{"id":15031,"date":"2023-07-10T16:10:31","date_gmt":"2023-07-10T10:40:31","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=15031"},"modified":"2024-06-10T11:17:21","modified_gmt":"2024-06-10T05:47:21","slug":"picard-digital-transformation-journey-rebuild","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/picard-digital-transformation-journey-rebuild\/","title":{"rendered":"The story behind the digital transformation of a 94 year old legacy retailer; PICARD"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0b00ad17176\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0b00ad17176\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/picard-digital-transformation-journey-rebuild\/#so-then-what-happened\" title=\"So, then what happened?\">So, then what happened?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/picard-digital-transformation-journey-rebuild\/#from-this\" title=\"from this: \">from this: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/picard-digital-transformation-journey-rebuild\/#to-this\" title=\"to this:\">to this:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/picard-digital-transformation-journey-rebuild\/#well-lets-talk-impact\" title=\"Well, let\u2019s talk impact!&nbsp;\">Well, let\u2019s talk impact!&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>PICARD was founded back in 1928 and the brand has been around for almost 100 years now. A family business producing all kinds of leather goods decided to launch their own brand in the early eighties. The brand used to sell its bags to retailers who would then sell it to customers offline.<\/p>\n\n\n\n<p>And as the pandemic hit and as anyone would expect, it led to a larger problem for retailers across the globe. At this point, it became imperative that <a href=\"https:\/\/www.picard.com.sg\/\">PICARD<\/a> invests in something that would lift its sales &#8211; eCommerce.<\/p>\n\n\n\n<p>But, turns out, having an online platform wasn\u2019t just enough. In this case,<\/p>\n\n\n\n<ol><li>The product images were of high resolution ticked the right boxes<\/li><li>The description and product attributes were absolutely to the point&nbsp;<\/li><\/ol>\n\n\n\n<p>However, the way in which the products were presented on a model seemed to be the problem. Here\u2019s why:<\/p>\n\n\n\n<ol><li>They weren\u2019t real models; not relatable to the shoppers<\/li><li>Not very pleasing to the eyes&nbsp;<\/li><li>The proportion of the product to that of the models wasn\u2019t realistic<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u2018You can&#8217;t really imagine how to combine a bag or what to use it for, what event, for example, you have a backpack here and it looks more like hiking going out for a walk. And the model is wearing stilettos and a dress, so it doesn&#8217;t really fit and it didn&#8217;t really work for the product presentation.\u2019<\/p><\/blockquote><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"so-then-what-happened\"><\/span>So, then what happened?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-Metrics-1-1024x307.png\" alt=\"\" class=\"wp-image-15058\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-Metrics-1-1024x307.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-Metrics-1-300x90.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-Metrics-1-768x230.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-Metrics-1-1536x461.png 1536w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-Metrics-1-150x45.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-Metrics-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u2018We had a conversation rate which was lower than 1%. We had a return rate which was more than 25%, which sounds not that much for fashion, but for an online shop, for a brand owned online shop, it&#8217;s actually pretty high.\u2019 &#8211; Johanna<\/p><\/blockquote><\/figure>\n\n\n\n<p>They also needed to consider some more critical points.<\/p>\n\n\n\n<ul><li>PICARD hosts around 2500 existing SKUs on their platform&nbsp;<\/li><li>They are also committed to launching 4 new collections every year<\/li><li>Adding to this, they operate with a small but mighty team<\/li><li>As any business straight out of Covid would operate, they had tight budgets as well<\/li><\/ul>\n\n\n\n<p>Now that the problem has been identified, they needed something that could be meaningful to them. They need a solution to showcase their products in the best way possible.&nbsp;<\/p>\n\n\n\n<p>So what exactly did PICARD do to ensure they maneuvered the adversity of the situation and brought about a change that ended up benefiting them in every way possible?<\/p>\n\n\n\n<p>They went on a hunt to find a digital solution where they can shoot thousands and thousands of un-modeled product images and still allow them to showcase the products in a way that can be easily consumed by the shoppers.&nbsp;<\/p>\n\n\n\n<p>And that\u2019s how they came across Vue.ai\u2019s automated <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">on-model imagery tool<\/a> &#8211; <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">VueModel<\/a> which can essentially simplify how a retailer can create <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">on-model product photos<\/a> at scale.&nbsp;<\/p>\n\n\n\n<p>This is how Vue.ai\u2019s product photo solution works &#8211;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-1-1024x535.png\" alt=\"\" class=\"wp-image-15033\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-1-1024x535.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-1-300x157.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-1-768x401.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-1-150x78.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Take a look at it yourself, here. Different models, poses and outfits chosen from a wide range of models in the model library.