{"id":17066,"date":"2024-01-17T16:07:21","date_gmt":"2024-01-17T10:37:21","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=17066"},"modified":"2024-01-17T17:01:29","modified_gmt":"2024-01-17T11:31:29","slug":"unilever-drives-efficiency-by-digitizing-their-supply-chain","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/unilever-drives-efficiency-by-digitizing-their-supply-chain\/","title":{"rendered":"Unilever Drives Efficiency by Digitizing their Supply Chain"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fb2d76a336d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fb2d76a336d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/unilever-drives-efficiency-by-digitizing-their-supply-chain\/#company-profile\" title=\"Company Profile&nbsp;\">Company Profile&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/unilever-drives-efficiency-by-digitizing-their-supply-chain\/#challenge\" title=\"Challenge\">Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/unilever-drives-efficiency-by-digitizing-their-supply-chain\/#solution\" title=\"Solution&nbsp;\">Solution&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/unilever-drives-efficiency-by-digitizing-their-supply-chain\/#results\" title=\"Results\">Results<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>The global CPG giant streamlines their excess inventory and SLOB sales process<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Unilever-INTURN-360-Case-Study-1536x871-1-1024x581.jpeg\" alt=\"Unilever Drives Efficiency by Digitizing their Supply Chain\" class=\"wp-image-17093\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Unilever-INTURN-360-Case-Study-1536x871-1-1024x581.jpeg 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Unilever-INTURN-360-Case-Study-1536x871-1-300x170.jpeg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Unilever-INTURN-360-Case-Study-1536x871-1-768x436.jpeg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Unilever-INTURN-360-Case-Study-1536x871-1-150x85.jpeg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Unilever-INTURN-360-Case-Study-1536x871-1.jpeg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"company-profile\"><\/span><strong>Company Profile&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unilever is a multinational company that sells fast-moving consumer goods. Their product verticals include food, health, personal care, and home care with 2.5 billion people using their products daily. The company operates in 190 countries with 149,000 employees and over $61 billion in annual revenue.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"challenge\"><\/span><strong>Challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"241\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-17-at-3.55.06-PM.png\" alt=\"slow-moving and excess inventory\" class=\"wp-image-17098\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-17-at-3.55.06-PM.png 569w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-17-at-3.55.06-PM-300x127.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-17-at-3.55.06-PM-150x64.png 150w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/figure>\n\n\n\n<p>Inventory was being produced faster than it could be sold, resulting in rapid growth of slow-moving &amp; obsolete inventory YoY.&nbsp;<\/p>\n\n\n\n<p><strong>The build-up of slow-moving and excess inventory resulted from:<\/strong><\/p>\n\n\n\n<ul><li><strong>Double-selling<\/strong> due to a lack of real-time visibility into available inventory and sales activity causes confusion and frustration in the selling organization<\/li><li>Manual, error-prone, and <strong>inconsistent processes<\/strong><\/li><li><strong>Lengthy sales cycles<\/strong> across multiple channels<\/li><li><strong>Lack of historical insights<\/strong> and data to drive strategic decisions<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"solution\"><\/span><strong>Solution&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Unilever partnered with INTURN to streamline processes in their sales cycle while digitizing their&nbsp;supply chain.&nbsp;<\/strong><\/p>\n\n\n\n<ul><li><strong>Centralized System:&nbsp;<\/strong>With the ability to access<em>&nbsp;the <a href=\"https:\/\/www.vue.ai\/solutions\/excess-inventory-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">INTURN tool<\/a>&nbsp;<\/em>in the office or remotely, thirty internal stakeholders and three different channel teams leveraged the platform to make informed inventory decisions and account for real-time &amp; historical sales activity.&nbsp;<\/li><li><strong>Platform Based:&nbsp;<\/strong>Transitioning from spreadsheets to a&nbsp;real-time platform&nbsp;with accurate product information and images removed manual errors and created a cohesive, automated process across teams.&nbsp;&nbsp;<\/li><li><strong>Streamlined Negotiation:&nbsp;<\/strong>Unilever has created a total of 272 transactions for their buyers with&nbsp;the <em><a href=\"https:\/\/www.vue.ai\/solutions\/excess-inventory-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">INTURN tool.<\/a><\/em>&nbsp;By providing more critical information and product images upfront, Unilever successfully executed more efficient negotiations and decreased their overall transaction time.&nbsp;<\/li><li><strong>Data-Driven Decision-making<\/strong>: By planning and transacting within <a href=\"https:\/\/www.vue.ai\/solutions\/excess-inventory-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">the INTURN tool<\/a>, Unilever has accumulated historical data to pivot at an opportunity. The platform hosts prior sales data allowing platform users to draw insights into customer buying behavior and maximize turnaround.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>\u201cWe are working with the INTURN tool to sign deals directly in the platform and manage sales, not just inventory. We want to make the user experience better, with data mor readily available so we can pivot at an opportunity. Unilever also wants to measure the positive impact of selling slow-moving inventory on the environment by avoiding food waste, the landfilling of plastics, and the destruction of products.\u201d&nbsp; <\/em><\/p><p><em>\u2013 Head of Channel &amp; Customer Development<\/em><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"results\"><\/span><strong>Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>\u201cWhat used to take one week-plus is taking significantly less time \u2026 We have decreased the time the average offer is out there by one-third\u201d <\/em><\/p><p><em>\u2013 Head of Channel &amp; Customer Development&nbsp;<\/em><\/p><\/blockquote>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"521\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-17-at-3.19.34-PM.png\" alt=\"Implementing these solutions led to tangible gains in their sales process: \" class=\"wp-image-17080\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-17-at-3.19.34-PM.png 517w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-17-at-3.19.34-PM-298x300.png 298w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-17-at-3.19.34-PM-150x151.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-17-at-3.19.34-PM-96x96.png 96w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/figure>\n\n\n\n<p><strong>Looking to digitize your supply chain to drive business process improvements and efficiencies? We can help.\u00a0<a href=\"https:\/\/www.vue.ai\/\">Discover vue.ai here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> The global CPG giant streamlines their excess inventory and SLOB sales process Company Profile&nbsp; Unilever is a multinational company that sells fast-moving consumer goods. Their product verticals include food, health, personal care, and home care with 2.5 billion people using their products daily. The company operates in 190 countries with 149,000 employees and over $61  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":17093,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162,1471],"tags":[1472],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unilever Drives Efficiency by Digitizing their Supply Chain | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Unilever partnered with INTURN to streamline processes in their sales cycle while digitizing their supply chain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/unilever-drives-efficiency-by-digitizing-their-supply-chain\/\" \/>\n<meta property=\"og:locale\" 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