{"id":12402,"date":"2023-12-11T12:30:00","date_gmt":"2023-12-11T07:00:00","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=12402"},"modified":"2024-06-10T11:39:34","modified_gmt":"2024-06-10T06:09:34","slug":"email-personalization","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/","title":{"rendered":"Top Email Personalization Strategies in 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dc11f3b257e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dc11f3b257e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/#email-personalization\" title=\"Email Personalization\">Email Personalization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/#here-is-how-retailers-can-use-ai-powered-email-personalization\" title=\"Here is how retailers can use AI-powered email personalization\">Here is how retailers can use AI-powered email personalization<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/#1-rescue-abandoned-shopping-carts\" title=\"1. Rescue abandoned shopping carts\">1. Rescue abandoned shopping carts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/#2-cross-sell-in-order-confirmation-emails\" title=\"2. Cross-sell in order confirmation emails\">2. Cross-sell in order confirmation emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/#3-re-engage-in-order-cancellation-emails\" title=\"3. Re-engage in order cancellation emails\">3. Re-engage in order cancellation emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/#4-personalize-promotional-emails\" title=\"4. Personalize promotional emails\">4. Personalize promotional emails<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/#conclusion\" title=\" Conclusion\"> Conclusion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/#read-more-about-virtual-dressing-room\" title=\" Read More about Virtual dressing room\"> Read More about Virtual dressing room<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/#read-more-about-personalization-engine\" title=\"Read more about Personalization Engine\">Read more about Personalization Engine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/#read-more-about-email-personalization-solution\" title=\"Read more about Email Personalization Solution\">Read more about Email Personalization Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/#read-more-about-personalization-platform\" title=\"Read more about Personalization Platform\">Read more about Personalization Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/#read-more-about-outfit-recommendation-solution\" title=\"Read more about Outfit Recommendation Solution\">Read more about Outfit Recommendation Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>This holiday season, it is even more important to put mail at the centre of your marketing plans. Despite all the fancy new ways by which you can reach a shopper, a whopping 320 billion emails are estimated to be sent each day this year. That\u2019s more than 40 times the population of the world! Email marketing has transitioned from being a basic communication channel to one that can actively connect, coax, and convert shoppers. Email generates $42 for every $1 spent.<\/p>\n\n\n\n<p>Every email that a retailer sends to a shopper needs to fulfill one of three goals:&nbsp;<\/p>\n\n\n\n<ul><li>Lure shoppers to the site and explore the products<\/li><li>Bring back shoppers who have abandoned their carts and make them complete the purchase<\/li><li>Cross-sell products to shoppers based on their purchase patterns<\/li><\/ul>\n\n\n\n<p>But with the sheer number of emails being sent out, retailers need to make sure their emails stand out in a flooded inbox. This is where email personalization comes into the picture. These days, using tags for names so that shoppers get an email addressing their own names passes off for <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\"><strong>personalization<\/strong><\/a> but this is not the kind of personalization I am talking about.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"email-personalization\"><\/span>Email Personalization<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/products\/email-personalization\/\">Personalized emails<\/a> from eCommerce retailers need to have dynamic content that is relevant to them. They need to have products relevant to the shopper to make them want to click it and come back to the site. For this, retailers need to truly understand their customers. They need to know what their affinities are, and what context they are shopping with.<br><br>This can be done by using AI-powered shopper profiles.<br><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"307\" src=\"https:\/\/lh3.googleusercontent.com\/Y3RxwNWohBgpqZ0dDza4wxwXTvR7VeoqnVXMyXTcGgXWDZcQPmLLRVHyrAxiutEob4rZE8zzJaHI0-b_kF7xORHLO6073FfABIGuvQZeklqkzg37sA4fZ8jHg_XHb91ZwdCOYrVG\"><\/p>\n\n\n\n<p>When the email <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\"><strong>personalization platform<\/strong><\/a> understands real-time data, and shopper preferences, and <a href=\"https:\/\/www.nature.com\/articles\/s41598-020-73622-y\">shopper intent<\/a>, it can recommend the right products at the right time to the right shopper.<\/p>\n\n\n\n<p>In a recent study, we noticed that<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em><strong>AI-powered emails see over a 58% increase in the click-to-open ratio for emails as compared to an industry average of 18.39%, that\u2019s a massive difference.<\/strong><\/em><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"here-is-how-retailers-can-use-ai-powered-email-personalization\"><\/span>Here is how retailers can use AI-powered email personalization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-rescue-abandoned-shopping-carts\"><\/span><strong>1. Rescue abandoned shopping carts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>The easiest way to lead shoppers back to the website is by sending them an app notification or an email reminding them that they\u2019ve left their cart without completing the purchase.&nbsp;<\/p>\n\n\n\n<p><em>62% of retailers send <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">cart abandonment emails<\/a><\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cart abandonment emails<\/a> are simple and the ROI is incredibly high.