{"id":1341,"date":"2017-08-15T11:59:43","date_gmt":"2017-08-15T06:29:43","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=1341"},"modified":"2023-10-19T16:28:10","modified_gmt":"2023-10-19T10:58:10","slug":"all-your-visual-content-is-advertising","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/all-your-visual-content-is-advertising\/","title":{"rendered":"Welcome To An Era Where All Your Visual Content Is Advertising"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f86a6fbba08\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f86a6fbba08\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/all-your-visual-content-is-advertising\/#visual-experience-%e2%80%93-a-key-business-driver\" title=\"Visual Experience &#8211; A Key Business Driver\">Visual Experience &#8211; A Key Business Driver<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/all-your-visual-content-is-advertising\/#getting-your-audiences-attention-%e2%80%93-in-10-seconds-or-less\" title=\"Getting Your Audience\u2019s Attention &#8211; In 10 Seconds Or Less!\">Getting Your Audience\u2019s Attention &#8211; In 10 Seconds Or Less!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/all-your-visual-content-is-advertising\/#take-a-right-brain-approach-tug-at-your-audiences-heartstrings\" title=\"Take A Right Brain Approach, Tug At Your Audience\u2019s Heartstrings\">Take A Right Brain Approach, Tug At Your Audience\u2019s Heartstrings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/all-your-visual-content-is-advertising\/#time-to-give-your-marketers-the-visual-experience-edge\" title=\"Time To Give Your Marketers The Visual Experience Edge\">Time To Give Your Marketers The Visual Experience Edge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/all-your-visual-content-is-advertising\/#so-what-exactly-can-i-do-with-my-visual-content\" title=\"So What Exactly Can I Do With My Visual Content?\">So What Exactly Can I Do With My Visual Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/all-your-visual-content-is-advertising\/#conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><blockquote><p><strong>Visuals, visuals, everywhere; and not a pixel being monetized!<\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Every year, over a billion videos\u00a0are uploaded online; a number that\u2019s only expected to grow. User generated video content on the rise, and <\/span><a href=\"https:\/\/www.inc.com\/gordon-tredgold\/20-reasons-why-you-should-boost-your-video-marketing-budget-in-2017.html\"><span style=\"font-weight: 400\">video is projected to account for 80% of all internet traffic<\/span><\/a><span style=\"font-weight: 400\">. But to understand what that means for you, let\u2019s try and put things in perspective. Have you ever wondered what kind of opportunities would exist if even a fraction or a tenth of those videos were interactive?<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center\"><strong>\u201cStop thinking of \u2018video marketing\u2019 as this separate entity that is optional for your business. \u00a0Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.\u201d<\/strong><\/p>\n<p style=\"text-align: center\"><strong>&#8211; James Wedmore<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400\">Yep, you got that right. Interactive videos, and more specifically, shoppable videos provide an enormous opportunity in terms of ROI. An interactive video containing clickable or \u201cshoppable\u201d products can not only create an emotional link between the viewer and the object they click on, but also create a completely new channel of revenue. That emotional link that we speak of can result in significantly higher engagement than a bunch of affiliate links in the video description, or at the bottom of the video frame.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So in an industry constantly looking for innovative ways to market products, brands who are able to create interactive, shoppable video experiences have everything to gain, with a lot to lose \u2013 for example, the risk of playing \u201ccatch-up\u201d with their peers who might capitalize on this opportunity before them.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"visual-experience-%e2%80%93-a-key-business-driver\"><\/span><strong>Visual Experience &#8211; A Key Business Driver<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">This is where you need to step back and ask yourself if there\u2019s something that you can do to get your audience\u2019s attention and make sure they continue to stay loyal. The new order of business requires you to rid yourself of functional silos, and look at marketing, merchandising, product management, and visual design holistically. This is where it comes together as a key business driver, and brings your visual experience marketers to the forefront.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"getting-your-audiences-attention-%e2%80%93-in-10-seconds-or-less\"><\/span><strong>Getting Your Audience\u2019s Attention &#8211; In 10 Seconds Or Less!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Shopping is a visceral experience, and there\u2019s enough research out that just drives home the point. With consumers developing increasingly short attention spans, and the sheer volume of information that\u2019s thrown at them constantly \u2013 10 seconds (at best) is all you get in order to get their attention. And if you want to make an impact \u2013 one that lasts or gets them to perform any action, then you\u2019ve got a whole new challenge on your hands. The first step, however, is to drown out the noise and get noticed by this impatient shopper before you build a relationship that is long lasting, and yields high returns on every marketing dollar spent.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"take-a-right-brain-approach-tug-at-your-audiences-heartstrings\"><\/span><strong>Take A Right Brain Approach, Tug At Your Audience\u2019s Heartstrings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Today\u2019s shoppers are looking for much more than just their favorite brands, or a specific go-to style. They\u2019re much more adventurous and are constantly on the lookout for something that connects with them, emotionally. This is a generation of risk takers, who are intuitive and will probably approach a shopping spree in a less linear fashion. The right side of the brain is known to be the part of the brain that deals with emotions, aesthetics, feeling, and creativity. This is the side that you need to focus on when you want to build an emotional connection with your audiences. And that&#8217;s where the visual experience plays a critical role in<\/span>\u00a0helping you up your game!