{"id":1884,"date":"2023-02-28T04:32:00","date_gmt":"2023-02-27T23:02:00","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=1884"},"modified":"2024-03-20T15:05:02","modified_gmt":"2024-03-20T09:35:02","slug":"ecommerce-catalog-management-challenges","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-catalog-management-challenges\/","title":{"rendered":"Top 5 Challenges In Ecommerce Catalog Management"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e4ed687ebb9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e4ed687ebb9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-catalog-management-challenges\/#what-is-ecommerce-catalog-management\" title=\"What is eCommerce Catalog Management?\">What is eCommerce Catalog Management?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-catalog-management-challenges\/#why-ecommerce-catalog-management-is-important-for-retailers\" title=\"Why eCommerce catalog management is important for retailers?\">Why eCommerce catalog management is important for retailers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-catalog-management-challenges\/#5-ecommerce-catalog-management-challenges-every-retailers-face\" title=\"5 eCommerce catalog management challenges every retailer&#8217;s face\">5 eCommerce catalog management challenges every retailer&#8217;s face<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-catalog-management-challenges\/#1-delayed-product-on-boarding-and-go-to-market-strategy\" title=\"1. Delayed Product On-Boarding And Go-To-Market Strategy\">1. Delayed Product On-Boarding And Go-To-Market Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-catalog-management-challenges\/#2-manual-tagging-for-large-catalog-sizes-impacts-accuracy\" title=\"2. Manual Tagging For Large Catalog Sizes Impacts Accuracy\">2. Manual Tagging For Large Catalog Sizes Impacts Accuracy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-catalog-management-challenges\/#3-inaccurate-tags-impact-product-discovery\" title=\"3. Inaccurate Tags Impact Product Discovery\">3. Inaccurate Tags Impact Product Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-catalog-management-challenges\/#4-inability-to-create-rich-metadata-for-products-on-a-scale\" title=\"4. Inability To Create Rich Metadata For Products On A Scale\">4. Inability To Create Rich Metadata For Products On A Scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-catalog-management-challenges\/#5-lack-of-real-time-visibility-into-inventory-and-inability-to-analyze-and-react-to-demand\" title=\"5. Lack Of Real-Time Visibility Into Inventory And Inability To Analyze And React To Demand\">5. Lack Of Real-Time Visibility Into Inventory And Inability To Analyze And React To Demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/ecommerce-catalog-management-challenges\/#conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><span style=\"font-weight: 400\">In today\u2019s age of rapid consumption, retailers are continuously challenged by the changing state of retail. To stay relevant, they need to go beyond just providing a platform to facilitate purchases. Retailers need to engage with their customers to develop trust, authenticity, and credibility. One way to do that is by enhancing a customer\u2019s experience with a great catalog.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-ecommerce-catalog-management\"><\/span>What is eCommerce Catalog Management?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>eCommerce Catalog management<\/strong> is a dynamic process where products are organized in a specific way to ensure consistent and high-quality data across sales channels.<\/p>\n\n\n\n<p>An online catalog provides product names, descriptions, hierarchy, price, supplier and other related details. Within those categories, granular details like color, style, pattern, neckline, sleeve, length and fit need to be accurate in order for customers to be directed to the right product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-ecommerce-catalog-management-is-important-for-retailers\"><\/span>Why eCommerce catalog management is important for retailers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Nowadays customers are well attached to the online shopping experience. So, it&#8217;s important for every retailer to have a good catalog data for better user experience. Bad catalog data means you\u2019re losing opportunities for revenue. The more organized a catalog\u2019s data is, the more it helps businesses in marketing their products across platforms and expands <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/boost-sales-cracking-product-discovery-tool\/\">product discovery<\/a>, which is an avenue for sales conversion.<\/span><\/p>\n\n\n\n<p>An article in the <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2018\/05\/02\/why-data-accuracy-is-critical-to-the-evolution-of-artificial-intelligence-in-b2b-sales\/#59c0ba61466d\">Harvard Business Review<\/a> stated that the yearly cost of poor quality data in the US alone was $3.1 trillion in<i><\/i><span style=\"font-weight: 400\"> 2016. