{"id":13886,"date":"2023-01-05T10:00:00","date_gmt":"2023-01-05T04:30:00","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=13886"},"modified":"2024-12-26T13:42:07","modified_gmt":"2024-12-26T08:12:07","slug":"building-data-moats-in-retail-with-ai","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/","title":{"rendered":"AI in Retail : Building Data Moats"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f28d6c721f3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f28d6c721f3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#shifting-retail-goalposts\" title=\"Shifting Retail Goalposts\">Shifting Retail Goalposts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#meeting-conversion-goals-with-ai\" title=\"Meeting Conversion Goals with AI\">Meeting Conversion Goals with AI<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#personalizing-ecommerce-experiences-%e2%80%93-the-right-way\" title=\"Personalizing eCommerce Experiences &#8211; The Right Way\">Personalizing eCommerce Experiences &#8211; The Right Way<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#virtual-dressing-rooms-%e2%80%93-make-your-site-come-alive\" title=\"Virtual Dressing Rooms &#8211; Make Your Site Come Alive\">Virtual Dressing Rooms &#8211; Make Your Site Come Alive<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#ai-assistants-for-improved-efficiency\" title=\"AI Assistants For Improved Efficiency\">AI Assistants For Improved Efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#informed-inventory-decision-making-with-ai\" title=\"Informed Inventory Decision-Making With AI\">Informed Inventory Decision-Making With AI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#efficient-customer-demand-testing-with-ai-powered-product-photos\" title=\"Efficient Customer Demand Testing With AI-Powered Product Photos\">Efficient Customer Demand Testing With AI-Powered Product Photos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#catalog-insights-with-ai-tagging\" title=\"Catalog Insights with AI Tagging\">Catalog Insights with AI Tagging<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#brand-credibility-with-product-imagery\" title=\"Brand Credibility With Product Imagery\">Brand Credibility With Product Imagery<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#high-quality-product-photos\" title=\"High-Quality Product Photos\">High-Quality Product Photos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#clean-and-relatable-product-photos-with-automated-on%e2%80%93model-imagery\" title=\"Clean And Relatable Product Photos With Automated On&#8211;Model Imagery\">Clean And Relatable Product Photos With Automated On&#8211;Model Imagery<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#building-data-moats-to-stand-out-from-the-crowd\" title=\"Building Data Moats To Stand Out From The Crowd\">Building Data Moats To Stand Out From The Crowd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#setting-ambitious-goals-with-ai\" title=\"Setting Ambitious Goals With AI\">Setting Ambitious Goals With AI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#read-more-about-virtual-dressing-room\" title=\"Read More About&nbsp;Virtual Dressing Room\">Read More About&nbsp;Virtual Dressing Room<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#read-more-about-personalized-search\" title=\"Read More About&nbsp;Personalized Search\">Read More About&nbsp;Personalized Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#read-more-about-personalization-engine\" title=\"Read More About&nbsp;Personalization Engine\">Read More About&nbsp;Personalization Engine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#read-more-about-personalization-platform\" title=\"Read More About&nbsp;Personalization Platform\">Read More About&nbsp;Personalization Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#read-more-about-product-recommendation-engine\" title=\"Read More About&nbsp;Product Recommendation Engine\">Read More About&nbsp;Product Recommendation Engine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#read-more-about-outfit-recommendation-solution\" title=\"Read more about Outfit Recommendation Solution\">Read more about Outfit Recommendation Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/#read-more-about-automated-catalog-management-solution\" title=\"Read More About Automated Catalog Management Solution\">Read More About Automated Catalog Management Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"shifting-retail-goalposts\"><\/span><strong>Shifting Retail Goalposts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-left\">Over the past few years, the retail sector has undergone some rather significant changes. Because of the unpredictability of these changes, contradicting trends, and consumer demands, retailers have been forced to constantly reevaluate their entire business paradigm to meet their ROI goals.<\/p>\n\n\n\n<p class=\"has-text-align-left\">The customer-obsession part of it, however, has remained constant. Retailers have been trying to experiment and focus on delivering exceptional customer experience. And we see them turning to AI for retail.