{"id":14216,"date":"2023-12-11T16:43:00","date_gmt":"2023-12-11T11:13:00","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=14216"},"modified":"2024-06-10T11:25:58","modified_gmt":"2024-06-10T05:55:58","slug":"product-tagging-for-ecommerce","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/","title":{"rendered":"The Ultimate Guide to Product Tagging for eCommerce in 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fa190e61ab5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fa190e61ab5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#what-is-product-tagging\" title=\"What is product tagging?\">What is product tagging?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#what-is-the-purpose-of-product-tagging-in-ecommerce\" title=\"What is the purpose of product tagging in eCommerce?\">What is the purpose of product tagging in eCommerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#why-is-product-tagging-important\" title=\"Why is product tagging important?\">Why is product tagging important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#what-role-does-product-data-play\" title=\"What role does product data play?&nbsp;\">What role does product data play?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#product-tagging-and-customer-experience\" title=\"Product Tagging and Customer Experience\">Product Tagging and Customer Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#what-are-the-common-pitfalls-of-product-tagging-for-ecommerce\" title=\"What are the common pitfalls of product tagging for eCommerce?\">What are the common pitfalls of product tagging for eCommerce?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#time-consuming-and-challenging-to-scale\" title=\"Time-consuming and challenging to scale\">Time-consuming and challenging to scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#expensive\" title=\"Expensive\">Expensive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#inconsistent-and-incomplete\" title=\"Inconsistent and incomplete&nbsp;\">Inconsistent and incomplete&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#irregular-updates\" title=\"Irregular updates\">Irregular updates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#best-practices-for-ecommerce-product-tagging\" title=\"Best Practices for eCommerce Product Tagging\">Best Practices for eCommerce Product Tagging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#how-do-retailers-benefit-from-product-tagging-with-ai\" title=\"How do retailers benefit from product tagging with AI?\">How do retailers benefit from product tagging with AI?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#faster-tagging-faster-go-to-market\" title=\"Faster tagging, Faster Go-to-market\">Faster tagging, Faster Go-to-market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#lower-bounce-rate\" title=\"Lower Bounce Rate&nbsp;\">Lower Bounce Rate&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#improve-product-discovery\" title=\"Improve Product Discovery&nbsp;\">Improve Product Discovery&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#more-detailed-attributes\" title=\"More Detailed Attributes&nbsp;\">More Detailed Attributes&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#automated-product-tagging\" title=\"Automated Product Tagging&nbsp;\">Automated Product Tagging&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#how-does-automatic-product-tagging-for-ecommerce-work-and-what-are-its-benefits\" title=\"How does automatic product tagging for eCommerce work, and what are its benefits?\">How does automatic product tagging for eCommerce work, and what are its benefits?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#conclusion\" title=\"Conclusion&nbsp;\">Conclusion&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#read-more-about-automated-product-tagging\" title=\"Read More About&nbsp;Automated Product Tagging\">Read More About&nbsp;Automated Product Tagging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#read-more-about-personalization-engine\" title=\"Read More About&nbsp;Personalization Engine\">Read More About&nbsp;Personalization Engine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/#read-more-about-automated-catalog-management-solution\" title=\"Read More About Automated Catalog Management Solution\">Read More About Automated Catalog Management Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Product tagging is the need of the hour &#8211; whether you are a multi-million dollar retailer or a new start-up.&nbsp;<\/p>\n\n\n\n<p>Potential market slowdowns and global recession fears in the retail industry are prompting retailers to <strong>focus on cost-saving and sustainable options for growth<\/strong>.&nbsp;<\/p>\n\n\n\n<p>One such <strong>option to optimize and drive growth <\/strong>is to focus on how retailers track and market products with <strong>product tags.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\"><p><em>Product tags describe product attributes in retail stores, online and offline. It drives traffic and conversions on websites.<\/em><\/p><\/blockquote>\n\n\n\n<p>This guide will explore everything you need to know about product tagging. By the end, you&#8217;ll have all the knowledge you need to start tagging your products for the most impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-product-tagging\"><\/span><strong>What is product tagging?