{"id":2050,"date":"2018-12-15T15:46:43","date_gmt":"2018-12-15T10:16:43","guid":{"rendered":"http:\/\/mag.vue.ai\/?p=2050"},"modified":"2024-04-23T12:54:43","modified_gmt":"2024-04-23T07:24:43","slug":"podcasts-the-age-of-relevance-active-listeners-and-change-makers","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/retail-trends\/podcasts-the-age-of-relevance-active-listeners-and-change-makers\/","title":{"rendered":"Podcasts \u2013 The Age of Relevance, Active Listeners and Change-makers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f83cba6bd52\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f83cba6bd52\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/podcasts-the-age-of-relevance-active-listeners-and-change-makers\/#but-how-did-the-era-of-podcasts-start-and-how-has-it-evolved\" title=\"But how did the era of Podcasts start and how has it evolved?\">But how did the era of Podcasts start and how has it evolved?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/podcasts-the-age-of-relevance-active-listeners-and-change-makers\/#podcasts-changing-the-marketing-game\" title=\"Podcasts: Changing the Marketing Game\">Podcasts: Changing the Marketing Game<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/podcasts-the-age-of-relevance-active-listeners-and-change-makers\/#rising-breed-of-people-ready-to-invest-in-knowledge\" title=\"Rising Breed of People Ready to Invest in Knowledge\">Rising Breed of People Ready to Invest in Knowledge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/retail-trends\/podcasts-the-age-of-relevance-active-listeners-and-change-makers\/#retail-business-podcasts-are-growing\" title=\"Retail-business podcasts are growing\">Retail-business podcasts are growing<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">YouTube personality and Indie filmmaker, Casey Neistat loves <\/span><a href=\"https:\/\/airows.com\/adventure-and-sport\/casey-neistat-runner-rant-to-get-you-in-shape\"><span style=\"font-weight: 400;\">running<\/span><\/a><span style=\"font-weight: 400;\">. In his busy life dotted with endless tasks, he maintains his sanity by not missing his run. And his running playlist contains not songs, but podcasts. On his social media and in his videos, Neistat often talks about how the first thing that he listens to on his run every morning is New York Times\u2019 podcast The Daily. \u00a0He once <\/span><a href=\"https:\/\/twitter.com\/CaseyNeistat\/status\/963124811785539585https:\/twitter.com\/CaseyNeistat\/status\/963124811785539585\"><span style=\"font-weight: 400;\">tweeted<\/span><\/a><span style=\"font-weight: 400;\">, \u201c\u2026The Daily is an incredible work of journalism\u2026 Incredibly relevant stories, every single day, produced in the most entertaining and thorough way.\u201d<\/span><\/p>\n<figure id=\"attachment_2051\" aria-describedby=\"caption-attachment-2051\" style=\"width: 563px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2051\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/lucas-favre-335248-300x169.jpg\" alt=\"Source: www.airows.com\" width=\"563\" height=\"317\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/lucas-favre-335248-300x169.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/lucas-favre-335248.jpg 768w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><figcaption id=\"caption-attachment-2051\" class=\"wp-caption-text\">Source: www.airows.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Neistat is joined by millions of professionals across the world that tune into podcasts every single day for their daily dose of information and entertainment. 5 minute songs are being replaced by 30-minute long podcasts. Millennials\u2019 stimulating demand for knowledge &amp; amusement is generating demand for engaging podcasts, leading to terrific growth of podcasts as an industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The podcast industry\u2019s <\/span><a href=\"https:\/\/www.hollywoodreporter.com\/news\/hollywood-seeking-foothold-314m-podcast-industry-1145322\"><span style=\"font-weight: 400;\">valuation<\/span><\/a><span style=\"font-weight: 400;\"> was fixed at $314 million in terms of revenue in 2017. The number is projected to touch $659 million by 2020. \u00a0The <\/span><a href=\"https:\/\/www.podcastinsights.com\/podcast-statistics\/\"><span style=\"font-weight: 400;\">number<\/span><\/a><span style=\"font-weight: 400;\"> of active shows on Apple Podcast is 550,000 with over 18.5 million episodes in more than 100 languages. \u00a044% of the American population has listened to a podcast in 2018, compared to 40% in 2017. The general awareness about podcasts has increased from 60% in 2017 to 64% in 2018.<\/span><\/p>\n<figure id=\"attachment_2054\" aria-describedby=\"caption-attachment-2054\" style=\"width: 482px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2054\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-23-at-8.25.12-PM-300x272.png\" alt=\"Source: www.podcastinsights.com\" width=\"482\" height=\"437\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-23-at-8.25.12-PM-300x272.