<\/p>\n\n\n\n<p><em>Nearly half of all abandoned cart emails are opened and over a third of clicks lead to purchases back on site.<\/em><br><br>Typically, a cart recovery email has<\/p>\n\n\n\n<ol><li>Picture of the products in the cart<\/li><li>Ratings\/Reviews of the products by other shoppers<\/li><li>Return\/exchange policy information<\/li><li>Complete price of the product including shipping charges<\/li><li>A clear call-to-action button that links to the cart<\/li><\/ol>\n\n\n\n<p>But if a retailer really wants to stand out, they can include the following in their cart recovery emails.<br><br><strong><em>Visually similar products<\/em><\/strong><br>Once a shopper opens the email, they need to be enticed to go back and complete the purchase. While the shopper may have liked that particular item which is in the cart, they may have liked the style. A \u201cYou may also like\u201d section can go a long way in this case. This gives the shopper different choices which are visually similar to the product in the cart, allowing them to pick another piece similar to what they had browsed.<br><br><strong><em>Complementary products to style the outfit<\/em><\/strong><br>There are times when a shopper won\u2019t know what to pair with an outfit and will end up abandoning the cart because of this. <a href=\"https:\/\/www.vue.ai\/products\/product-curations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personalizing styling<\/a> options based on the shopper\u2019s style profile can prove to be the catalyst that converts the shopper. The same top can be styled in several different ways as shown below. An email with different styling options can not only help recover the cart but also increase the size of the cart.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-cross-sell-in-order-confirmation-emails\"><\/span>2. <strong>Cross-sell in order confirmation emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>The shopper journey doesn\u2019t stop with a buy. Retailers can uplift their revenue by showing the shoppers <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized outfit recommendations<\/a> for the products they just bought, or products frequently bundled with them.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/gbDs1_XkzgAAm77H5db6PcCDdkCymZI0e7Hi4fWIH-SHhTbskFc9zhOAuK63lKEmDaZ8OVL8ukPkDTX3Ro-Ppid1qH3Cnw1AkS_HY_wfdmeRTBnzpryC-Lo7nqWSzTJAuMHWWXK9\" alt=\"AI-Powered Email Personalization\"\/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"211\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-03-at-11.59.01-AM.png\" alt=\"\" class=\"wp-image-12437\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-03-at-11.59.01-AM.png 223w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-03-at-11.59.01-AM-150x142.png 150w\" sizes=\"(max-width: 223px) 100vw, 223px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-re-engage-in-order-cancellation-emails\"><\/span><strong>3. Re-engage in order cancellation emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Reconnect with shoppers who have canceled an order with products similar to what they have liked in the past. Complementary products can also be used to complete the look and give them styling ideas.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-personalize-promotional-emails\"><\/span><strong>4. Personalize promotional emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>Boost brand loyalty and engagement by sending shoppers curated collections based on their individual tastes and preferences. These collections can be curated based on the shopper\u2019s affinities, and intent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><br><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/products\/email-personalization\/\"><strong>Email personalization<\/strong><\/a> is not a luxury but a necessity today. With 72% of consumers only responding to personalized marketing messages, retailers have to incorporate a good <a href=\"https:\/\/www.vue.ai\/products\/email-personalization\/\">email personalization<\/a> . With the wave of email personalization cresting, customers aren\u2019t pleasantly surprised to receive personalized <a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">product recommendations<\/a> anymore, they expect it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-virtual-dressing-room\"><\/span><strong><br>Read More about <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual dressing room<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-personalization-engine\"><\/span>Read more about <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization Engine<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-email-personalization-solution\"><\/span>Read more about <a href=\"https:\/\/www.vue.ai\/products\/email-personalization\/\">Email Personalization<\/a> Solution<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-personalization-platform\"><\/span>Read more about <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization Platform<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-outfit-recommendation-solution\"><\/span><strong>Read more about<\/strong><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><strong> Outfit Recommendation<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> This holiday season, it is even more important to put mail at the centre of your marketing plans. Despite all the fancy new ways by which you can reach a shopper, a whopping 320 billion emails are estimated to be sent each day this year. That\u2019s more than 40 times the population of the world!  &#8230;<\/p>\n","protected":false},"author":24,"featured_media":12418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[1363,1027,28,1362,546,581,582],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Email Personalization Strategies in 2024? | Vue.ai<\/title>\n<meta name=\"description\" content=\"Email personalization is not a luxury but a necessity today. Vue.ai&#039;s Email personalization guidance will help you personalize your email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/email-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Email Personalization Strategies in 2024? | Vue.ai\" \/>\n<meta property=\"og:description\" content=\"Email personalization is not a luxury but a necessity today. 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