{"id":1385,"date":"2017-08-29T17:01:57","date_gmt":"2017-08-29T11:31:57","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=1385"},"modified":"2021-01-04T16:03:07","modified_gmt":"2021-01-04T10:33:07","slug":"vue-ai-hits-a-homerun-etail-east-boston","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-hits-a-homerun-etail-east-boston\/","title":{"rendered":"Vue.ai Hits a Homerun @ eTail East, Boston"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f29dec833ba\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f29dec833ba\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-hits-a-homerun-etail-east-boston\/#day-1-demystifying-ai-all-things-omnichannel\" title=\"Day 1: \u00a0Demystifying AI &amp; all things omnichannel \">Day 1: \u00a0Demystifying AI &amp; all things omnichannel <\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-hits-a-homerun-etail-east-boston\/#having-omnichannel-strategies-in-place-and-analyzing-customer-journeys-is-essential-to-increase-the-various-customer-touch-points-thereby-increasing-the-chances-of-influencing-a-customer\" title=\"Having omnichannel strategies in place, and analyzing customer journeys is essential to increase the various customer touch points, thereby increasing the chances of influencing a customer.\">Having omnichannel strategies in place, and analyzing customer journeys is essential to increase the various customer touch points, thereby increasing the chances of influencing a customer.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-hits-a-homerun-etail-east-boston\/#days-2-3-the-importance-of-memorable-shopping-experiences\" title=\"Days 2 &amp; 3: The importance of memorable shopping experiences\">Days 2 &amp; 3: The importance of memorable shopping experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-hits-a-homerun-etail-east-boston\/#sunset-soiree-revere-rooftop-boston\" title=\"Sunset Soiree @ Revere Rooftop, Boston \">Sunset Soiree @ Revere Rooftop, Boston <\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-hits-a-homerun-etail-east-boston\/#one-of-the-highlights-of-the-event-was-the-%e2%80%9csunset-soiree%e2%80%9d-that-was-hosted-by-vueai\" title=\"One of the highlights of the event was the \u201cSunset Soiree\u201d that was hosted by vue.ai. \">One of the highlights of the event was the \u201cSunset Soiree\u201d that was hosted by vue.ai. <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-hits-a-homerun-etail-east-boston\/#day-4-calm-after-the-storm\" title=\"Day 4: Calm after the storm\">Day 4: Calm after the storm<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/vue-ai-hits-a-homerun-etail-east-boston\/#unsurprisingly-personalization-was-number-1-on-the-priority-list-with-in-store-personalization-store-digitization-and-analytics-following\" title=\"Unsurprisingly, personalization was number 1 on the priority list with in-store personalization, store digitization and analytics following. \">Unsurprisingly, personalization was number 1 on the priority list with in-store personalization, store digitization and analytics following. <\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400\">Boston was calling. The weather was glorious and the city, in great spirits. eTail East was in town and for the first time, we were a part of it. We as Vue.ai were not simply attending the event but partaking in it completely \u2014 we had a booth, and a keynote speaker slot as well. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"day-1-demystifying-ai-all-things-omnichannel\"><\/span><b>Day 1: \u00a0Demystifying AI &amp; all things omnichannel <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Day 1 was all about the retailers with several tracks that ran in parallel. The one that we were most interested in was \u201cNext Gen eCommerce.\u201d In general, the broad themes centered around personalization and how creating crafted experiences are key to not just growing the customer base but also keeping them engaged, thereby creating stickiness and loyalty. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">There were panels that discussed omnichannel strategies, and talks by both retailers and service providers, including one by Wayfair that demo-ed the use the of AR and VR in meaningful use cases that end users can relate to.<\/span><span style=\"font-weight: 400\">\u00a0In his talk entitled &#8220;The Robots are Coming for Your Wardrobe&#8221;- one of the first sessions of the morning &#8211; Anand Chandrasekaran, founder and CTO of <a href=\"https:\/\/madstreetden.com\/\">Mad Street Den<\/a>, \u00a0spoke about \u201cdemystifying AI\u201d and how not all that glitters is gold, so to speak \u2014 everyone claims to be &#8220;AI-powered&#8221; but AI is not simply machine learning or feeding in a set of rules.\u00a0<\/span><\/p>\n<figure style=\"width: 649px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1386\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG_5850.jpg\" alt=\"img_5850\" width=\"649\" height=\"487\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG_5850.jpg 1600w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG_5850-300x225.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG_5850-768x576.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG_5850-1024x768.jpg 1024w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><figcaption class=\"wp-caption-text\">Anand Chandrasekaran, CTO &amp; Founder of Mad Street Den during his keynote at eTail East, Boston<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Broad themes of the day, and the conference in general, centered around the customer, and how, in today\u2019s world of the dizzying array of choices, capturing the user\u2019s attention is key.<\/span><\/p>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"having-omnichannel-strategies-in-place-and-analyzing-customer-journeys-is-essential-to-increase-the-various-customer-touch-points-thereby-increasing-the-chances-of-influencing-a-customer\"><\/span><strong>Having omnichannel strategies in place, and analyzing customer journeys is essential to increase the various customer touch points, thereby increasing the chances of influencing a customer.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<p><span style=\"font-weight: 400\">Another common theme was constantly A\/B testing multiple aspects of the customer experience including messaging, and the product assortment and recommendations.<\/span><\/p>\n<figure id=\"attachment_1399\" aria-describedby=\"caption-attachment-1399\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1399 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG_5860.jpg\" alt=\"img_5860\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG_5860.jpg 640w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG_5860-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-1399\" class=\"wp-caption-text\">A talk on the importance of having an omnichannel strategy<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"days-2-3-the-importance-of-memorable-shopping-experiences\"><\/span><b>Days 2 &amp; 3: The importance of memorable shopping experiences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Days 2 and 3 were a whirlwind of activity with sessions running in parallel to the exhibition. The exhibition hall was abuzz with activity with retailers from across the spectrum of industries looking at what the exhibitors had on offer. We got to talk to a whole host of retailers \u2014 from pure-play e-commerce retailers to brands that are establishing an online presence, even online ticketing players. From all of these discussions, the one thing that was most apparent is that each one of these retailers is most aware of the real danger that is posed by the likes of the Amazons of the world but also know that controlling the messaging and providing memorable experiences to their customers is what will, eventually, set them apart and help them not only survive, but also thrive.