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-23-at-8.25.12-PM.png 726w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><figcaption id=\"caption-attachment-2054\" class=\"wp-caption-text\">Source: www.podcastinsights.com<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"but-how-did-the-era-of-podcasts-start-and-how-has-it-evolved\"><\/span><strong>But how did the era of Podcasts start and how has it evolved?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apple\u2019s portable media player iPod came out in the year 2001. The introduction of iPod device is regarded as one of the most significant milestones in the history of Apple computers. It changed how people to listened to music; thus changing the music industry on the whole. <\/span><\/p>\n<figure id=\"attachment_2056\" aria-describedby=\"caption-attachment-2056\" style=\"width: 566px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2056\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_698141923-300x200.jpg\" alt=\"Source: www.shutterstock.com\" width=\"566\" height=\"377\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_698141923-300x200.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_698141923-768x512.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_698141923-1024x683.jpg 1024w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><figcaption id=\"caption-attachment-2056\" class=\"wp-caption-text\">Source: www.shutterstock.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">When iPod was disrupting the music industry, another invention was waiting for its turn. Between the years 2000 and 2004, various writers, journalists and programmers started producing audio content that are now known as podcasts. They infused broadcasting with digital audio medium and published series that people could download and listen to. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Dave Miner and Adam Curry are credited as creators of Podcast, it was London-based journalist and broadcaster Ben Hammersley who coined the term \u2018podcast\u2019 by combining the words iPod and Broadcast. Therefore, even when the publishing network is not Apple, the end product is still called \u2018podcast\u2019. This is how the stars of podcast are connected to Steve Jobs. <\/span><\/p>\n<figure id=\"attachment_2057\" aria-describedby=\"caption-attachment-2057\" style=\"width: 544px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2057\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_749258134-300x194.jpg\" alt=\"Source: www.shutterstock.com\" width=\"544\" height=\"352\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_749258134-300x194.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_749258134-768x497.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_749258134-1024x663.jpg 1024w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><figcaption id=\"caption-attachment-2057\" class=\"wp-caption-text\">Source: www.shutterstock.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">For 10 years (2004-2014), podcasts stayed outside the brackets of \u2018mainstream\u2019. It entered the coveted mainstream chamber only in 2014. This remarkable feat is attributed to the investigative journalism show \u2018Serial\u2019.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"podcasts-changing-the-marketing-game\"><\/span><b>Podcasts: Changing the Marketing Game<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The creation of podcasts reiterates the fact that the world of technology is ruled by one phrase &#8211; transform or perish. The very nature of this industry demands companies to constantly upgrade, innovate and reinvent, if they don\u2019t want to turn obsolete. Audio Content underwent one such transformation. There was a time when radio was the primary medium to distribute information via audio content. Then came the visual mode of broadcasting and radio took a back-seat. But audio content is back in demand, courtesy podcasts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is now transforming businesses and enabling them to market their products &amp; services to the right target market, so that they stay relevant. It is encouraging entrepreneurs and businesses to gain knowledge by listening to their peers, competitors and industry experts. In addition, it is benefitting advertisers by giving them access to attentive listeners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Due to the time constraints and inherent medium barriers, podcasts are required to be rich with information minus the fluff. As people listen to these series while they are driving, travelling or doing some activity like exercising and cooking, creators have to pack every 30-minutes-or-so episode with relevant and actionable information. That\u2019s the only way listeners would connect to an audio show and listen attentively. Therefore, it doesn\u2019t come as a surprise that active <\/span><a href=\"https:\/\/www.podcastinsights.com\/podcast-statistics\/\"><span style=\"font-weight: 400;\">podcast listeners<\/span><\/a><span style=\"font-weight: 400;\"> are loyal, dedicated, educated and affluent. <\/span><\/p>\n<figure id=\"attachment_2059\" aria-describedby=\"caption-attachment-2059\" style=\"width: 567px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2059\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-23-at-8.47.36-PM-300x224.png\" alt=\"Source: Infinite Dial 2018\" width=\"567\" height=\"423\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-23-at-8.47.36-PM-300x224.