{"id":1483,"date":"2023-07-31T16:30:00","date_gmt":"2023-07-31T11:00:00","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=1483"},"modified":"2023-10-19T23:23:26","modified_gmt":"2023-10-19T17:53:26","slug":"home-page-personalization-fashion-ecommerce-retail","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/home-page-personalization-fashion-ecommerce-retail\/","title":{"rendered":"4 Ways To Rack Up That Basket Size: Start With Home Page Personalization"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69df1861ad1bc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df1861ad1bc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/home-page-personalization-fashion-ecommerce-retail\/#1-dont-let-your-shoppers-get-lost-in-the-madness-keep-things-personal\" title=\"1. Don\u2019t Let Your Shoppers Get Lost In The Madness, Keep Things Personal!\">1. Don\u2019t Let Your Shoppers Get Lost In The Madness, Keep Things Personal!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/home-page-personalization-fashion-ecommerce-retail\/#2-timing-is-everything-help-people-find-their-favorite-products-quickly\" title=\"2. Timing Is Everything. Help People Find Their Favorite Products Quickly!\">2. Timing Is Everything. Help People Find Their Favorite Products Quickly!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/home-page-personalization-fashion-ecommerce-retail\/#3-shoppers-that-use-your-search-engine-are-precious\" title=\"3. Shoppers That Use Your Search Engine Are Precious\">3. Shoppers That Use Your Search Engine Are Precious<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/home-page-personalization-fashion-ecommerce-retail\/#4-invest-some-time-in-creating-a-clutter-free-online-shopping-experience\" title=\"4. Invest Some Time In Creating A Clutter Free Online Shopping Experience\">4. Invest Some Time In Creating A Clutter Free Online Shopping Experience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/home-page-personalization-fashion-ecommerce-retail\/#read-more-about-personalization-platform\" title=\"Read more about personalization platform\">Read more about personalization platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/home-page-personalization-fashion-ecommerce-retail\/#click-here-to-know-more-about-personalization-engine\" title=\"Click here to know more about Personalization engine\">Click here to know more about Personalization engine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/home-page-personalization-fashion-ecommerce-retail\/#read-more-about-personalized-search\" title=\"Read more about Personalized Search\">Read more about Personalized Search<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/home-page-personalization-fashion-ecommerce-retail\/#vueais-internal-studies\" title=\"*Vue.ai&#8217;s internal studies\">*Vue.ai&#8217;s internal studies<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">From Diwali to Halloween, to Thanksgiving that&#8217;s just around the corner, to Christmas and New Year&#8217;s not so far away, celebrations are underway in all parts of the world. &nbsp;Consumers are getting ready to splurge, travel plans are being firmed up,&nbsp; online and offline deals are beginning to take shape, and bucket lists are being checked off slowly but surely! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retailers can&#8217;t wait to get in on the madness and ensure that&nbsp;<\/span><b>everyone<\/b><span style=\"font-weight: 400;\"> is walking away with more than what they bargained for. There are just way too many attractive deals out there, sometimes from the most unexpected stores, so what are YOU doing to increase your <\/span>market share <span style=\"font-weight: 400;\">this season? <\/span><\/p>\n<p style=\"text-align: left;\"><b>Here are #4 things you need to be doing, including home page personalization, to make sure your customers leave your store with more in their shopping bags!<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-dont-let-your-shoppers-get-lost-in-the-madness-keep-things-personal\"><\/span><b>1. Don\u2019t Let Your Shoppers Get Lost In The Madness, Keep Things Personal!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You are lucky to get more than 10 seconds of your shopper\u2019s attention. &nbsp;Did you know that<\/span><b> 60%* of consumers <\/b><span style=\"font-weight: 400;\">generally stick to the same category that they first click on in the homepage? Use <strong>home page personalization<\/strong> to shape your shoppers\u2019 journey right from their point of entry into your site by showing them what they want based on their browsing and purchase history, you are ensuring they stick around long enough to find something that they can check off their shopping list. For example, as the image below shows, maybe your shopper is into red this Christmas?&nbsp;&nbsp;<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4078\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/10\/home-page-personalization-curations-300x205.png\" alt=\"home-page-personalization-curations\" width=\"750\" height=\"512\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/10\/home-page-personalization-curations-300x205.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/10\/home-page-personalization-curations.png 647w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\n<p><span style=\"font-weight: 400;\">Make sure you maintain a personal connect with your consumers by personalizing every interaction they have with your brand and providing them with a seamless shopping experience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-timing-is-everything-help-people-find-their-favorite-products-quickly\"><\/span><b>2. Timing Is Everything. Help People Find Their Favorite Products Quickly!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Know who your shoppers are and minimize the time they take to sift through your website, in search of complete ensembles, be it fashion, home decor, accessories, gifts or anything else they might be interested in.&nbsp; Show them trendy lookbooks, complementary items and outfits that they prefer, on any page on your site including on the cart. You want to make sure they are able to find the products they want,&nbsp;add items to cart with the least possible effort and complete their purchase on your site seamlessly. In particular, interaction with Vue.ai\u2019s <em>Style It<\/em>&nbsp;recommendations have seen a 1.5x increase in the average order value*.