{"id":2030,"date":"2023-02-28T05:26:00","date_gmt":"2023-02-27T23:56:00","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=2030"},"modified":"2024-03-14T14:53:51","modified_gmt":"2024-03-14T09:23:51","slug":"expand-ecommerce-catalog-checklist","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/expand-ecommerce-catalog-checklist\/","title":{"rendered":"How to Expand Your Fashion Ecommerce Catalog?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a157ec677995\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a157ec677995\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/expand-ecommerce-catalog-checklist\/#1-get-early-access-to-product-specifications-and-samples\" title=\"1. Get Early Access To Product Specifications And Samples\">1. Get Early Access To Product Specifications And Samples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/expand-ecommerce-catalog-checklist\/#2-plan-photo-shoot-operations-to-create-images\" title=\"2. Plan Photo-shoot\u00a0Operations To Create Images\">2. Plan Photo-shoot\u00a0Operations To Create Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/expand-ecommerce-catalog-checklist\/#3-organize-images-by-product-types\" title=\"3. Organize Images By Product Types\">3. Organize Images By Product Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/expand-ecommerce-catalog-checklist\/#4-create-product-attributes-and-metadata-with-ai\" title=\"4. Create Product Attributes And Metadata With AI\">4. Create Product Attributes And Metadata With AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/expand-ecommerce-catalog-checklist\/#5-review-and-publish\" title=\"5. Review And Publish\">5. Review And Publish<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/expand-ecommerce-catalog-checklist\/#conclusion\" title=\"Conclusion\">Conclusion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/expand-ecommerce-catalog-checklist\/#read-more-about-automated-catalog-management-solution\" title=\"Read More About Automated Catalog Management Solution\">Read More About Automated Catalog Management Solution<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">E-commerce retailers are not only releasing more and more collections during the year, but they\u2019re also looking for ways to dramatically reduce the gap between the unveiling of new collections and their appearance in store, and all online channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On-boarding new products in such a fast-paced environment can be overwhelming<\/span><span style=\"font-weight: 400;\">. It is more important than ever to keep teams in sync and break those walls, like the design, merchandising, manufacturing and data teams need to speak to each other to make faster decisions.<\/span><\/p>\n<p>Some of the biggest inefficiencies we have studied through these processes are:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">distribution of inaccurate product attribution, <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">inefficient product data generation, and verification, <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">bad customer experience on the site, brand value and sales. <\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Data_warehouse\">Data Warehousing<\/a> Institute estimates that lack of <em><strong>Ecommerce Catalog<\/strong><\/em>\u00a0 management costs U.S. businesses more than $600 billion a year.<\/p>\n<p><span style=\"font-weight: 400;\">Expanding an e-commerce catalog is no easy task for sure, however, <\/span><span style=\"font-weight: 400;\">retailers can build a much more <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/product-information-problems\/\">agile and flexible digitization<\/a> process to onboard products faster and launch products-on-time across all sales channel. Here\u2019s your checklist.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-get-early-access-to-product-specifications-and-samples\"><\/span><b>1. Get Early Access To Product Specifications And Samples<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The technical product brochure or document gives an overview of your product specifications with details such as products, prices, fabrics, and stock quantities. Often product data that are handed over to catalog team has bare minimum information. Several <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/product-title-and-description-fashion-retail\/\">product attributes<\/a> are not included and the little information handed over is not in the correct format.<\/p>\n<p>Having early access to product spec means catalog managers or data team can identify missing attributes, gather any materials for content creation, research answers to any burning questions, and streamline various tasks to better plan the timing of launching new collections. This may take weeks for some companies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-plan-photo-shoot-operations-to-create-images\"><\/span><strong>2. Plan Photo-shoot\u00a0Operations To Create Images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Identifying where your product photos will show up, will help you plan out the exact shots you need, provide you with a range of content that is still cohesive and within your brand style, and ensure that you end up with content that fits within the specifications of various platforms.<\/p>\n<p><span style=\"font-weight: 400;\">While capturing images, you must<\/span><span style=\"font-weight: 400;\"> highlight the unique style based on trend or seasonality, so that these photos will bring out small details in the outfit, illustrate what your new offering is all about and serve as promotional material.<\/span><\/p>\n<p>For a <a href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/reduce-photoshoot-costs-guide\/\">faster photoshoot process<\/a>, gather samples, coordinate with photographers and models, get your call sheet out a week in advance, and generally make sure everyone\u2019s on the same page.<\/p>\n<p>Once images are captured, plan for post-processing images for the web and other channels. Your basic post-production objective is to facilitate browsing and increase conversion rates through high-quality and low-bandwidth images. Use consistent alignments, margins, backgrounds, shadows, and other elements in your product images.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-organize-images-by-product-types\"><\/span><b>3. Organize Images By Product Types<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Product categorization is often overlooked but more categories mean an increase in the number of landing pages, more keywords and numerous pages having indexed search results. All of this influences your online store\u2019s long-tail traffic significantly.<\/p>\n<p>Before defining products attributes, putting products in the right category and sub-category will make product attribution lot easier and accurate.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-create-product-attributes-and-metadata-with-ai\"><\/span><b>4. Create Product Attributes And Metadata With AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customers demand accurate, high-quality product information that gives them enough detail to make a purchase decision. Providing detailed product information will help you build trust and greater customer loyalty. A Title, Type, Fit, Style, Occasion, Size, Design, Color, Pattern, Product description are critical information to meet customer needs.<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not just the product attributes that need to be accurate. Ensure all the information that goes on the product page is complete, concise, and relevant. This creates an emotional connection with your customers and <\/span><span style=\"font-weight: 400;\">differentiates your e-commerce website from the competition.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-review-and-publish\"><\/span><b>5. Review And Publish<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A fresh set of eyes in the review process will ensure <a href=\"https:\/\/www.vue.ai\/blog\/vuetag\/understanding-product-information-in-retail\/\">product data is accurate<\/a>, consistent and fully-attributed. If you are selling through multiple channels, then listing your products across marketplaces is complicated. The challenge is that each channel has its own requirements for how your product must be listed. For an example, Amazon\u2019s new item setup feed is different from eBay\u2019s. Listing your products on Amazon shouldn\u2019t be how you list your products on your own site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With a comprehensive approach, customers are provided with apt and wide-range of choices and a well-structured logical catalog to easily navigate through the products of your online store. While this could be tedious and time-consuming, <\/span><span style=\"font-weight: 400;\">a good <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">Ecommerce Catalog Management<\/a> System can streamline these tasks for you and reduce your manual effort by 80% in generating product data that are accurate, consistent and ready to be published across multiple channels.<\/span><\/p>\n<p>Click\u00a0<a href=\"https:\/\/www.vue.ai\/solutions\/automated-product-tagging\/\">here<\/a>\u00a0to sign up for a free trial to learn how you can do all of this automatically using AI, at 10X lesser time and cost.<\/p>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"read-more-about-automated-catalog-management-solution\"><\/span>Read More About <a href=\"https:\/\/www.vue.ai\/industries\/ai-in-ecommerce\/\">Automated Catalog Management<\/a> Solution<span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> E-commerce retailers are not only releasing more and more collections during the year, but they\u2019re also looking for ways to dramatically reduce the gap between the unveiling of new collections and their appearance in store, and all online channels. On-boarding new products in such a fast-paced environment can be overwhelming. It is more important than  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":2031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[58,93,60,61,9],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Expand Your Fashion Ecommerce Catalog? | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Product specifications, metadata and attributes are crucial parameters to measure the health of your Ecommerce Catalog for fashion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/expand-ecommerce-catalog-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Expand Your Fashion Ecommerce Catalog? 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