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-23-at-8.47.36-PM-768x572.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-23-at-8.47.36-PM.png 797w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><figcaption id=\"caption-attachment-2059\" class=\"wp-caption-text\">Source: Infinite Dial 2018<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Initially, it was a little hard to measure the effectiveness of a podcast due to the absence of analytics data. The number of shows and subscribers were increasing steadily. But creators and brands had genuine questions and concerns such as do people listen to the entire episode, do they skip ads and do they find any value. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The popularity of this medium compelled Apple to launch <\/span><a href=\"https:\/\/www.recode.net\/2017\/12\/14\/16778268\/apple-podcast-find-listens-downloads-analytics-available\"><span style=\"font-weight: 400;\">podcasts analytics tool<\/span><\/a><span style=\"font-weight: 400;\"> in December 2017. \u00a0And the results were encouraging and reaffirmed podcasts\u2019 position as an effective tool of digital audio content. \u201cI think people are overall very relieved to see that people are actually listening the way that we hoped. There are really audiences out there who listen to every word that comes out of [a host\u2019s] mouth,\u201d <\/span><a href=\"https:\/\/www.wired.com\/story\/apple-podcast-analytics-first-month\/\"><span style=\"font-weight: 400;\">asserted<\/span><\/a><span style=\"font-weight: 400;\"> podcast network Headgum\u2019s CTO Andrew Pile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studies <\/span><a href=\"https:\/\/www.podcastinsights.com\/podcast-statistics\/\"><span style=\"font-weight: 400;\">show<\/span><\/a><span style=\"font-weight: 400;\"> that 80% of the subscribers listen to most of the episodes, if not all and actively listen to 7 shows per week, on an average. The ad skip rate is also low as advertisements are seamlessly incorporated within the conversation without breaking the momentum. Relevance is the key, when it comes to podcasts. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cWhen it really does feel like part of a show, there\u2019s less of a skip rate, which just confirms what we\u2019ve been telling advertisers for years and years. Native spots in the style of the show keep people engaged, keep them from skipping, and now we have data that frankly proves it,\u201d <\/span><\/em><a href=\"https:\/\/www.wired.com\/story\/apple-podcast-analytics-first-month\/\"><span style=\"font-weight: 400;\">affirmed<\/span><\/a><span style=\"font-weight: 400;\"> Erik Diehn, CEO of Midroll Media while explaining why the skip rate is low.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"rising-breed-of-people-ready-to-invest-in-knowledge\"><\/span><b>Rising Breed of People Ready to Invest in Knowledge<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike other channels of broadcasting, be it is print or television, podcast is still and would remain to be an information-centric medium. Yes, there are shows meant for the masses that are amusing and funny. But if we take a look at the top 10 most-downloaded podcasts, it features shows that focus on educating, albeit in an engaging manner. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top podcast publishers include Fresh Air by NPR, Stuff You Should Know from HowStuffWorks.com, and Planet Money are just a few of the many educational shows. It is this knowledge-focussed approach that has made China\u2019s podcast industry a <\/span><a href=\"https:\/\/www.marketplace.org\/2018\/09\/13\/world\/fomo-china-7-billion-industry\"><span style=\"font-weight: 400;\">$7.3 billion industry<\/span><\/a><span style=\"font-weight: 400;\">. While the US market earns its revenue primarily from ads, China\u2019s podcast companies generate revenue through subscription fees. <\/span><\/p>\n<figure style=\"width: 623px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2061\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-23-at-8.53.05-PM-300x167.png\" alt=\"Source: www.marketplace.org\" width=\"623\" height=\"347\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-23-at-8.53.05-PM-300x167.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-23-at-8.53.05-PM-768x428.