{"id":1788,"date":"2018-08-27T09:32:11","date_gmt":"2018-08-27T04:02:11","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=1788"},"modified":"2024-04-30T10:24:12","modified_gmt":"2024-04-30T04:54:12","slug":"shopping-in-the-kardashian-jenner-ation","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/shopping-in-the-kardashian-jenner-ation\/","title":{"rendered":"Shopping in the Kardashian-Jenner-ation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a376afcb06a2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a376afcb06a2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/shopping-in-the-kardashian-jenner-ation\/#shoppable-looks-and-videos-are-2-high-roi-ways-to-begin-this-journey-heres-how\" title=\"Shoppable Looks and Videos are 2 high RoI ways to begin this journey. Here\u2019s how:\">Shoppable Looks and Videos are 2 high RoI ways to begin this journey. Here\u2019s how:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/shopping-in-the-kardashian-jenner-ation\/#curate-shoppable-looks-on-scale\" title=\"Curate Shoppable Looks on Scale\">Curate Shoppable Looks on Scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/shopping-in-the-kardashian-jenner-ation\/#tailor-different-looks-for-different-customers-with-an-ai-stylist\" title=\"Tailor Different Looks for Different Customers, with an AI Stylist\">Tailor Different Looks for Different Customers, with an AI Stylist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/shopping-in-the-kardashian-jenner-ation\/#shoppable-videos\" title=\"Shoppable Videos\">Shoppable Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/trends-and-analysis\/shopping-in-the-kardashian-jenner-ation\/#%e2%80%9cwe-had-been-trying-to-monetize-our-amazing-brand-content-and-we-were-looking-for-ways-to-more-seamlessly-connect-inspiration-with-the-shopping-experience-previously-the-experience-was-disjointed-and-we-wanted-more-visitors-to-engage-with-our-products%e2%80%9c-%e2%80%93-levis\" title=\"&#8220;We had been trying to monetize our amazing brand content and we were looking for ways to more seamlessly connect inspiration with the shopping experience. Previously, the experience was disjointed and we wanted more visitors to engage with our products\u201c. &#8211; Levi\u2019s\">&#8220;We had been trying to monetize our amazing brand content and we were looking for ways to more seamlessly connect inspiration with the shopping experience. Previously, the experience was disjointed and we wanted more visitors to engage with our products\u201c. &#8211; Levi\u2019s<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Shopper profiles change every generation but the advent of mobile, the rapid adoption of social media and real time consumption of news around the world as it happens, have made mobile first Millennials and Gen-Z, a force to reckon with in fashion. The current generation of shoppers come to your website with a limited amount of patience. They are impulsive shoppers who want easy access to the latest, snazziest styles they see in Vogue or Vanity Fair or on influencers\u2019 social media. They want complete ensembles and unique product recommendations that bring together their preferences of color, patterns, and styles to make online shopping a breeze. They\u2019re tracking #Coachella #MetGala #MeToo and more on Instagram and Snapchat feeds, responding to pop culture and movements real-time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this Gen-Z world, the demand for customer experiences across channels driven by daily world events is pressing. The demand for products featured by these influencers and events, is often instant, as they\u2019re engaging and interacting with them.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">What does this mean for Fashion brands across the globe? How can retailers ride this wave and get ahead of their customers?<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"shoppable-looks-and-videos-are-2-high-roi-ways-to-begin-this-journey-heres-how\"><\/span><b>Shoppable Looks and Videos are 2 high RoI ways to begin this journey. Here\u2019s how:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"curate-shoppable-looks-on-scale\"><\/span><b>Curate Shoppable Looks on Scale<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_1789\" aria-describedby=\"caption-attachment-1789\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1789 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/rs_600x600-160108075339-600.Britney-Spears-Justin-Timberlake-Double-Denim.jl_.010816.jpg\" alt=\"JT+BS = denim denim\" width=\"700\" height=\"700\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/rs_600x600-160108075339-600.Britney-Spears-Justin-Timberlake-Double-Denim.jl_.010816.jpg 700w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/rs_600x600-160108075339-600.Britney-Spears-Justin-Timberlake-Double-Denim.jl_.010816-75x75.jpg 75w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/rs_600x600-160108075339-600.Britney-Spears-Justin-Timberlake-Double-Denim.jl_.010816-80x80.jpg 80w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/rs_600x600-160108075339-600.Britney-Spears-Justin-Timberlake-Double-Denim.jl_.010816-150x150.jpg 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/rs_600x600-160108075339-600.Britney-Spears-Justin-Timberlake-Double-Denim.jl_.010816-300x300.