{"id":14515,"date":"2023-03-01T10:31:59","date_gmt":"2023-03-01T05:01:59","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=14515"},"modified":"2024-10-29T15:46:02","modified_gmt":"2024-10-29T10:16:02","slug":"vue-ai-and-meta-join-hands-to-generate-inclusive-ai-models-in-ad-creatives","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/growth-partnership\/vue-ai-and-meta-join-hands-to-generate-inclusive-ai-models-in-ad-creatives\/","title":{"rendered":"Vue.ai and Meta join hands to generate inclusive AI models in ad creatives"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fdd4c1a8f11\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fdd4c1a8f11\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/growth-partnership\/vue-ai-and-meta-join-hands-to-generate-inclusive-ai-models-in-ad-creatives\/#how-does-it-work\" title=\"How does it work?\">How does it work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/growth-partnership\/vue-ai-and-meta-join-hands-to-generate-inclusive-ai-models-in-ad-creatives\/#and-the-results\" title=\"And, the results! \">And, the results! <\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/growth-partnership\/vue-ai-and-meta-join-hands-to-generate-inclusive-ai-models-in-ad-creatives\/#showpo\" title=\"Showpo\">Showpo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/growth-partnership\/vue-ai-and-meta-join-hands-to-generate-inclusive-ai-models-in-ad-creatives\/#lane-crawford\" title=\"Lane Crawford\">Lane Crawford<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/growth-partnership\/vue-ai-and-meta-join-hands-to-generate-inclusive-ai-models-in-ad-creatives\/#note-from-our-founder\" title=\"Note from our founder\">Note from our founder<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p> Vue.ai announces new <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">AI-powered models<\/a> to generate inclusive ad creatives through Meta\u2019s Creative Shop.<\/p>\n\n\n\n<p>There has been an increasing demand for fashion brands to be more inclusive while showcasing their products. However, shooting outfits on multiple models is a time-consuming and expensive process.<\/p>\n\n\n\n<p>With Vue.ai\u2019s patented technology &#8211; <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\" target=\"_blank\" rel=\"noreferrer noopener\">VueModel <\/a>&#8211; brands feature their outfits on a diverse range of <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">AI-generated models<\/a> across body types, sizes, and complexions. A single outfit can be draped on a wide range of models from sizes 4-20. This enhances and diversifies the shopping experience for customers worldwide. These features are packed into a single dashboard and have proven faster than traditional photoshoots.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-does-it-work\"><\/span><strong>How does it work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/03\/VueModel-Gif.gif\" alt=\"\" class=\"wp-image-14521\"\/><\/figure>\n\n\n\n<p>The AI networks are taught to recreate the garment&#8217;s characteristics and comprehend how it will fit on a person&#8217;s body, taking into account the postures and height variations of the models. These AI networks are also honed to comprehend the subtleties of clothing fitting on the human body using sophisticated machine learning algorithms already in place. Customers across the globe have consistently reduced the time to go live on their websites, the cost of creative production and increased conversions with the help of VueModel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"and-the-results\"><\/span>And, the results! <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"showpo\"><\/span><strong>Showpo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This fashion retailer based out of Australia has already implemented a trial run to test an inclusive advertising campaign to show more diversity to their customers using Vue.ai\u2019s models. And also plans to roll out the feature to their site and more if the campaigns end up being successful.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/03\/Vue-x-Meta-Partnership-Announcement-12-1024x535.jpg\" alt=\"\" class=\"wp-image-14531\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/03\/Vue-x-Meta-Partnership-Announcement-12-1024x535.jpg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/03\/Vue-x-Meta-Partnership-Announcement-12-300x157.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/03\/Vue-x-Meta-Partnership-Announcement-12-768x401.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/03\/Vue-x-Meta-Partnership-Announcement-12-1536x803.jpg 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/03\/Vue-x-Meta-Partnership-Announcement-12-2048x1070.jpg 2048w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/03\/Vue-x-Meta-Partnership-Announcement-12-150x78.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lane-crawford\"><\/span><strong>Lane Crawford<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This Asian designer retail company implemented Vue.ai\u2019s technology through various advertising formats on Meta platforms and saw a 33% increase in their return on ad spending(ROAS), 55% higher Click-through rates(CTR) and a 28% decrease in cost per action(CPA), thereby significantly boosting their business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"note-from-our-founder\"><\/span><strong>Note from our founder<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u201cVue.ai&nbsp; is very pleased to partner with Meta\u2019s Creative Shop and participating brands to make size and ethnicity-inclusive presentation of garments a reality.&nbsp; Although <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">AI-based image generation for fashion<\/a> has long been a compelling use case,&nbsp; convincing garment-on-model imagery requires a level of fidelity to the product and high resolution that has been beyond reach. We are proud that Vuemodel has proven to provide excellent customer response while providing cost savings, convenience, and inclusivity to brands.\u201d said Costa Colbert, Co-founder and Chief Science Officer of Vue.ai.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Vue.ai announces new AI-powered models to generate inclusive ad creatives through Meta\u2019s Creative Shop. There has been an increasing demand for fashion brands to be more inclusive while showcasing their products. However, shooting outfits on multiple models is a time-consuming and expensive process. With Vue.ai\u2019s patented technology &#8211; VueModel &#8211; brands feature their outfits on  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":14530,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1547,1461],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vue.ai and Meta join hands to generate inclusive AI models in ad creatives<\/title>\n<meta name=\"description\" content=\"Vue.ai announces new AI powered models to generate inclusive ad creatives through Meta\u2019s Creative Shop. 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