{"id":12329,"date":"2021-10-21T14:24:09","date_gmt":"2021-10-21T08:54:09","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=12329"},"modified":"2024-03-14T15:07:28","modified_gmt":"2024-03-14T09:37:28","slug":"gucci-online-digital-shopping-experience","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-voices\/gucci-online-digital-shopping-experience\/","title":{"rendered":"Here&#8217;s Why I Thoroughly Enjoyed Gucci&#8217;s Digital Shopping Experience"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1b938e6ed2e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1b938e6ed2e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/gucci-online-digital-shopping-experience\/#how-i-decided-on-gucci\" title=\"How I decided on Gucci\">How I decided on Gucci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/gucci-online-digital-shopping-experience\/#personalized-just-for-you\" title=\"Personalized just for you\">Personalized just for you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/gucci-online-digital-shopping-experience\/#heres-what-stood-out-to-me-from-the-offering-and-the-overall-experience-at-gucci\" title=\"Here\u2019s what stood out to me from the offering and the overall experience at Gucci:\">Here\u2019s what stood out to me from the offering and the overall experience at Gucci:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/gucci-online-digital-shopping-experience\/#1-recommendations-of-similar-styles-at-gucci\" title=\"1. Recommendations of similar styles at Gucci\">1. Recommendations of similar styles at Gucci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/gucci-online-digital-shopping-experience\/#2-the-virtual-tour-and-consultation\" title=\"2. The virtual tour and consultation\">2. The virtual tour and consultation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/gucci-online-digital-shopping-experience\/#3-the-interactive-gucci-app-experience\" title=\"3. The interactive Gucci app experience\">3. The interactive Gucci app experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/gucci-online-digital-shopping-experience\/#4-personalized-to-the-finest-detail\" title=\"4. Personalized to the finest detail\">4. Personalized to the finest detail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/gucci-online-digital-shopping-experience\/#the-decision-was-made\" title=\"The decision was made. \">The decision was made. <\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Retail experiences during the pandemic have been somewhat ambiguous. With most countries gearing up for potential third waves, people are continuing to play it safe by ordering online and sticking to <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/09\/16\/virtual-dressing-rooms-a-guide-for-fashion-retailers\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual<\/a> methods of shopping.&nbsp;<\/p>\n\n\n\n<p>But there\u2019s an important question to ask ourselves. What about milestones, things we want to reward ourselves for, or special occasions? Do we continue to postpone our grand plans of buying that one bag we pinned on our pinterest lust list by another year or two? Absolutely not.&nbsp;<\/p>\n\n\n\n<p><strong>This opinion comes only after my newest buying experience with Gucci, and I must say, I have no regrets.<\/strong> I recently wrote <a href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/louis-vuitton-luxury-store-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">a piece about another luxury brand<\/a> that I wasn\u2019t always drawn to and how they won me over with experiential retail. Today, I talk about how Gucci won me over with their personalized digital shopping experience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-i-decided-on-gucci\"><\/span>How I decided on Gucci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you\u2019re setting out to buy a luxury piece, you\u2019re spending a substantial amount of money. You have more questions than usual. Is my bag old-rose pink, salmon or blush? Is it mini-sized or a messenger? How would it look against my body and shape? Would it look good as a crossbody? <strong>There\u2019s a volley of questions, and understandably so, given how much you\u2019re spending. I had all of these questions and more.&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>My 30th birthday was coming up, and I knew I\u2019d gift myself something luxurious. I\u2019d been pretty tight with my expenses for all of 2020, knowing that I\u2019d budgeted and saved for this piece for a while. I had several options on my list. My requirements were simple:<\/p>\n\n\n\n<ul>\n<li>it had to be easily accessible to me<\/li>\n\n\n\n<li>delivered in time for my birthday and<\/li>\n\n\n\n<li>the bag should be special enough for this personal milestone<\/li>\n<\/ul>\n\n\n\n<p>After a long year of research and anticipation, I decided that the <a href=\"https:\/\/www.gucci.com\/us\/en\/st\/capsule\/gg-marmont-collection\" target=\"_blank\" rel=\"noreferrer noopener\">Gucci Marmont<\/a> would be perfect. Alessandro Michele\u2019s tribute to the original GG Marmont buckle from the \u201870s felt classic enough to me. I chose the blush, because one of my other options was a black bag from a different label. <strong>And there began my search!