{"id":13780,"date":"2022-07-04T11:51:27","date_gmt":"2022-07-04T06:21:27","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=13780"},"modified":"2024-06-10T11:15:49","modified_gmt":"2024-06-10T05:45:49","slug":"picard-a-94-year-old-legacy-brands-digital-strategy","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/picard-a-94-year-old-legacy-brands-digital-strategy\/","title":{"rendered":"PICARD &#8211; A 94 Year Old Legacy Brand\u2019s Digital Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a143becb3a39\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a143becb3a39\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/picard-a-94-year-old-legacy-brands-digital-strategy\/#and-here-our-4-takeaways-from-the-podcast\" title=\"And here our 4 takeaways from the podcast:\">And here our 4 takeaways from the podcast:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/picard-a-94-year-old-legacy-brands-digital-strategy\/#1-picards-meticulous-and-near-obsessive-focus-on-business-values\" title=\"1. PICARD&#8217;s meticulous and near-obsessive focus on business values\">1. PICARD&#8217;s meticulous and near-obsessive focus on business values<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/picard-a-94-year-old-legacy-brands-digital-strategy\/#2-set-foot-in-ai-fruitful-experience\" title=\"2. Set foot in AI = Fruitful experience\">2. Set foot in AI = Fruitful experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/picard-a-94-year-old-legacy-brands-digital-strategy\/#3-not-every-tom-is-the-same\" title=\"3. Not every Tom is the same\">3. Not every Tom is the same<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/picard-a-94-year-old-legacy-brands-digital-strategy\/#4-picards-data-ball-game\" title=\"4. PICARD&#8217;s data (ball) game\">4. PICARD&#8217;s data (ball) game<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/picard-a-94-year-old-legacy-brands-digital-strategy\/#read-more-about-outfit-recommendation-solution\" title=\"Read more about Outfit Recommendation Solution\">Read more about Outfit Recommendation Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Last month, we had the opportunity to talk to Johannes Montag, Head of eCommerce at <a href=\"https:\/\/www.vue.ai\/resources\/podcasts\/the-digital-transformation-of-picard\/\" target=\"_blank\" rel=\"noreferrer noopener\">PICARD in The Retail Podcast by Vue.ai.<\/a><\/p>\n\n\n\n<p>PICARD &#8211;&nbsp; founded back in 1928 is a family concern that\u2019s been passing on their love for beautiful leather goods to the next generations over the years. Always been known to use natural materials with creative design at its core, the brand is equipped with traditional <a href=\"https:\/\/picard-lederwaren.de\/en\" target=\"_blank\" rel=\"noreferrer noopener\">bag-making craftsmanship<\/a>.<\/p>\n\n\n\n<p>We <a href=\"https:\/\/www.vue.ai\/resources\/podcasts\/the-digital-transformation-of-picard\/\" target=\"_blank\" rel=\"noreferrer noopener\">uncovered the story of how Picard<\/a>, a&nbsp; 94-year-old legacy company revamped their business via digitalization and bounced back from the verge of bankruptcy with the help of AI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"and-here-our-4-takeaways-from-the-podcast\"><\/span><strong>And here our 4 takeaways from the podcast:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-picards-meticulous-and-near-obsessive-focus-on-business-values\"><\/span>1. PICARD&#8217;s meticulous and near-obsessive focus on business <a href=\"https:\/\/picard-lederwaren.de\/en\/pages\/werte\" target=\"_blank\" rel=\"noreferrer noopener\">values<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/5-1024x1024.png\" alt=\"\" class=\"wp-image-13781\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/5-1024x1024.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/5-300x300.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/5-150x150.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/5-768x768.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/5-640x640.png 640w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/5-96x96.png 96w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/5.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption>As far as the main values go, craftsmanship, sustainability and responsibility are the three pillars in which PICARD\u2019s values are built on.&nbsp;<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong><em>CRAFTSMANSHIP: <\/em><\/strong>For instance, Germany has a very specific system of training where one needs to go through an apprenticeship before calling themselves a professional in that particular domain. PICARD happens to be one of the very few companies that still follows the traditional craftsmanship of bag making. They put together apprenticeship for bag makers and passes on the love of handbags for generations to come.&nbsp;<\/p>\n\n\n\n<p><strong><em>SUSTAINABILITY:&nbsp; \u2018<\/em><\/strong>The most crucial part or the most difficult part in leather production is finding tanneries that are working, sustainable and care about the environment.\u2019 said Johannes. He took us through how PICARD works with tanneries that are particularly sustainable and care for the environment. &#8216;Bags produced are also by-products of food wastes as opposed to using leather that was made from animals.