{"id":1968,"date":"2018-09-17T06:15:00","date_gmt":"2018-09-17T00:45:00","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=1968"},"modified":"2023-10-19T16:28:09","modified_gmt":"2023-10-19T10:58:09","slug":"rise-mens-fashion-not-afterthought","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/rise-mens-fashion-not-afterthought\/","title":{"rendered":"The Rise of Men\u2019s Fashion &#8211; No longer an afterthought"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f84b9ed121b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f84b9ed121b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/rise-mens-fashion-not-afterthought\/#growing-desire-to-look-good-directly-proportional-to-the-growth-of-menswear-industry\" title=\"Growing Desire To Look Good Directly Proportional to the Growth of Menswear Industry\">Growing Desire To Look Good Directly Proportional to the Growth of Menswear Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/rise-mens-fashion-not-afterthought\/#whats-in-%e2%80%93-balance-between-classy-and-comfort\" title=\"What\u2019s in &#8211; Balance between classy and comfort\">What\u2019s in &#8211; Balance between classy and comfort<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/rise-mens-fashion-not-afterthought\/#men-are-ready-to-pay-the-premium-price\" title=\"Men Are Ready To Pay the Premium Price\">Men Are Ready To Pay the Premium Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/rise-mens-fashion-not-afterthought\/#good-time-to-offer-bolder-choices\" title=\"Good Time to Offer Bolder Choices\">Good Time to Offer Bolder Choices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/rise-mens-fashion-not-afterthought\/#the-changing-definition-of-%e2%80%98dressing-like-a-man\" title=\"The Changing Definition of \u2018Dressing Like A Man\u2019\">The Changing Definition of \u2018Dressing Like A Man\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/rise-mens-fashion-not-afterthought\/#the-road-ahead-%e2%80%93-technologys-role-in-shaping-future-of-fashion\" title=\"The Road Ahead \u2013 Technology\u2019s Role in Shaping Future of Fashion\">The Road Ahead \u2013 Technology\u2019s Role in Shaping Future of Fashion<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400\">Former actresses and now fashion designers Ashley and Mary-Kate Olsen announcing the <\/span><a href=\"https:\/\/www.vogue.co.uk\/article\/mary-kate-ashley-olsen-the-row-menswear\"><span style=\"font-weight: 400\">launch of their menswear collection<\/span><\/a> <span style=\"font-weight: 400\">is one of the biggest fashion moments of the year 2018. Their brand \u2018The Row,\u2019 which was launched in 2006, is known for its ultra expensive, exclusive and luxurious womenswear. 12 years later, the twin sisters are ready to unveil their men\u2019s collection. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The Row\u2019s entry into menswear reflects that a lot has changed in the last three to five years. The fashion world is finally ready to invest money, time and energy in this category. An industry that remains dominated by women&#8217;s wear is ready to give attention to men\u2019s fashion needs. This industry shift was made possible by the rise and evolution of unconventional male shoppers.<\/span><\/p>\n<figure id=\"attachment_1982\" aria-describedby=\"caption-attachment-1982\" style=\"width: 487px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1982\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-17-at-11.18.53-AM-300x199.png\" alt=\"Evolution of the male shopper\" width=\"487\" height=\"323\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-17-at-11.18.53-AM-300x199.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-17-at-11.18.53-AM-768x509.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-17-at-11.18.53-AM-1024x678.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-17-at-11.18.53-AM.png 1131w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><figcaption id=\"caption-attachment-1982\" class=\"wp-caption-text\">Source: Shutterstock.com<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"growing-desire-to-look-good-directly-proportional-to-the-growth-of-menswear-industry\"><\/span><b>Growing Desire To Look Good Directly Proportional to the Growth of Menswear Industry<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Men no longer shy away from demanding well-fitting suits, good-quality fabric, flattering silhouettes, colour options, casual comfort and trendy styles. Presentation is everything and men are clear about what they want. Even the \u2018unkempt scruffy look\u2019 is well-thought-out and carefully curated.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The rise of assertive male spenders with higher disposable income coupled with a desire to dress well is fueling the growth of the industry. Experts <\/span><a href=\"https:\/\/www.retailsector.co.uk\/4341-the-global-growth-of-menswear-and-whats-next-for-mens-fashion\/\"><span style=\"font-weight: 400\">believe<\/span><\/a><span style=\"font-weight: 400\"> that menswear as a category will grow at a faster pace compared to womenswear. By 2020, the menswear category is <\/span><a href=\"https:\/\/www.retailsector.co.uk\/4341-the-global-growth-of-menswear-and-whats-next-for-mens-fashion\/\"><span style=\"font-weight: 400\">expected<\/span><\/a><span style=\"font-weight: 400\"> to grow by 2.3% globally, just overtaking the women\u2019s category at 2.2%.