{"id":16,"date":"2018-04-29T18:00:03","date_gmt":"2018-04-29T12:30:03","guid":{"rendered":"https:\/\/blog.vuestudio.ai\/?p=16"},"modified":"2024-05-02T14:01:23","modified_gmt":"2024-05-02T08:31:23","slug":"shoppable-video-the-next-big-digital-retail-opportunity","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-video-the-next-big-digital-retail-opportunity\/","title":{"rendered":"Shoppable Video: The Next Big Digital Retail Opportunity"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1c22559cde6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1c22559cde6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-video-the-next-big-digital-retail-opportunity\/#were-seeing-a-new-movement-with-video-at-the-forefront\" title=\"We\u2019re seeing a new movement, with video at the forefront\">We\u2019re seeing a new movement, with video at the forefront<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-video-the-next-big-digital-retail-opportunity\/#with-outreach-potential-like-this-video-can-no-longer-be-ignored\" title=\"With outreach potential like this, video can no longer be ignored.\">With outreach potential like this, video can no longer be ignored.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-video-the-next-big-digital-retail-opportunity\/#but-does-video-marketing-actually-perform\" title=\"But does video marketing actually perform?\">But does video marketing actually perform?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-video-the-next-big-digital-retail-opportunity\/#according-to-think-with-google-68-of-youtube-users-watch-youtube-to-help-make-a-purchase-decision\" title=\"According to Think With Google, 68% of YouTube users watch YouTube to help make a purchase decision.\">According to Think With Google, 68% of YouTube users watch YouTube to help make a purchase decision.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-video-the-next-big-digital-retail-opportunity\/#thus-the-need-to-make-your-visual-stories-sell\" title=\"Thus, the need to make your visual stories sell\">Thus, the need to make your visual stories sell<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-video-the-next-big-digital-retail-opportunity\/#lorelei-orfeo-birchboxs-senior-manager-of-social-and-content-noted-%e2%80%9cwe-have-seen-that-video-content-really-boosts-conversion-at-a-higher-rate-across-all-channels-so-weve-been-investing-heavily-in-it-digiday%e2%80%9d\" title=\"Lorelei Orfeo, Birchbox\u2019s senior manager of social and content, noted, \u201cwe have seen that video content really boosts conversion at a higher rate across all channels, so we\u2019ve been investing heavily in it (Digiday).\u201d\">Lorelei Orfeo, Birchbox\u2019s senior manager of social and content, noted, \u201cwe have seen that video content really boosts conversion at a higher rate across all channels, so we\u2019ve been investing heavily in it (Digiday).\u201d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-video-the-next-big-digital-retail-opportunity\/#introducing-vuestudio-%e2%80%93-vueais-shoppable-video-solution\" title=\"Introducing VueStudio &#8211; Vue.ai&#8217;s Shoppable Video solution\u00a0\">Introducing VueStudio &#8211; Vue.ai&#8217;s Shoppable Video solution\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-video-the-next-big-digital-retail-opportunity\/#all-it-requires-is-an-upload-of-a-video-and-our-tech-instantly-matches-the-items-with-your-catalog-to-make-it-shoppable\" title=\"All it requires is an upload of a video and our tech instantly matches the items with your catalog to make it shoppable.\">All it requires is an upload of a video and our tech instantly matches the items with your catalog to make it shoppable.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shoppable-video-the-next-big-digital-retail-opportunity\/#include-shoppable-video-in-your-marketing-growth-stack\" title=\"Include shoppable video in your marketing growth stack\">Include shoppable video in your marketing growth stack<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><h2><span class=\"ez-toc-section\" id=\"were-seeing-a-new-movement-with-video-at-the-forefront\"><\/span><strong>We\u2019re seeing a new movement, with video at the forefront<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video is popular and getting even more popular. \u00a0The growth and widespread consumption of video is staggering. It is expected that by 2018, video will take up 79% of all consumer internet traffic (<a href=\"https:\/\/mwpdigitalmedia.com\/blog\/10-statistics-that-show-video-is-the-future-of-marketing\/\">MWP<\/a>) and the popularity spans across all demographics. According to ComScore, YouTube reaches 95% of adults aged 35+ in a month, 95% of adults 55+ in a month, and 50% of YouTube audience is female (<a href=\"https:\/\/www.thinkwithgoogle.com\/data-collections\/youtube-viewer-behavior-online-video-audience\/\">Think With Google<\/a>).<\/p>\n<p>According to Wyzowl\u2019s State of Video Marketing Survey, 81% of businesses use video as a marketing tool &#8212; up from 63% in 2017. Here are a few other highlights worth mentioning: 97% of marketers say video has helped increase user understanding of their product or service, 76% say it helped them increase sales and 85% of people say they&#8217;d like to see more video from brands in 2018 (\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\">hubspot<\/a>).<\/p>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"with-outreach-potential-like-this-video-can-no-longer-be-ignored\"><\/span>With outreach potential like this, video can no longer be ignored.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"but-does-video-marketing-actually-perform\"><\/span><strong>But does video marketing actually perform?