{"id":1550,"date":"2017-11-04T12:43:52","date_gmt":"2017-11-04T07:13:52","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=1550"},"modified":"2024-04-26T10:29:32","modified_gmt":"2024-04-26T04:59:32","slug":"make-your-retail-business-more-interactive-this-holiday-season-using-videos-in-these-4-ways","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/make-your-retail-business-more-interactive-this-holiday-season-using-videos-in-these-4-ways\/","title":{"rendered":"Spice Up Your Retail Business This Holiday Season Using Interactive Videos In These 4 Ways!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f29fff53ef9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f29fff53ef9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/make-your-retail-business-more-interactive-this-holiday-season-using-videos-in-these-4-ways\/#1-give-your-creative-content-a-purpose\" title=\"1. Give Your Creative Content A Purpose\">1. Give Your Creative Content A Purpose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/make-your-retail-business-more-interactive-this-holiday-season-using-videos-in-these-4-ways\/#2-make-your-presence-felt-across-all-mediums-for-better-conversions\" title=\"2. Make Your Presence Felt Across All Mediums For Better Conversions\">2. Make Your Presence Felt Across All Mediums For Better Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/make-your-retail-business-more-interactive-this-holiday-season-using-videos-in-these-4-ways\/#3-let-your-talkies-do-the-talking\" title=\"3. Let Your Talkies Do The Talking!\">3. Let Your Talkies Do The Talking!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/make-your-retail-business-more-interactive-this-holiday-season-using-videos-in-these-4-ways\/#4-relaying-insights-and-inventory-management\" title=\"4. Relaying Insights And Inventory Management\">4. Relaying Insights And Inventory Management<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>&#8216;Tis the season of joy and spending!\u00a0The Dawn of October means that your retail business needs to be working harder than Santa\u2019s elves! Studies suggest that around 30 percent of annual retail sales occur between Black Friday and Christmas.<\/p>\n<p>According to Adobe digital Insights, Black Friday marked the first time that the day exceeded $3 billion in online sales and steered over $1 billion in mobile revenue, while Cyber Monday smashed previous online shopping records, setting a new all-time record for sales at $3.45 billion in 2016.<\/p>\n<p>As far as retailers go, everybody is in the soup. How do you \u2018up\u2019 your game in a sea of similars?<\/p>\n<p>With the growing population of \u2018woke\u2019 millennial and Gen Z shoppers adding to the consumer demographic, run of the mill ad campaigns just won\u2019t do anymore.<\/p>\n<p>How do you plan to cater to the whims of the new restive shopping population?<\/p>\n<blockquote><p>How do you stay ahead of the game with your digital marketing?<\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">In the age of Amazon prime air, everything *needs* to be automated&#8230; and stat! An average shopper spends as much as 6 hours a week shopping online. Since social media occupies 30% of the total time spent online, most ad campaigns have moved from TV and print media to social media. This means you need to create your campaign ads in such a way that viewers stop scrolling to find it. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are some quick ideas to get you through the holiday storm and steal more of your shoppers\u2019 attention:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-give-your-creative-content-a-purpose\"><\/span><b>1. Give Your Creative Content A Purpose<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Your pressing concern needs to be to rise above the hubbub of the holiday season promotions. Sure, creating season specific content is important at this time of the year, but being discoverable is paramount. Curate your social media campaign in such a way that it churns a higher ROAS. Use digital video as more than just a branding tool, to raise awareness of a new product or brand and speak to a wide array of consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1554\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/shutterstock_285530900.jpg\" alt=\"Give your Creative content a purpose\" width=\"750\" height=\"528\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/shutterstock_285530900.jpg 4576w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/shutterstock_285530900-300x211.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/shutterstock_285530900-768x541.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/shutterstock_285530900-1024x721.jpg 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-make-your-presence-felt-across-all-mediums-for-better-conversions\"><\/span><b>2. Make Your Presence Felt Across All Mediums For Better Conversions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Prepping your advertising campaign to suit the current trends and the holiday theme is a yearly routine. However, with the current trend of appeasing the elusive millennial consumer, who has money and eschews traditional methods of communication in favor of a life largely spent online,\u00a0\u00a0<\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-trends\/\"><span style=\"font-weight: 400\">67% of millennials prefer to shop on online rather than in-store<\/span><\/a><span style=\"font-weight: 400\">. For a demographic that does its research and shops smart, you will need to step up and be smarter with the content you are putting forward and how it is being propagated across all your mediums.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-let-your-talkies-do-the-talking\"><\/span><b>3. Let Your Talkies Do The Talking!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">In a season of shopping haze, help your customers find your site with the deluge of deals and campaigns with AI automation by adding life to your campaign with shoppable videos in your promotions.<\/span><\/p>\n<div style=\"width: 1112px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-1550-1\" width=\"1112\" height=\"628\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/Furniture11.mp4?_=1\" \/><a href=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/Furniture11.mp4\">https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/Furniture11.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Videos have almost exclusively been used for advertising. Integrate your video content with algorithms that direct your viewers, so your viewers become your customers! Find ways to appease your consumer base with interactive video content that ensures repeat visits from site patrons, while being equally useful in acquiring a new consumer base.<\/span><\/p>\n<div style=\"width: 1112px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1550-2\" width=\"1112\" height=\"628\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/Beauty.mp4?_=2\" \/><a href=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/Beauty.mp4\">https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/Beauty.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">With Shop the Video, \u00a0you can turn any promo video, shopper-friendly instantly, by making the products in the videos shoppable, without navigating away from the video screen. <\/span><\/p>\n<blockquote><p>Get the best bang for your marketing spend by monetizing all your media and ad campaigns.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"4-relaying-insights-and-inventory-management\"><\/span><b>4. Relaying Insights And Inventory Management<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u00a0One of the important aspects of e-commerce peak holiday planning is that one has to monitor how warehouse technology is performing, paying close attention to metrics. <\/span><\/p>\n<blockquote><p>Vue.ai gives you the insights you need to identify the trends and inventory levels.<\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">During peak times, you don&#8217;t want to have empty recommendations when a product goes out of stock. Vue.ai helps you manage this situation by showing visually similar options to the product that is being shown in the video &#8211; helping shoppers discover other similar styled options even if their first choice is not available in stock. Vue.ai\u2019s shoppable video tool also allows you to experiment with the layouts, where you can make changes on-the-fly, which is key while handling heavy online traffic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 1400px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1550-3\" width=\"1400\" height=\"844\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/Metrics-2.mp4?_=3\" \/><a href=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/Metrics-2.mp4\">https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/11\/Metrics-2.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Understand that keeping up with high demand on your own can drive production costs through the roof and lead to fulfillment mistakes, let alone keeping up with the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The competition is getting stronger. Make the holiday season of 2017 the year that you get ahead of the pack, develop customer relationships and create better experiences for them with unparalleled visual experiences. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> &#8216;Tis the season of joy and spending!\u00a0The Dawn of October means that your retail business needs to be working harder than Santa\u2019s elves! Studies suggest that around 30 percent of annual retail sales occur between Black Friday and Christmas. According to Adobe digital Insights, Black Friday marked the first time that the day exceeded $3  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":1561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[54,51,75,49],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spice Up Your Retail Business This Holiday Season Using Interactive Videos In These 4 Ways! | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Integrate your video content with algorithms that direct your viewers, so your viewers become your customers! 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