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>The retail industry is accelerating the rate of technology adoption to a point where <a href=\"https:\/\/www.semrush.com\/blog\/artificial-intelligence-stats\/\">80%<\/a> of employees expect their businesses to adopt AI by 2027. Early adopters of artificial intelligence in retail will now enjoy a lot more ROI from their AI investments by improving customer experiences, creating efficient processes, saving costs, and boosting revenue.<\/strong><\/p>\n\n\n\n<p>For retail today, there seem to be five primary areas of focus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"meeting-conversion-goals-with-ai\"><\/span><strong>Meeting Conversion Goals with AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To improve conversion, the task is simple &#8211; give shoppers what they are looking for. Personalized experiences go a long way online.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"personalizing-ecommerce-experiences-%e2%80%93-the-right-way\"><\/span><strong>Personalizing eCommerce Experiences &#8211; The Right Way<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Personalization is another AI retail solution that helps eCommerce retailers reach a little closer to achieving their experience objectives and also improve returns exponentially by organically combining consumer and product data.<\/p>\n\n\n\n<p>However, a large number of <strong><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a><\/strong> available today focus on perseverance rather than persuading the shopper to travel further along their journey by showing the products that best match their intent at that time.<\/p>\n\n\n\n<p>With <strong>Vue.ai&#8217;s <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalisation platform<\/a><\/strong> each buyer&#8217;s path is unique and to achieve that Vue.ai leverages both <strong>product intelligence<\/strong> and <strong>customer information <\/strong>in real-time for <strong>Dynamic 1:1 personalization<\/strong><\/p>\n\n\n\n<p>With Vue.ai\u2019s <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization platform<\/a>, retailers have seen:<\/p>\n\n\n\n<ul>\n<li>5x Higher revenue per visitor&nbsp;<\/li>\n\n\n\n<li>80% Uplift in conversion rate<\/li>\n\n\n\n<li>40% Increase in Average Order Value<strong>&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/info-1024x488.png\" alt=\"Personalizing eCommerce Experiences\" style=\"width:727px;height:346px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"virtual-dressing-rooms-%e2%80%93-make-your-site-come-alive\"><\/span><strong>Virtual Dressing Rooms &#8211; Make Your Site Come Alive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\"><strong>Virtual dressing rooms<\/strong><\/a><strong> <\/strong>allow shoppers to view products and outfits on models that look similar to them.&nbsp;<\/p>\n\n\n\n<ul>\n<li>Shoppers are<strong> 3x <\/strong>more likely to buy products that are shown on models their size as it helps them visualize a variety of styles on a form that resembles them the closest, making a truly inclusive and immersive dressing room experience online which encourages the shoppers to buy complete outfits over individual products.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Shoppers who use dressing rooms are <strong>7 times<\/strong> more likely to make a purchase than browsers who do not as <strong>22% <\/strong>of returns account for products looking different in person.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>AI helps retailers fix exactly that. Dressing Room by VueModel helps retailers deliver personalized, inclusive dressing room experiences in their eCommerce stores. Shoppers can mix &amp; match looks, and visualize how they fit on models that most resemble them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"789\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Group-3052-1024x789.png\" alt=\"Virtual Dressing Rooms - Make Your Site Come Alive\" class=\"wp-image-13902\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Group-3052-1024x789.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Group-3052-300x231.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Group-3052-768x591.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Group-3052-1536x1183.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Group-3052-2048x1577.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Group-3052-150x116.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ai-assistants-for-improved-efficiency\"><\/span><strong>AI Assistants For Improved Efficiency<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the biggest shifts that AI in retail can provide retailers is the ability to have better insight into their data, and use machine learning tools to successfully extract, enhance, and elevate their understanding of their products. AI-powered automated tagging, for example, results in faster, cleaner, and better quality data.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>With Vue.ai\u2019s automated tagging solution, <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\"><strong>VueTag<\/strong><\/a>; products can be tagged in real time using <strong>enriched data<\/strong>, helping retailers <strong>boost productivity<\/strong>. It also yields consistent and highly accurate tags, improving <strong>product discovery<\/strong>.