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"whats-in-%e2%80%93-balance-between-classy-and-comfort\"><\/span><b>What\u2019s in &#8211; Balance between classy and comfort<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Back in the 1940s and 50s men wouldn\u2019t step out without a proper suit, tie and formal shoes. According to Patricia Mears, Deputy Director, Museum at the Fashion Institute of Technology, things changed in the 1960s during the counterculture movement when people were rejecting the mainstream norms. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Mears <\/span><a href=\"https:\/\/www.wnyc.org\/story\/mens-fashion-through-ages\/\"><span style=\"font-weight: 400\">said<\/span><\/a><span style=\"font-weight: 400\"> in an interview, \u201cThe counterculture movement really opened up opportunities for men to wear a far wider range of clothes. And it also set the trend that we see now for people dressing much more casually.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Thus, began the phase of dressing casually. This trend reached its peak in the era of Steve Jobs and Mark Zuckerberg, when it became perfectly acceptable to wear the <\/span><a href=\"https:\/\/www.telegraph.co.uk\/technology\/facebook\/11217273\/Facebooks-Mark-Zuckerberg-Why-I-wear-the-same-T-shirt-every-day.html\"><span style=\"font-weight: 400\">same t-shirt<\/span><\/a><span style=\"font-weight: 400\"> and jeans to office. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Men today, don\u2019t want to choose between dressing sharply and dressing casually. They want the best of both the worlds. The current fashion trend is all about owning a wardrobe that has a fine balance between traditional and casual menswear. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Unpretentious and plain Normcore collection, i.e. unassuming dad shoes, solid t-shirts with no visible logo, relaxed fit trousers, and white, grey and black colour palette are in trend right now. 70s floral Hawaiian shirts are back that Justin Bieber has been <\/span><a href=\"https:\/\/www.dmarge.com\/2018\/09\/justin-bieber-summer-style.html#gsi1\"><span style=\"font-weight: 400\">flaunting<\/span><\/a><span style=\"font-weight: 400\"> these days. Street-wear such as sweatshirts and sneakers in pastel shades has many takers. Same goes for sneakers in leather, canvas lace-up, high top and the normcore dad sneakers. The Athleisure trend is not going to die down anytime soon too.<\/span><\/p>\n<figure id=\"attachment_1969\" aria-describedby=\"caption-attachment-1969\" style=\"width: 371px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1969 \" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/GettyImages-1025514936-978x1100-267x300.jpg\" alt=\"\" width=\"371\" height=\"417\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/GettyImages-1025514936-978x1100-267x300.jpg 267w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/GettyImages-1025514936-978x1100-768x864.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/GettyImages-1025514936-978x1100-910x1024.jpg 910w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/GettyImages-1025514936-978x1100.jpg 978w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><figcaption id=\"caption-attachment-1969\" class=\"wp-caption-text\">Source: www.dmarge.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">As for the traditional and classic section of the wardrobe, nothing beats the allure of double-breasted suits. Shirt jackets with multiple pockets and vertical stripes are hot this season. In terms of colors, earth tones like browns, khakis, and greens are in vogue. Camp collar is another fashion trend which is quite visible in menswear right now. Jackets made with suede, velvet and corduroy fabrics are being appreciated as well.<\/span><\/p>\n<figure id=\"attachment_1970\" aria-describedby=\"caption-attachment-1970\" style=\"width: 542px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1970\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_534591382-300x200.jpg\" alt=\"Men's jackets\" width=\"542\" height=\"361\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_534591382-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_534591382-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_534591382.jpg 1000w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><figcaption id=\"caption-attachment-1970\" class=\"wp-caption-text\">Source: Shutterstock.com<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"men-are-ready-to-pay-the-premium-price\"><\/span><b>Men Are Ready To Pay the Premium Price<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Olsen sisters\u2019 The Row is just one of the many women-only luxury fashion brands that are foraying into the menswear market. They are able to do so because men are ready to spend big dollars on designer wear. <\/span><\/p>\n<p><span