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Product tagging is the process of <strong>attaching metadata to your products in the form of tags or labels.<\/strong> This includes creating, assigning, and managing labels (or \u201ctags\u201d) for each product to describe, categorize, and structure its position within a retailer\u2019s inventory.<\/p>\n\n\n\n<p>It is used to segment different product features to enable many identification methods. This can be through a standard feature or a specific niche product search.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-1-1-1024x569.png\" alt=\"Product Tagging\" class=\"wp-image-14218\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-1-1-1024x569.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-1-1-300x167.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-1-1-768x427.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-1-1-1536x853.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-1-1-2048x1138.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-1-1-150x83.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Product tagging also helps curate categories for product search. Including all this information in the catalog allows retailers to manage products. It also enables them to display products, even with a large inventory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-the-purpose-of-product-tagging-in-ecommerce\"><\/span><strong>What is the purpose of product tagging in eCommerce?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After the pandemic, more consumers are shopping online.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>According to <a href=\"https:\/\/www.invespcro.com\/blog\/the-average-website-conversion-rate-by-industry\/\">Invesp<\/a>, <strong>the average conversion rate in all segments of all eCommerce markets increased by 19.63%<\/strong>. Conversion rates are up from 1.61% to 1.92% in July 2022 compared to July 2021.&nbsp;<\/p><\/blockquote>\n\n\n\n<p>The research proves that eCommerce is growing as the preferred channel for purchase.&nbsp;<\/p>\n\n\n\n<p>Brands and retailers must now <strong>create convenient and accessible shopping journeys. <\/strong>Especially ones that fulfill shoppers&#8217; wants and needs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-2-1-1024x569.png\" alt=\"Product Tagging\" class=\"wp-image-14219\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-2-1-1024x569.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-2-1-300x167.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-2-1-768x427.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-2-1-1536x853.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-2-1-2048x1138.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-2-1-150x83.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Shoppers are increasingly using online channels to discover products.&nbsp;<\/strong><\/p>\n\n\n\n<p>And for retailers, getting customers to the website is only one step in the process. Curating the customer experience journey is a more elaborate challenge.&nbsp;<\/p>\n\n\n\n<p><strong>The website should be a space for them to discover, explore and make a purchase.<\/strong><\/p>\n\n\n\n<p>Imagine a kitchen cabinet organized with many ingredients, each with its label. What product tagging does is it optimizes how one can choose among these ingredients.&nbsp;<\/p>\n\n\n\n<p>The label may contain the type of ingredient (pulse, sauce, vegetables, seasoning, etc.), the kinds of dishes the one could use it in, the food type (carbohydrates, protein, fat, etc.), and taste levels (salty, sweet, spicy, sour, etc.).&nbsp;<\/p>\n\n\n\n<p>This level of detailing gives the person many choices. It also encourages experimentation and exploration of the ingredients.&nbsp;<\/p>\n\n\n\n<p>Product tagging in eCommerce is a simple yet effective method. It facilitates shoppers&#8217; discovery of a product in multiple ways. Retailers can also create shopper journeys through many search entries curated to their tastes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-is-product-tagging-important\"><\/span><strong>Why is product tagging important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Potential customers can use product tags to find products more efficiently. Shoppers can discover products on search engines, website advertisements, or social media platforms.&nbsp;<\/p>\n\n\n\n<p><strong>Product tags allow retailers to track inventory and sales more effectively.&nbsp;<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Additionally, retailers can use product tags to <strong>track the performance of their products<\/strong>. Analytics helps distinguish the ones that are selling well and which need improvement. This also helps in cross-selling and upselling products.&nbsp;<\/p><\/blockquote>\n\n\n\n<p>When placed suitable, product tagging can be a potent marketing tool. It can help boost a brand&#8217;s visibility online, better track sales and inventory, and sell products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-role-does-product-data-play\"><\/span><strong>What role does product data play?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Product data is the foundation for Product tags.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-3-1-1024x569.png\" alt=\"Product Tagging\" class=\"wp-image-14220\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-3-1-1024x569.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-3-1-300x167.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-3-1-768x427.