{"id":14319,"date":"2023-12-11T11:00:00","date_gmt":"2023-12-11T05:30:00","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=14319"},"modified":"2024-01-12T21:15:25","modified_gmt":"2024-01-12T15:45:25","slug":"search-personalization-retailers-guide-to-efficiency","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/","title":{"rendered":"Search Personalization : Retailers&#8217; Guide to Efficiency 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f38cd613d3e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f38cd613d3e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#what-is-search-personalization\" title=\"What is Search Personalization ?\">What is Search Personalization ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#how-do-retailers-provide-a-more-relevant-set-of-search-results\" title=\"How do retailers provide a more relevant set of search results?\">How do retailers provide a more relevant set of search results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#the-solution-to-this\" title=\"The solution to this?&nbsp;\">The solution to this?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#search-personalization-and-discovery\" title=\"Search Personalization and discovery.\">Search Personalization and discovery.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#but-why-opt-for-search-personalization\" title=\"But why opt for Search Personalization?\">But why opt for Search Personalization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#the-ecommerce-search-bar-holds-the-most-potential-on-a-website-but-does-it-translate-into-results\" title=\"The eCommerce search bar holds the most potential on a website. But does it translate into results?\">The eCommerce search bar holds the most potential on a website. But does it translate into results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#check-our-personalized-search-solution-here\" title=\"Check our Personalized Search Solution here\">Check our Personalized Search Solution here<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-search-personalization\"><\/span>What is Search Personalization ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Search Personalization<\/strong> is when a search engine uses a user&#8217;s search history, location, and listed preferences to customize their results. <\/p>\n\n\n\n<p>Search Personalization is a great tool for retailers looking for ways to boost customer engagement!<\/p>\n\n\n\n<p>Think about the number of products available on eCommerce sites or content available through online streaming services. How do shoppers find them? By searching for it, showing interest in related products, or coming across an advert.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Search is an essential part of any eCommerce retailer&#8217;s strategy.&nbsp;<\/strong><\/p>\n\n\n\n<p>Shoppers have become increasingly conditioned to finding what they need in seconds. Providing site search tools become essential for fostering positive user experience and boosting firm profits.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1825909217-1024x640.jpg\" alt=\"\" class=\"wp-image-14322\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1825909217-1024x640.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1825909217-300x188.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1825909217-768x480.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1825909217-1536x960.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1825909217-2048x1280.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1825909217-150x94.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>Shoppers who use site search are 2-3 times more likely to convert.<\/strong> <\/p><\/blockquote>\n\n\n\n<p>Studies highlight the importance of how eCommerce sites arrange their results. <strong>Customers are more likely to click when items appear higher on a list.&nbsp;<\/strong><\/p>\n\n\n\n<p>There&#8217;s no better way retailers can capitalize from satisfied customers than by investing in intuitive site search technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-do-retailers-provide-a-more-relevant-set-of-search-results\"><\/span>H<strong>ow do retailers provide a more relevant set of search results?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rank the most pertinent results higher or display them earlier while the person is searching so that they don&#8217;t click the wrong results or have to scroll to the bottom to find the right ones.&nbsp;<\/p>\n\n\n\n<p>How do wrong results come into play?<\/p>\n\n\n\n<p><em><strong>The problem is that different query terms mean different things to people searching for them.&nbsp;<\/strong><\/em><\/p>\n\n\n\n<p><strong>Personalization<\/strong> researchers cite an example of people entering the query &#8220;java&#8221; (De Vrieze, 2006). People could be looking for information on coffee, the Java programming language, or a vacation spot, the Java islands.\u00a0<\/p>\n\n\n\n<p>It is noted that the relevance values of documents are user-specific. Therefore<strong> rank ordering must be specific &#8211;<\/strong> <strong>to the individual user intent and the search instance.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-solution-to-this\"><\/span>The solution to this?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"search-personalization-and-discovery\"><\/span>Search Personalization and discovery.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1803864832-1024x632.jpg\" alt=\"AI Personalized Search\" class=\"wp-image-14323\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1803864832-1024x632.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1803864832-300x185.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1803864832-768x474.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1803864832-1536x949.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1803864832-2048x1265.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1803864832-150x93.