{"id":13831,"date":"2023-01-05T11:38:00","date_gmt":"2023-01-05T06:08:00","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=13831"},"modified":"2024-06-07T11:33:20","modified_gmt":"2024-06-07T06:03:20","slug":"3-reasons-retailers-see-roi-with-vue-personalization-solution","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/3-reasons-retailers-see-roi-with-vue-personalization-solution\/","title":{"rendered":"3 Reasons Retailers See ROI with Vue.ai\u2019s Personalization Solution"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d7c6e10fd5e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d7c6e10fd5e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/3-reasons-retailers-see-roi-with-vue-personalization-solution\/#product-intelligence-and-personalization\" title=\"Product Intelligence and Personalization:\">Product Intelligence and Personalization:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/3-reasons-retailers-see-roi-with-vue-personalization-solution\/#1-1-personalization-and-customer-intelligence\" title=\"1:1 Personalization and Customer Intelligence:\">1:1 Personalization and Customer Intelligence:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/3-reasons-retailers-see-roi-with-vue-personalization-solution\/#dynamic-personalization\" title=\"Dynamic Personalization:\">Dynamic Personalization:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/3-reasons-retailers-see-roi-with-vue-personalization-solution\/#read-more-about-personalization-engine\" title=\"Read more about Personalization Engine\">Read more about Personalization Engine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/3-reasons-retailers-see-roi-with-vue-personalization-solution\/#read-more-about-personalization-platform\" title=\"Read more about Personalization Platform\">Read more about Personalization Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/3-reasons-retailers-see-roi-with-vue-personalization-solution\/#read-more-about-automated-catalog-management-solution\" title=\"Read More About Automated Catalog Management Solution\">Read More About Automated Catalog Management Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><strong>Personalization<\/strong> has become a loosely thrown-around word today. Many solutions attempting to personalize shopper journeys don\u2019t fix the foundation data first. On top of that, they segment the shoppers into buckets instead of personalizing for each. And with these, unsurprisingly, they see no ROI or impact on revenue.&nbsp;On the other hand, with Vue.ai&#8217;s <strong>personalization solution<\/strong> retailers have seen consistent results.<\/p>\n\n\n\n<p>At Vue.ai, we take personalization seriously. And the impact is visible &#8211; retailers have seen <strong>over a 500% higher revenue per user<\/strong> after deploying the personalization solution.<\/p>\n\n\n\n<p>Here\u2019s what makes Vue.ai\u2019s <strong>personalization solution<\/strong> consistently effective:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/info-1024x488.png\" alt=\"How Vue.ai's Personalization Suite Works\" class=\"wp-image-13833\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/info-1024x488.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/info-300x143.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/info-768x366.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/info-1536x732.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/info-2048x976.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/info-150x72.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>How Vue.ai&#8217;s Personalization Suite Works<\/figcaption><\/figure>\n\n\n\n<ul><li><strong>Product Intelligence <\/strong>&#8211; Since personalization can only be as good as the data it is based on, we focus on fixing that first. Our A.I. systems enhance and enrich product data and map every attribute facet &#8211; creating the base to build nuanced shopper preference profiles.<br><\/li><li><strong>1:1 Personalization <\/strong>&#8211; Segmentation is not personalization. No two shoppers are the same and we understand that. Vue.ai creates unique profiles to understand every shopper\u2019s preferences &#8211; and personalizes experiences based on that.<br><\/li><li><strong>Dynamic Personalization<\/strong> &#8211; In addition to their preferences, session intent also guides shoppers\u2019 eCommerce journeys. And catering to that intent is exactly what Vue.ai does with dynamic personalization &#8211; it understands shoppers\u2019 intent with every click and adjusts personalization in real-time.<\/li><\/ul>\n\n\n\n<p>Let&#8217;s take a deeper look at these concepts.