{"id":129,"date":"2018-05-03T21:27:41","date_gmt":"2018-05-03T15:57:41","guid":{"rendered":"https:\/\/blog.vuestudio.ai\/?p=129"},"modified":"2024-01-09T19:11:58","modified_gmt":"2024-01-09T13:41:58","slug":"turn-visual-stories-into-growth","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/turn-visual-stories-into-growth\/","title":{"rendered":"Turn Visual Stories Into Your Growth Story"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f852fde2e81\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f852fde2e81\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/turn-visual-stories-into-growth\/#vueais-shoppable-video-solution-%e2%80%93-vuestudio\" title=\"Vue.ai\u2019s Shoppable Video solution &#8211; VueStudio\">Vue.ai\u2019s Shoppable Video solution &#8211; VueStudio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/turn-visual-stories-into-growth\/#turning-inspiration-to-purchase-with-vuestudio\" title=\"Turning Inspiration To Purchase With VueStudio \">Turning Inspiration To Purchase With VueStudio <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/turn-visual-stories-into-growth\/#create-more-and-grow-more-across-all-your-channels\" title=\"Create More, And Grow More, Across All Your Channels \">Create More, And Grow More, Across All Your Channels <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/turn-visual-stories-into-growth\/#-make-a-video-shoppable-in-5-quick-steps\" title=\"\u00a0Make A Video Shoppable In 5 Quick Steps\u00a0\">\u00a0Make A Video Shoppable In 5 Quick Steps\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/turn-visual-stories-into-growth\/#measure-roi-with-real-time-analytics-tracking\" title=\"Measure ROI With Real Time Analytics Tracking \">Measure ROI With Real Time Analytics Tracking <\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><blockquote><p><strong>It can inspire, it can tell a story, it can help you grow. <\/strong><\/p>\n<p><strong>It is the Shoppable video.<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">By 2019, video will represent 80% of all internet traffic (Cisco). Clearly, video marketing is here to stay. The popularity of videos is reaching staggering proportions but the missing piece of the video marketing game is that not enough of the videos that are created are actionable, leaving significant potential revenue on the table. The commonly used term \u201cShoppable Video\u201d has the potential to transform businesses, create new revenue opportunities, disrupt the state of digital marketing and equip retailers in staying\u00a0 ahead of the game \u00a0in this Amazonian jungle. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video marketing spend is reaching exorbitant heights, but retailers are simply not getting the bang for their buck. Converting existing video assets to include shoppable elements is \u00a0simple enough but is rarely done today.The concept of shoppable videos have evolved over time with technology and can now close the gap between inspiration and purchase. With video marketing that yields measurable results, retailers now have the power to create more visual stories, and see their businesses grow as viewers turn into buyers. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"vueais-shoppable-video-solution-%e2%80%93-vuestudio\"><\/span><b>Vue.ai\u2019s Shoppable Video solution &#8211; VueStudio<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_61\" aria-describedby=\"caption-attachment-61\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-61\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/04\/Cover-Image-1.png\" alt=\"\" width=\"750\" height=\"438\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/04\/Cover-Image-1.png 1200w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/04\/Cover-Image-1-300x175.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/04\/Cover-Image-1-768x448.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/04\/Cover-Image-1-1024x597.png 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-61\" class=\"wp-caption-text\"><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a>\u2019s Shoppable Video tool allows users to customize shoppable videos the way they want to | Source: VueStudio<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Vue.ai\u2019s Shoppable Video solution &#8211; VueStudio is an advanced shoppable video technology solution for marketers and merchandisers, who want to stay ahead of the curve\u00a0<\/span><span style=\"font-weight: 400;\">with visual stories that sell instantly. Using Vue.ai\u2019s Image Recognition and Computer Vision technology, VueStudio can make every video shoppable, providing the flexibility to edit, create and design each video based on specific brand requirements. VueStudio lets retailers curate collections and create themed landing pages with video, those that can be syndicated across other channels as well. \u00a0\u00a0Retailers can also stay on top of video related analytics, with real-time tracking of video performance and measure ROI by the flexibility provided in slicing and dicing data as required.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"turning-inspiration-to-purchase-with-vuestudio\"><\/span><b>Turning Inspiration To Purchase With VueStudio <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Studies show that 80% of online video ads are abandoned within the first half of the ad <\/span><span style=\"font-weight: 400;\">(Vindico). Clearly, there is only a narrow window (about 10 seconds) for retailers to capture viewers\u2019 attention with actionable content. <\/span><span style=\"font-weight: 400;\">A major benefit of the shoppable video is that retailers have the opportunity to reach the shopper early on in the decision making process, capitalizing on the products they are interested in with added promptness. Shoppers are able to view what they like instantly, without being distracted\u00a0 away from the video screen, shortening the path to purchase. <\/span><\/p>\n<figure id=\"attachment_131\" aria-describedby=\"caption-attachment-131\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-131\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/image-1.png\" alt=\"\" width=\"750\" height=\"382\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/image-1.png 1402w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/image-1-300x153.