{"id":1702,"date":"2018-05-28T10:22:04","date_gmt":"2018-05-28T04:52:04","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=1702"},"modified":"2024-05-17T12:27:45","modified_gmt":"2024-05-17T06:57:45","slug":"blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/","title":{"rendered":"Blurring The Lines Between Art, Media And Advertising With Shoppable Videos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f86d218786d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f86d218786d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#the-beauty-of-visual-marketing\" title=\"The Beauty Of Visual Marketing \u00a0\">The Beauty Of Visual Marketing \u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#in-fact-studies-have-shown-that-videos-can-increase-the-chance-of-purchase-by-up-to-85\" title=\"In fact, studies have shown that videos can increase the chance of purchase by up to 85%.\">In fact, studies have shown that videos can increase the chance of purchase by up to 85%.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#enter-an-era-where-all-forms-of-media-can-be-made-shoppable\" title=\"Enter An Era Where All Forms Of Media Can Be Made shoppable\">Enter An Era Where All Forms Of Media Can Be Made shoppable<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#shoppable-videos-puts-together-the-best-elements-of-different-shopping-experiences-by-providing-an-easy-visually-appealing-medium-where-customers-have-the-option-to-purchase-products-that-interest-them\" title=\"Shoppable videos puts together the best elements of different shopping experiences, by providing an easy visually appealing medium where customers have the option to purchase products that interest them.\">Shoppable videos puts together the best elements of different shopping experiences, by providing an easy visually appealing medium where customers have the option to purchase products that interest them.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#shoppable-videos-for-better-roi\" title=\"Shoppable Videos For Better ROI\">Shoppable Videos For Better ROI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#with-direct-purchases-being-possible-from-an-advertisement-the-seller-knows-exactly-how-useful-and-profitable-making-the-video-was\" title=\"With direct purchases being possible from an advertisement, the seller knows exactly how useful and profitable making the video was.\">With direct purchases being possible from an advertisement, the seller knows exactly how useful and profitable making the video was.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>You are watching Outlander this weekend and you can\u2019t help but notice how exquisite and elaborate the costumes are. \u00a0You make a mental note to find those outfit look alikes later, but then, the next episode starts and the plotline takes away the focus and you soon forget about the costume that awed you so much just about an hour ago.<\/p>\n<figure id=\"attachment_1704\" aria-describedby=\"caption-attachment-1704\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1704\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/197405.jpg\" alt=\"197405\" width=\"750\" height=\"585\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/197405.jpg 898w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/197405-300x234.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/197405-768x600.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1704\" class=\"wp-caption-text\">A peak into the exquisite costumes seen in Outlander. | Source: express.<\/figcaption><\/figure>\n<p>In a similar situation, you are browsing on Instagram and you stumble upon a beauty brand\u2019s post of a lip color that you are interested in. They have their website link in their bio, you follow it, all set to buy the dream lipstick but you are just not able to navigate through their website\u2019s million products to locate it. Frustrated, you give up and resort to buying your usual satisfactory-but-not-remarkable purchase from the brand that has secured your loyalty since you discovered the world of make-up.<\/p>\n<p>The online world came with a lot of promise to transform our lives and it did. We do not remember what the world before the internet looked like, and we certainly do not remember how life was before online-shopping became a part of it. The ease, the convenience, the reviews, the deals \u2013 they have all become a part of our lives. The internet has so much to offer and with our hummingbird-like attention span (experts say it is only about eight seconds), \u00a0we are barely able to keep track of what we are looking for.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-beauty-of-visual-marketing\"><\/span><b>The Beauty Of Visual Marketing \u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It has been proved time and again that advertisements \u2013 direct and indirect \u2013 have worked best with consumers when they are visual.<\/p>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"in-fact-studies-have-shown-that-videos-can-increase-the-chance-of-purchase-by-up-to-85\"><\/span>In fact, studies have shown that videos can increase the chance of purchase by up to 85%.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<p>Humans are led by their eyes to quite an extent. When we see a product in use, we want it. We may have not even remotely thought of the requirement of a product till we see it, but when we do lay our eyes on it, \u00a0we are moved to buying it.<\/p>\n<p>When marketeers first discovered the beauty of visual marketing, product placements became the focus. Right from the early twentieth century, brands have been marketing products by placing them strategically in films. However, this came with its own set of limitations. Whether done tastefully, like <a href=\"https:\/\/medium.com\/@coreyvf\/how-tom-cruise-saved-ray-ban-sunglasses-from-extinction-f18361e146c5\">Ray Ban in <i>Risky Business<\/i><\/a> or <a href=\"https:\/\/www.campaignlive.co.uk\/article\/history-advertising-no-136-ets-reeses-pieces\/1350620\">Reese\u2019s Pieces in E.T.