<\/p>\n\n\n\n<p><a href=\"https:\/\/go.vue.ai\/hubfs\/Vue.ai%20-%20Personalized%20Ecommerce%20Experiences.pdf\">Here\u2019s a quick single-page view for you to learn more about Vue.ai\u2019s personalization solution<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"product-intelligence-and-personalization\"><\/span><strong>Product Intelligence and Personalization:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Personalization is only as good as the data it is based on. An efficient ai powered personalization solution should be built on a <strong>strong foundation &#8211; clean and rich data<\/strong>.&nbsp;<\/p>\n\n\n\n<p>And that is exactly how the Vue.ai <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a> works.&nbsp; As the<strong> first step, it processes the catalog and builds high-quality product data<\/strong>. Every product is analyzed and each attribute is mapped in great detail.<\/p>\n\n\n\n<p>So when a shopper shows preferences towards a certain style, the engine knows exactly how to show more of that. No matter how niche it might be. Does the shopper like exactly two stripes flowing through the entire length of their hoodies\u2019 sleeves? Got it. Is the shopper looking for shoes with pink metal eyelets and shoelaces? That is exactly what they will be recommended then.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Data-moats-.png\" alt=\"Build Data Moats with Vue.ai\" class=\"wp-image-13834\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Data-moats-.png 960w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Data-moats--300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Data-moats--768x432.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Data-moats--150x84.png 150w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption>Build Data Moats with Vue.ai<\/figcaption><\/figure>\n\n\n\n<p><strong>This solves the biggest problem retailers face with personalization today &#8211; where they might know exactly what the shopper likes but may not have a way of surfacing those products.<\/strong> Because what good is it if you know your shopper prefers sneakers that have metal eyelets if the product data is not marked so? Solutions that don\u2019t fix data first might end up recommending a lot of irrelevant products to the shopper &#8211; maybe all sneakers in black, or probably even any product in metallic shades.<\/p>\n\n\n\n<p>A foundation of strong data helps craft experiences where shoppers find exactly what they like early in their journeys, don\u2019t get frustrated, and actually make a purchase.&nbsp;<br><br>And retailers using Vue.ai have seen exactly that &#8211; <strong>we\u2019ve enabled our customers to grow their conversions by 80%!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-1-personalization-and-customer-intelligence\"><\/span><strong>1:1 Personalization and Customer Intelligence:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If the first half of the personalization puzzle is good product data, the other half is the customer data.&nbsp;<\/p>\n\n\n\n<p>True personalization means matching product data with every single shopper\u2019s preferences &#8211;<strong> to surface exactly the products that are relevant for them.&nbsp;<\/strong><\/p>\n\n\n\n<p>Yes, you read that right. For each individual shopper. Not a group of people who fall into predetermined buckets, but individual shoppers with varying preferences.&nbsp;<\/p>\n\n\n\n<p>No two shoppers are the same &#8211; and Vue.ai\u2019s personalization solution understands that.<\/p>\n\n\n\n<p>Let&#8217;s assume there are two shoppers who bought the same product on your site, say a pair of white sneakers. Shopper A might have bought that because she liked the color of those shoes, while Shopper B might have bought them because it&#8217;s lightweight and easy for her to carry.&nbsp;<\/p>\n\n\n\n<p>In that case, can you just bucket them under \u2018White Shoes\u2019 shoppers and show them products related to that? No. <strong>The two shoppers who bought the same product or belong to the same demographic category may have nothing in common beyond just that<\/strong>.&nbsp;<\/p>\n\n\n\n<p>In most personalization solutions today, <strong>we see segmenting solutions masquerading as personalization<\/strong>. But that is flawed as a concept. That is not true personalization &#8211; and is very unlikely to show any impact.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/unnamed-1024x513.png\" alt=\"The make-up of a shopper profile\" class=\"wp-image-13835\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/unnamed-1024x513.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/unnamed-300x150.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/unnamed-768x385.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/unnamed-150x75.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/unnamed.png 1054w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>The make-up of a shopper profile<\/figcaption><\/figure>\n\n\n\n<p>The solution should be capable of personalizing for each individual shopper and not based on assumptions for groups of them.&nbsp;<\/p>\n\n\n\n<p>And that\u2019s exactly what Vue.ai does.