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/rs_600x600-160108075339-600.Britney-Spears-Justin-Timberlake-Double-Denim.jl_.010816-100x100.jpg 100w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-1789\" class=\"wp-caption-text\">Source: E! News<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Remember the denim on denim look Justin Timberlake and Britney Spears completely murdered with their matching denim ensembles at the American Music Awards?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bank on the youngest of the Jenner clan to bring it back in vogue and slay! Though it did not match the 2001 glory, denim on denim is now more 2018 than you think, thanks to the lipkit queen and her 113M followers worldwide.<\/span><\/p>\n<p>https:\/\/www.instagram.com\/p\/BQbpiAaBjvo\/<\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile for pop sensation Rihanna, the conventional fashion rules don\u2019t apply. <em>\u201cit\u2019s ugly\u201d until Rihanna decides \u201cit\u2019s not\u201d<\/em> is a popular internet trend that documents Rihanna\u2019s ensembles that were otherwise deemed unpopular for public consumption, which eventually made its way into fast fashion.<\/span><\/p>\n<figure id=\"attachment_1790\" aria-describedby=\"caption-attachment-1790\" style=\"width: 1140px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1790 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/DXK3Ja2WsAMCVSg.jpg\" alt=\"Rihanna better have my money\" width=\"1140\" height=\"1080\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/DXK3Ja2WsAMCVSg.jpg 1140w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/DXK3Ja2WsAMCVSg-300x284.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/DXK3Ja2WsAMCVSg-768x728.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/DXK3Ja2WsAMCVSg-1024x970.jpg 1024w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><figcaption id=\"caption-attachment-1790\" class=\"wp-caption-text\">Photo from Instagram by Badgalriri | Photo by Marcus Tondo<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Take this Molly Goddard\u2018s bright blue Rio dress for example. This look from the Fall\/Winter 2017 collection would have otherwise been a look that no one would wear off the runway. Except she did. And wore it better than the model. How could this creation ever even look cute? Rihanna did that.<\/span><\/p>\n<p>Now imagine if you could curate these popular looks and trends on scale, for your shoppers. What if they could see an image, click on the apparel they want and be taken to that product or a visually similar recommendation from your catalog. Not only would this bring more shoppers to your site, it would bring about an increase in both engagement as well as likelihood to purchase.<\/p>\n<p>Read more\u00a0on how shoppable looks work for you <a href=\"https:\/\/www.vue.ai\/blog\/vuestudio\/shop-the-look\/\">here<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"tailor-different-looks-for-different-customers-with-an-ai-stylist\"><\/span><b>Tailor Different Looks for Different Customers, with an AI Stylist<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With an AI-powered stylist, you can curate looks combining key elements of an outfit together automatically, on scale for millions of customers based on their individual preferences. How does an AI-powered stylist achieve this though?<\/p>\n<p><span style=\"font-weight: 400;\">The AI Stylist understands the style of each item and combines it with other items to curate ensembles. Given a white shirt, it is possible to pair it with different types of pants, leading to completely different looks like classic, casual, retro etc. <\/span><span style=\"font-weight: 400;\">This allows the shopper to visualize the entire outfit, setting context for use and increasing intent to purchase. <\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1793\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/pasted-image-0.png\" alt=\"lookbook\" width=\"767\" height=\"829\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/pasted-image-0.png 767w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/pasted-image-0-278x300.png 278w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\n<p><span style=\"font-weight: 400;\">Read more about the Ensemble Generator <\/span><a href=\"https:\/\/www.vue.ai\/blog\/vuecommerce\/cross-product-recommendation-ecommerce\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"shoppable-videos\"><\/span><b>Shoppable Videos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Videos have always been a huge part of marketing and promotions for retailers, especially for fashion. Fashion products, especially apparel, lend themselves to visual cues and <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">styling and outfitting<\/a> becomes a crucial part of the shopping experience. But this generation needs more!