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"but-why-opt-for-search-personalization\"><\/span><strong>But why opt for Search Personalization<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to a 2018 Internet Retailer report, customers&#8217; main challenge with website searches was getting irrelevant search results or search results organized in the wrong order. People cited <strong><a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">Personalized Search<\/a><\/strong> results as their #1 need.<\/p>\n\n\n\n<p><strong>With an optimized search engine<\/strong> that considers personal preferences, <strong>customers can easily find what they are looking for<\/strong> without hassle or frustration.&nbsp;<\/p>\n\n\n\n<p>And a vast majority of consumers, 91%, are &#8220;more likely to shop with brands that recognize, remember, and provide them with relevant offers and recommendations,&#8221; says Accenture.&nbsp;<\/p>\n\n\n\n<p>So when retailers can glean information about shoppers\u2014for example, through their past searches and browsing history\u2014and then curate content to their needs, as well as anticipate their search queries (&#8220;predictive search&#8221;).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>The difference between a good and a great search is the relevance of the results to a shopper.&nbsp;<\/strong><\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1855045951-1024x648.jpg\" alt=\"The difference between a good and a great search is the relevance of the results to a shopper. \" class=\"wp-image-14328\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1855045951-1024x648.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1855045951-300x190.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1855045951-768x486.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1855045951-1536x972.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1855045951-2048x1296.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1855045951-150x95.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It&#8217;s no secret that eCommerce retailers are under pressure to increase their conversion rates. The high bounce and low conversion rates that plague many eCommerce retailers are a huge problem, with the industry losing billions of dollars annually.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-ecommerce-search-bar-holds-the-most-potential-on-a-website-but-does-it-translate-into-results\"><\/span><strong>The eCommerce search bar holds the most potential on a website<\/strong>.<strong> <\/strong>But does it<strong> translate into results?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">Vue.ai&#8217;s AI-powered personalized search solution<\/a> uses rich product and shopper data to make search results accurate and personalized for every shopper. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>With Vue.ai, retailers have seen a 72% improvement in CTR and an 800% lift in conversions.\u00a0<\/strong><\/p><\/blockquote>\n\n\n\n<p>By utilizing Search Personalization, retailers will be on track to provide customers with an enhanced shopping experience that helps drive conversions and manage costs in no time!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"check-our-personalized-search-solution-here\"><\/span>Check our <strong><a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">Personalized Search<\/a><\/strong> Solution here<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Search Personalization<\/p>\n","protected":false},"author":23,"featured_media":14325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162,4,144],"tags":[29,1249,92],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Search Personalization ? : The Complete Guide (2024) | Vue.ai<\/title>\n<meta name=\"description\" content=\"Search Personalization is when a search engine uses a user&#039;s search history, location, and listed preferences to customize their results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Search Personalization ? : The Complete Guide (2024) | Vue.ai\" \/>\n<meta property=\"og:description\" content=\"Search Personalization is when a search engine uses a user&#039;s search history, location, and listed preferences to customize their results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-11T05:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-12T15:45:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/Shutterstock_1701938878.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vue.ai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vue.ai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/\"},\"author\":{\"name\":\"Vue.ai\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\"},\"headline\":\"Search Personalization : Retailers&#8217; Guide to Efficiency 2024\",\"datePublished\":\"2023-12-11T05:30:00+00:00\",\"dateModified\":\"2024-01-12T15:45:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/\"},\"wordCount\":586,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/Shutterstock_1701938878.jpg\",\"keywords\":[\"Personalization\",\"Personalization in retail\",\"personalized search\"],\"articleSection\":[\"AI in Retail\",\"Ecommerce\",\"Personalization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/\",\"name\":\"What is Search Personalization ? : The Complete Guide (2024) | Vue.ai\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/Shutterstock_1701938878.jpg\",\"datePublished\":\"2023-12-11T05:30:00+00:00\",\"dateModified\":\"2024-01-12T15:45:25+00:00\",\"description\":\"Search Personalization is when a search engine uses a user's search history, location, and listed preferences to customize their results.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#primaryimage\",\"url\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/Shutterstock_1701938878.jpg\",\"contentUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/Shutterstock_1701938878.jpg\",\"width\":1400,\"height\":800,\"caption\":\"Search Personalization\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Home\",\"item\":\"https:\/\/www.vue.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI in Retail\",\"item\":\"https:\/\/www.vue.ai\/blog\/.