<strong> Vue.ai creates unique profiles to understand each individual shopper\u2019s preferences<\/strong> &#8211; and personalizes experiences based on that. That means, in the future Shopper A is shown more products similar to the color of the shoes that she had purchased earlier while Shopper B is shown lightweight, easy-to-carry products.&nbsp;<\/p>\n\n\n\n<p>With Vue.ai\u2019s 1:1 personalization, retailers have seen their <strong>engagement rates jump by 26.3% and average order values increase by 40%.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"dynamic-personalization\"><\/span><strong>Dynamic Personalization:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Understanding shopper intent in every session is key for personalization<strong> <\/strong>&#8211; and something most solution providers ignore. Or worse &#8211; they define intent based on the shopper\u2019s previous sessions.<\/p>\n\n\n\n<p>They couldn&#8217;t be more wrong.&nbsp;<\/p>\n\n\n\n<p><strong>Shoppers come onto the site with varying intent in every session<\/strong>. One session, they might be looking to buy a pair of running shoes for a marathon they are training for, the next &#8211; they might just be browsing the latest collection trying to find a gift for a friend. Personalizing their second session based on what they looked for earlier will, obviously, have no impact.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"491\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Untitled-presentation.png\" alt=\"How Dynamic Personalization Works\" class=\"wp-image-13836\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Untitled-presentation.png 914w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Untitled-presentation-300x161.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Untitled-presentation-768x413.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Untitled-presentation-150x81.png 150w\" sizes=\"(max-width: 914px) 100vw, 914px\" \/><figcaption>How Dynamic Personalization Works<\/figcaption><\/figure>\n\n\n\n<p>This is where Vue.ai&#8217;s <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\"><strong>personalization platform<\/strong><\/a> vastly differs from other solution providers as our A.I. is able to clearly show impact by <strong>understanding shoppers\u2019 intent in every session.<\/strong> And catering to that intent is exactly what Vue.ai does with dynamic personalization &#8211; <strong>it understands shoppers\u2019 intent with every click, search, and action on the site, adjusting personalization in real-time.&nbsp;<\/strong><\/p>\n\n\n\n<p>So it understands if a shopper is simply browsing the range of water bottles available on the site, if they are buying supplies to gear up for a marathon, if they are looking to gift a friend, or for any other reason. <strong>And by personalizing the shopper\u2019s experiences based on this, retailers are actually able to see an impact &#8211; an increase in engagement, conversions, and successful sessions.<\/strong><\/p>\n\n\n\n<p>With Vue.ai\u2019s dynamic personalization,<strong> retailers have seen over a 500% higher revenue per user after deploying the personalization solution.<\/strong><\/p>\n\n\n\n<p>To understand the product and the features better, check out this video: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube video-container wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Personalization Solution: Three Reasons Why Vue.ai is Better\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/v-fsHs9UJqk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-personalization-engine\"><\/span>Read more about <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization Engine<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-personalization-platform\"><\/span>Read more about <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization Platform<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-automated-catalog-management-solution\"><\/span><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Personalization has become a loosely thrown-around word today. Many solutions attempting to personalize shopper journeys don\u2019t fix the foundation data first. On top of that, they segment the shoppers into buckets instead of personalizing for each. And with these, unsurprisingly, they see no ROI or impact on revenue.&nbsp;On the other hand, with Vue.ai&#8217;s personalization solution  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":13859,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162,4,144],"tags":[1252,55,1453,1455,1454,29,548,92,636,162],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Personalization Solution Boost Conversions 500% Higher | Vue.ai<\/title>\n<meta name=\"description\" content=\"Vue.ai&#039;s Personalization solution offers retailers 500% higher revenue per user after deploying the dynamic personalization. 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