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We believe it\u2019s an unequivocal yes. Video\u2019s unique form of rich content that combines visuals, sound and movement, speaks to consumers on more of an emotional level and allows brands to connect with people in a way that isn\u2019t available with other channels. Furthermore, video engages audience more than any other channel. Consumers are over\u00a0<\/span><a href=\"https:\/\/www.mycustomer.com\/marketing\/technology\/consumers-more-likely-to-click-online-video-ads\"><span style=\"font-weight: 400;\">27 times more likely<\/span><\/a><span style=\"font-weight: 400;\">\u00a0to click on an online video ad than a standard banner ad and just using the word \u201cvideo\u201d in an email subject line boosts open rates by 19% and clickthrough rates by 65% (<\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/03\/video-marketing-the-future-of-content-marketing\/#29b712946b53\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">). In addition, video generates\u00a0<\/span><a href=\"http:\/\/www.adeliestudios.com\/top-16-video-marketing-statistics-2016\/\"><span style=\"font-weight: 400;\">1200% more shares<\/span><\/a><span style=\"font-weight: 400;\">\u00a0than text and images combined. Marketing agency, KISSmetrics, found that a call-to-action with a\u00a0<\/span><span style=\"font-weight: 400;\">video produces 380% more clicks<\/span><span style=\"font-weight: 400;\">\u00a0than a non-video sidebar call-to-action. Basically, video increases a user\u2019s likelihood of taking action on what they see.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1371 aligncenter\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/STB-blog-michelle.jpg\" alt=\"stb-blog-michelle\" width=\"624\" height=\"430\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/STB-blog-michelle.jpg 667w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/STB-blog-michelle-300x207.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\n<p><span style=\"font-weight: 400;\">On top of that, video produces the best search engine results. Back in 2009, Forrester conducted a study and found that website pages that include videos are 45 times more likely to rank on the first page of Google than pages without videos.<\/span><\/p>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"according-to-think-with-google-68-of-youtube-users-watch-youtube-to-help-make-a-purchase-decision\"><\/span>According to Think With Google, 68% of YouTube users watch YouTube to help make a purchase decision.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Today 51.9% of marketers across the world say videos have the best ROI, and that shoppers who view a video in the pre-purchase stages are 1.81 times more likely to make a purchase than non-viewers (<\/span><a href=\"https:\/\/www.forbes.com\/sites\/ajagrawal\/2017\/02\/01\/lights-camera-engagement-2017-is-the-year-of-video-marketing\/#753aff5f2315\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">). Marketers have caught on. Already in 2013,\u00a0<\/span><a href=\"https:\/\/www.brafton.com\/news\/survey-says-marketers-increase-social-video-content-budgets\/\"><span style=\"font-weight: 400;\">64% of marketers<\/span><\/a><span style=\"font-weight: 400;\">\u00a0expected video to dominate their strategies in the near future.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"thus-the-need-to-make-your-visual-stories-sell\"><\/span><strong>Thus, the need to make your visual stories sell<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To remain competitive today, companies must add video to their marketing strategies. And just adding video alone is not enough &#8211; videos must be innovative, engaging, and delivering value. Monetizing videos by making them shoppable allows retailers to provide better customer experiences, increase revenue and engagement and position themselves as innovative, a quality that is important amongst millennials (<\/span><a href=\"https:\/\/www.forbes.com\/sites\/gyro\/2013\/11\/25\/the-millennial-marketing-mix-community-innovation-and-values\/#57b15fca6bfa\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1406 aligncenter\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/stv-46-edited.png\" alt=\"stv-46-edited\" width=\"593\" height=\"334\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/stv-46-edited.png 805w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/stv-46-edited-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/stv-46-edited-768x432.png 768w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/>\n<figure id=\"attachment_1407\" aria-describedby=\"caption-attachment-1407\" style=\"width: 595px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1407\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/stv-47.png\" alt=\"stv-47\" width=\"595\" height=\"347\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/stv-47.png 808w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/stv-47-300x175.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/stv-47-768x448.png 768w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><figcaption id=\"caption-attachment-1407\" class=\"wp-caption-text\">Shoppers can add products to cart directly from the video<\/figcaption><\/figure>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"lorelei-orfeo-birchboxs-senior-manager-of-social-and-content-noted-%e2%80%9cwe-have-seen-that-video-content-really-boosts-conversion-at-a-higher-rate-across-all-channels-so-weve-been-investing-heavily-in-it-digiday%e2%80%9d\"><\/span>Lorelei Orfeo, Birchbox\u2019s senior manager of social and content, noted, \u201cwe have seen that video content really boosts conversion at a higher rate across all channels, so we\u2019ve been investing heavily in it (<a href=\"https:\/\/digiday.com\/marketing\/brands-testing-shoppable-videos-instagram-stories-snap-ads\/\">Digiday<\/a>).\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">According to Ted Baker\u2019s Brand Director, videos succeeded in driving sales for the brand. However, the format was used beyond sales in pushing engagement and also traffic to its site, and those of its partners (<\/span><a href=\"https:\/\/digiday.com\/marketing\/ted-baker-learned-shoppable-video-far\/\"><span style=\"font-weight: 400;\">Digiday<\/span><\/a><span style=\"font-weight: 400;\">). While shoppable video is a relatively new concept, it will soon become the norm.