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-ecommerce-catalog-management-challenges-every-retailers-face\"><\/span><strong>5 eCommerce catalog management challenges every retailer&#8217;s face<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\t\t<div class=\"web-stories-list alignnone has-archive-link is-view-type-carousel is-style-default is-carousel\" data-id=\"1\">\n\t\t\t<div class=\"web-stories-list__inner-wrapper carousel-1\" style=\"--ws-story-max-width:185px\">\n\t\t\t\t\t\t\t\t\t<div class=\"web-stories-list__carousel carousel\" data-id=\"carousel-1\">\n\t\t\t\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.vue.ai\/blog\/web-stories\/heres-how-valentines-day-spending-has-changed-in-2021\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Google-Stories-640x853.png\"\n\t\t\t\t\t\talt=\"Here\u2019s How Valentine\u2019s Day Spending Has Changed In 2021\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Google-Stories-169x300.png 169w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Google-Stories-576x1024.png 576w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Google-Stories-768x1365.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Google-Stories-864x1536.png 864w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Google-Stories-150x267.png 150w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2021\/02\/Google-Stories.png 1080w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 1080px) 100vw, 1080px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tHere\u2019s How Valentine\u2019s Day Spending Has Changed In 2021\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.vue.ai\/blog\/web-stories\/10-ways-to-improve-ecommerce-user-experience-ux\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Best-Ecommerce-Website-Builders-Large.png\"\n\t\t\t\t\t\talt=\"10 Ways To Improve eCommerce User Experience (UX)\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Best-Ecommerce-Website-Builders-Large.png 940w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Best-Ecommerce-Website-Builders-Large-300x169.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2019\/04\/Best-Ecommerce-Website-Builders-Large-768x433.png 768w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 940px) 100vw, 940px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\t10 Ways To Improve eCommerce User Experience (UX)\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<div class=\"web-stories-list__story-poster-placeholder\">\n\t\t\t\t\t<a href=\"https:\/\/www.vue.ai\/blog\/web-stories\/5-ecommerce-trends-that-will-dominate-retail-in-2021\/\" >\n\t\t\t\t\t\t5 eCommerce trends that will dominate retail in 2021\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\t5 eCommerce trends that will dominate retail in 2021\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<div class=\"web-stories-list__story-poster-placeholder\">\n\t\t\t\t\t<a href=\"https:\/\/www.vue.ai\/blog\/web-stories\/black-friday-2020%3a-the-10-best-ecommerce-sites-to-shop-from-this-year\/\" >\n\t\t\t\t\t\tBlack Friday 2020: The 10 Best eCommerce Sites To Shop From This Year\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tBlack Friday 2020: The 10 Best eCommerce Sites To Shop From This Year\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<div class=\"web-stories-list__story-poster-placeholder\">\n\t\t\t\t\t<a href=\"https:\/\/www.vue.ai\/blog\/web-stories\/shop-lookalikes-of-the-8-most-coveted-outfits-from-the-crown\/\" >\n\t\t\t\t\t\tShop Lookalikes Of The 8 Most Coveted Outfits From The Crown\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tShop Lookalikes Of The 8 Most Coveted Outfits From The Crown\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Previous\" class=\"glider-prev\"><\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Next\" class=\"glider-next\"><\/div>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__archive-link\">\n\t\t\t<a href=\"https:\/\/www.vue.ai\/blog\/web-stories\/\">\n\t\t\t\tView all stories\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-delayed-product-on-boarding-and-go-to-market-strategy\"><\/span><b>1. Delayed Product On-Boarding And Go-To-Market Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A growing number of fashion retailers are launching new product lines every month. With this comes the pressure to make them instantly available for their customer base across all channels. The process, however, includes painful digitization, metadata creation and more, which heavily reduces the speed at which they can take them to market. Most retailers take 30-60 days to take a product from offline to online, an expensive price to pay in an Amazon and Alibaba world.<\/p>\n\n\n\n<p>On-boarding new products in such a fast-paced environment can be overwhelming. Brands need to build a much more agile and flexible digitization process to reduce the gap between the unveiling of their collections in runway shows to launching them in the market for customer purchase.<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">True to form, <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/auto-tagging\/\">automated tagging<\/a> helps classify inventory instantly with automated category predictions. It auto-generates product attributes for thousands of products at a fraction of the time. This process identifies missing attributes, data discrepancies and fixes inconsistency in data. Finally, it assists in publishing enriched product metadata across all sales channels.