<\/p>\n<figure id=\"attachment_1342\" aria-describedby=\"caption-attachment-1342\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1342\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/shutterstock_182893415.jpg\" alt=\"The left side of the brain is more analytical, while the right side is more intuitive and non-linear\" width=\"750\" height=\"490\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/shutterstock_182893415.jpg 842w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/shutterstock_182893415-300x196.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/shutterstock_182893415-768x502.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1342\" class=\"wp-caption-text\">Source: The left side of the brain is more analytical, while the right side is more intuitive and nonlinear<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">And if you don\u2019t believe me, maybe this finding by Visually will change your mind:<\/span><\/p>\n<blockquote><p><strong>\u201cVideos on landing pages can increase conversions by 80% or more!\u201d<\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"time-to-give-your-marketers-the-visual-experience-edge\"><\/span><strong>Time To Give Your Marketers The Visual Experience Edge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">In an age where traditional hierarchies don\u2019t work, jobs aren\u2019t restricted by functions or departments anymore. Whether it\u2019s UI\/UX design, on-site and in-app engagement, digital marketing, online visual merchandising, or your outreach programs \u2013 a visual experience marketer is your in-house \u201cgrowth hacker\u201d\/jack of all trades (and master of visual wizardry) who curates visual experiences that allow you to drive growth, while maintaining customer loyalty.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center\"><strong>\u201cWant to make your visual content more engaging to your consumers? Focus on being useful.\u201d<\/strong><\/p>\n<p style=\"text-align: center\"><strong>Jessica Gioglio<br \/>\nHead of the Creative Lab @ Sprinklr<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400\">A majority of this decade had been dedicated to optimizing the online visual merchandising, \u00a0making it critical for the retail industry. However, with advances in image and video recognition technology, we\u2019re ushering a new era of visual marketing which isn\u2019t just about the creation and placement of your visual assets, but also ensuring they are useful and get you the best return on your visual investment. Visual marketing today is also about enriching customer experience with powerful, inspirational and enticing visual content. Visual content that is the focal point of your marketing mix &#8211; prompting audiences to engage, convert and form a preference for your brand or store.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"so-what-exactly-can-i-do-with-my-visual-content\"><\/span><strong>So What Exactly Can I Do With My Visual Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400\"><b>Create a new channel for your business, and add to your top-line growth:<\/b><span style=\"font-weight: 400\"> We live in an era where it\u2019s impossible not to find video content for any product or brand. Whether it\u2019s in-house content or user generated content, it\u2019s all out there &#8211; across Facebook, YouTube, Instagram, and so many more social media platforms that it\u2019s hard to keep track! And there\u2019s so much video, that <\/span><a href=\"https:\/\/www.engadget.com\/2017\/02\/27\/youtube-one-billion-hours-watched-daily\/\"><span style=\"font-weight: 400\">over a billion hours of footage is being watched by people every day<\/span><\/a><span style=\"font-weight: 400\">. Imagine taking this billion hours of video, and turning it into a constant stream of directly purchasable advertising. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Visual content, more specifically shoppable video and imagery isn\u2019t just a potential game-changer for retailers, but media companies and publishers as well. Imagine making ads actionable and shoppable with just a couple of clicks, they stand a chance of competing with Facebook or Google again &#8211; showing a compelling RoI to brands looking to spend their marketing dollars.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Follow your shoppers where they are:<\/b><span style=\"font-weight: 400\"> Shoppable visual content can turn pretty much every medium into a potential revenue stream &#8211; from that Vogue cover story to that episode of Suits where you really wanted to buy that tie Harvey Specter was wearing. With the growing adoption of streaming services like Netflix, Hulu, Prime Video, and many more &#8211; it\u2019s now possible to follow your shoppers to their favorite channels, influence them by using their favorite celebrities, with minimal spend.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Create an unmatched omnichannel experience:\u00a0<\/b>Visual content can make for a seamless omnichannel experience &#8211; one that can help you leverage assets like video and photo shoots for your in-store display cases that are interactive, and shoppable. And you don\u2019t need to restrict yourself to the products within the visuals &#8211; showcase variety with complementary, or related products!<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Visual content means far more than video or display ads, putting a \u201cBuy Now\u201d button on your Pinterest pins, or placing a link to a product page in your YouTube video description. With the advances in Artificial Intelligence, images and videos can be direct conduits for a shopping session, or for helping shoppers connect with products they might potentially love.\u00a0<\/span><span style=\"font-weight: 400\">This spells a huge opportunity for retailers and publishers alike &#8211; so stay ahead of the curve, get cracking, and make the most of what is still a nascent market.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Visuals, visuals, everywhere; and not a pixel being monetized! Every year, over a billion videos\u00a0are uploaded online; a number that\u2019s only expected to grow. User generated video content on the rise, and video is projected to account for 80% of all internet traffic. But to understand what that means for you, let\u2019s try and put  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":1345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[34,8,47,10,48,11,49,12,50,13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Welcome To An Era Where All Your Visual Content Is Advertising | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Interactive videos, and more specifically, shoppable videos provide an enormous opportunity in terms of ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/all-your-visual-content-is-advertising\/\" \/>\n<meta property=\"og:locale\" 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