 3X to 5X the rate of others.<\/strong><\/p>\n\n\n\n<p>In order to improve conversion through text search, retailers need to sort search results based on individual preferences. With personalised sorting of pages, every shopper finds the products they are most likely to engage with on top, thereby reducing bounce rates and increasing conversion and engagement.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"214\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/unnamed-1.png\" alt=\"The 3 Things You Can Do Today to Maximize Holiday Season Revenues\" class=\"wp-image-12047\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/unnamed-1.png 512w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/unnamed-1-300x125.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/09\/unnamed-1-150x63.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption><em>Personalised sorting of search results<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Enhanced product tagging and taxonomy mapping ensure that no matter what combinations of words a shopper uses, the <strong><a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a><\/strong> tool always throws up all relevant matches.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"related-articles\"><\/span>Related Articles:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-transformation\/hidden-costs-manual-meter-reading\/\">The Hidden Costs of Manual Meter Reading: Why Your Utility Company Can&#8217;t Afford to Wait for Automation<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/enterprise-ai\/vue-ai-and-xponent-ai-announce-strategic-partnership-to-scale-enterprise-ai-adoption-in-aus-nz\/\">Vue.ai and Xponent.ai Announce Strategic Partnership to Scale Enterprise AI Adoption in AUS\/NZ<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-shopping-cart-abandonment-fashion-retail\/\">Online Cart Abandonment: The Best Strategies For eCommerce<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/enterprise-ai\/vue-ai-introduces-idp-on-azure-for-ai-powered-workflow-transformation\/\">Vue.ai to Transform Document Processing and Workflow Automation with Gen AI on Microsoft Azure<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.vue.ai\/blog\/intelligent-automation\/from-weeks-to-days-ai-powered-precision-in-loan-automation\/\">From Weeks to Days: AI-Powered Precision in Loan Automation<\/a><\/li>\n<\/ul>\n\n\n<p><strong>Read More about<a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\"> Virtual dressing room<\/a><\/strong><\/p>\n\n\n\n<p>Read more about <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\"><strong>personalization platform<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> There are two predictions retail experts are making about this holiday season, based on sales data from the previous quarters. The first\u2014 there will be an increase in digital traffic, over the 40% jump in new shoppers that we saw in 2020. The second\u2014 this is not going to result in a proportionate increase in  &#8230;<\/p>\n","protected":false},"author":55,"featured_media":12058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[55,199,75,184,29,1251,548,252],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improving Conversions During The Holiday Season<\/title>\n<meta name=\"description\" content=\"Here&#039;s a guide on how retailers can equip themselves to improve conversions from all shopper segments this holiday season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/improve-conversions-from-shopper-segments-during-the-holiday-season\/\" \/>\n<meta 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