{"id":13175,"date":"2022-03-14T16:01:25","date_gmt":"2022-03-14T10:31:25","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=13175"},"modified":"2024-06-10T11:21:15","modified_gmt":"2024-06-10T05:51:15","slug":"decoding-shopper-intent-with-ai-for-a-seamless-customer-experience","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decoding-shopper-intent-with-ai-for-a-seamless-customer-experience\/","title":{"rendered":"Decoding Shopper Intent With AI For A Seamless Customer Experience"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1ab3b728413\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1ab3b728413\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decoding-shopper-intent-with-ai-for-a-seamless-customer-experience\/#heres-how-brands-can-achieve-this-with-ai-to-improve-customer-experience\" title=\"Here\u2019s how brands can achieve this with AI to improve customer experience\">Here\u2019s how brands can achieve this with AI to improve customer experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decoding-shopper-intent-with-ai-for-a-seamless-customer-experience\/#create-rich-shopper-profiles\" title=\"Create Rich Shopper Profiles\">Create Rich Shopper Profiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decoding-shopper-intent-with-ai-for-a-seamless-customer-experience\/#invest-in-retail-personalization\" title=\"Invest in Retail Personalization\">Invest in Retail Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decoding-shopper-intent-with-ai-for-a-seamless-customer-experience\/#make-most-of-product-data\" title=\"Make Most of Product Data\">Make Most of Product Data<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decoding-shopper-intent-with-ai-for-a-seamless-customer-experience\/#on-the-whole-improving-product-discovery-with-the-foundation-of-rich-product-and-shopper-data-is-fundamental-for-ecommerce-growth-and-a-seamless-customer-experience-vueai-helps-shoppers-find-products-relevant-to-them-and-convert-faster-with-dynamic-personalization-across-channels\" title=\"On the whole, improving product discovery with the foundation of rich product and shopper data is fundamental for eCommerce growth and a seamless customer experience. Vue.ai helps shoppers find products relevant to them and convert faster with dynamic personalization across channels.\">On the whole, improving product discovery with the foundation of rich product and shopper data is fundamental for eCommerce growth and a seamless customer experience. Vue.ai helps shoppers find products relevant to them and convert faster with dynamic personalization across channels.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Before understanding how to use AI for customer experience management in e- retail, let&#8217;s look at the current scenario of online shopping. The global eCommerce market is growing at the rate of <a href=\"https:\/\/www.emarketer.com\/content\/global-ecommerce-forecast-2021\" target=\"_blank\" rel=\"noreferrer noopener\">$5.55 trillion<\/a>. Given the competitive landscape, the average time spent by shoppers on a website is only <a href=\"https:\/\/guidingmetrics.com\/content\/ecommerce-industry-most-critical-metrics-kpis\/\" target=\"_blank\" rel=\"noreferrer noopener\">3.49 minutes<\/a>. Understanding shopper intent becomes crucial and keywords don\u2019t necessarily give the full picture. Cracking shopper intent is key to retaining them on the site for longer as well.<\/p>\n\n\n\n<p>Retailers should understand shopper intent and behavioral patterns to&nbsp;<\/p>\n\n\n\n<ul><li>Optimize website experience with better recommendations that are relevant to the shopper and thus accelerate product discovery.&nbsp;<\/li><li>Gain a competitive advantage by offering personalized experiences at every step of the shoppers&#8217; journey.<\/li><li>Offer a seamless customer experience, which in turn, increases customer retention rate.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/03\/Blog-Images-1024x576.jpg\" alt=\"ai for customer experience\" data-id=\"13176\" data-full-url=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/03\/Blog-Images.jpg\" data-link=\"https:\/\/www.vue.ai\/blog\/?attachment_id=13176\" class=\"wp-image-13176\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/03\/Blog-Images-1024x576.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/03\/Blog-Images-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/03\/Blog-Images-768x432.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/03\/Blog-Images-1536x864.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/03\/Blog-Images-2048x1152.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/03\/Blog-Images-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"heres-how-brands-can-achieve-this-with-ai-to-improve-customer-experience\"><\/span>Here\u2019s how brands can achieve this with AI to improve customer experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"create-rich-shopper-profiles\"><\/span><strong>Create Rich Shopper Profiles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There is a wide range of attributes through which we can understand a shopper\u2019s preferences. <strong>Understanding shopper profiles will get retailers closer to decoding their true intent behind a search for a product. <\/strong>For example, using AI a fashion retailer can recognize the colors a customer likes, understand her style, and then make her shopping journey seamless. AI considers different factors when building a profile through a comprehensive understanding of every individual shopper.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><a href=\"https:\/\/www.merkleinc.com\/thought-leadership\/white-papers\/2021-consumer-experience-sentiment-report?utm_source=PressRelease&amp;utm_medium=pr&amp;utm_campaign=2021_Merkle_AMER_2021_DX_Experience_Sentiment_Survey\" target=\"_blank\" rel=\"noreferrer noopener\">88%<\/a> view a brand\u2019s products as having higher quality if they feel like the brand is listening to their needs and are willing to share their data for a better shopping experience.<\/p><\/blockquote>\n\n\n\n<p><strong>Vue.ai uses real-time and historic behavioral data to generate rich shopper profiles.<\/strong> This works for both known and anonymous customers as we capture visual affinities (Eg-color, pattern, shape), and non-visual affinities (Eg- brands, categories, price). However, creating shopper profiles isn\u2019t always enough.