<\/p>\n\n\n\n<p>With AI-powered product tagging, retailers have seen:<\/p>\n\n\n\n<ul>\n<li>50% decrease in personnel requirement<\/li>\n\n\n\n<li>85% reduced time to market<\/li>\n\n\n\n<li>40% increase in conversion rate<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2418\" height=\"1808\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/12\/tag-dashboard.png\" alt=\"\" class=\"wp-image-18102\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"informed-inventory-decision-making-with-ai\"><\/span><strong>Informed Inventory Decision-Making With AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With AI, retailers can repackage their unstructured data into actionable insights like why a shopper is purchasing a specific product at a specific time period which can help businesses evolve and respond well to a situation.<\/p>\n\n\n\n<p><br><strong>Two AI solutions for retail by Vue.ai<\/strong> are helping retailers across the globe be more sustainable and smart with their inventory &amp; assortment decisions<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"efficient-customer-demand-testing-with-ai-powered-product-photos\"><\/span><strong>Efficient Customer Demand Testing With AI-Powered Product Photos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since photoshoots might be too elaborate for a product in the testing stages, AI can help with creating high-quality, <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">on-model photos<\/a> at a fraction of the time and cost.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"714\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/12\/tab-4.png\" alt=\"\" class=\"wp-image-18104\"\/><\/figure>\n\n\n\n<p>Vue.ai\u2019s <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">product photo solution<\/a>, <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">VueModel<\/a>, helps retailers create high-quality on-model product photos at scale. This solution helps improve eCommerce engagement and conversions at <strong>1\/4th the cost and 5 times the speed <\/strong>of traditional photoshoots.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/solutions\/ai-product-imagery\/\">Learn more here<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"catalog-insights-with-ai-tagging\"><\/span><strong>Catalog Insights with AI Tagging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The dedicated dashboard in Vue.ai\u2019s tagging tool gives a holistic view of the catalog assortment at the category, attribute, and batch levels allowing retailers to prepare for the upcoming seasons and trends with data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"787\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-81@2x-8-1024x787.png\" alt=\"Catalog insights \" class=\"wp-image-13898\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-81@2x-8-1024x787.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-81@2x-8-300x230.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-81@2x-8-768x590.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-81@2x-8-1536x1180.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-81@2x-8-2048x1573.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-81@2x-8-150x115.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">Learn more here<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"brand-credibility-with-product-imagery\"><\/span><strong>Brand Credibility With Product Imagery<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The one, high-yielding, proven technique to improve brand credibility that shoppers look for is &#8211; clean, consistent, high-quality product imagery. There are <strong>two ways<\/strong> to ensure product imagery grabs user attention and tells the story the retailer wants to say on the site.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"high-quality-product-photos\"><\/span><strong>High-Quality Product Photos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/products\/image-moderation\/\"><strong>Vue.ai&#8217;s image moderation solution<\/strong><\/a> helps eCommerce marketplaces automate the assessment of product photos submitted by sellers or users. The AI can check for all basic eCommerce guidelines and can be trained for custom requirements in real-time from feedback.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-27@4x-8-1024x420.png\" alt=\"Moderate eCommerce product photos as scale using AI\" class=\"wp-image-13901\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-27@4x-8-1024x420.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-27@4x-8-300x123.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-27@4x-8-768x315.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-27@4x-8-1536x630.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-27@4x-8-2048x840.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Asset-27@4x-8-150x62.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"clean-and-relatable-product-photos-with-automated-on%e2%80%93model-imagery\"><\/span><strong>Clean And Relatable Product Photos With Automated On<\/strong>&#8211;<strong>Model Imagery<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vue.ai\u2019s <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">on-model product photo solution<\/a> uses AI to create high-quality on-model product imagery from basic product shots. By visualizing exactly how the products look on models, shopper engagement and conversions increase while product returns drop.