<\/a>, or so blatant that it is cringe-worthy like that of <a href=\"https:\/\/www.youtube.com\/watch?v=D-fxY8MwATc\">Clean and Clear in an episode of The Secret Life of The American Teenager<\/a> &#8211; it can get distracting for the audience with no immediate action possible.<\/p>\n<p><iframe loading=\"lazy\" title=\"Worst Product Placement\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/D-fxY8MwATc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>With no means of immediately purchasing the marketed item and being interrupted by ads time and again, such marketing tends to ruin the experience for the viewer and doesn\u2019t translate into anything beneficial for the brand. However, imagine if while watching Casino Royale, you spot a stunning Omega watch on James Bond\u2019s wrist and right there get the link to the model and a means of buying it? This is sure to decrease your frustration levels as the audience, as viewing the product is a choice you make, and for the seller, it is also bound to increase conversion rates.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"enter-an-era-where-all-forms-of-media-can-be-made-shoppable\"><\/span><b>Enter An Era Where All Forms Of Media Can Be Made shoppable<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_162\" aria-describedby=\"caption-attachment-162\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-162\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_571435213.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_571435213.jpg 1280w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_571435213-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_571435213-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_571435213-1024x683.jpg 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-162\" class=\"wp-caption-text\">Source: Shutterstock<\/figcaption><\/figure>\n<p>This is where shoppable videos come in. These are essentially platforms where a consumer can directly purchase the products they like from videos without having to go through the ordeal of finding it separately on the seller\u2019s website.<\/p>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"shoppable-videos-puts-together-the-best-elements-of-different-shopping-experiences-by-providing-an-easy-visually-appealing-medium-where-customers-have-the-option-to-purchase-products-that-interest-them\"><\/span>Shoppable videos puts together the best elements of different shopping experiences, by providing an easy visually appealing medium where customers have the option to purchase products that interest them.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<p>Incase a product is out of stock, viewers have the luxury of being able to view products that are visually similar to the ones that are shown. Moreover, they do not have to navigate away from the video to do so, and will not run into the risk of having a disjointed viewing experience.<\/p>\n<p>Shoppable videos also have a lot of scope in bringing together diverse forms of media and monetizing all of them. A film producer need not worry anymore about the reach that the sponsor\u2019s products may get. A fashion blogger can directly link the clothes she is wearing to the products on the designer\u2019s website. A video for a make-up tutorial on Youtube need no more have long descriptions about where the products can be found. Shoppable videos are transforming the world of media and advertisements \u2013 it is making what was a clear difference, a blurred thin line where a product is being sold even without the consumer realising it. There lies the beauty of shoppable videos \u2013 the are very subtle. A consumer at one moment is watching a movie, somewhere likes a product in it, goes to the product link and completes the purchase without even feeling a disruption or a disconnect in the process.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"shoppable-videos-for-better-roi\"><\/span><b>Shoppable Videos For Better ROI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A related achievement of shoppable videos is how they enable media persons and advertisers to directly put in their efforts where they can see better ROI. Posters, posts, and promo videos of a product are now not different from the platforms where they are sold. This merging of the advertisement and the shop has drastically increased the platforms where money can be squeezed out of. Everything is shoppable now. The opportunities for a retailer to sell his product has now gone up because of the advent of shoppable platforms. An interesting example to note here would be Instagram. Instagram posts and stories have been popular since they were devised. Advertisers immediately saw an opportunity that can be put to great use and would bring a lot of traffic and increase the customers of their products. Recently, when Instagram made their posts and stories shoppable, and a customer can buy a product they like with a simple swipe, the difference between advertising the product and selling the product completely vanished.<\/p>\n<figure id=\"attachment_131\" aria-describedby=\"caption-attachment-131\" style=\"width: 1402px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-131\" src=\"\/\/vue.ai\/blog\/wp-content\/uploads\/2018\/05\/image-1.png\" alt=\"\" width=\"1402\" height=\"714\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/image-1.png 1402w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/image-1-300x153.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/image-1-768x391.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/image-1-1024x521.png 1024w\" sizes=\"(max-width: 1402px) 100vw, 1402px\" \/><figcaption id=\"caption-attachment-131\" class=\"wp-caption-text\">Vue.ai&#8217;s <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a>\u00a0 shortens the path to purchase connecting inspiration to the product directly (Source: <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">VueStudio<\/a>)<\/figcaption><\/figure>\n<p>Shoppable videos has also made measuring efforts much easier for the retailer. Previously, hundreds of hours used to be spent in designing, shooting, and editing advertisements. All this with no proper clarity on the kind of reach or impact that it has had \u2013 and most importantly, the kind of conversions it has had in the form of sales. That has now changed.