style=\"font-weight: 400\">For instance, the target market of The Row menswear collection is the spouses\/partners\/circle of their loyal women clients who readily buy a $27,000 dollars fur coat. The luxury brand\u2019s women clients often <\/span><a href=\"https:\/\/www.forbes.com\/sites\/marioabad\/2018\/08\/28\/mary-kate-ashley-olsen-mens-the-row\/#4de586764862\"><span style=\"font-weight: 400\">enquired<\/span><\/a><span style=\"font-weight: 400\"> about if and when they are planning to launch their menswear collection. The sisters also <\/span><a href=\"https:\/\/www.vogue.co.uk\/article\/mary-kate-ashley-olsen-the-row-menswear\"><span style=\"font-weight: 400\">released<\/span><\/a><span style=\"font-weight: 400\"> a limited stock of their designs in 2016 to gauge customers\u2019 reaction and collect feedback. It would be safe to assume that the premiere collection was received well, as The Row gets ready to launch the entire collection in October 2018. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Men are ready to change their spending habits if it flatters their vanity. Premium anoraks, trench-coats, hip-hop inspired clothing, loungewear, suits, and knitwear are considered worth the splurge. Brands like luxury fashion house Balenciaga admit that men between the age group of 20-35 are soon becoming one of its main drivers of sales growth. And therefore, the day is not very far when the sales of luxury menswear <\/span><a href=\"https:\/\/www.businessoffashion.com\/articles\/news-analysis\/luxury-menswear-growth-to-outpace-womenswear\"><span style=\"font-weight: 400\">surpasses<\/span><\/a><span style=\"font-weight: 400\"> the sales of luxury womenswear. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"good-time-to-offer-bolder-choices\"><\/span><b>Good Time to Offer Bolder Choices<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">For a long time, the conversation around men\u2019s clothes was limited to basic and comfortable choices such as jeans, tshirt, shirts and sneakers. While comfort, classic and basic styles still rule, designers are now getting bold with their designs as men are open to experiment. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Technology, imagination and aspirational thinking have given birth to many quirky designs. Asos recently launched a cropped vest that looks like a crop top. As bizarre as it is, the fact is that the <\/span><a href=\"http:\/\/www.asos.com\/reclaimed-vintage\/reclaimed-vintage-inspired-extreme-cropped-vest-in-white\/prd\/10712741\"><span style=\"font-weight: 400\">vest<\/span><\/a><span style=\"font-weight: 400\"> is \u2018currently out-of-stock\u2019. Kanye West\u2019s $150 <\/span><a href=\"https:\/\/www.esquire.com\/style\/mens-fashion\/a22852860\/kanye-west-yeezy-slides-japanese\/\"><span style=\"font-weight: 400\">Yeezy slides<\/span><\/a><span style=\"font-weight: 400\"> took eccentric menswear fashion to another level.<\/span><\/p>\n<figure id=\"attachment_1978\" aria-describedby=\"caption-attachment-1978\" style=\"width: 362px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1978 \" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-17-at-11.05.40-AM-239x300.png\" alt=\"\" width=\"362\" height=\"455\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-17-at-11.05.40-AM-239x300.png 239w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-17-at-11.05.40-AM.png 477w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><figcaption id=\"caption-attachment-1978\" class=\"wp-caption-text\">Source: www.instagram.com\/sociallyinquisitestyle<\/figcaption><\/figure>\n<p>When it comes to fashion, today\u2019s bizarre design can become tomorrow\u2019s trend. And yesterday\u2019s outdated fashion can become future\u2019s vintage appeal. Therefore, there is no dearth of men who are ready to drop their skinny pants for pink flared pants and short shorts. Busy designers logo shirts and cross-body fanny packs have also entered the quirky fashion hall of fame.<\/p>\n<p><span style=\"font-weight: 400\">The inclusion of menswear in the popular fashion weeks like London Fashion Week (LFW) and New York Fashion Week (NYFW) has empowered men consumers and designers to experiment with their clothes. LFW added Menswear shows in 2012 and NYFW only in 2015. Though they are still treated as niche shows, it has encouraged designers worldwide to create ambitious clothes. The result is \u2013 crop tops, oversized bomber jackets, and construction worker overalls. And men are not complaining.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-changing-definition-of-%e2%80%98dressing-like-a-man\"><\/span><b>The Changing Definition of \u2018Dressing Like A Man\u2019<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The \u2018pink for women and blue for men\u2019 argument doesn\u2019t exist anymore. The lines between what\u2019s regarded as masculine and feminine is blurring gradually. The sight of <\/span><a href=\"https:\/\/www.teenvogue.com\/story\/jaden-smith-skirt-mom-dad-reaction\"><span style=\"font-weight: 400\">Jaden Smith in a skirt<\/span><\/a><span style=\"font-weight: 400\"> and Idris Elba in a pink sweater isn\u2019t shocking anymore as men are taking more risks.