{"id":17163,"date":"2024-01-18T17:41:20","date_gmt":"2024-01-18T12:11:20","guid":{"rendered":"https:\/\/www.vue.ai\/blog\/?p=17163"},"modified":"2024-04-30T10:32:02","modified_gmt":"2024-04-30T05:02:02","slug":"an-american-fashion-company-overcomes-legacy-buyer-relationships-and-non-negotiable-prices","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/an-american-fashion-company-overcomes-legacy-buyer-relationships-and-non-negotiable-prices\/","title":{"rendered":"U.S. Fashion Firm Surpasses Legacy Buyers, Sets Flexible Pricing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2c489a8ebe\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2c489a8ebe\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/an-american-fashion-company-overcomes-legacy-buyer-relationships-and-non-negotiable-prices\/#company-profile\" title=\"Company Profile\">Company Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/an-american-fashion-company-overcomes-legacy-buyer-relationships-and-non-negotiable-prices\/#challenge\" title=\"Challenge\">Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/an-american-fashion-company-overcomes-legacy-buyer-relationships-and-non-negotiable-prices\/#solution\" title=\"Solution\">Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/an-american-fashion-company-overcomes-legacy-buyer-relationships-and-non-negotiable-prices\/#results\" title=\"Results\">Results<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"284\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-4.25.44-PM.png\" alt=\"\" class=\"wp-image-17164\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-4.25.44-PM.png 577w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-4.25.44-PM-300x148.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-4.25.44-PM-150x74.png 150w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"company-profile\"><\/span>Company Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A large global fashion company partnered with Vue.ai&#8217;s INTURN tool to diversify its buyer base. This designer, marketer, and distributor of lifestyle products (apparel, accessories, footwear, and fragrances) operates worldwide with over $6 Billion in annual revenue. This fashion label with 450+ retail stores and 600+ concession-based shops globally realized significant margin recovery improvement on multi-category inventory by working with new buyers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"challenge\"><\/span>Challenge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>The fashion company faced three main challenges when it came to its liquidation strategy:<\/strong><\/p>\n\n\n\n<ol><li>A legacy relationship with one&nbsp;off-price retailer&nbsp;including pre-set, non-negotiable discounts (85% off MSRP) limited the brand\u2019s excess profitability.<\/li><li>The pool of excess inventory was growing annually due to a challenging retail landscape.<\/li><li>A linear sales model inhibited the brand from creating a diverse off-price retailer network. The brand would only offer inventory to second-tier retailers after closing transactions with their legacy relationship.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"solution\"><\/span>Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vue.ai&#8217;s Excess Inventory Management solution&nbsp;enabled the brand to strategically address their off-price challenges:<\/p>\n\n\n\n<ol><li>The brand leveraged Vue.ai&#8217;s INTURN tool network to expand and diversify its buyer base to achieve higher recovery.<\/li><li>INTURN tool\u2019s allocation capabilities enabled the fashion label to easily split available inventory and curate assortments for multiple buyers at once, moving from a linear to a competitive go-to-market model.<\/li><li>The fashion company utilized the INTURN tool\u2019s flexible negotiation settings and pricing tools to set custom resale restrictions to avoid saturation.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"429\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-5.14.07-PM.png\" alt=\"\" class=\"wp-image-17165\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-5.14.07-PM.png 525w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-5.14.07-PM-300x245.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-18-at-5.14.07-PM-150x123.png 150w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"results\"><\/span>Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By implementing Vue.ai&#8217;s Excess Inventory solution, the brand saw powerful results in its off-price process:<\/p>\n\n\n\n<ol><li>New buyers&nbsp;<strong>bought 1.6X<\/strong>&nbsp;more than previous buyers<\/li><li>Overall recovery&nbsp;<strong>increased by 44 %*<\/strong>INTURN introduced the brand to three new buyers, all of whom offered better prices than the legacy partner.<\/li><li>Women\u2019s apparel and accessories recovery&nbsp;<strong>increased by 67%<\/strong><br>*All categories achieved higher recovery.<\/li><\/ol>\n\n\n\n<p>How could a diversified buyer base improve your off-price business?&nbsp;<a href=\"https:\/\/www.vue.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Company Profile A large global fashion company partnered with Vue.ai&#8217;s INTURN tool to diversify its buyer base. This designer, marketer, and distributor of lifestyle products (apparel, accessories, footwear, and fragrances) operates worldwide with over $6 Billion in annual revenue. This fashion label with 450+ retail stores and 600+ concession-based shops globally realized significant margin recovery  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162,1471],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>U.S. Fashion Firm Surpasses Legacy Buyers, Sets Flexible Pricing<\/title>\n<meta name=\"description\" content=\"A large global fashion company partnered with Vue.ai&#039;s INTURN tool to diversify its buyer base.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/an-american-fashion-company-overcomes-legacy-buyer-relationships-and-non-negotiable-prices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. Fashion Firm Surpasses Legacy Buyers, Sets Flexible Pricing\" \/>\n<meta property=\"og:description\" content=\"A large global fashion company partnered with Vue.ai&#039;s INTURN tool to diversify its buyer base.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/an-american-fashion-company-overcomes-legacy-buyer-relationships-and-non-negotiable-prices\/\" \/>\n<meta property=\"og:site_name\" content=\"Vue.ai Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vueai\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-18T12:11:20+00:00\" \/>\n<meta property=\"article:modified_time\" 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