{"id":1633,"date":"2018-02-01T14:00:25","date_gmt":"2018-02-01T08:30:25","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=1633"},"modified":"2024-01-09T15:52:37","modified_gmt":"2024-01-09T10:22:37","slug":"ecommerce-visual-search-engine-retail","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-search-engine-retail\/","title":{"rendered":"VueFind: 4 Things You Need To Know About Visual Search"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d0c915d825d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0c915d825d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-search-engine-retail\/#1-enriched-catalog-through-computer-vision-and-nlp-generated-product-information\" title=\"1. Enriched Catalog Through Computer Vision And NLP Generated Product Information\">1. Enriched Catalog Through Computer Vision And NLP Generated Product Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-search-engine-retail\/#2-product-discovery-maximized-through-both-image-and-text-search\" title=\"2. Product Discovery Maximized Through Both Image And Text Search\">2. Product Discovery Maximized Through Both Image And Text Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-search-engine-retail\/#3-no-two-people-have-the-same-search-results\" title=\"3. No Two People Have The Same Search Results\">3. No Two People Have The Same Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-search-engine-retail\/#4-enhanced-seo-for-greater-catalog-visibility\" title=\"4. Enhanced SEO For Greater Catalog Visibility\">4. Enhanced SEO For Greater Catalog Visibility<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\"><strong>Visual Search Engine<\/strong>! In 2017, more than a trillion images (<\/span><a href=\"https:\/\/www.businessinsider.in\/People-will-take-1-2-trillion-digital-photos-this-year-thanks-to-smartphones\/articleshow\/60316991.cms\"><span style=\"font-weight: 400;\">BI<\/span><\/a><span style=\"font-weight: 400;\">) were captured through phone cameras, and smartphones have taken over our day to day lives, to an extent that there are now 8 times as many picture takers worldwide than there were 10 years ago (<\/span><span style=\"font-weight: 400;\">Petapixel<\/span><span style=\"font-weight: 400;\">)! Site <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a> is used by over 33% of shoppers for product discovery. These shoppers show 2-3x higher intent to buy. \u00a0With mind-boggling figures like this, there is an increasing need for effective visual search engines that can cater to a variety of different visual contexts to enable retailers to capitalize on the thriving smartphone generation and convert those camera clicks into dollars. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enter VueFind, Vue.ai\u2019s <a href=\"https:\/\/www.vue.ai\/\">personalized image and text search solution<\/a> that is re-imagining how your shoppers discover products. It is a holistic search engine that lets your customers choose their preferred way of product discovery &#8211; be it clicking a picture of something they see interesting, or typing in what is on their mind. With its core of Computer Vision and powerful NLP engines, VueFind goes beyond a traditional text search engine, understands customers\u2019 preferred visual cues, marries it with the right catalog information and provides highly personalized contextual, <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a> results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some things you can expect from VueFind:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-enriched-catalog-through-computer-vision-and-nlp-generated-product-information\"><\/span><b>1. Enriched Catalog Through Computer Vision And NLP Generated Product Information<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An incoming catalog goes through Vue.ai\u2019s image recognition and <a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">automated tagging process<\/a>, where visual product information like color, pattern, style, occasion, length, fit amongst several others, are extracted using Computer Vision technology. This is then combined with Natural Language Processing engines to generate product titles and descriptions to create cleaner and richer product and catalog classifications. As the user inputs either an image or a textual search query, the engines are able to spread a wider net and the results are more comprehensive, exposing a larger portion of the catalog.<\/p>\n<figure id=\"attachment_1634\" aria-describedby=\"caption-attachment-1634\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1634\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind.png\" alt=\"process-diagram-vuefind\" width=\"750\" height=\"344\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind.png 1574w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-300x137.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-768x352.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-1024x469.png 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1634\" class=\"wp-caption-text\">Source: Vue.ai<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2-product-discovery-maximized-through-both-image-and-text-search\"><\/span><b>2. Product Discovery Maximized Through Both Image And Text Search<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sometimes a picture is worth a thousand words and not everything that you see can be articulated. <a href=\"https:\/\/www.vue.ai\/\">VueFind<\/a> lets you choose how you want to find what you are looking for. \u00a0The beauty of having a search engine that can work with both images and text as user inputs, is that it provides multiple ways in which a user can interact with your brand and discover a larger chunk of your catalog.