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"personalized-just-for-you\"><\/span>Personalized just for you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re buying from the Gucci website directly, especially in India and the Asia Pacific region, it\u2019s not designed for you to just \u2018add to cart\u2019 and have it delivered. There\u2019s no eCommerce option, which I wasn\u2019t initially thrilled about, until I realised it was intentional.&nbsp;<\/p>\n\n\n\n<p>The journey starts with an inquiry on the site where you send a message to client services. I wondered if it would\u2019ve been easier to just shop online, like I do with everything else. <strong>But this was a luxury experience, so I thought why not and allowed myself to see what the process entailed.<\/strong><\/p>\n\n\n\n<p>I selected the client services option on the site and sent them a message asking for information on the bag. Within thirty minutes, a client advisor wrote back to me.&nbsp; I was quite impressed with how prompt the exchange was.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"heres-what-stood-out-to-me-from-the-offering-and-the-overall-experience-at-gucci\"><\/span>Here\u2019s what stood out to me from the offering and the overall experience at Gucci:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-recommendations-of-similar-styles-at-gucci\"><\/span><strong>1. Recommendations of similar styles<\/strong> at Gucci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not only did the advisor share details of what I wanted, she gave me the choice to explore all possible options. Both in other marmont styles and colours, before I made my decision.<\/p>\n\n\n\n<p><strong>To me personally, it\u2019s so important for brands to <\/strong><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>personalize<\/strong><\/a><strong> this experience in real-time and make it feel like it\u2019s 1:1. <\/strong>For anyone that\u2019s buying online, having a finite number of relevant options can be extremely helpful in making more informed choices.&nbsp;<\/p>\n\n\n\n<p>This is a great way for brands to create retention. I can vouch for it because I already felt like effort was being taken to provide the best service to me.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-the-virtual-tour-and-consultation\"><\/span><strong>2. The virtual tour and consultation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I was evidently stuck at home and couldn\u2019t be present at the physical store to touch and feel the pieces myself. So this was the next best thing. This is optional and you can make a request for this service. <strong>Seeing the bag, its proportions and having them place it against themselves gives you a sense of how it looks in person.&nbsp;<\/strong><\/p>\n\n\n\n<p>We know that the \u2018ultimate\u2019 experience is always at the brick and mortar store, so there\u2019s no easy way to translate it online unless there\u2019s an active effort from the brand\u2019s end to make it happen. I\u2019ve not seen very many retailers make an effort to give you a visual sense of how a bag or a pair of shoes can look against the body. This is so important in <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\" target=\"_blank\" rel=\"noreferrer noopener\">ensuring fit, correct sizes, reducing the possibility of returns<\/a> and customers being happy with the final product.&nbsp;<\/p>\n\n\n\n<p>I vividly remember being confused between the marmont mini and small sizes. I\u2019d read several blogs and articles about the sizing, and why the small was a better fit for a few extra things, especially during travel. Imagine if I spent all that money and bought a size that couldn\u2019t fit my phone? I\u2019d be so frustrated with myself for not being thorough with my research. <strong>This part of the experience definitely ensured that I bought the right size.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/10\/gucci-online-experience-1024x576.jpg\" alt=\"Gucci online experience\" class=\"wp-image-12335\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/10\/gucci-online-experience-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/10\/gucci-online-experience-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/10\/gucci-online-experience-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/10\/gucci-online-experience-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/10\/gucci-online-experience-150x84.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/10\/gucci-online-experience.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-the-interactive-gucci-app-experience\"><\/span>3. <strong>The interactive Gucci app experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Luxury apps are definitely going through a major movement, so I thought I\u2019d see what the fuss was all about. Gucci <em>is<\/em> one of the most engaging ones. It\u2019s not your run-of-the-mill shopping app. Heck, there\u2019s no semblance of a catalogue unless you explore different aspects of their little Gucciverse and then end up browsing the store.