<\/p>\n<figure id=\"attachment_1396\" aria-describedby=\"caption-attachment-1396\" style=\"width: 626px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1396\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG-20170815-WA0024.jpg\" alt=\"img-20170815-wa0024\" width=\"626\" height=\"469\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG-20170815-WA0024.jpg 1018w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG-20170815-WA0024-300x225.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG-20170815-WA0024-768x576.jpg 768w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><figcaption id=\"caption-attachment-1396\" class=\"wp-caption-text\">Team Vue.ai @ booth #417<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">What was equally interesting was seeing all the other vendors and what they were offering. There were many data companies that were providing everything from data aggregation services to data-based recommendations. There were search providers, CDN companies, content services, and even localization service providers. It was very interesting to see the approach that was taken to the booth setup itself with some going for booths were chock-a-block with stuff and others being completely sparse with nothing more than a backdrop and a couple of chairs. While props and general paraphernalia did attract eyeballs of the passers-by (cue: large walking-talking robot), they did not necessarily lead to sustained conversations. The best conversations turned out to be with those who found something compelling in what a service provider was offering, and those who asked the right questions pertaining to their pain points.<\/span><\/p>\n<figure id=\"attachment_1400\" aria-describedby=\"caption-attachment-1400\" style=\"width: 603px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1400\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG_5855.jpg\" alt=\"img_5855\" width=\"603\" height=\"804\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG_5855.jpg 970w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG_5855-225x300.jpg 225w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/IMG_5855-768x1024.jpg 768w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><figcaption id=\"caption-attachment-1400\" class=\"wp-caption-text\">A robot amongst the crowd at the venue<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"sunset-soiree-revere-rooftop-boston\"><\/span><b>Sunset Soiree @ Revere Rooftop, Boston <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_1395\" aria-describedby=\"caption-attachment-1395\" style=\"width: 642px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1395\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/1.jpg\" alt=\"1\" width=\"642\" height=\"361\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/1.jpg 560w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/1-300x169.jpg 300w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><figcaption id=\"caption-attachment-1395\" class=\"wp-caption-text\">Sunset Soiree sponsored by Vue.ai at eTail East, Boston<\/figcaption><\/figure>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"one-of-the-highlights-of-the-event-was-the-%e2%80%9csunset-soiree%e2%80%9d-that-was-hosted-by-vueai\"><\/span><strong>One of the highlights of the event was the \u201cSunset Soiree\u201d that was hosted by <a href=\"https:\/\/www.vue.ai\/\">vue.ai<\/a>. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<p>The \u201cSunset Soiree\u201d, held on the beautiful rooftop of the Revere hotel in downtown Boston, provided the perfect setting for an evening of networking, some great drinks and food, and general unwinding after a long day\u2019s sessions and exhibits. Throw in some fantastic weather, and the occasion was truly a memorable one with many people \u2014 both retailers and other vendors \u2014 walking up to us the next day at the booth and thanking us for hosting the evening. Not bad for a day\u2019s worth, we would say.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"day-4-calm-after-the-storm\"><\/span><b>Day 4: Calm after the storm<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Once the booths wound down and two days of whirlwind activity came to an end, Day 4 was a bit more of the calm after the storm, with some great talks that again ranged across topics but centered more along the themes of customer experiences. One keynote of much interest was given by Brendan Witcher of <a href=\"https:\/\/go.forrester.com\/\">Forrester<\/a> who ran us through his report on where companies are looking at spending their tech dollars. <\/span><\/p>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"unsurprisingly-personalization-was-number-1-on-the-priority-list-with-in-store-personalization-store-digitization-and-analytics-following\"><\/span><strong>Unsurprisingly, personalization was number 1 on the priority list with in-store personalization, store digitization and analytics following. <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><a href=\"https:\/\/www.evernote.com\/OutboundRedirect.action?dest=https%3A%2F%2Ftwitter.com%2Fhashtag%2FInternetOfThings%3Fsrc%3Dhash\"><span style=\"font-weight: 400\">Internet Of Things<\/span><\/a><span style=\"font-weight: 400\">, Self-checkout, Selling on social media, and AR\/VR were on the retailers\u2019 \u201cmaybe-next-year\u201d list whereas they were very lukewarm about digital payments, and chatbots.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In all, eTail East was absolutely fantastic. It was supremely well managed, the attendance was great, the displays from the various service providers was stellar, and, for us, the exposure was unbelievable.<\/span><\/p>\n<p><span style=\"font-weight: 400\">P.S At the end of the event, the organizers took us to Harpoon Brewery where we were taken on a tour of one of Boston\u2019s finest breweries. The tour was superb, the tour-guide, most knowledgeable and good God was the beer epic! Not a bad end, one would have to say. Not bad at all.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Boston was calling. The weather was glorious and the city, in great spirits. eTail East was in town and for the first time, we were a part of it. We as Vue.ai were not simply attending the event but partaking in it completely \u2014 we had a booth, and a keynote speaker slot as well.  &#8230;<\/p>\n","protected":false},"author":16,"featured_media":1394,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[18,53,23],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vue.ai Hits a Homerun @ eTail East, Boston | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Boston was calling. 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