<\/p>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"with-direct-purchases-being-possible-from-an-advertisement-the-seller-knows-exactly-how-useful-and-profitable-making-the-video-was\"><\/span>With direct purchases being possible from an advertisement, the seller knows exactly how useful and profitable making the video was.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<p>For every component in the process, from the producer to the final customer, shoppable videos have made buying and selling products much easier in the world of online shopping.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> You are watching Outlander this weekend and you can\u2019t help but notice how exquisite and elaborate the costumes are. \u00a0You make a mental note to find those outfit look alikes later, but then, the next episode starts and the plotline takes away the focus and you soon forget about the costume that awed you so  &#8230;<\/p>\n","protected":false},"author":18,"featured_media":1705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blurring The Lines Between Art, Media And Advertising With Shoppable Videos | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"A film producer need not worry anymore about the reach that the sponsor\u2019s products may get. A fashion blogger can directly link the clothes she is wearing to the products on the designer\u2019s website. A video for a make-up tutorial on Youtube need no more have long descriptions about where the products can be found.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blurring The Lines Between Art, Media And Advertising With Shoppable Videos | Vue.ai Blog\" \/>\n<meta property=\"og:description\" content=\"A film producer need not worry anymore about the reach that the sponsor\u2019s products may get. A fashion blogger can directly link the clothes she is wearing to the products on the designer\u2019s website. A video for a make-up tutorial on Youtube need no more have long descriptions about where the products can be found.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-28T04:52:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-17T06:57:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_226081837.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shradha R\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:site\" content=\"@vue_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shradha R\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/\"},\"author\":{\"name\":\"Shradha R\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/03779faf83ed2bbec5318302b236d4da\"},\"headline\":\"Blurring The Lines Between Art, Media And Advertising With Shoppable Videos\",\"datePublished\":\"2018-05-28T04:52:04+00:00\",\"dateModified\":\"2024-05-17T06:57:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/\"},\"wordCount\":1183,\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_226081837.jpg\",\"articleSection\":[\"Industry Trends\",\"Retail Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/\",\"url\":\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/\",\"name\":\"Blurring The Lines Between Art, Media And Advertising With Shoppable Videos | Vue.ai Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_226081837.jpg\",\"datePublished\":\"2018-05-28T04:52:04+00:00\",\"dateModified\":\"2024-05-17T06:57:45+00:00\",\"description\":\"A film producer need not worry anymore about the reach that the sponsor\u2019s products may get. A fashion blogger can directly link the clothes she is wearing to the products on the designer\u2019s website. A video for a make-up tutorial on Youtube need no more have long descriptions about where the products can be found.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#primaryimage\",\"url\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_226081837.jpg\",\"contentUrl\":\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_226081837.jpg\",\"width\":1280,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog Home\",\"item\":\"https:\/\/www.vue.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industry Trends\",\"item\":\"https:\/\/www.vue.ai\/blog\/.\/industry-trends\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Blurring The Lines Between Art, Media And Advertising With Shoppable Videos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#website\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"name\":\"Vue.ai Blog\",\"description\":\"All about retail, AI, and fashion.\",\"publisher\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vue.ai\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#organization\",\"name\":\"Vue.ai\",\"url\":\"https:\/\/www.vue.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"contentUrl\":\"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png\",\"width\":2501,\"height\":2500,\"caption\":\"Vue.ai\"},\"image\":{\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vueai\/\",\"https:\/\/x.com\/vue_ai\",\"https:\/\/www.instagram.com\/vue.ai\/\",\"https:\/\/www.linkedin.com\/company\/vue-ai\",\"https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/03779faf83ed2bbec5318302b236d4da\",\"name\":\"Shradha R\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6c25c1cac41f668a258ffcf6c4d9d202?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6c25c1cac41f668a258ffcf6c4d9d202?s=96&d=mm&r=g\",\"caption\":\"Shradha R\"},\"description\":\"Shradha works with product marketing at Vue.ai . She is usually reading, writing, or making elaborate mindmaps on whiteboards. She enjoys studying behavioural science theories and applying those to marketing activities.