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-23-at-8.53.05-PM-1024x571.png 1024w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-23-at-8.53.05-PM.png 1129w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><figcaption class=\"wp-caption-text\">Broadcasting professor Zheng Wei says payout from podcast platforms can be very lucrative for academics like himself. &#8211; Courtesy of Zheng Wei; Source: www.marketplace.org<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A report <\/span><a href=\"https:\/\/www.marketplace.org\/2018\/09\/13\/world\/fomo-china-7-billion-industry\"><span style=\"font-weight: 400;\">stated<\/span><\/a><span style=\"font-weight: 400;\">, \u201cPeople may not be purchasing knowledge to learn, but the simple act of buying information online helps alleviate people\u2019s anxiety about their knowledge gap and gives people a sense of security that they are not left behind.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the \u2018pay for knowledge\u2019 model might not work in the US as there\u2019s a stark difference between the job as well as education industry of America compared to China. But the expectation of podcast subscribers from across the world remains the same, i.e. tell me something that I don\u2019t know. Listeners are willing to give their time and attention to only those who come with clear set of ideas, flawless storytelling and impressive knowledge bank.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"retail-business-podcasts-are-growing\"><\/span><b>Retail-business podcasts are growing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Podcasts may have garnered attention over the last decade, but the appeal and intent to listen is constantly evolving. The retail industry is one such example. There\u2019s so much going on in the retail space &#8211; the use of new technology, sales on multiple channels, chatbots, CGI model influencers and <a href=\"https:\/\/www.vue.ai\/products\/outfit-recommendations\/\">personalized outfitting<\/a> are only some among many other new functions that brands provide. Social media was such a novelty ten years ago &#8211; today, it\u2019s a necessity for businesses. There\u2019s an incessant need to know and consume more information in a format that\u2019s easy and convenient. Through podcasts, people can now get direct access to news about the amazon-walmart wars, \u00a0JD.com\u2019s goal of \u201cno human beings\u201d when they\u2019re on the go at 8 am. More importantly, listeners don\u2019t always have to wait anymore for verified news reports because they\u2019re hearing from the experts directly. There\u2019s always a personal connect and a realistic standpoint when people are able to listen to experts (as opposed to reading their quotes) and that\u2019s exactly why we feel like retail podcasts are the way to go!<\/span><\/p>\n<figure id=\"attachment_2062\" aria-describedby=\"caption-attachment-2062\" style=\"width: 634px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2062\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_535742176-300x150.jpg\" alt=\"Source: www.shutterstock.com\" width=\"634\" height=\"317\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_535742176-300x150.jpg 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_535742176-768x384.jpg 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/09\/shutterstock_535742176-1024x512.jpg 1024w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><figcaption id=\"caption-attachment-2062\" class=\"wp-caption-text\">Source: www.shutterstock.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">And in that light, we have some amazing news for you! We\u2019re launching a really cool podcast called <strong>The Vue Podcast: Leaders in Retail.<\/strong> It\u2019s our first ever podcast featuring some of the greatest minds in retail, who will join us for conversations about AI, fashion and the future of the retail industry. So watch this space for updates and stay tuned for our first episode!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> YouTube personality and Indie filmmaker, Casey Neistat loves running. In his busy life dotted with endless tasks, he maintains his sanity by not missing his run. And his running playlist contains not songs, but podcasts. On his social media and in his videos, Neistat often talks about how the first thing that he listens to  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":2069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1523,1161],"tags":[115,116,117,118],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcasts \u2013 The Age of Relevance, Active Listeners and Change-makers<\/title>\n<meta name=\"description\" content=\"Explore the rise of podcasts in the digital age with Vue.ai&#039;s latest blog. From their humble beginnings with iPods to today&#039;s $659 million industry, delve into how podcasts are changing the game in marketing, education, and retail. Discover the appeal of podcasts for active listeners seeking knowledge and entertainment. 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