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-manual-tagging-for-large-catalog-sizes-impacts-accuracy\"><\/span><b>2. Manual Tagging For Large Catalog Sizes Impacts Accuracy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><b>Inaccuracy Can Affect Multiple Channels:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Retailers often face the consequences of inaccurate product tags on their website. &nbsp;Companies that don\u2019t use an automated retail solution find it extremely challenging to track their inventory on a real-time basis. For retailers to be able to gather data in real-time, they need to get a sense of what\u2019s available at their physical store, their eCommerce store or any other retail channel that they\u2019re using for sales. When products are categorized incorrectly, that information often seems ambiguous and can impact discovery across multiple channels. Large multi-brand retailers in the US, for example, dispose of thousands of products every year from their warehouses, inventory logs of which could not be reconciled with in-store or online plans. Automated tags help with accuracy, which in turn allows brands to keep track of their product stock and provide hassle-free <a href=\"https:\/\/www.vue.ai\/blog\/ecommerce\/customer-experience-impact-fashion-retail\/\">omnichannel experiences<\/a> to their customers.<\/span><\/p>\n\n\n\n<p><b>Reduced Brand Stickiness And Loyalty :<\/b><\/p>\n\n\n\n<p>Say a shopper is looking for a long sleeve striped peplum blouse &#8211; If the search results show a black casual top, they will be disappointed. If a retailer is unable to provide that level of specificity right off the bat, there\u2019s a possibility that the customer will leave the website and never return and as a result, lose their loyalty towards the retailer. Automated tagging2 helps retailers bring a sense of granularity and specificity to an <a href=\"https:\/\/www.vue.ai\/blog\/vuetag-2\/enriching-catalog-data-with-ai-and-automation\/\">expansive catalog,<\/a> helping them create satisfying experiences for even first-time customers.<\/p>\n\n\n\n<p><b>Inaccuracy On Scale:<\/b><\/p>\n\n\n\n<p>Traditional methods of tagging are tedious and require high manpower and time. Depending on the number of products in any catalog, a typical manual tagging process can range anywhere between 30-40 hours a week tagging just 200-300 products a day. A coral half sleeve maxi dress tagged as a yellow shift dress is a visual inaccuracy. A &nbsp;white formal shirt in the bottom-wear section\u2019s search results is a misclassified product. If a white shift dress is tagged as a blue shift dress, that\u2019s a title inaccuracy. Now imagine if 50,000 products are tagged incorrectly. There\u2019s a chance that these products may never show up in search results because of how they were tagged and that\u2019s a huge loss to retailers. Using both computer vision and image recognition technology, automated tagging can help <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/boost-ecommerce-product-discovery\/\">tag thousands of products accurately<\/a> in minutes.<\/p>\n\n\n\n<p><b>Human Fatigue From Manual Tagging :<\/b><\/p>\n\n\n\n<p>Discrepancies are given in manual tagging. Human fatigue often trumps accuracy. Manual tagging can even affect tagging specialists because of the extensive details, and time-consuming nature of the job. Automated tagging can provide far more specificity at warp speed and that\u2019s why companies need to look at it as an indispensable element of effective eCommerce catalog management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-inaccurate-tags-impact-product-discovery\"><\/span><b>3. Inaccurate Tags Impact Product Discovery<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">For customers to have a <a href=\"https:\/\/www.vue.ai\/blog\/vuetag-2\/a-3-pointer-introduction-to-enabling-great-shopping-experience\/\">productive shopping experience<\/a>, it\u2019s imperative that they\u2019re able to find products that are closest to what they\u2019re looking for. The fastest way to lose a customer by showing a terribly inaccurate search result. Customers aren\u2019t always specific in their searches, but irrelevant results do lead to higher bounce rates. Shopify shows that when customers searched for a product, they were 1.8 times more likely to add to cart. More importantly, customers that use the <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a> tool can generate as much as 13.8% of a site\u2019s overall revenue. Additionally, many retailers have found that around 80% of online catalogs remain undiscovered. If the other 20% (that is shown to customers) is filled with misclassified tags, the search results will be inaccurate and adversely affect the freshness of a catalog.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-inability-to-create-rich-metadata-for-products-on-a-scale\"><\/span><b>4. Inability To Create Rich Metadata For Products On A Scale<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many retailers make use of crowdsourced platforms as a resource for manual product tagging. Here, inaccuracies aren\u2019t just product-specific (colour, pattern, style, type) &#8211; they\u2019re also geography and context-specific. If the person tagging products doesn\u2019t have proper context, training or education on the products, it is harder for them to get to the level of specificity that their brand needs.