{"id":1274,"date":"2017-07-13T14:10:54","date_gmt":"2017-07-13T08:40:54","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=1274"},"modified":"2024-04-23T11:44:24","modified_gmt":"2024-04-23T06:14:24","slug":"how-to-hit-the-ground-running-with-your-new-retail-venture","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-hit-the-ground-running-with-your-new-retail-venture\/","title":{"rendered":"How to Hit the Ground Running With Your New Retail Venture"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2fe3210b47\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2fe3210b47\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-hit-the-ground-running-with-your-new-retail-venture\/#how-can-you-help-your-shoppers-find-your-ensembles-appealing-in-a-sea-of-similar-sites\" title=\"How Can You Help Your Shoppers Find Your Ensembles Appealing In A Sea Of Similar Sites?\">How Can You Help Your Shoppers Find Your Ensembles Appealing In A Sea Of Similar Sites?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-hit-the-ground-running-with-your-new-retail-venture\/#engage-with-your-shoppers-through-multiple-channels-to-nurture-brand-loyalty\" title=\"Engage With Your Shoppers Through Multiple Channels To Nurture Brand Loyalty\">Engage With Your Shoppers Through Multiple Channels To Nurture Brand Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-hit-the-ground-running-with-your-new-retail-venture\/#dont-look-away-from-the-basics-of-fashion\" title=\"Don\u2019t Look Away From The Basics Of Fashion\">Don\u2019t Look Away From The Basics Of Fashion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-hit-the-ground-running-with-your-new-retail-venture\/#get-the-right-technology-to-flaunt-your-collection\" title=\"Get The Right Technology To Flaunt Your Collection \u00a0 \u00a0\">Get The Right Technology To Flaunt Your Collection \u00a0 \u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-hit-the-ground-running-with-your-new-retail-venture\/#stay-relevant-to-your-shoppers-by-personalizing-their-interactions-on-your-site\" title=\"Stay Relevant To Your Shoppers By Personalizing Their Interactions On Your Site\">Stay Relevant To Your Shoppers By Personalizing Their Interactions On Your Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-hit-the-ground-running-with-your-new-retail-venture\/#exercise-your-social-media-muscle\" title=\"Exercise Your Social Media Muscle\">Exercise Your Social Media Muscle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/how-to-hit-the-ground-running-with-your-new-retail-venture\/#how-it-all-comes-together\" title=\"How It All Comes Together\">How It All Comes Together<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1283\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/shutterstock_527390644.jpg\" alt=\"shutterstock_527390644\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/shutterstock_527390644.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/shutterstock_527390644-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/shutterstock_527390644-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<p>Running an e-boutique can be as hard as tugging a wheelbarrow in a pair of Jimmy Choos &#8211; you feel like your fashion investment is going down the drain, all because you got a little adventurous. With hundreds of fashion e-commerce businesses springing up online, finding a truly unique factor that sets your products apart is a herculean task. A study by Baymard Institute suggests that for<a href=\"https:\/\/baymard.com\/blog\/ecommerce-checkout-usability-report-and-benchmark\"><span style=\"font-weight: 400;\"> every 100 potential online customers, 68 of them leave without purchasing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-can-you-help-your-shoppers-find-your-ensembles-appealing-in-a-sea-of-similar-sites\"><\/span>How Can You Help Your Shoppers Find Your Ensembles Appealing In A Sea Of Similar Sites?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are a few strategies to put together ensembles that will increase shopper engagement &#8211; by building a personal connection with your shoppers, and by helping them find their favorite outfits quickly. \u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"engage-with-your-shoppers-through-multiple-channels-to-nurture-brand-loyalty\"><\/span>Engage With Your Shoppers Through Multiple Channels To Nurture Brand Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since most brands have evolved to have a thriving omnichannel presence with the advent of the internet, their biggest challenge has been the susceptibility to brand fragility. Gaining a new customer base can be tedious and turning macro conversions into micro conversions takes real finesse &#8211; but achieving all this while trying to build a committed consumer base for your products is the real test. Loyal customers aren\u2019t necessarily the ones that generate the highest revenue &#8211; they\u2019re the kinds that insist their friends buy your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensuring a quick delivery and response time, checking up quality issues and transparency in costs can make all the difference to your business.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1275\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/shutterstock_335123063.jpg\" alt=\"Omnichannel shopping\" width=\"1000\" height=\"640\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/shutterstock_335123063.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/shutterstock_335123063-300x192.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/shutterstock_335123063-768x492.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<h3><span class=\"ez-toc-section\" id=\"dont-look-away-from-the-basics-of-fashion\"><\/span><strong>Don\u2019t Look Away From The Basics Of Fashion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fashion rules are meant to be broken. But in a run to be distinct, don\u2019t subdue your fashion sense &#8211; keeping it chic goes a long way. Make sure your curators are able to cater to the inflow of a varied audience of diverse needs.