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"introducing-vuestudio-%e2%80%93-vueais-shoppable-video-solution\"><\/span><strong>Introducing VueStudio &#8211; Vue.ai&#8217;s Shoppable Video solution\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vue.ai\u2019s shoppable video tool &#8211;\u00a0VueStudio, is built around computer vision and artificial intelligence technology that teach computers to look at images and all forms of media and extract detailed attributes, like color, pattern, and style, the way that humans would (<\/span><a href=\"https:\/\/www.vue.ai\/blog\/tech-talk\/what-is-computer-vision-really\/\"><span style=\"font-weight: 400;\">more on computer vision<\/span><\/a><span style=\"font-weight: 400;\">). The technology can detect keyframes in videos and then automatically identify the most similar products (or products that complement the look) from a retailer\u2019s product catalog to show relevant product recommendations instantly without navigating away from the video. Our shoppable video solution goes one step further &#8211; a layer of <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a> is added to the equation. \u00a0By tracking consumer behavior (only on site), we ensure that the product recommendations that are shown to customers are personalized to their individual tastes based on their past browsing and purchase history (<\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/personalized-product-recommendation-retail\/\"><span style=\"font-weight: 400;\">more on dynamic personalization<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<figure id=\"attachment_1357\" aria-describedby=\"caption-attachment-1357\" style=\"width: 595px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1357\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/stv-48.png\" alt=\"shop the furniture\" width=\"595\" height=\"376\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/stv-48.png 811w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/stv-48-300x189.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2017\/08\/stv-48-768x485.png 768w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><figcaption id=\"caption-attachment-1357\" class=\"wp-caption-text\">Vue.ai&#8217;s Shop the Video<\/figcaption><\/figure>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"all-it-requires-is-an-upload-of-a-video-and-our-tech-instantly-matches-the-items-with-your-catalog-to-make-it-shoppable\"><\/span>All it requires is an upload of a video and our tech instantly matches the items with your catalog to make it shoppable.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">The process is user-friendly too. Retailers also have control of the UX design and interface and can override product recommendations of the video before publishing it on site. Plus, we connect to inventory in real-time so retailers never have to show an out of stock product again. If a product is out of stock, the technology detects the most visually similar products in stock.\u00a0 The shoppable video will never be obsolete.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"include-shoppable-video-in-your-marketing-growth-stack\"><\/span><strong>Include shoppable video in your marketing growth stack<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With advances in technology and production costs decreasing, video is the marketing medium of the future. Marketers and retailers who have begun to capitalize on it with shoppable video, are experiencing outstanding results. Those who are slow to get on board, are losing a tremendous opportunity to increase revenue and traffic and further engage with customers. Video content production costs need not be an obstacle in getting started. As YouTube sensation and video marketing expert\u00a0<\/span><a href=\"http:\/\/savvysexysocial.com\/\"><span style=\"font-weight: 400;\">Amy Schmittauer\u00a0<\/span><\/a><span style=\"font-weight: 400;\">points out, \u201ctoday, you have one of the best cameras on the market in your smartphone. And it\u2019s incredibly user-friendly. The average person can simply press a button and record a video. There are also editing resources that are either free or extremely cheap and because there are plenty that are drag-and-drop based, it\u2019s simple too (<\/span><a href=\"https:\/\/www.tonyrobbins.com\/career-business\/videomarketing\/\"><span style=\"font-weight: 400;\">Tony Robbins<\/span><\/a><span style=\"font-weight: 400;\">).\u201d \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step towards creating a strategy around the shoppable video is to identify your target audience and evaluate the sort of messaging that is most likely to resonate with them. You want to create conversations around your media content and understand how your audience behave online and interact with your brand. It is also essential to identify the platforms and formats that work well for your video content and campaigns. Using the right technology and tools, such as shoppable videos, to ensure you are getting the maximum returns out of your media strategy will ensure that you are staying ahead of the curve. The most important thing is to start somewhere, test your hypotheses, analyze the results and responses and adjust your strategy as you go.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> We\u2019re seeing a new movement, with video at the forefront Video is popular and getting even more popular. \u00a0The growth and widespread consumption of video is staggering. It is expected that by 2018, video will take up 79% of all consumer internet traffic (MWP) and the popularity spans across all demographics. According to ComScore, YouTube  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":61,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shoppable Video: The Next Big Digital Retail Opportunity | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Video\u2019s unique form of rich content that combines visuals, sound and movement, speaks to consumers on more of an emotional level and allows brands to connect with people in a way that isn\u2019t available with other channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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