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"from-this\"><\/span>from this: <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/17-1024x535.png\" alt=\"\" class=\"wp-image-15038\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/17-1024x535.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/17-300x157.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/17-768x401.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/17-150x78.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/17.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"to-this\"><\/span>to this:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"313\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-images-1024x313.png\" alt=\"\" class=\"wp-image-15045\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-images-1024x313.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-images-300x92.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-images-768x235.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-images-150x46.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-images.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"well-lets-talk-impact\"><\/span>Well, let\u2019s talk impact!&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-metrics-1024x535.png\" alt=\"\" class=\"wp-image-15057\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-metrics-1024x535.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-metrics-300x157.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-metrics-768x401.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-metrics-150x78.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/PICARD-metrics.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u2018Using Vue.ai\u2019s tool &#8211; it has a very big impact on our conversion rate. Customers are able to make a more informed decision and have an idea of what PICARD\u2019s bag will look like. This has a positive effect on the return rate because the customer knows what it&#8217;s what he or she is expecting. It\u2019s also evident that the average order value has increased. It proves that the customer is more confident in their decision and are able to spend a little bit more money and that the vision or the product vision is just much more worthy.\u2019 &#8211; Johanna<\/p>\n\n\n\n<p><strong>VueModel is the Automated <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">on-model fashion imagery<\/a> that helps retailers create high-quality on-model product photos. Simple put,\u00a0<\/strong><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">VueModel<\/a> can help your shoppers visualize what a product would look like on a person, and allow them to make more informed purchase decisions that are sure to convert.<\/li><\/ul>\n\n\n\n<ul><li>Match imagery requirements by different vendors and partners with minimal effort and go-to-market faster.<\/li><li>Visualize products on models and test them online with your shopper base for informed merchandising decisions and increased conversions.<\/li><li>Mix and match products and restyle with ease based on the photo\u2019s performance on the eCommerce site.<\/li><\/ul>\n\n\n\n<p>This solution helps improve eCommerce engagement and conversions at one-fourth the cost of traditional photoshoots. \u2018Comparing Vue.ai to a normal photoshoot, you can see that it&#8217;s much more economical to use <a href=\"https:\/\/www.vue.ai\/products\/on-model-imagery\/\">AI powered on model imagery tools<\/a> like Vue.ai and it&#8217;s much more efficient.\u2019 she concluded in REBUILD\u201923 Jamaica, Vue.ai\u2019s flagship AI transformation conference.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> PICARD was founded back in 1928 and the brand has been around for almost 100 years now. A family business producing all kinds of leather goods decided to launch their own brand in the early eighties. The brand used to sell its bags to retailers who would then sell it to customers offline. And as  &#8230;<\/p>\n","protected":false},"author":51,"featured_media":15063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162,1496,149],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A 94-year-old retailer&#039;s digital transfomation; PICARD | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"The story of how this legacy retailer transformed their eCommerce store to exponentially increase conversions using Vue.ai&#039;s solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/picard-digital-transformation-journey-rebuild\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A 94-year-old retailer&#039;s digital transfomation; PICARD | Vue.ai Blog\" \/>\n<meta property=\"og:description\" content=\"The story of how this legacy retailer transformed their eCommerce store to exponentially increase conversions using Vue.ai&#039;s solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/picard-digital-transformation-journey-rebuild\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-10T10:40:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-10T05:47:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2023\/07\/Blog-Banner-Size-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"1201\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Krithika Anand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Krithika Anand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/picard-digital-transformation-journey-rebuild\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/picard-digital-transformation-journey-rebuild\/\"},\"author\":{\"name\":\"Krithika Anand\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/6b28db538058a79f35cff65a26ce8c1a\"},\"headline\":\"The story behind the digital transformation of a 94 year old legacy retailer; 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