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"invest-in-retail-personalization\"><\/span><strong>Invest in <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">Retail Personalization<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While we understand the importance of creating shopper profiles, a retailer should also be updated with the current lifestyle changes of a shopper. Sounds complicated? Here is an example. Natalie is getting married in 3 months and is searching for wedding dresses on her favorite site which has a <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a> powering recommendations. But now, she still sees recommendations of wedding dresses even after visiting the site to search for regular clothes multiple times a full year after her wedding. <\/p>\n\n\n\n<p>These recommendations are bound to turn her away from the site instead of retaining a loyal shopper. Instead, a site using <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vue.ai\u2019s personalization engine<\/a> will understand that she was shopping for an occasion and not show recommendations of wedding dresses after she purchases one.&nbsp;<\/p>\n\n\n\n<p><strong>The <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization platform<\/a> needs to be sensitive to fluctuations in browsing and spending patterns due to life events.<\/strong> This boils down to understanding the true intent of a given shopper. <\/p>\n\n\n\n<p>Furthermore, many retailers have found that around 80% of online catalogs remain undiscovered. <a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recommendations<\/a> lead them to relevant products, making it easier and faster to discover products they are most likely to purchase. <\/p>\n\n\n\n<p><strong>Ecommerce retailers should ideally focus on <a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">personalized recommendations<\/a> at every touchpoint of the shopper\u2019s journey. <\/strong>These recommendation strategies need to be unique depending on the page it appears i.e. Homepage, Category Page, Product Detail Page, etc. For example, in a category page, a <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized sorting<\/a> according to every shopper\u2019s profile\u2014helps shoppers discover relevant products faster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"make-most-of-product-data\"><\/span><strong>Make Most of Product Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Product data is often inaccurate, inconsistent, or inadequate to power shopper experiences across channels. <strong>Granular product data can aid in product discovery, increasing AoV and decreasing cart abandonment rates.<\/strong> Our <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-powered data management solutions<\/a> extract detailed product attributes from images, text, and videos through NLP, OCR, text extraction, and video processing. This allows easier and faster product discovery for the shopper.<\/p>\n\n\n\n<p>With Vue.ai retailers realized a 51% increase in catalog accuracy for better <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a> and product discovery.&nbsp; <\/p>\n\n\n\n<p><strong>Moreover, when shoppers are taken to the \u201cNo Results\u201d pages often, they tend to lose track of the shopping experience offered.<\/strong> So it is important to provide alternatives when an exact match isn\u2019t found. This can be automated with AI to deliver the ideal customer experience by featuring \u201cNext Best\u201d <a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">product recommendations<\/a> that can provide shoppers with relevant alternatives to what they were looking for.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><a href=\"https:\/\/www.forrester.com\/report\/Evolve+Now+To+Personalization+20+Individualization\/-\/E-RES117370\" target=\"_blank\" rel=\"noreferrer noopener\">68%<\/a> of shoppers are unlikely to return to a website or store that doesn\u2019t provide a satisfactory customer experience. \u2013Forrester&nbsp;&nbsp;<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"alignfull wp-block-heading\"><span class=\"ez-toc-section\" id=\"on-the-whole-improving-product-discovery-with-the-foundation-of-rich-product-and-shopper-data-is-fundamental-for-ecommerce-growth-and-a-seamless-customer-experience-vueai-helps-shoppers-find-products-relevant-to-them-and-convert-faster-with-dynamic-personalization-across-channels\"><\/span>On the whole, improving <a href=\"https:\/\/www.vue.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">product discovery<\/a> with the foundation of rich product and shopper data is fundamental for eCommerce growth and a seamless customer experience. <a href=\"https:\/\/www.vue.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vue.ai<\/a> helps shoppers find products relevant to them and convert faster with <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">dynamic personalization<\/a> across channels.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to Boost product discovery on your eCommerce site<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Before understanding how to use AI for customer experience management in e- retail, let&#8217;s look at the current scenario of online shopping. The global eCommerce market is growing at the rate of $5.55 trillion. Given the competitive landscape, the average time spent by shoppers on a website is only 3.49 minutes. Understanding shopper intent becomes  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":13176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[55,1385,527,252,1248,111,162,635,1431],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leverage AI For Customer Experience Management<\/title>\n<meta name=\"description\" content=\"Businesses with the help of AI can deliver a seamless customer experience and retain them for longer. Find out how here with 3 simple steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/decoding-shopper-intent-with-ai-for-a-seamless-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leverage AI For Customer Experience Management\" \/>\n<meta property=\"og:description\" content=\"Businesses with the help of AI can deliver a seamless customer experience and retain them for longer. 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