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1276\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/shutterstock_538499170.jpg\" alt=\"Fashion designers\" width=\"1000\" height=\"594\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/shutterstock_538499170.jpg 1000w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/shutterstock_538499170-300x178.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/shutterstock_538499170-768x456.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\n<p><span style=\"font-weight: 400;\">Think of all the times you\u2019ve landed on a website you\u2019ve never visited before, and were captivated by the lookbook on the homepage. Even if these ensembles aren\u2019t really in your budget or your go-to everyday looks, you still end up exploring all the looks and get inspired to go shop-a-roo for the weekend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What lured you to this display was the unique and inspiring ensembles that you haven\u2019t seen on other websites so far, and you cannot help but wonder if your site will ever create that impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What truly defines your products and the tone of the site is the display carousel that invites potential buyers. Decide what represents your website, on the basis of who you intend to sell your products to.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"get-the-right-technology-to-flaunt-your-collection\"><\/span><strong>Get The Right Technology To Flaunt Your Collection \u00a0 \u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Leverage the power of technologies like image recognition and automatic tagging to turn your catalog into a matrix. These technologies categorize products in your catalog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> in a certain system of hierarchy based on attributes like cut, color, pattern, style or length. Then the curating algorithm pairs it with other products that are most likely to be bought together to complete the look. With many big contenders in the e-commerce space implementing AI tools in business, it is crucial for you to stay ahead of the curve and explore your options in utilizing optimized engines that will consider your shoppers&#8217; preferences in real time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tools such as personalization and other analytical engines can significantly boost your sales. With every click the person chooses, the algorithm quickly learns the specificity of their needs to iterate and reiterate, and to provide them with a carousel of products they\u2019re most likely to buy. Though machine learning accuracy is at par with most of the customer population, there are outliers to the set. These engines incorporate a dynamic feedbacking system that helps them identify these preference patterns and improve upon the datasets that they were given originally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalization manifests in different forms. Consider personalizing your shoppers\u2019 \u201cMy Account\u201d page by using previous purchases in recommending ensembles for products already bought and to encourage trend-shopping. Personalize their wish list based on the specific occasions for the shopper, for example, \u201cCocktails with the Girls\u201d or \u201c My Closet\u201d as seen in the example below.<\/span><\/p>\n<figure id=\"attachment_1277\" aria-describedby=\"caption-attachment-1277\" style=\"width: 1057px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1277\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/net-a-porter-wishlist.jpg\" alt=\"Net a Porter, and its numerous wishlist options\" width=\"1057\" height=\"650\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/net-a-porter-wishlist.jpg 1057w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/net-a-porter-wishlist-300x184.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/net-a-porter-wishlist-768x472.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/net-a-porter-wishlist-1024x630.jpg 1024w\" sizes=\"(max-width: 1057px) 100vw, 1057px\" \/><figcaption id=\"caption-attachment-1277\" class=\"wp-caption-text\">Net a Porter, and its numerous wishlist options<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Optimize your advertising campaigns with videos that people can shop from. Image recognition technologies can detect the gender and classification of objects within videos, and can instantly display exact matches of outfits from your catalog, or showcase visually similar alternatives. Tools like \u201cShop the Look\u201d or \u201cShop the Video\u201d are effective in making your ads shoppable instantly, without your shopper having to navigate away from the video. This technology works well with your on-site banners as well as pretty much as any type of ads or display you choose to have. Implement tools like Image Search, where a shopper can simply upload any image of a product they&#8217;ve liked offline and find similar looking products from your catalog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enable your shoppers with more in-store like experiences, by allowing them to try on your products either by means of virtual mirrors on site or by delivering them to their doorstep and allowing them to try them out before they choose what they like.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"stay-relevant-to-your-shoppers-by-personalizing-their-interactions-on-your-site\"><\/span><strong>Stay Relevant To Your Shoppers By Personalizing Their Interactions On Your Site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most fashion e-commerce prediction algorithms suggest products similar to what a shopper has viewed last on the website. This loses relevancy in the case of many occasional buyers. Think of a shopper in New York being recommended only swimsuits in November, just because her last online purchase was for a beach vacation in July.