{"id":1953,"date":"2018-09-17T12:00:09","date_gmt":"2018-09-17T06:30:09","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=1953"},"modified":"2024-01-09T14:48:43","modified_gmt":"2024-01-09T09:18:43","slug":"catalog-management-challenges-small-and-medium-businesses","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/catalog-management-challenges-small-and-medium-businesses\/","title":{"rendered":"Top 4 Catalog Management Challenges Faced By 80% SMB Fashion Retailers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a343130eaace\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a343130eaace\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/catalog-management-challenges-small-and-medium-businesses\/#the-current-state-of-catalog-management-for-mid-sized-enterprises\" title=\"The Current State Of Catalog Management For Mid-Sized Enterprises\">The Current State Of Catalog Management For Mid-Sized Enterprises<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/catalog-management-challenges-small-and-medium-businesses\/#here-are-the-top-four-challenges-retailers-commonly-face-while-managing-their-product-catalogs\" title=\"Here Are The Top Four Challenges Retailers Commonly Face While Managing Their Product Catalogs\">Here Are The Top Four Challenges Retailers Commonly Face While Managing Their Product Catalogs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/catalog-management-challenges-small-and-medium-businesses\/#1-inconsistent-product-information\" title=\"1.\u00a0Inconsistent Product Information\">1.\u00a0Inconsistent Product Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/catalog-management-challenges-small-and-medium-businesses\/#2-inaccurate-catalog-listing\" title=\"2. Inaccurate Catalog Listing\">2. Inaccurate Catalog Listing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/catalog-management-challenges-small-and-medium-businesses\/#3-poor-product-discovery\" title=\"3. Poor Product Discovery\">3. Poor Product Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/catalog-management-challenges-small-and-medium-businesses\/#4-insufficient-inventory-insights\" title=\"4. Insufficient Inventory Insights\">4. Insufficient Inventory Insights<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/catalog-management-challenges-small-and-medium-businesses\/#automated-fashion-tagging-is-the-answer-for-all-your-catalog-management-challenges\" title=\"Automated Fashion Tagging Is The Answer For All Your Catalog Management Challenges\">Automated Fashion Tagging Is The Answer For All Your Catalog Management Challenges<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/catalog-management-challenges-small-and-medium-businesses\/#click-here-to-sign-up-for-a-free-trial\" title=\"Click\u00a0here\u00a0to sign up for a free trial!\">Click\u00a0here\u00a0to sign up for a free trial!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/catalog-management-challenges-small-and-medium-businesses\/#click-here-for-more-details-about-automated-catalog-management-solution\" title=\"Click here for more details about Automated catalog management solution\">Click here for more details about Automated catalog management solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/catalog-management-challenges-small-and-medium-businesses\/#do-you-want-to-know-how-auto-tagging-can-help-your-retail-business-click-here-to-read\" title=\"Do you want to know how auto-tagging can help your retail business? Click here to read.\">Do you want to know how auto-tagging can help your retail business? Click here to read.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Small and Medium Businesses or Enterprises (SMBs or SMEs) are mid-sized businesses that generally employ 100 or fewer employees (the number of employees may vary globally). According to the US Small Business Administration, there are nearly <\/span><span style=\"font-weight: 400;\">30 million small and medium businesses<\/span><span style=\"font-weight: 400;\"> in the United States alone, providing employment to over 47.8% of the total workforce. Europe\u2019s small and medium business market stands at a whopping <\/span><span style=\"font-weight: 400;\">\u00a360 million<\/span><span style=\"font-weight: 400;\">. And <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">catalog management<\/a> stands out as one of the prominent challenges faces by small and medium businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Globally, small and medium businesses are an extremely competitive segment with a staggering $1 billion market opportunity. With a size like that, these microbusinesses are increasingly shifting their focus to online selling for reaping multichannel benefits. In this retail jungle, if you do not have a competitive advantage, chances are that your competition will, and have a first-mover advantage over your business. To nail the retail formula is to understand what your shoppers want. Improving user experience is the only way to stand out. Today\u2019s millennial shopper needs an efficient, <a href=\"https:\/\/www.vue.ai\/blog\/intelligent-retail-automation\/retail-automation-2020\/\">intelligent and automated user experience<\/a> &#8211; they want it all in a quick click. According to a <\/span><span style=\"font-weight: 400;\">study by Digital Trends<\/span><span style=\"font-weight: 400;\">, 73% of consumers prefer to do business with brands that personalize shopping experiences.