\",\"url\":\"https:\/\/www.vue.ai\/blog\/author\/shradha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blurring The Lines Between Art, Media And Advertising With Shoppable Videos | Vue.ai Blog","description":"A film producer need not worry anymore about the reach that the sponsor\u2019s products may get. A fashion blogger can directly link the clothes she is wearing to the products on the designer\u2019s website. A video for a make-up tutorial on Youtube need no more have long descriptions about where the products can be found.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/","og_locale":"en_US","og_type":"article","og_title":"Blurring The Lines Between Art, Media And Advertising With Shoppable Videos | Vue.ai Blog","og_description":"A film producer need not worry anymore about the reach that the sponsor\u2019s products may get. A fashion blogger can directly link the clothes she is wearing to the products on the designer\u2019s website. A video for a make-up tutorial on Youtube need no more have long descriptions about where the products can be found.","og_url":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/","og_site_name":"Vue.ai Blog","article_publisher":"https:\/\/www.facebook.com\/vueai\/","article_published_time":"2018-05-28T04:52:04+00:00","article_modified_time":"2024-05-17T06:57:45+00:00","og_image":[{"width":1280,"height":960,"url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_226081837.jpg","type":"image\/jpeg"}],"author":"Shradha R","twitter_card":"summary_large_image","twitter_creator":"@vue_ai","twitter_site":"@vue_ai","twitter_misc":{"Written by":"Shradha R","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#article","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/"},"author":{"name":"Shradha R","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/03779faf83ed2bbec5318302b236d4da"},"headline":"Blurring The Lines Between Art, Media And Advertising With Shoppable Videos","datePublished":"2018-05-28T04:52:04+00:00","dateModified":"2024-05-17T06:57:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/"},"wordCount":1183,"publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_226081837.jpg","articleSection":["Industry Trends","Retail Trends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/","url":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/","name":"Blurring The Lines Between Art, Media And Advertising With Shoppable Videos | Vue.ai Blog","isPartOf":{"@id":"https:\/\/www.vue.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#primaryimage"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_226081837.jpg","datePublished":"2018-05-28T04:52:04+00:00","dateModified":"2024-05-17T06:57:45+00:00","description":"A film producer need not worry anymore about the reach that the sponsor\u2019s products may get. A fashion blogger can directly link the clothes she is wearing to the products on the designer\u2019s website. A video for a make-up tutorial on Youtube need no more have long descriptions about where the products can be found.","breadcrumb":{"@id":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#primaryimage","url":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_226081837.jpg","contentUrl":"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/shutterstock_226081837.jpg","width":1280,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/www.vue.ai\/blog\/industry-trends\/blurring-the-lines-between-art-media-and-advertising-with-shoppable-videos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog Home","item":"https:\/\/www.vue.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Industry Trends","item":"https:\/\/www.vue.ai\/blog\/.\/industry-trends\/"},{"@type":"ListItem","position":3,"name":"Blurring The Lines Between Art, Media And Advertising With Shoppable Videos"}]},{"@type":"WebSite","@id":"https:\/\/www.vue.ai\/blog\/#website","url":"https:\/\/www.vue.ai\/blog\/","name":"Vue.ai Blog","description":"All about retail, AI, and fashion.","publisher":{"@id":"https:\/\/www.vue.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vue.ai\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vue.ai\/blog\/#organization","name":"Vue.ai","url":"https:\/\/www.vue.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","contentUrl":"https:\/\/vue.ai\/blog\/wp-content\/uploads\/2020\/10\/Untitled-4-02.png","width":2501,"height":2500,"caption":"Vue.ai"},"image":{"@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vueai\/","https:\/\/x.com\/vue_ai","https:\/\/www.instagram.com\/vue.ai\/","https:\/\/www.linkedin.com\/company\/vue-ai","https:\/\/www.youtube.com\/channel\/UC5L3NPDAvrW7D4huR_FmR6A\/"]},{"@type":"Person","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/03779faf83ed2bbec5318302b236d4da","name":"Shradha R","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vue.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6c25c1cac41f668a258ffcf6c4d9d202?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c25c1cac41f668a258ffcf6c4d9d202?s=96&d=mm&r=g","caption":"Shradha R"},"description":"Shradha works with product marketing at Vue.ai . She is usually reading, writing, or making elaborate mindmaps on whiteboards. She enjoys studying behavioural science theories and applying those to marketing activities.","url":"https:\/\/www.vue.ai\/blog\/author\/shradha\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/1702"}],"collection":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/comments?post=1702"}],"version-history":[{"count":5,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/1702\/revisions"}],"predecessor-version":[{"id":16875,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/posts\/1702\/revisions\/16875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media\/1705"}],"wp:attachment":[{"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/media?parent=1702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/categories?post=1702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vue.ai\/blog\/wp-json\/wp\/v2\/tags?post=1702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}