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/image-1-768x391.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/image-1-1024x521.png 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-131\" class=\"wp-caption-text\">VueStudio shortens the path to purchase connecting inspiration to the product directly | Source: <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"create-more-and-grow-more-across-all-your-channels\"><\/span><b>Create More, And Grow More, Across All Your Channels <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The beauty of shoppable videos is the they can be optimized for commerce across several channels. Whether you are a digital marketer, merchandiser, publisher or an influencer, a brand or a marketplace, there is unanimous consent that the power of video is one that is unmatched. Here are some channels that can easily incorporate shoppable videos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shoppable Video Lookbooks- Create lookbooks out of videos and influencer videos that are shoppable<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shop the Runway &#8211; Make live stream videos shoppable with a \u201cSee now, buy now\u201d functionality <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shoppable Social media videos &#8211; Create virality with\u00a0 videos by making media assets in social channels actionable <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shoppable shows and movies &#8211; Provide inspiration to shoppers with celebrity inspired styles made shoppable on your shows and movies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Curated theme based video campaigns &#8211; curate theme based landing pages with interactive videos<\/span><\/li>\n<li style=\"font-weight: 400;\">Targeted Video ads &#8211; Target shoppers with video ads that are shoppable, on the channels and sites that they prefer with the products they prefer.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"-make-a-video-shoppable-in-5-quick-steps\"><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><b>Make A Video Shoppable In 5 Quick Steps\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">VueStudio makes the process of creating a shoppable video complete in 5 quick steps.\u00a0 Take a sneak peak!<\/span><\/p>\n<figure id=\"attachment_130\" aria-describedby=\"caption-attachment-130\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-130\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Vue-Tool-GIF.gif\" alt=\"\" width=\"750\" height=\"422\" \/><figcaption id=\"caption-attachment-130\" class=\"wp-caption-text\">VueStudio in action (Source: <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a>)<\/figcaption><\/figure>\n<p>It starts with a simple upload of videos where Vue.ai\u2019s technology transcodes and automatically adds adaptive bitrate streaming and uses Computer Vision to identify objects and their attributes from the video. Next, videos that are a part of a campaign can be chosen together and users can curate latest collections, or run event-based and season-based video marketing campaigns. VueStudio automatically links \u00a0products to the video by analyzing each frame and pixel. Using the feature rich editor, users can highlight products of choice, choose from automatically detected frames &amp; products or pick frames and corresponding products from custom catalogs. Users can also choose from a range of styles, layouts and publishing options &#8211; self-hosted landing page, embed code to put the shoppable widgets on your website or use the feature-rich and light-weight SDK for complete customizability of the shoppable videos on retailers site and app. \u00a0The front end experience can also be customized through a variety of templates, interactions, and colors to match brand requirements. Once these quick decisions are made, the shoppable video is ready to be shared!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"measure-roi-with-real-time-analytics-tracking\"><\/span><b>Measure ROI With Real Time Analytics Tracking <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And that is not all &#8211; VueStudio\u2019s advanced metrics dashboard \u00a0tracks performance of videos in real-time. Apart from tracking specific metrics and measurable KPIs, users can also slice and dice data across multiple dimensions.<\/span><\/p>\n<figure id=\"attachment_87\" aria-describedby=\"caption-attachment-87\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-87\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/STV-dashboard-screenshot-1.png\" alt=\"\" width=\"750\" height=\"750\" \/><figcaption id=\"caption-attachment-87\" class=\"wp-caption-text\">VueStudio&#8217;s live analytics tracking | Source: <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a><\/figcaption><\/figure>\n<p>The results are compelling and the narrative is clear.\u00a0 Shoppable videos are no longer just a novelty but an essential part of a marketers toolkit.<\/p>\n<p>CLICK <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">HERE<\/a> TO SIGN UP FOR A FREE TRIAL!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> It can inspire, it can tell a story, it can help you grow. It is the Shoppable video. By 2019, video will represent 80% of all internet traffic (Cisco). Clearly, video marketing is here to stay. The popularity of videos is reaching staggering proportions but the missing piece of the video marketing game is that  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turn Visual Stories Into Your Growth Story | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Narrate better visual stories with a video marketing tool that converts your video panel into a point of sale for the products being advertised.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/turn-visual-stories-into-growth\/\" \/>\n<meta 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