{"id":14853,"date":"2023-06-28T13:48:49","date_gmt":"2023-06-28T08:18:49","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=14853"},"modified":"2024-01-09T15:00:23","modified_gmt":"2024-01-09T09:30:23","slug":"occ-elevating-ecommerce-experiences","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ecommerce\/occ-elevating-ecommerce-experiences\/","title":{"rendered":"Elevating eCommerce Experiences for Outdoor Enthusiasts; O&#038;CC delivers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a41fdc73be3b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a41fdc73be3b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/occ-elevating-ecommerce-experiences\/#tell-us-a-little-bit-about-yourself-and-how-you-began-your-journey-here-at-o-cc\" title=\"Tell us a little bit about yourself and how you began your journey here at O&amp;CC.\">Tell us a little bit about yourself and how you began your journey here at O&amp;CC.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/occ-elevating-ecommerce-experiences\/#you-are-someone-who-has-navigated-through-the-last-3-years-in-retail-how-is-this-year-different-and-what-is-something-that-you-think-retailers-areshould-be-doing-to-grow\" title=\"You are someone who has navigated through the last 3 years in retail. How is this year different and what is something that you think retailers are\/should be doing to grow?\">You are someone who has navigated through the last 3 years in retail. How is this year different and what is something that you think retailers are\/should be doing to grow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/occ-elevating-ecommerce-experiences\/#as-a-senior-product-content-executive-let-us-know-what-a-day-in-your-life-looks-like\" title=\"As a Senior Product Content Executive, let us know what a day in your life looks like.\">As a Senior Product Content Executive, let us know what a day in your life looks like.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/occ-elevating-ecommerce-experiences\/#what-are-you-doing-differently-to-create-an-impact-on-a-customers-journey\" title=\"What are you doing differently to create an impact on a customer\u2019s journey?\">What are you doing differently to create an impact on a customer\u2019s journey?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/occ-elevating-ecommerce-experiences\/#what-are-the-ways-you-create-enhanced-shopping-experiences-using-ai-and-what-kind-of-roi-are-you-seeing-at-outdoor-and-cycle-concepts-o-cc\" title=\"What are the ways you create enhanced shopping experiences using AI and what kind of ROI are you seeing at Outdoor and Cycle Concepts (O&amp;CC)?\">What are the ways you create enhanced shopping experiences using AI and what kind of ROI are you seeing at Outdoor and Cycle Concepts (O&amp;CC)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/occ-elevating-ecommerce-experiences\/#how-have-you-been-working-with-vueai-to-offer-your-customers-an-enhanced-shopping-experience\" title=\"How have you been working with Vue.ai to offer your customers an enhanced shopping experience?\">How have you been working with Vue.ai to offer your customers an enhanced shopping experience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/occ-elevating-ecommerce-experiences\/#where-do-you-think-the-future-of-retail-tech-is-headed-and-where-do-you-see-your-org-investing-in-tech\" title=\"Where do you think the future of retail tech is headed and where do you see your org investing in tech?\">Where do you think the future of retail tech is headed and where do you see your org investing in tech?<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>At Vue.ai, we sit down with leaders, changemakers and every passionate professional who fuels change and growth in organizations across the globe. As we usher in an era of digital transformation, these trailblazers are crucial to move the needle. Today, we\u2019re in conversation with Nick Henderson, Senior Product Content Executive at <a href=\"https:\/\/www.cotswoldoutdoor.com\/outdoor-and-cycle-concepts.html\" target=\"_blank\" rel=\"noreferrer noopener\">Outdoor and Cycle Concepts<\/a> (O&amp;CC).<br><br>Outdoor and Cycle Concepts is one of the largest outdoor retailers in the UK. It houses some of the most well-known high street brands such as Snow+Rock, Cotswold Outdoor, and Runners Need. Their expert, passionate outdoor enthusiasts are curating the perfect kits and experiences for everyone. With this, everyone can enjoy their time outside the best they can.&nbsp;<\/p>\n\n\n\n<p>It\u2019s (customer) storytime. Let\u2019s dive in,<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tell-us-a-little-bit-about-yourself-and-how-you-began-your-journey-here-at-o-cc\"><\/span><strong><strong>Tell us a little bit about yourself and how you began your journey here at O&amp;CC.<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Hi, I\u2019m Nick. I\u2019ve been working in eCommerce now, specifically product content for over 5 years. The basis is ensuring the copy and images on the site are delivered to a high standard to our customers. This will in turn ensure a premium shopping experience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"you-are-someone-who-has-navigated-through-the-last-3-years-in-retail-how-is-this-year-different-and-what-is-something-that-you-think-retailers-areshould-be-doing-to-grow\"><\/span>You are<strong> someone who has navigated through the last 3 years in retail. How is this year different and what is something that you think retailers are\/should be doing to grow?