{"id":13947,"date":"2022-07-27T14:02:41","date_gmt":"2022-07-27T08:32:41","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=13947"},"modified":"2024-06-10T11:36:34","modified_gmt":"2024-06-10T06:06:34","slug":"how-zellebrate-is-redefining-omnichannel","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ecommerce\/how-zellebrate-is-redefining-omnichannel\/","title":{"rendered":"Zellebrate-ing Omnichannel: How this UK Marketplace is redefining omnichannel experiences"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a145162b9c89\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a145162b9c89\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/how-zellebrate-is-redefining-omnichannel\/#what-does-zellebrate-do\" title=\"What does Zellebrate do?\">What does Zellebrate do?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/how-zellebrate-is-redefining-omnichannel\/#creating-customer-centric-experiences\" title=\"Creating customer-centric experiences\">Creating customer-centric experiences<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/how-zellebrate-is-redefining-omnichannel\/#accessibility-and-best-deals\" title=\"Accessibility and best deals\">Accessibility and best deals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/how-zellebrate-is-redefining-omnichannel\/#creating-personalized-experiences\" title=\"Creating personalized experiences\">Creating personalized experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/how-zellebrate-is-redefining-omnichannel\/#virtual-try-on-and-models\" title=\"Virtual try-on and models\">Virtual try-on and models<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/how-zellebrate-is-redefining-omnichannel\/#data-%e2%80%93-what-do-they-do-with-it\" title=\"DATA &#8211; What do they do with it?\">DATA &#8211; What do they do with it?<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/how-zellebrate-is-redefining-omnichannel\/#enhancing-personalizing\" title=\"Enhancing personalizing&nbsp;\">Enhancing personalizing&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/how-zellebrate-is-redefining-omnichannel\/#whats-next-for-zellebrate\" title=\"What\u2019s next for Zellebrate?\">What\u2019s next for Zellebrate?<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Omnichannel is quite the buzzword amongst retailers, especially since the pandemic. However, omnichannel has since moved past its designation as a buzzword and evolved into a marketing must-have. A 2019 <a href=\"https:\/\/www.omnisend.com\/resources\/reports\/omnichannel-marketing-automation-statistics-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omnisend study<\/a> found that omnichannel campaigns showed an engagement rate of 18.96%, while single-channel saw a 5.4% engagement rate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"378\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/omnichannel.png\" alt=\"\" class=\"wp-image-13980\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/omnichannel.png 672w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/omnichannel-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/omnichannel-150x84.png 150w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n\n<p>Businesses today are adopting an omnichannel model but we witnessed a brand that\u2019s completely changing the game &#8211; <a href=\"https:\/\/zellebrate.com\/uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zellebrate<\/a>!&nbsp;<\/p>\n\n\n\n<p>We hosted Indy Mukherjee, Chief Communication Officer of Zellebrate on the Retail Podcast by Vue.ai. The conversation was packed with powerful insights about how retailers today can interact with their customers. You can listen to the full conversation <a href=\"https:\/\/www.vue.ai\/resources\/podcasts\/zellebrate-redefining-omnichannel-experiences\/\">here<\/a>.<\/p>\n\n\n\n<p>But first, we\u2019ll give you a little more context about what Zellebrate does.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-does-zellebrate-do\"><\/span><strong>What does Zellebrate do?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While retailers across the globe are spending heavily on optimizing their online stores, Zellebrate is creating a platform for brick-and-mortar retailers to establish their presence online and is helping them drive traffic to not just their websites but their physical stores as well.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say a consumer is looking to purchase something and they\u2019d prefer to shop from a store, rather than online, Zellebrate connects them to the right store. It\u2019s a first-of-its-kind, all-inclusive marketplace that also helps them compare prices, distance and offers while also confirming availability before they make a trip to the store.&nbsp;<\/p>\n\n\n\n<p>It\u2019s safe to say that Zellebrate has truly redefined what omnichannel means in today\u2019s landscape. Keep reading to find out more!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"creating-customer-centric-experiences\"><\/span><strong><strong>Creating customer-centric experiences<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While the model is designed to benefit retailers, it\u2019s the customer experience that takes the front seat. Here is how Zellebrate is creating memorable and efficacious user experiences.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"accessibility-and-best-deals\"><\/span><strong><em>Accessibility and best deals<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"378\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/deals.png\" alt=\"\" class=\"wp-image-13981\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/deals.png 672w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/deals-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/deals-150x84.png 150w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n\n<p>The platform is designed to offer choice and variety. However, the choice isn\u2019t just between store A and store B. They factor in the distance of the store from the user\u2019s current location, the difference in prices of the product in these stores and other deals, cashback and offers given by the retailers. This way, the customer makes an informed decision and has accessibility to all this information in one space.&nbsp;<\/p>\n\n\n\n<p><em>For example, a pair of jeans costs \u00a345 but if the user walks another half an hour, there&#8217;s a chance that they could get it at a discount &#8211; maybe get the same pair for \u00a310 cheaper. They get to choose if they want it locally right next to them while paying the full price or if they want to have the cheaper price, or if they want to accrue some cash back and do something with that money later on down the line.