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-3-1-1536x853.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-3-1-2048x1138.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-3-1-150x83.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The use of data comes into play in many ways.<strong> Retailers can use it in the form of extensive inventory records or to curate personalized customer journeys.<\/strong> A product&#8217;s metadata includes information about all the items in the list. For example, it can include images, titles, attributes (style, color, cut, etc.), prices, descriptions, availability, etc.&nbsp;<\/p>\n\n\n\n<p>When product data is inaccurate, customer experience suffers. This affects the retailer&#8217;s inventory management capabilities on the backend.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">Catalog management<\/a> becomes simple when product data is consistent, detailed, and accurate. Retailers can easily organize and structure their products into a hierarchy. Also, create relevant product groupings for your customers and business goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"product-tagging-and-customer-experience\"><\/span><strong>Product Tagging and Customer Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\">eCommerce sales<\/a> surpassed 5.2 trillion U.S. dollars worldwide in 2021. These are set to reach new heights in the coming years.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong><em>Now is the opportune moment for retailers. Curating strategic steps toward upgrading customer journeys will be a game changer.<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<p>Retail often involves a large inventory. Displaying various products often makes customers sift through multiple website pages. This increases the risk of shoppers getting lost, frustrated, and leaving.&nbsp;<\/p>\n\n\n\n<p><strong>Risking customer dissatisfaction is a critical issue.&nbsp;<\/strong><\/p>\n\n\n\n<p>A large inventory also means thousands of barcodes and SKUs! Without rich product data, looking for specific products becomes more challenging.<\/p>\n\n\n\n<p>Retailers will tag the product with the information needed to appear in a search engine. This practice guides the customer when they search for a description or brand. Customers should be able to navigate online stores without hassles.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>The product tagging experience enables ease of browsing.<\/strong> More straightforward product discovery and exploration can lead to increased sales for retailers.<\/p><\/blockquote>\n\n\n\n<p>The first thing a customer will do when looking for products or brands is to search for them online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-4-1-1024x569.png\" alt=\"Product Tagging\" class=\"wp-image-14221\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-4-1-1024x569.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-4-1-300x167.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-4-1-768x427.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-4-1-1536x853.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-4-1-2048x1138.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-4-1-150x83.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Tags are also used to track customer behavior. <\/strong>Businesses gain marketing insight from understanding how customers interact with tagged products. They can better tailor their marketing efforts and improve the overall customer experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-the-common-pitfalls-of-product-tagging-for-ecommerce\"><\/span><strong>What are the common pitfalls of product tagging for eCommerce?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While product tagging has many advantages, it also has noticeable drawbacks. These are some issues brands and retailers frequently encounter:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"time-consuming-and-challenging-to-scale\"><\/span><strong>Time-consuming and challenging to scale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Manual tagging of thousands of products and SKUs requires a lot of coordination and tracking. Retailers can better utilize these human efforts in eCommerce&#8217;s creative and customer-facing process. Not only that, but with constantly changing inventory, the job never ends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"expensive\"><\/span><strong>Expensive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As products accumulate, retailers need to hire additional staff frequently. Otherwise, retailers risk being slow to bring products to market. Manual tagging, subject to staff availability, can impact sales, especially for trendy or seasonal items.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"inconsistent-and-incomplete\"><\/span><strong>Inconsistent and incomplete&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Manual tagging requires <strong>synchronizing an increasing number of attributes<\/strong>. These can range from product categories, models, styles, and features from multiple sources.&nbsp;<\/p>\n\n\n\n<p>Executing manual tags on time is a massive, time-consuming task.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"irregular-updates\"><\/span><strong>Irregular updates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Product tags should be considered<strong> an ongoing project, not a one-time effort<\/strong>. As the product line changes and evolves, so should the tags. Regular reviews and updates of these tags are necessary. It ensures they are still accurate and relevant.