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As the gender barrier begins to break, men\u2019s fashion industry is benefitting from it. \u00a0Self-expression through fashion is at its peak and menswear is no longer as restrictive as it was a decade ago. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In the upcoming women\u2019s New York Fashion Week, Kozaburo Akasaka is going to showcase his menswear collection \u2018Kozaburo\u2019. When asked about this, Akasaka <\/span><a href=\"https:\/\/www.forbes.com\/sites\/veenamccoole\/2018\/08\/21\/the-five-designers-debuting-at-new-york-fashion-week-next-month\/#1f35af3d40f1\"><span style=\"font-weight: 400\">said<\/span><\/a><span style=\"font-weight: 400\">, <\/span><i><span style=\"font-weight: 400\">\u201cI don\u2019t see my garments as strictly menswear, although they are menswear-driven. My brand breaks the boundaries between men and women.\u201d<\/span><\/i><span style=\"font-weight: 400\"> And there are many others who share the same sentiment.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It is not just about colours and prints, though. It is also about style, fabric, and fit. Tracksuits, shirts and sweatshirts made from silk and lace are immensely popular. Enough has been said about the charm of pink blazers and floral flowy shirt. Brands can embrace ungendered clothes by including genderless denim wear, coloured well-fitted suits, neutral colour multi-pocket jackets, solid loose sweatshirts, and crew neck &amp; polo t-shirts in their collection. \u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-road-ahead-%e2%80%93-technologys-role-in-shaping-future-of-fashion\"><\/span><b>The Road Ahead \u2013 Technology\u2019s Role in Shaping Future of Fashion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">It took NYFW 72 years to give menswear a separate platform. It took LFW 29 years to do the same. But menswear\u2019s time to shine has finally arrived. While the offline fashion industry is moving, the online industry is slowly marching ahead too. Brands are pulling up their socks and are busy getting the fashion needs of men addressed. From <\/span><a href=\"https:\/\/fashnerd.com\/2017\/11\/zozosuit-hitech-fashion-tech-wearable\/\"><span style=\"font-weight: 400\">high-tech body suits<\/span><\/a><span style=\"font-weight: 400\"> to virtual stylists, companies have employed artificial intelligence to predict what men want to buy.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, a lot more effort is required to strengthen the digital front of fashion brands\/retailers. <\/span><\/p>\n<p><span style=\"font-weight: 400\">According to research firm<\/span> <a href=\"https:\/\/www.l2inc.com\/daily-insights\/fashions-dark-horse\"><span style=\"font-weight: 400\">L2 Inc\u2019s report<\/span><\/a><span style=\"font-weight: 400\"> on fashion industry\u2019s \u2018dark horse\u2019 menswear:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">One-third of the brands they interviewed failed to display men\u2019s products on their website homepages<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">19% of the brands had placed their menswear content below the fold, making it less visible<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">86% of the brands collect customer gender data, but only 41% \u00a0of those use it effectively by customizing the subject lines of emails <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social media engagement is also less when it comes to promoting menswear<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Menswear brands that sent out emails with menswear-centric subject lines \u00a0witnessed higher open rates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The online retail industry and brands with online presence can multiply their sales by strengthening their back-end and front-end with the help of technology and relevant insights. Featuring menswear prominently across all digital platforms is as important as diversifying styles of their catalogue. The fashion industry has stopped treating menswear as an afterthought. Brands can also accelerate the positive growth trajectory of menswear by increasing its visibility and effectively using consumer data. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Former actresses and now fashion designers Ashley and Mary-Kate Olsen announcing the launch of their menswear collection is one of the biggest fashion moments of the year 2018. Their brand \u2018The Row,\u2019 which was launched in 2006, is known for its ultra expensive, exclusive and luxurious womenswear. 12 years later, the twin sisters are ready  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":1986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[106,8,35,107,108],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise of Men\u2019s Fashion - No longer an afterthought | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Fashion is now more focused than ever on menswear. Why is this important? Read our blog post to know more. 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