<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"creating-personalized-experiences\"><\/span><strong><em>Creating personalized experiences<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"378\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/personalization.png\" alt=\"\" class=\"wp-image-13982\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/personalization.png 672w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/personalization-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/personalization-150x84.png 150w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n\n<p>While <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalization<\/a> is almost an innate part of delivering customer experiences, Zellebrate is aiming to create time and geo-location-based offers. This way, the customer is given the right message at the right place and time. Omnichannel <strong><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization platform<\/a><\/strong> &#8211; we love to see this!<\/p>\n\n\n\n<p><em>Let&#8217;s say a user is at the shopping mall. Nearing the time they might be heading home, Zellebrate would pop them a message to say something like, \u201cHey, you&#8217;ve had a hard day of shopping. Just two minutes down from where you are, there&#8217;s a coffee shop inside the shopping mall.\u201d Additionally, if they go in there, as a way of saying thank you from the shopping center and from delivery, they\u2019re given a free coffee.&nbsp;<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"virtual-try-on-and-models\"><\/span><strong><em><strong><em><strong><em><strong><em><strong><em>Virtual try-on and models<\/em><\/strong><\/em><\/strong><\/em><\/strong><\/em><\/strong><\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"378\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/virtual-try-on.png\" alt=\"\" class=\"wp-image-13983\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/virtual-try-on.png 672w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/virtual-try-on-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/07\/virtual-try-on-150x84.png 150w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\" target=\"_blank\" rel=\"noreferrer noopener\">Virtual try-ons<\/a> have become a need in the post-pandemic world. When you\u2019re catering to a large demographic in increasingly diverse countries, it&#8217;s crucial to ensure that your users have complete visibility on their purchases. A <a href=\"https:\/\/www.vue.ai\/products\/virtual-dressing-room\/\">virtual try-on<\/a> or model set-up enables them to see how the product looks on someone of their ethnicity, complexion, body-type etcetera.\u00a0\u00a0<\/p>\n\n\n\n<p><em>A user shouldn\u2019t worry if they are making the right purchase wondering \u201cIs this going to look good on me? It does look good on that model, but that model potentially doesn&#8217;t look anything like myself. So how does that work?\u201d&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"data-%e2%80%93-what-do-they-do-with-it\"><\/span><strong>DATA &#8211; What do they do with it?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>The idea is that if you give the data back to the retailers about who is shopping, what they&#8217;re shopping for etc. This only enhances the retailer&#8217;s product and the ability of the shopper to actually buy the product that they&#8217;re looking for. And the retailers used the actual data for that.<\/p><cite><strong>Indy Mukherjee, CCO Zellebrate<\/strong><\/cite><\/blockquote>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"enhancing-personalizing\"><\/span><strong><em>Enhancing personalizing&nbsp;<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p>They&#8217;ve managed to grow their email database from 0 to 52000 engaged people. The problem is, how do they keep them engaged? They know what these users are looking at and engaging with. So in their emails, they\u2019re focusing on relevant categories that the user is responding to and reduce the frequency of categories that they have exhibited less excitement over.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"whats-next-for-zellebrate\"><\/span><strong>What\u2019s next for Zellebrate?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>They\u2019re spread across the UK at the moment and trialling out Australia and New Zealand. They also expect to be in the US and Canada. They\u2019ve identified these because of the English language. They aim to soon come back into Europe and then go into Asia after that.<\/p>\n\n\n\n<p>You can listen to the full conversation with Indy Mukherjee on <a href=\"https:\/\/www.vue.ai\/resources\/podcasts\/zellebrate-redefining-omnichannel-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Retail Podcast by Vue.ai<\/a>. Also available on <a href=\"https:\/\/soundcloud.com\/user-84338075\/the-retail-podcast-by-vueai-zellebrate-episode-33?utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing\" target=\"_blank\" rel=\"noreferrer noopener\">SoundCloud<\/a>, <a href=\"https:\/\/open.spotify.com\/episode\/4lzU8yuA8jFhRdAw11c5O7?si=yxxROiLeQOCUQ610oqGgjQ\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a> and <a href=\"https:\/\/podcasts.apple.com\/in\/podcast\/the-retail-podcast-by-vue-ai\/id1437126782?i=1000569108530\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color\" href=\"https:\/\/www.vue.ai\/resources\/podcasts\/zellebrate-redefining-omnichannel-experiences\/?p=13947&amp;preview=true\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN NOW<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Omnichannel is quite the buzzword amongst retailers, especially since the pandemic. However, omnichannel has since moved past its designation as a buzzword and evolved into a marketing must-have. A 2019 Omnisend study found that omnichannel campaigns showed an engagement rate of 18.96%, while single-channel saw a 5.4% engagement rate. Businesses today are adopting an omnichannel  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":13984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zellebrate-ing Omnichannel: How this UK Marketplace is redefining omnichannel experiences<\/title>\n<meta name=\"description\" content=\"Zellebrate, this UK based marketplace is creating a space for brick-and-mortar retailers to enhance their revenue through digital platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/how-zellebrate-is-redefining-omnichannel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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