&#8217; he added.<\/p>\n\n\n\n<p><strong><em>RESPONSIBILITY: <\/em><\/strong>&nbsp;Despite having factories outside of Germany, PICARD doesn\u2019t believe in leaving out the control to contractors. They have a big influence on how it is run and how the conditions are maintained for the workers. complete ownership of their entities. <\/p>\n\n\n\n<p>Building a brand that diligently operates with core business values in mind sets the tone for success.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-set-foot-in-ai-fruitful-experience\"><\/span>2. Set foot in AI = Fruitful experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Like it was for most legacy businesses, the pandemic was a difficult time for Picard. &nbsp;We learnt that their online sales had low conversion rates and high return rates. Their product images were great, high resolution, professionally shot images and the descriptions of the products were detailed and accurate.&nbsp;<\/p>\n\n\n\n<p><strong>The issue?<\/strong> Lack of on-model presentation. <strong>Solution? <\/strong>Solve for it, <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\" target=\"_blank\" rel=\"noreferrer noopener\">digitally using AI<\/a>.\u00a0With <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\" target=\"_blank\" rel=\"noreferrer noopener\">VueModel<\/a>, they were able to choose models from a catalog and they chose outfits for them as well. And then they just feed their product pictures into the algorithm and then it puts it all together. And they have an <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">on model picture<\/a> without ever having the model and the bag in the same room.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/1-1024x1024.png\" alt=\"\" class=\"wp-image-13783\" width=\"320\" height=\"320\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/1-1024x1024.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/1-300x300.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/1-150x150.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/1-768x768.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/1-640x640.png 640w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/1-96x96.png 96w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/1.png 1080w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure><\/div>\n\n\n\n<p><strong>The impact, you ask?<\/strong> PICARD pioneered in the field of optimization for their online shop with AI, achieving success rapidly. And guess what? They increased their online sales by more than 110% in ONE single year. What impressive numbers!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/6-1024x1024.png\" alt=\"\" class=\"wp-image-13786\" width=\"314\" height=\"314\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/6-1024x1024.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/6-300x300.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/6-150x150.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/6-768x768.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/6-640x640.png 640w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/6-96x96.png 96w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/6.png 1080w\" sizes=\"(max-width: 314px) 100vw, 314px\" \/><\/figure><\/div>\n\n\n\n<p>They were able to do everything they wanted without having to spend tens of thousands of Euros to do elaborate photoshoots. We absolutely love hearing stories of impact like this from our customers!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-not-every-tom-is-the-same\"><\/span>3. Not every Tom is the same<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/eCommerce-trends-in-2021-1024x576.png\" alt=\"\" class=\"wp-image-13798\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/eCommerce-trends-in-2021-1024x576.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/eCommerce-trends-in-2021-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/eCommerce-trends-in-2021-768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/eCommerce-trends-in-2021-1536x864.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/eCommerce-trends-in-2021-150x84.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/eCommerce-trends-in-2021.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>From left to right: Tom Cruise, Tom Holland, Tom Hardy, Tom Hanks. <\/figcaption><\/figure>\n\n\n\n<p>Johannes says, `I want a solution that is my personal best choice or that the algorithm has somehow found out\u2019 and this holds true for everyone. Every customer is looking for a shopping experience that is unique and relevant to them.&nbsp;<\/p>\n\n\n\n<p>\u2018No one wants to serve in an online shop that just offers the same products, the same listing, the same priorities to every customer\u2019 adds Johannes. For <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">eCommerce personalization<\/a> to work, retailers need to be able to identify every individual shopper\u2019s preferences for a range of attributes and show them content that they will love.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/2-1024x1024.png\" alt=\"\" class=\"wp-image-13784\" width=\"326\" height=\"326\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/2-1024x1024.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/2-300x300.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/2-150x150.