\u00a0 Vue.ai&#8217;s visual tags, as shown below, is augmented with the existing textual tags available in a standard catalog (image below) allowing for more precision and relevance in the search results.<\/span><\/p>\n<figure id=\"attachment_1635\" aria-describedby=\"caption-attachment-1635\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1635\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-1.png\" alt=\"process-diagram-vuefind-1\" width=\"750\" height=\"406\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-1.png 1673w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-1-300x162.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-1-768x416.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-1-1024x555.png 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1635\" class=\"wp-caption-text\"><br \/>Vue.ai&#8217;s visual tags are augmented with the standard catalog tags for precise search results | Source: Vue.ai<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"3-no-two-people-have-the-same-search-results\"><\/span><b>3. No Two People Have The Same Search Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The power of <a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">personalization engine<\/a> is in full effect. Using behavioural and contextual insights of each user through proprietary Computer Vision, NLP and data-driven engines, VueFind is able to tweak the search results based on an individual&#8217;s age, gender and visual preferences. As shown in image below, when the term searched for is \u201cWine Ralph Lauren Off Shoulder Evening Dress\u201d, 30-year-old Becky, who has a higher brand affinity is shown a variety of similar-looking Ralph Lauren dresses compared to 16-year-old Lauren who is more brand agnostic but is specific about the colour she prefers. Based on her behavioural patterns, Lauren is shown Wine coloured dresses that are not necessarily entirely from the Ralph Lauren collection.\u00a0<\/span><\/p>\n<figure id=\"attachment_1636\" aria-describedby=\"caption-attachment-1636\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1636\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-2.png\" alt=\"process-diagram-vuefind-2\" width=\"750\" height=\"424\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-2.png 1707w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-2-970x550.png 970w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-2-300x170.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-2-768x435.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/02\/Process-Diagram-VueFind-2-1024x579.png 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1636\" class=\"wp-caption-text\">VueFind&#8217;s personalized search results (Source: Vue.ai)<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"4-enhanced-seo-for-greater-catalog-visibility\"><\/span><b>4. Enhanced SEO For Greater Catalog Visibility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Studies suggest that over 30% shoppers start any product search on Google. VueFind helps you improve product discovery not only on your site, but on external search engines as well. Its algorithms understand product data, catalog data, as well as customer data &#8211; what customers are looking for and all the ways they are discovering these products. This optimizes search for long-tail queries, enriching your site\u2019s existing content and improving catalog ontology and link structure to make sure your shoppers find your products wherever they are, whichever way they want to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To read more about this, <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/2115505\/VueFind%20Search.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>.\u00a0<\/span><\/p>\n\n\n<p><strong>Read More About<\/strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\"><strong> Automated Catalog Management<\/strong><\/a><strong> Solution<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Visual Search Engine! In 2017, more than a trillion images (BI) were captured through phone cameras, and smartphones have taken over our day to day lives, to an extent that there are now 8 times as many picture takers worldwide than there were 10 years ago (Petapixel)! Site personalized search is used by over 33%  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":1643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[17,9,91,92,13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visual Search Engine | Fashion Search Engine |vue.ai<\/title>\n<meta name=\"description\" content=\"Learn all about Vue.ai&#039;s visual search engine. Provide your shoppers with a highly relevant visual search experience using this fashion search engine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-visual-search-engine-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual Search Engine | Fashion Search Engine |vue.ai\" \/>\n<meta property=\"og:description\" content=\"Learn all about Vue.ai&#039;s visual search engine. 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