\/ai-in-retail\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Search Personalization : Retailers&#8217; Guide to Efficiency 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"name\":\"Vue.ai Blog\",\"description\":\"All about retail, AI, and fashion.\",\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vue.ai\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\",\"name\":\"Vue.ai\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"contentUrl\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"width\":2501,\"height\":2500,\"caption\":\"Vue.ai\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vueai\/\",\"https:\/\/x.com\/vue_ai\",\"https:\/\/www.instagram.com\/vue.ai\/\",\"https:\/\/www.linkedin.com\/company\/vue-ai\",\"https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\",\"name\":\"Vue.ai\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g\",\"caption\":\"Vue.ai\"},\"description\":\"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?\",\"url\":\"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Search Personalization ? : The Complete Guide (2024) | Vue.ai","description":"Search Personalization is when a search engine uses a user's search history, location, and listed preferences to customize their results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/","og_locale":"en_US","og_type":"article","og_title":"What is Search Personalization ? : The Complete Guide (2024) | Vue.ai","og_description":"Search Personalization is when a search engine uses a user's search history, location, and listed preferences to customize their results.","og_url":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/","og_site_name":"Vue.ai Blog","article_publisher":"https:\/\/www.facebook.com\/vueai\/","article_published_time":"2023-12-11T05:30:00+00:00","article_modified_time":"2024-01-12T15:45:25+00:00","og_image":[{"width":1400,"height":800,"url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/Shutterstock_1701938878.jpg","type":"image\/jpeg"}],"author":"Vue.ai","twitter_card":"summary_large_image","twitter_creator":"@vue_ai","twitter_site":"@vue_ai","twitter_misc":{"Written by":"Vue.ai","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#article","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/"},"author":{"name":"Vue.ai","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24"},"headline":"Search Personalization : Retailers&#8217; Guide to Efficiency 2024","datePublished":"2023-12-11T05:30:00+00:00","dateModified":"2024-01-12T15:45:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/"},"wordCount":586,"publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/Shutterstock_1701938878.jpg","keywords":["Personalization","Personalization in retail","personalized search"],"articleSection":["AI in Retail","Ecommerce","Personalization"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/","url":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/","name":"What is Search Personalization ? : The Complete Guide (2024) | Vue.ai","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#primaryimage"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/Shutterstock_1701938878.jpg","datePublished":"2023-12-11T05:30:00+00:00","dateModified":"2024-01-12T15:45:25+00:00","description":"Search Personalization is when a search engine uses a user's search history, location, and listed preferences to customize their results.","breadcrumb":{"@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#primaryimage","url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/Shutterstock_1701938878.jpg","contentUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/01\/Shutterstock_1701938878.jpg","width":1400,"height":800,"caption":"Search Personalization"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/search-personalization-retailers-guide-to-efficiency\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Home","item":"https:\/\/www.vue.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"AI in Retail","item":"https:\/\/www.vue.ai\/blog\/.\/ai-in-retail\/"},{"@type":"ListItem","position":3,"name":"Search Personalization : Retailers&#8217; Guide to Efficiency 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.vue.ai\/blog\/#website","url":"https:\/\/www.vue.ai\/blog\/","name":"Vue.ai Blog","description":"All about retail, AI, and fashion.","publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vue.ai\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vue.ai\/blog\/#organization","name":"Vue.ai","url":"https:\/\/www.vue.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","contentUrl":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","width":2501,"height":2500,"caption":"Vue.ai"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vueai\/","https:\/\/x.com\/vue_ai","https:\/\/www.instagram.com\/vue.ai\/","https:\/\/www.linkedin.com\/company\/vue-ai","https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/"]},{"@type":"Person","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24","name":"Vue.ai","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d037918b2f85a31d6ed2f599046bbbd?s=96&d=mm&r=g","caption":"Vue.ai"},"description":"Vue.ai engineers bespoke AI transformation roadmaps for enterprises across industries. Retailers to resellers, auto-extracting data from files to extrapolating fashion styles, 150+ conglomerates in five continents recruit Vue.ai. How can we help yours?","url":"https:\/\/www.vue.ai\/blog\/author\/vue-ai-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/14319"}],"collection":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/comments?post=14319"}],"version-history":[{"count":29,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/14319\/revisions"}],"predecessor-version":[{"id":17000,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/14319\/revisions\/17000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media\/14325"}],"wp:attachment":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media?parent=14319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/categories?post=14319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/tags?post=14319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}