<\/p>\n\n\n\n<p>When products are inconsistently tagged, retailers miss out on a competitive edge. For example, synonyms or thematic terms are frequently used in searches and potential sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"best-practices-for-ecommerce-product-tagging\"><\/span><strong>Best Practices for eCommerce Product Tagging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Regarding tagging products on your eCommerce site, there are a few best practices to follow. These will ensure accuracy and consistency. Here are a few tips:&nbsp;<\/p>\n\n\n\n<p>1. Use descriptive and keyword-rich tags&nbsp;<\/p>\n\n\n\n<p>2. Keep your tags short and to the point&nbsp;<\/p>\n\n\n\n<p>3. Use different tags for different product variations&nbsp;<\/p>\n\n\n\n<p>4. Organize your tags into categories&nbsp;<\/p>\n\n\n\n<p>5. Update your tags regularly<\/p>\n\n\n\n<p>Using descriptive tags is one of the best practices for eCommerce product tagging. This practice also enhances features for customer experiences. They also help with search results.&nbsp;<\/p>\n\n\n\n<p>For example, each customer may have a specific category or requirement. Detailed product tags can map across various products and pick the most suited.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Tagged products allow shoppers to browse easily and facilitate many options.&nbsp;<\/p><\/blockquote>\n\n\n\n<p>By following these practices, retailers can be sure that their product tagging is accurate and consistent. Tags will help improve the products&#8217; overall searchability and discoverability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-do-retailers-benefit-from-product-tagging-with-ai\"><\/span><strong>How do retailers benefit from product tagging with AI?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"faster-tagging-faster-go-to-market\"><\/span><strong>Faster tagging, Faster Go-to-market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With AI, retailers and marketplaces can <strong>enrich and enhance their product data <\/strong>and onboard products faster, adding to overall productivity. This enhanced data also produces high-quality tags generated in a few minutes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-5-1-1024x569.png\" alt=\"Product Tagging \" class=\"wp-image-14222\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-5-1-1024x569.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-5-1-300x167.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-5-1-768x427.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-5-1-1536x853.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-5-1-2048x1138.png 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2022\/12\/image-5-1-150x83.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lower-bounce-rate\"><\/span><strong>Lower Bounce Rate&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Retailers can effectively utilize AI to improve site engagement!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>With enriched data, shoppers can find the products they are looking for faster.<\/strong><\/p><\/blockquote>\n\n\n\n<p><strong><em>Better search<\/em><\/strong> &#8211; Shoppers get better suggestions for the products they are typing on search. For example, AI reduces bounce rate with next-best recommendations when no products are available.<\/p>\n\n\n\n<p><strong><em>Improved catalog coverage<\/em><\/strong> &#8211; Relevant products are visible to the shoppers. For example, a shopper might call a clothing item a sweatshirt, and another might call it winter wear. In this context, data is enriched with AI to account for both these descriptions, thus increasing the overall coverage of a catalog.<\/p>\n\n\n\n<p><strong>Better personalization<\/strong> &#8211; Enriched data forms the base for <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\"><strong>personalization<\/strong><\/a>, the foundation for curating shopper journeys. Better personalized journeys enable more engaging shopping and increased conversions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"improve-product-discovery\"><\/span><strong>Improve Product Discovery&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Thirty-two percent of online shoppers worldwide cited<strong> ease of purchase as a motivator to increase their use of social commerce.<\/strong> Product tags can help customers find the products they are looking for more quickly or provide suitable alternatives.&nbsp;<\/p>\n\n\n\n<p>The difference between a good and a great search is the relevance of the results to the customer. With AI and improved product discovery, the retailer\u2019s website becomes a space for shoppers to easily discover, explore and make a purchase!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"more-detailed-attributes\"><\/span><strong>More Detailed Attributes&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Automated product tagging contributes to the overall content workflow. It improves the visual attributes of the products.