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4065\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/10\/home-page-personalization-1-300x171.png\" alt=\"home-page-personalization\" width=\"750\" height=\"426\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/10\/home-page-personalization-1-300x171.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/10\/home-page-personalization-1-768x437.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/10\/home-page-personalization-1-1024x582.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/10\/home-page-personalization-1-970x550.png 970w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/10\/home-page-personalization-1.png 1333w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\n<h2><span class=\"ez-toc-section\" id=\"3-shoppers-that-use-your-search-engine-are-precious\"><\/span><b>3. Shoppers That Use Your Search Engine Are Precious<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consumers that use site search (<a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a>)are known to be the focused ones. They know what they want and will search for it directly without wasting too much time, and also tend to purchase faster once they find what they like. It is crucial that you clean up your catalog and feed in the appropriate <a href=\"https:\/\/www.searchenginejournal.com\/bidding-holiday-season-trending-keywords-tips\/467111\/\">holiday- specific key search<\/a> words to ensure it is robust. You want the null result pages kept to the minimum. Going one step further, consider personalizing your search results page by arranging the <a href=\"https:\/\/www.vue.ai\/products\/product-recommendations\/\">product recommendations<\/a> shown in order of what the user likes, based on his\/her browsing patterns and visual preferences, and shorten the path to checkout.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-invest-some-time-in-creating-a-clutter-free-online-shopping-experience\"><\/span><b>4. Invest Some Time In Creating A Clutter Free Online Shopping Experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Festive season buyers are a distracted bunch. While their shopping lists are carefully curated with their budget thought out well beforehand, the barrage of discounts are sure to distract. Your shoppers can&#8217;t get to the cart quick enough if they need to navigate through irrelevant content. They will soon reach a point of <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/decision-fatigue-part-2-streamline-the-shopping-experience\/\"><span style=\"font-weight: 400;\">decision fatigue<\/span><\/a><span style=\"font-weight: 400;\"> after which you can be sure that they&#8217;ve left your site. Moreover, they are less likely to recommend your brand to their friends and family.&nbsp; For example, make sure that your discount banners are placed on top of the page, and does not obscure home page personalization which can shape your shopper&#8217;s journey.&nbsp;<\/span><\/p>\n<figure id=\"attachment_4044\" aria-describedby=\"caption-attachment-4044\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4044\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/10\/home-page-personalization-300x273.jpg\" alt=\"home page-personalization-ecommerce-fashion-retail\" width=\"750\" height=\"682\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/10\/home-page-personalization-300x273.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/10\/home-page-personalization.jpg 669w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4044\" class=\"wp-caption-text\">Curated looks on the homepage, designed and placed carefully to avoid clutter<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Take care when placing your <em>&#8216;Complete the Look&#8217;<\/em>, <em>&#8216;Recently Browsed&#8217;<\/em> or <em>&#8216;View Similar&#8217;<\/em> recommendations on your product or cart pages and use creative ways to ensure they appear without being too much of a hindrance to the overall shopping experience. To learn more about placement, read <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/decision-fatigue-part-2-streamline-the-shopping-experience\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These hacks can do wonders in keeping your customers focused, and getting them to find&nbsp; everything they need from your store, quickly and effectively.&nbsp; To learn more about <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">Retail personalization<\/a>, read <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/retail-personalization-in-2021\/\">here<\/a>.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"read-more-about-personalization-platform\"><\/span>Read more about <a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/omnichannel-personalization-ecommerce\/\"><strong>personalization platform<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"click-here-to-know-more-about-personalization-engine\"><\/span>Click here to know more about <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\"><strong>Personalization engine<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"read-more-about-personalized-search\"><\/span><strong>Read more about <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">Personalized Search<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h6><span class=\"ez-toc-section\" id=\"vueais-internal-studies\"><\/span>*Vue.ai&#8217;s internal studies<span class=\"ez-toc-section-end\"><\/span><\/h6>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> From Diwali to Halloween, to Thanksgiving that&#8217;s just around the corner, to Christmas and New Year&#8217;s not so far away, celebrations are underway in all parts of the world. &nbsp;Consumers are getting ready to splurge, travel plans are being firmed up,&nbsp; online and offline deals are beginning to take shape, and bucket lists are being  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":1487,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[31,34,184,29,10],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#4 Ways To Rack Up Basket Size: Start With Home Page Personalization<\/title>\n<meta name=\"description\" content=\"Here are 4 things you need to be doing, including home page personalization, to make sure your 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