<\/p>\n\n\n\n<p>Unfortunately, most retailers work in remotely situated teams. In addition to outsourced personnel, they rely on several disparate sources and manufacturers for catalog <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/product-data-management\/\">product data.<\/a> A limited view of the products can only churn out high-level attributes. The chances of a shopper discovering and buying a cocktail dress are more when the dress is categorized as a &#8220;sleeveless, plunge-neck, black, fit and flare, cocktail dress&#8221;, in comparison to &#8220;black dress&#8221; as an isolated category.<\/p>\n\n\n\n<p>Automated tagging provides high-quality and unified product information at a scale and help customers narrow their search preferences faster.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"215\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_729908209-300x215.jpg\" alt=\"\" class=\"wp-image-1885\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_729908209-300x215.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_729908209-420x300.jpg 420w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_729908209-768x551.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_729908209-1024x735.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-lack-of-real-time-visibility-into-inventory-and-inability-to-analyze-and-react-to-demand\"><\/span><b>5. Lack Of Real-Time Visibility Into Inventory And Inability To Analyze And React To Demand<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The lack of inventory insights often tends to create a void between demand and supply. This leads to misallocation of resources, poor inventory forecasting and an increase in operational costs. Managing inventory is a complex task, but it\u2019s also an integral part of the efficient delivery of services. An article by BoF and <a href=\"http:\/\/www.avdt.ch\/files\/1512986767-the-state-of-fashion-2018-final-1651.pdf\">Mckinsey<\/a> and company suggested that excess inventory constituted $472 billion of total lost retail revenue in 2015.<\/p>\n\n\n\n<p>For a retailer, accurately tagged products in their inventory help them gauge their product stock better. Understanding their inventory on the basis of categories, visual styles, and their audiences help in making smarter merchandising, forecasting and buying decisions. Even curating products by topical, trending or seasonal themes becomes simpler. In short, it enables retailers to tend to customer demands in real-time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">To improve the e-commerce catalog management process, retailers must focus on data validation and quality assurance. This includes fixing the processes to identify duplicates, correct errors, standardize naming, titles, and categorization to make catalogs consistent. <\/span><\/p>\n\n\n\n<p><b>Automated Product Tagging<\/b><span style=\"font-weight: 400\"> can help brands, multi-brand retailers and e-commerce enterprise companies rely on the use of Artificial Intelligence (AI) to minimize human effort and reduce error rates. Process automation and lesser turnaround time per catalog can augment speed-to-market, thus helping businesses react to market trends in real-time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">VueTag<\/a> is an AI-powered e-commerce catalog management tool to tag your products and enrich your catalog. VueTag identifies and extracts product attributes from images automatically resulting in quick product listing across social platforms and faster time-to-market. With highly accurate data and organized inventory, not only can you market your products better across platforms, but also improve your product discovery and sales conversion. With VueTag, use trending and in-vogue tags to help customers discover your products.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Check about our <strong><a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">Automated Catalog Management<\/a> Solution<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Click&nbsp;<a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">here<\/a>&nbsp;to sign up for a free trial!<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Check about our <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/shopping-cart-abandonment-ultimate-guide\/\">Shopping cart abandonment<\/a> blog<\/h4>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> In today\u2019s age of rapid consumption, retailers are continuously challenged by the changing state of retail. To stay relevant, they need to go beyond just providing a platform to facilitate purchases. Retailers need to engage with their customers to develop trust, authenticity, and credibility. One way to do that is by enhancing a customer\u2019s experience  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":1619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[58,59,60,104,9],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Catalog Management : Top 5 Challenges In 2024 | Vue.ai<\/title>\n<meta name=\"description\" content=\"Why eCommerce catalog management is important and what are the eCommerce catalog management challenges faced by retailers. 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