<\/span><\/p>\n<figure id=\"attachment_1803\" aria-describedby=\"caption-attachment-1803\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1803\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/Option-1.png\" alt=\"(Source: VueStudio) \" width=\"1200\" height=\"788\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/Option-1.png 1200w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/Option-1-300x197.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/Option-1-768x504.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/08\/Option-1-1024x672.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-1803\" class=\"wp-caption-text\">(Source: VueStudio)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Shoppable videos are videos where the viewers can interact with the video, and directly view and buy the clothing items they like. It removes a whole bunch of steps in the shopping process, making the products that much more attractive. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Levi\u2019s decided to leverage shoppable videos to take their customers\u2019 shopping experience to the next level. \u00a0As a brand, they kept creating visual and video content which they intended to use across multiple channels. This included banner ads, commercials, and how-to videos across different countries, and different collections. For example, their signature jackets, jeans, and everything that goes well with these products. The key challenge was making these videos more actionable. Here is a <\/span><a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/2115505\/Resources%20-%20Vue.ai%20Website\/Case%20study%20-%20Shoppable%20Video.pdf\"><span style=\"font-weight: 400;\">case study<\/span><\/a><span style=\"font-weight: 400;\"> which highlights how an AI-powered shoppable video solution showed a clear increase in click through rate and engagement for Levi\u2019s shoppers.<\/span><\/p>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"%e2%80%9cwe-had-been-trying-to-monetize-our-amazing-brand-content-and-we-were-looking-for-ways-to-more-seamlessly-connect-inspiration-with-the-shopping-experience-previously-the-experience-was-disjointed-and-we-wanted-more-visitors-to-engage-with-our-products%e2%80%9c-%e2%80%93-levis\"><\/span>&#8220;We had been trying to monetize our amazing brand content and we were looking for ways to more seamlessly connect inspiration with the shopping experience. Previously, the experience was disjointed and we wanted more visitors to engage with our products\u201c. &#8211; Levi\u2019s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">For brands and retailers, video marketing via shoppable videos retail innovation is now a must-have to tap into and retain the current generation. They want shopping to be as exciting and fast-paced as their lives and the traditional rules of advertising need to give way to new-age fashion technology. The gap between shopper intent and purchase can be tackled using shoppable videos, as observed in this <\/span><a href=\"https:\/\/reprints.forrester.com\/?utm_source=hs_automation&amp;utm_medium=email&amp;utm_content=63575443&amp;_hsenc=p2ANqtz-9m7mDEodRBGHTvMNct5r3eIozaQIxv7L3cPKTPVkR80Cu8kJHiM-8bTxZVi55cpW76R_fC2ptwEI6RoTyaI65XBXsuEQ&amp;_hsmi=63575443#\/assets\/2\/1367\/RES140218\/reports\"><span style=\"font-weight: 400;\">Forrester report<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Shopper profiles change every generation but the advent of mobile, the rapid adoption of social media and real time consumption of news around the world as it happens, have made mobile first Millennials and Gen-Z, a force to reckon with in fashion. The current generation of shoppers come to your website with a limited amount  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":1792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143],"tags":[99,67,100],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopping in the Kardashian-Jenner-ation | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Discover how the Kardashian-Jenner-ation is reshaping fashion retail. 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