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/ModelGen-Ads-v2-14-1024x535.jpg\" alt=\"Clean And Relatable Product Photos With Automated On-Model Imagery\" class=\"wp-image-13900\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/ModelGen-Ads-v2-14-1024x535.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/ModelGen-Ads-v2-14-300x157.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/ModelGen-Ads-v2-14-768x401.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/ModelGen-Ads-v2-14-1536x803.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/ModelGen-Ads-v2-14-2048x1070.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/ModelGen-Ads-v2-14-150x78.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"building-data-moats-to-stand-out-from-the-crowd\"><\/span><strong>Building Data Moats To Stand Out From The Crowd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Retailers own and store a lot of data. And this data is the goldmine that businesses can tap into to showcase their unique strengths. <strong>Data moats refer to how businesses use their own data for a competitive advantage.<\/strong>&nbsp;<\/p>\n\n\n\n<p>There are broadly three types of data that retailers own and can optimize:<\/p>\n\n\n\n<ol>\n<li><strong>Product Data<\/strong><\/li>\n<\/ol>\n\n\n\n<p>AI can automate moderating and building rich and accurate product data which boosts team productivity, shopper engagement, and business efficiency.<\/p>\n\n\n\n<p><strong>2. Customer Data<\/strong><\/p>\n\n\n\n<p>AI maps shopper data to give insights and improve experiences at both the micro and macro levels for the individual shopper and overall segments<\/p>\n\n\n\n<p><strong>3. Channel Data<\/strong><\/p>\n\n\n\n<p>AI and data insights can help optimize the strategies on each channel (email, notifications, etc) to meet its goals faster and more efficiently.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/Data-moats-.png\" alt=\"\" style=\"width:750px;height:420px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"setting-ambitious-goals-with-ai\"><\/span><strong>Setting Ambitious Goals With AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In this post-pandemic world, retailers are encouraged to think of new ways to engage shoppers and deliver enhanced shopping experiences. Success is no longer product-centric or dependent on inventory alone but has shifted to become customer-centric and focused on creating engaging experiences. And retailers need technology to manage this shift. <strong>With AI, businesses can achieve what may otherwise seem like daunting, ambitious goals.<\/strong><\/p>\n\n\n\n<p>Businesses that recognize the benefits of investing in artificial intelligence and <a href=\"https:\/\/www.vue.ai\/\"><strong>becoming AI-native<\/strong><\/a> change how they view competition and the advantages of being able to process data at scale, automate feedback loops globally, enhance customer experience, and accelerate process improvements at a rate that gives them an edge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-virtual-dressing-room\"><\/span><strong>Read More About&nbsp;<a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">Virtual Dressing Room<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-personalized-search\"><\/span>Read More About&nbsp;<a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">Personalized Search<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-personalization-engine\"><\/span>Read More About&nbsp;<a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization Engine<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-personalization-platform\"><\/span>Read More About&nbsp;<a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization Platform<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-product-recommendation-engine\"><\/span>Read More About&nbsp;<a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">Product Recommendation Engine<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-outfit-recommendation-solution\"><\/span><strong>Read more about<\/strong><a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\"><strong> Outfit Recommendation<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-automated-catalog-management-solution\"><\/span><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Shifting Retail Goalposts Over the past few years, the retail sector has undergone some rather significant changes. Because of the unpredictability of these changes, contradicting trends, and consumer demands, retailers have been forced to constantly reevaluate their entire business paradigm to meet their ROI goals. The customer-obsession part of it, however, has remained constant. Retailers  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":13931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[58,526,1440,508,59,1455,1330,101,632,29,1251,1331,1324],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI in Retail 2023 : Building Data Moats | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Here are 5 primary areas of focus in the retail industry where AI can be pivotal to enhance customer experience by building data moats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/building-data-moats-in-retail-with-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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