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/2-768x768.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/2-640x640.png 640w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/2-96x96.png 96w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/2.png 1080w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/figure><\/div>\n\n\n\n<p>As far as eCommerce teams are concerned, automating processes in the background &#8211; <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Catalog Management<\/a>, <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\" target=\"_blank\" rel=\"noreferrer noopener\">Product Tagging<\/a> and using <a href=\"https:\/\/www.vue.ai\/solutions\/ai-product-imagery\/\" target=\"_blank\" rel=\"noreferrer noopener\">Products on AI Generated Models <\/a>would be very crucial to the whole shopping experience and that seems to be a priority for PICARD.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-picards-data-ball-game\"><\/span>4. PICARD&#8217;s data (ball) game<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/3-1024x1024.png\" alt=\"\" class=\"wp-image-13785\" width=\"335\" height=\"335\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/3-1024x1024.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/3-300x300.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/3-150x150.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/3-768x768.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/3-640x640.png 640w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/3-96x96.png 96w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/3.png 1080w\" sizes=\"(max-width: 335px) 100vw, 335px\" \/><\/figure><\/div>\n\n\n\n<p>\u2018Some of the biggest struggles will be cleaning the data, having a data warehouse with good integration and where all of the departments can get insights from. That will be something very big as well.\u2019 he mentioned.&nbsp;<\/p>\n\n\n\n<p>Retailers need meaningful product data to begin creating immersive personalized experiences that go beyond just transactions. Robust AI and process automation <a href=\"https:\/\/www.vue.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">solutions <\/a>can enhance and generate data about a retailer\u2019s products as well as customers. This also allows them to adjust weightages on algorithms and set business rules to bring their business strategies to life.<\/p>\n\n\n\n<p>This is how PICARD has defined their brand success. We can\u2019t wait to see their remarkable growth in the coming years.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve listed the key takeaways here for you to read. You can also listen to the full conversation in the link here.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-black-color has-luminous-vivid-amber-background-color has-text-color has-background\" href=\"https:\/\/www.vue.ai\/resources\/podcasts\/the-digital-transformation-of-picard\/\" style=\"border-radius:10px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Listen Now!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-outfit-recommendation-solution\"><\/span><strong>Read more about<\/strong><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><strong> Outfit Recommendation<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Last month, we had the opportunity to talk to Johannes Montag, Head of eCommerce at PICARD in The Retail Podcast by Vue.ai. PICARD &#8211;&nbsp; founded back in 1928 is a family concern that\u2019s been passing on their love for beautiful leather goods to the next generations over the years. Always been known to use natural  &#8230;<\/p>\n","protected":false},"author":51,"featured_media":13797,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1160,1522],"tags":[18,1446,1013,29,1445,10,205,596,1324,523],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PICARD - A 94 Year Old Legacy Brand\u2019s Digital Strategy | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"PICARD - founded back in 1928 is a family concern that\u2019s been passing on their love for beautiful leather goods.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/picard-a-94-year-old-legacy-brands-digital-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PICARD - A 94 Year Old Legacy Brand\u2019s Digital Strategy | Vue.ai Blog\" \/>\n<meta property=\"og:description\" content=\"PICARD - founded back in 1928 is a family concern that\u2019s been passing on their love for beautiful leather goods.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/picard-a-94-year-old-legacy-brands-digital-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-04T06:21:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-10T05:45:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/14.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Krithika Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Krithika Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/picard-a-94-year-old-legacy-brands-digital-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/leaders-in-retail\/picard-a-94-year-old-legacy-brands-digital-strategy\/\"},\"author\":{\"name\":\"Krithika Anand\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/6b28db538058a79f35cff65a26ce8c1a\"},\"headline\":\"PICARD &#8211; 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