{"id":16698,"date":"2024-01-17T14:07:40","date_gmt":"2024-01-17T08:37:40","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=16698"},"modified":"2024-09-24T15:12:26","modified_gmt":"2024-09-24T09:42:26","slug":"roadmap-for-enterprise-and-business-growth-vue-ais-hierarchy-of-enterprise-needs","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-transformation\/roadmap-for-enterprise-and-business-growth-vue-ais-hierarchy-of-enterprise-needs\/","title":{"rendered":"Roadmap for Enterprise and Business Growth: Vue.ai&#8217;s Hierarchy of Enterprise Needs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f600abc624a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f600abc624a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-transformation\/roadmap-for-enterprise-and-business-growth-vue-ais-hierarchy-of-enterprise-needs\/#level-one-high-quality-data\" title=\"Level One: High-Quality Data&nbsp;\">Level One: High-Quality Data&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-transformation\/roadmap-for-enterprise-and-business-growth-vue-ais-hierarchy-of-enterprise-needs\/#level-two-channel-goals\" title=\"Level Two: Channel Goals\">Level Two: Channel Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-transformation\/roadmap-for-enterprise-and-business-growth-vue-ais-hierarchy-of-enterprise-needs\/#level-three-digital-experiences-and-personalization\" title=\"Level Three: Digital Experiences And Personalization\">Level Three: Digital Experiences And Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-transformation\/roadmap-for-enterprise-and-business-growth-vue-ais-hierarchy-of-enterprise-needs\/#level-four-business-insights\" title=\"Level Four: Business Insights\">Level Four: Business Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-transformation\/roadmap-for-enterprise-and-business-growth-vue-ais-hierarchy-of-enterprise-needs\/#level-five-revenue-goals\" title=\"Level Five: Revenue Goals\">Level Five: Revenue Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-transformation\/roadmap-for-enterprise-and-business-growth-vue-ais-hierarchy-of-enterprise-needs\/#applying-the-vueais-hierarchy-of-enterprise-needs\" title=\"Applying the Vue.ai&#8217;s Hierarchy of Enterprise Needs\">Applying the Vue.ai&#8217;s Hierarchy of Enterprise Needs<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-transformation\/roadmap-for-enterprise-and-business-growth-vue-ais-hierarchy-of-enterprise-needs\/#read-more-about-intelligent-document-processing-article\" title=\"Read More About Intelligent Document Processing Article\">Read More About Intelligent Document Processing Article<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>The journey towards business growth is no stranger to <strong>Maslow&#8217;s Hierarchy of Needs<\/strong>, an insight into human behavioral needs and motivation. <\/p>\n\n\n\n<p>Maslow used the hierarchy to describe how,&nbsp;<strong>for motivation to arise at the next stage, each prior stage must be satisfied<\/strong>&nbsp;by an individual. While this relates to humans and their needs, at Vue.ai &#8211; we tried to understand how we can translate this&nbsp;for enterprise and business needs. <\/p>\n\n\n\n<p>How does this model <strong>solve the needs and motivation of an enterprise<\/strong>, especially in sustaining businesses and growing further in its industry? And where does AI play a role?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-style-default\"><p><em>&#8220;Businesses want two things at the end of the day \u2013 to <strong>improve<\/strong> ways to grow their top line and find the right solutions to <strong>save costs and get more productive<\/strong>.&#8221;<\/em><\/p><cite><em><strong>Ashwini Asokan, CEO, Mad Street Den<\/strong><\/em><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"level-one-high-quality-data\"><\/span><strong>Level One: High-Quality Data&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Today, over&nbsp;<strong>90% of the world&#8217;s <a href=\"https:\/\/www.vue.ai\/solutions\/intelligent-document-processing-solution\/\">data is unstructured<\/a> and inaccessible<\/strong>&nbsp;for business operations, its volume expanding between 55% and 65% annually.&nbsp;<\/p>\n\n\n\n<p>Data&#8217;s&nbsp;<strong>massive volumes and intrinsic chaotic nature <\/strong>make it challenging for businesses to always stay on top of it. With time and at scale, this leads to the&nbsp;<strong><a href=\"https:\/\/www.vue.ai\/solutions\/data-cleanup-and-organization\/\">ugly data problem<\/a><\/strong>&nbsp;&#8211; where poor foundational business data becomes why many other strategies, processes, and activities fail.<\/p>\n\n\n\n<p>Organizations must be able to&nbsp;<strong>fix, manage, and analyze data to act on it and make critical business choices<\/strong>.&nbsp;Investing in systems and processes to create rich and high-quality data will set the stage for your business development. It ensures that any strategy or experience built on top of it delivers Return on Investment (RoI).&nbsp;<\/p>\n\n\n\n<p><strong>How AI Can Help<\/strong>: Computer Vision and NLP can be used to fix poor-quality data. The Vue.ai data cleanup and organization solution helps businesses clean their data, enrich it to fix incorrect data, fill in missing pieces, and organize it into a structured taxonomy that the business can decide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"level-two-channel-goals\"><\/span>Level Two: Channel Goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once data has been fixed, the channels they interact with can be&nbsp;<strong>defined and operated with goals.<\/strong>&nbsp;These could be channels where any data is collected, exchanged, or presented. For example, websites and pages within the site, emails, ads, apps, etc.<\/p>\n\n\n\n<p><strong>Each channel can have its own goal &#8211; focused on the customer<\/strong>. So while the website\u2019s goal might be to increase customer engagement and conversion, the purpose of emails might be to retain more customers. It is crucial to identify and set these channel goals so that there is a way to measure success.