&nbsp;<\/p>\n\n\n\n<p><strong>Retailers can use AI solutions for faster image recognition and extracting enriched product data attributes. <\/strong>When online stores add various tags, AI makes it easier to distinguish between them based on visual characteristics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"automated-product-tagging\"><\/span><strong>Automated Product Tagging&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>eCommerce retailers can create detailed tags and product metadata in faster intervals. <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automated product tagging<\/a> <strong>saves a lot of the time and cost involved in manual labor<\/strong>. It improves the efficiency of the process and the accuracy of product tagging. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-does-automatic-product-tagging-for-ecommerce-work-and-what-are-its-benefits\"><\/span><strong>How does automatic product tagging for eCommerce work, and what are its benefits?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automated product tagging<\/a> provides many advantages to online retailers. These advantages stem from the richness and consistency of the product tags. The rest of an eCommerce store&#8217;s systems are ultimately powered by product data.<\/p>\n\n\n\n<p>Automatic tagging is beneficial in the following ways.<\/p>\n\n\n\n<p>Rich tags allow you to <strong>gather detailed information about your customers.<\/strong> This information fuels personalized shopping experiences and more <a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">relevant recommendations<\/a>.<\/p>\n\n\n\n<p>Second, rich tags assist you in <strong>increasing product discoverability.<\/strong><\/p>\n\n\n\n<p>Combining these two will make it easier for shoppers to find what they want. While also removing friction from the purchasing experience, resulting in increased sales.<\/p>\n\n\n\n<p>Another benefit of automatic product tagging is that <strong>all products are appropriately tagged.<\/strong> Appropriate tags are essential for two reasons.:&nbsp;<\/p>\n\n\n\n<p>First, it helps customers to <em>find the products they are looking for more easily.<\/em> Second, it helps to <em>improve the store&#8217;s search engine optimization (SEO).<\/em> Search engines evaluate the number and quality of product tags when ranking results.<\/p>\n\n\n\n<p><br>Finally, <strong>by automating manual tasks, employees can better use their time.<\/strong> They can focus on high-value jobs rather than data entry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Retailers can now improve the chances of shoppers having an engaging customer experience with product tagging.&nbsp;<\/p>\n\n\n\n<p>Product tagging is vital for several reasons:<\/p>\n\n\n\n<ol><li>It helps potential customers find your products with ease.<\/li><\/ol>\n\n\n\n<ol><li>It allows you to track your inventory and sales more effectively.<\/li><\/ol>\n\n\n\n<ol><li>Product tags can help you promote and sell your products more efficiently.<\/li><\/ol>\n\n\n\n<p>Using <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">AI-based product tagging<\/a>, shoppers can search and discover products without friction. Vue.ai\u2019s <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">product tagging solution<\/a>, helps eCommerce retailers create detailed tags and product metadata in a matter of minutes &#8211; saving a lot of the time and cost involved in manual labor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>Vue.ai&#8217;s Product Tagging is a product suite containing product tagging, <a href=\"https:\/\/www.vue.ai\/products\/image-moderation\/\">image moderation<\/a>, and assortment analysis.<\/strong><\/p><\/blockquote>\n\n\n\n<p>It uses data extraction and data prediction to enhance product data. With AI, it extracts and enriches product data from structured or unstructured visual and textual inputs. <\/p>\n\n\n\n<p><strong>The automated process is instant, learns from feedback, and can learn customized tags. <\/strong>It helps save manual effort, time, and resources.<\/p>\n\n\n\n<p>Overall, <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">AI-powered product tagging<\/a> can be a valuable tool for eCommerce stores. It can save time, improve accuracy, and ensure that all products are appropriately tagged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-automated-product-tagging\"><\/span><strong>Read More About&nbsp;<a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">Automated Product Tagging<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-personalization-engine\"><\/span>Read More About&nbsp;<a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization Engine<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-automated-catalog-management-solution\"><\/span><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Product tags describe product attributes in retail stores, online and offline. It drives traffic and conversions on websites.<\/p>\n","protected":false},"author":23,"featured_media":14217,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162,4,1523,144,1161,2],"tags":[59,302],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Product Tagging for eCommerce(2024) - Vue<\/title>\n<meta name=\"description\" content=\"Product tagging is attaching metadata to products through tags or labels. Product tagging also determines a product&#039;s position in a retailer\u2019s inventory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-tagging-for-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Product Tagging for eCommerce(2024) - Vue\" \/>\n<meta property=\"og:description\" content=\"Product tagging is attaching metadata to products through tags or labels. 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