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being relevant to the shoppers\u2019 needs and reducing churn can be a highly dynamic process. One cannot lead the shopper in accordance to the seller\u2019s choice and rule out the average entropic shopper\u2019s intent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the influx of several new personalization models, algorithms can now understand the shopper\u2019s intent, their preferred visual cues and styles, their past browsing and purchasing patterns as well as their current fashion preferences. You can let these highly trained algorithms curate relevant looks for your shoppers, with features like \u00a0\u201ccomplete the look\u201d \u00a0or \u201cpair it with\u201d \u00a0that will suggest complementary products that would go best with the item they are currently viewing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go the extra mile and make sure you leave no stone unturned!<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1278\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/matrix-meme-shopping.jpg\" alt=\"matrix-meme-shopping\" width=\"595\" height=\"517\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/matrix-meme-shopping.jpg 595w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/matrix-meme-shopping-300x261.jpg 300w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\n<p><span style=\"font-weight: 400;\">Send in personalized emails that suggest ensembles and other relevant products. Personalization differentiates between a sale and a dead end and email is an effective way to achieve that. You can help people fall in love with your products!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"exercise-your-social-media-muscle\"><\/span><strong>Exercise Your Social Media Muscle<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Try to stay afloat the social media wave by popularizing trends pertaining to your products or the values of your brand, so you can build a community that has something more than just a witty brand-specific hashtag in common.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Right from flaunting new products in your Instagram to announcing giveaways on Twitter, social media management is crucial to the success of your fashion e-commerce website. If you\u2019re dealing with high-end luxury products, make sure to advertise events, publications, and fashion shows by being specific with respect to your target audience, so the runway is closer to the shopping cart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gone are days when you had tailored strategies to market on specific platforms. With the emerging digital revolution, where most brick and mortar stores are slowly establishing their brands online, a vast majority of the millennial population have taken to mobile shopping. \u00a0However, every online shopper today is a s<\/span><span style=\"font-weight: 400;\">hop hopping chameleon, where your job is to build a seamless cross-platform experience.<\/span><span style=\"font-weight: 400;\"> This, in turn, will build loyalty and trust &#8211; a must when you think about macro conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilize shoppers\u2019 media posts about your products as a customer magnet in terms of gaining their trust. Help your shoppers to create a community where they can share pictures and spread the word about your brand.You can extract all your social media posts, with a simple hover button that will instantly show your customers products that look similar from your catalog. \u00a0In essence, your shoppers can buy the looks from posts of other customers or browse to find visually similar ones or an ensemble that is instantly shoppable like the image below.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1279\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/STL.png\" alt=\"stl\" width=\"972\" height=\"528\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/STL.png 972w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/STL-970x528.png 970w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/STL-300x163.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/07\/STL-768x417.png 768w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/>\n<h3><span class=\"ez-toc-section\" id=\"how-it-all-comes-together\"><\/span><strong>How It All Comes Together<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Brand loyalty is critical to the online shopping process. Being able to project yourself as a holistic brand, that has a thriving community to encourage the exchange of ideas and trends is your job half done. Being able to provide an experience where the shopper can avoid the bother of waddling through a barrage of products to find what they need while still being able to showcase your contents effectively can cost you time and resources. The smart move is to implement the right technologies such as vue.ai\u2019s <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a>, that can do the job for you for real time, enabling a tailored customer journey for your shoppers.<\/span><\/p>\n<p>The real challenge is to be able to optimize your tools and help your shoppers discover ensembles on your catalog seamlessly. Realize that most of your shoppers visit your site for the experience they crave from most brick-and-mortar stores: finding curated and relevant outfits instantly, without going through the hassle of meandering about for them. Making sure all elements of your forum are shoppable and customized to every individual is what lies at the crux of achieving maximum customer satisfaction and retention.<\/p>\n\n\n<p><strong>Read more about<\/strong><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><strong> Outfit Recommendation<\/strong><\/a><strong> Solution<\/strong><\/p>\n\n\n\n<p><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Running an e-boutique can be as hard as tugging a wheelbarrow in a pair of Jimmy Choos &#8211; you feel like your fashion investment is going down the drain, all because you got a little adventurous. With hundreds of fashion e-commerce businesses springing up online, finding a truly unique factor that sets your products apart  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":1283,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Hit the Ground Running With Your New Retail Venture | Vue.ai<\/title>\n<meta name=\"description\" content=\"Transform your e-boutique with personalized shopper experiences with Vue.ai&#039;s personalization engine. 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