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-current-state-of-catalog-management-for-mid-sized-enterprises\"><\/span><strong>The Current State Of Catalog Management For Mid-Sized Enterprises<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unlike large brands, most mid-sized businesses work with smaller teams or a handful of people juggling multiple roles in a day &#8211; that of a Social Media Manager, Business Development, Product Manager, Merchandiser or even a Retail Buyer. Fashion retailers are pressed for time, resources and unavailability of a single source of truth for their <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/product-data-management\/\">overall product management.<\/a> In the process, they end up spending a lot of money on manpower to manage their business. For them, even today, catalog management\u00a0remains a manual process with little or no help from the good old excel sheets, or even traditional pen-to-paper method &#8211; resulting in a \u2018copy-paste\u2019 approach that leads to inconsistent data quality across selling platforms. <a href=\"https:\/\/www.vue.ai\/blog\/vuestyle\/site-merchandising-retail\/\">Manual product labeling is time-consuming,<\/a> error-prone and expensive. Depending on the number of products in any catalog, a typical manual tagging process can range anywhere between 30-40 hours a week, tagging just 200-300 products a day. Issues like bad quality catalog images, incorrect, missing or misspelled product description, are common concerns for the business. Poor quality data and lack of <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">catalog management<\/a> are costing businesses millions of dollars every year.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"here-are-the-top-four-challenges-retailers-commonly-face-while-managing-their-product-catalogs\"><\/span><strong>Here Are The Top Four Challenges Retailers Commonly Face While Managing Their Product Catalogs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-inconsistent-product-information\"><\/span><b>1.\u00a0<\/b><b>Inconsistent Product Information<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The fatigue of manually tagging each product can lead to poorly labeled products with incorrect, irrelevant, or even missing information. What one understands as \u2018Orange\u2019 color may be perceived as \u201cTangerine\u201d by the other. Similarly, a person may label a pink floral A-line maxi dress as a \u201cpink dress\u201d. Perception (or absence of knowledge) of the same product can be subjective between two people. This ambiguity often leads to miscategorized products in catalogs. And this misclassification of product information gets easily replicated across selling platforms with the \u2018wash-rinse-repeat\u2019 tendency of any manual process. As a result, shoppers may find it difficult to find what they are looking for because the products are described differently on your website vis-a-vis other platforms. Moreover, inconsistent data hampers shoppers\u2019 search results leading to an <a href=\"https:\/\/www.vue.ai\/blog\/vuetag-2\/a-3-pointer-introduction-to-enabling-great-shopping-experience\/\">unpleasant shopping experience for the customer.<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-inaccurate-catalog-listing\"><\/span><b>2. Inaccurate Catalog Listing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Alex is preparing for his interview next week and is looking for a collared, long-sleeved solid blue shirt. He lands on your website and starts looking around. Consistently, the search results show up half-sleeved shirts, brown flower-patterned Bahamas shirt, and even a pair of shorts! Alex gets frustrated, discards your website and moves on to another fashion retailer. A half-sleeved shirt in the \u2018formal shirts\u2019 search result is a misclassified category and so is the \u2018shorts\u2019 showing up in the \u2018formal shirt\u2019 category. Similarly, a brown flower-patterned Bahamas shirt titled as \u2018blue\u2019 shirt is a \u2018title\u2019 inaccuracy. <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/boost-ecommerce-product-discovery\/\">Product indexing<\/a> or arranging products using correct labeling to help customers navigate through the products smoothly is most often an overlooked process. Haphazardly listed products under irrelevant categories can confuse customers and leave them frustrated, and make them possibly drop the purchase. Not making product readily available to the customer is a lost sales opportunity for the business.