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The retail industry is still difficult for a lot of us at this current time, especially here in the UK. We strive to be bold and brave and that might mean going into the unknown with a few of our decisions. Experimenting and staying ahead of competitors is a fundamental aspect of this fast-paced environment.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"as-a-senior-product-content-executive-let-us-know-what-a-day-in-your-life-looks-like\"><\/span><strong>As a Senior Product Content Executive, let us know what a day in your life looks like.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This can involve many aspects of setting up products online. However, my key role is to help maximize the user experience. We do this through imagery that we use of the products on site. This includes working with brands, photography studios, and Vue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-you-doing-differently-to-create-an-impact-on-a-customers-journey\"><\/span><strong><strong>What are you doing differently to create an impact on a customer\u2019s journey?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The main area we work on is common A\/B testing to determine if a change is needed on the site if we have seen a successful uplift in conversion. As you can imagine, this process is ongoing throughout various stages of the customer journey.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-the-ways-you-create-enhanced-shopping-experiences-using-ai-and-what-kind-of-roi-are-you-seeing-at-outdoor-and-cycle-concepts-o-cc\"><\/span><strong><strong>What are the ways you create enhanced shopping experiences using AI and what kind of ROI are you seeing<\/strong> at <\/strong>Outdoor and Cycle Concepts<strong> (O<\/strong>&amp;CC)<strong>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>We have seen a positive ROI with the AI models that we currently use on the site and as such, have continued to experiment with different poses and footwear options related to our fascias e.g. ski boots for models on our snow site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-have-you-been-working-with-vueai-to-offer-your-customers-an-enhanced-shopping-experience\"><\/span><strong><strong>How have you been working with Vue.ai to offer your customers an enhanced shopping experience?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.vue.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vue.ai<\/a> have enhanced the shopping experience by generating models through our stock photos to give the customer an idea of what the product looks like on a model and not just on its own.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"where-do-you-think-the-future-of-retail-tech-is-headed-and-where-do-you-see-your-org-investing-in-tech\"><\/span><strong><strong>Where do you think the future of retail tech is headed and where do you see your org investing in tech?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Technology is developing so quickly as we have seen with AI so who knows what we will be investing in come 5 &#8211; 10 years&#8217; time. I would imagine we will have more technology in stores than we have had in the past to help our customers determine what product is specific and tailored towards them.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> At Vue.ai, we sit down with leaders, changemakers and every passionate professional who fuels change and growth in organizations across the globe. As we usher in an era of digital transformation, these trailblazers are crucial to move the needle. Today, we\u2019re in conversation with Nick Henderson, Senior Product Content Executive at Outdoor and Cycle Concepts  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":14896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elevating eCommerce Experiences for Outdoor Enthusiasts : O&amp;CC | Vue<\/title>\n<meta name=\"description\" content=\"Find out how Outdoor and Cycle Concepts (O&amp;CC) is elevating eCommerce Experiences through AI and technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/occ-elevating-ecommerce-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevating eCommerce Experiences for Outdoor Enthusiasts : O&amp;CC | Vue\" \/>\n<meta property=\"og:description\" content=\"Find out how Outdoor and Cycle Concepts (O&amp;CC) is elevating eCommerce Experiences through AI and technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ecommerce\/occ-elevating-ecommerce-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T08:18:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T09:30:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/06\/shutterstock_1501091987-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"937\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vue.ai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vue.ai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ecommerce\/occ-elevating-ecommerce-experiences\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ecommerce\/occ-elevating-ecommerce-experiences\/\"},\"author\":{\"name\":\"Vue.ai\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/c857ee9f2aa89f35076d1351270a6f24\"},\"headline\":\"Elevating eCommerce Experiences for Outdoor Enthusiasts; 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