<\/p>\n\n\n\n<p><strong>How AI Can Help<\/strong>: With intelligent ways of experimenting and gaining insights about each channel, AI can help narrow down and plan toward the key performance areas of each channel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"level-three-digital-experiences-and-personalization\"><\/span>Level Three: Digital Experiences And Personalization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This level is about creating the experiences in each channel that will help meet the planned goals (established in Level Two), using clean data and content (fixed in Level One).<\/p>\n\n\n\n<p>Engaging with your audience by&nbsp;<strong>creating relevant experiences for each customer<\/strong>&nbsp;across digital channels is crucial. How is something relevant? By understanding your customers&#8217; preferences, needs, and intent to personalize their experiences with their channel.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p><em><a href=\"https:\/\/www.vue.ai\/solutions\/ai-personalization-engine\/\">Personalization<\/a> is especially effective at driving <strong>repeat customer engagement <\/strong>and loyalty over time. Recurring interactions create more data from which brands can design ever-more relevant experiences\u2014creating a flywheel effect that generates strong, <strong>long-term customer lifetime value and loyalty.<\/strong><\/em><\/p><cite><em><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\">McKinsey &amp; Company&nbsp;<\/a><\/em><\/cite><\/blockquote>\n\n\n\n<p><strong>How AI Can Help:<\/strong>&nbsp;With Vue&#8217;s AI-Powered Digital Experience Platform, businesses have the ability to map their business data (be it products, services, or content) to their user data (who the audience is, their interests, preferences, etc.). Vue.ai&#8217;s process results in curated, personalized digital experiences that resonate with the defined audience.<\/p>\n\n\n\n<p>The AI also helps create personalized digital experiences for every single user as opposed to segments of users &#8211; ensuring everyone on any channel is shown what would interest them, increasing engagement and conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"level-four-business-insights\"><\/span>Level Four: Business Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Equipped with data, direction, and designed experiences, the next step for business success is&nbsp;<strong>the smart use of data and insights<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Learning how users interact with the data and experiences on the different channels, how the data changes over time, etc., helps us understand how to optimize goals, experiences, and processes.<\/p>\n\n\n\n<p>Tracking metrics and making data-led decisions are needed to&nbsp;<strong>avoid stagnation and accelerate business growth<\/strong>.<\/p>\n\n\n\n<p><strong>How AI Can Help:<\/strong>&nbsp;With Vue.ai, optimizing based on data insights becomes extremely easy &#8211; all the metrics one needs to make these business decisions, and more are tracked in the product. It allows users to slice and dice the data however they want to extract insights and plan the next steps. This will also enable users to A\/B test with various customizations and controls.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"level-five-revenue-goals\"><\/span>Level Five: Revenue Goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After addressing all deficiency needs, Vue.ai&#8217;s Hierarchy&nbsp;<strong>emphasizes the growth need<\/strong>&nbsp;&#8211; Revenue Goals.&nbsp;<\/p>\n\n\n\n<p>Next, a business becomes ready to focus on meeting its monetary goals. The revenue goals level represents the growth stage of a company and an effort to&nbsp;<strong>future-proof businesses in a competitive landscape<\/strong>. One of the means of securing a competitive edge in today&#8217;s market is evolving into an AI-native business while growing and scaling digital efforts.<\/p>\n\n\n\n<p><strong>How AI Can Help:<\/strong>&nbsp;Different businesses have different goals and journeys, and finding a one-size-fits-all AI solution can be near impossible. With Vue.ai, businesses can customize the AI to match their needs. Businesses can train the models to keep the business&#8217; data, goals, and requirements in mind.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"applying-the-vueais-hierarchy-of-enterprise-needs\"><\/span>Applying the Vue.ai&#8217;s Hierarchy of Enterprise Needs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every business journey is different. However, <strong>this hierarchy of needs is industry agnostic and can be applied to any business<\/strong>. Vue.ai&#8217;s Hierarchy of Enterprise Needs model is a perspective reminder, especially for leaders with a keen vision for optimizing and preparing for the future.&nbsp;<\/p>\n\n\n\n<p>This hierarchy encourages reworking and updating existing systems, allowing the business to be future-proof with AI &amp; automation in an ever-competitive market landscape.&nbsp;<\/p>\n\n\n\n<p>The Vue.ai product has a single interface through which businesses can fix their data and build immersive, personalized experiences. The product uses AI to fix foundational data, understand users 1:1, and build experiences that will convert and help businesses grow.<\/p>\n\n\n\n<p>If you want to learn more or want a product demo, talk to us.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-intelligent-document-processing-article\"><\/span>Read More About <a href=\"https:\/\/www.vue.ai\/blog\/intelligent-document-processing\/ultimate-guide-to-intelligent-document-processing-idp\/\">Intelligent Document Processing<\/a> Article<span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The journey towards business growth is no stranger to Maslow&#8217;s Hierarchy of Needs, an insight into human behavioral needs and motivation. Maslow used the hierarchy to describe how,&nbsp;for motivation to arise at the next stage, each prior stage must be satisfied&nbsp;by an individual. While this relates to humans and their needs, at Vue.ai &#8211; we  &#8230;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1496],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vue.ai&#039;s Hierarchy of Enterprise Needs : Roadmap for Enterprise Growth<\/title>\n<meta name=\"description\" content=\"Vue.ai&#039;s Hierarchy of Enterprise Needs model is a perspective reminder, especially for leaders with a keen vision for optimizing and preparing for the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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