<\/p>\n\n\n\n<p>I downloaded the app to see if the experience was any different than the site, and honestly, they aren\u2019t even comparable. The app is purely experience-led. You enter to see their newest Gucci Aria campaign, followed by several others, with a sticky menu at the bottom that includes a try-on feature, the GG runway with their live events, an arcade that allows you to explore all of Gucci\u2019s games and lastly, their podcast, that covers everything from activism in fashion, to inclusivity, the impact of plastic pollution and so on.&nbsp;<\/p>\n\n\n\n<p>One of my personal favourites of the app was the immersive Gucci Gardenia experience. Since it\u2019s the fragrance I currently use and need to restock anyway. <strong>Thirty minutes had passed and I was still on the app, rather consumed by it<\/strong>. <strong>I then realised that I\u2019d never complete my purchase and vowed to return to the app at a later time.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-personalized-to-the-finest-detail\"><\/span>4. <strong>Personalized to the finest detail<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I\u2019ve always found that the best thing about luxury pieces is knowing that it\u2019s yours to own. When I was doing my research, I browsed the European site to ensure I wasn\u2019t missing any aspect of the digital experience. <strong>The website offered the ability to customise my initials into the strap in metallic tones or a self-embossed style.&nbsp;<\/strong><\/p>\n\n\n\n<p>I immediately knew I\u2019d want that service, but I was worried that they wouldn\u2019t be able to offer it at the India store. <strong>Once my request was passed on by the client advisor to the store assistant, she called me and we chatted on WhatsApp. <\/strong>This was extremely convenient because checking every detail via email would eventually become exhausting for both parties.&nbsp;<\/p>\n\n\n\n<p>The store assistant clarified all my questions and confirmed that her artisans in India could customise my initials. There was also an option on the website to view how the strap would look digitally. <strong><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization<\/a>, like the concept suggests, adds a \u2018personal\u2019 touch and that\u2019s really <\/strong><a href=\"https:\/\/www.vue.ai\/resources\/reports\/why-gen-z-seeks-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>what the Gen-Z or millennial consumer is looking for<\/strong><\/a><strong>. <\/strong>Offering a preview of this service is an excellent draw for the shopper.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-decision-was-made\"><\/span>The decision was made. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I chose to go with the small marmont in blush, with my initials personalized in gold on the strap. My order was confirmed, and I was sent a link by the store assistant to make the payment. <strong>In two weeks, just in time for my birthday, I received my glorious Gucci box!<\/strong><\/p>\n\n\n\n<p>It was carefully delivered, well-packaged and in perfect condition. It came with an additional case to store away from dust when not in use.&nbsp;<\/p>\n\n\n\n<p><strong>Most importantly, this experience was worth it because it made me realise that digital experiences can be memorable and exciting too, even if it\u2019s in the middle of a pandemic. Thanks to this experience, Gucci tops my list for their focus on customer happiness, personalization and the last mile.\u00a0<\/strong><\/p>\n\n\n\n<p><em>The views expressed in Op-Ed pieces are those of the author and do not necessarily reflect the views of Vue.ai.<\/em><\/p>\n\n\n\n<p><strong>Read More about<a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\"> Virtual dressing room<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Retail experiences during the pandemic have been somewhat ambiguous. With most countries gearing up for potential third waves, people are continuing to play it safe by ordering online and sticking to virtual methods of shopping.&nbsp; But there\u2019s an important question to ask ourselves. What about milestones, things we want to reward ourselves for, or special  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":12336,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1247],"tags":[455,1415,1417,1411,1412,1408,1413,1409,1414,1416,1410],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here&#039;s Why I Thoroughly Enjoyed Shopping Online At Gucci<\/title>\n<meta name=\"description\" content=\"Gucci made me realise that digital shopping experiences can be timely, memorable and exciting, even in the middle of a pandemic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/retail-voices\/gucci-online-digital-shopping-experience\/\" 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