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-poor-product-discovery\"><\/span><b>3. Poor Product Discovery<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The more organized a catalog\u2019s data is, the more it helps businesses in marketing their products across platforms and <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/boost-sales-cracking-product-discovery-tool\/\">expands product discovery<\/a>, which is an avenue for sales conversion. Poor quality data is the reason for lack of product discovery because it impacts category and product listing, at every stage. It also leads to poor search results. For instance, if a shopper searches for a red polka dot skirt on your website, and your search shows a random white frill frock, or jeans, in a worst-case scenario, the chances of your shopper returning to your website are low. Whereas, if your site <a href=\"https:\/\/www.vue.ai\/products\/ai-powered-personalized-search\/\">personalized search<\/a> is empowered to show the exact match as well as similar results, the possibility of this search converting to purchase is much higher, leading to better brand recall.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-insufficient-inventory-insights\"><\/span><b>4. Insufficient Inventory Insights<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the biggest challenges for businesses is planning and managing their inventory. The basic principle of inventory management works on demand and supply. And lack of insight on shoppers\u2019 buying behaviour and on \u201cwhat\u2019s trending\u201d may impact your decision to stock trending items or get rid of excess inventory. Inaccurately labelled items limit your view to assortment planning and subsequent retailing decisions and marketing strategies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"automated-fashion-tagging-is-the-answer-for-all-your-catalog-management-challenges\"><\/span><strong>Automated Fashion Tagging Is The Answer For All Your Catalog Management Challenges<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses are now leaning towards an automated approach to managing their product catalogs for customer-friendly user experience. \u00a0<\/span><\/p>\n<p>Catalog management is a dynamic process of organizing products in a structured way to ensure consistent and quality data across multiple channels. An e-catalog provides information about product name, description, hierarchy, price, supplier and other related details. The more organized the data and synchronized inventory, the better it helps the businesses to market their products faster across platforms. Faster go-to-market with optimized product description means increased product discovery experience which in turn leads to more sales opportunities.<\/p>\n<p><span style=\"font-weight: 400;\">Introducing <\/span><a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\"><b>VueTag<\/b><b><\/b><\/a><\/p>\n<p>As a small-medium business owner, we understand you juggle many different things during the day. VueTag is here to make your life easy. VueTag&#8217;s image recognition technology helps you generate product tags in a fraction of time, allowing you to focus on other important aspects of your business. With rich, consistent, accurate product data, you increase the likelihood of your products and your brand being discovered by shoppers across the globe. Faster Tagging. Cleaner Catalogs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"click-here-to-sign-up-for-a-free-trial\"><\/span>Click\u00a0<a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">here<\/a>\u00a0to sign up for a free trial!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"click-here-for-more-details-about-automated-catalog-management-solution\"><\/span>Click here for more details about <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">Automated catalog management solution<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"do-you-want-to-know-how-auto-tagging-can-help-your-retail-business-click-here-to-read\"><\/span>Do you want to know how auto-tagging can help your retail business? Click <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/auto-tagging\/\">here<\/a> to read.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Small and Medium Businesses or Enterprises (SMBs or SMEs) are mid-sized businesses that generally employ 100 or fewer employees (the number of employees may vary globally). According to the US Small Business Administration, there are nearly 30 million small and medium businesses in the United States alone, providing employment to over 47.8% of the total  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":1954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[58,59,60,104,9],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Catalog Management Challenges Faced By 80% SMB Fashion Retailers<\/title>\n<meta name=\"description\" content=\"SMBs can market their products faster across platforms by having an organized data system and a synchronized inventory. 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