{"id":2094,"date":"2018-05-03T17:05:35","date_gmt":"2018-05-03T11:35:35","guid":{"rendered":"https:\/\/blog.vuestudio.ai\/?p=80"},"modified":"2022-04-28T17:00:46","modified_gmt":"2022-04-28T11:30:46","slug":"6-to-do-with-your-brands-videos-asap","status":"publish","type":"post","link":"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-to-do-with-your-brands-videos-asap\/","title":{"rendered":"6 things to do with your brand\u2019s videos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f31bd19539c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f31bd19539c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-to-do-with-your-brands-videos-asap\/#but-the-other-side-of-the-coin-is%e2%80%a6\" title=\"But The Other Side Of The Coin Is\u2026\">But The Other Side Of The Coin Is\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-to-do-with-your-brands-videos-asap\/#6-ways-to-turn-a-visual-story-into-a-growth-story\" title=\"6 Ways To Turn A Visual Story Into A Growth Story\">6 Ways To Turn A Visual Story Into A Growth Story<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-to-do-with-your-brands-videos-asap\/#use-video-as-a-differentiating-medium\" title=\"Use Video As A Differentiating Medium: \n\">Use Video As A Differentiating Medium: \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-to-do-with-your-brands-videos-asap\/#make-video-marketing-relatable\" title=\"Make Video Marketing Relatable: \n\">Make Video Marketing Relatable: \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-to-do-with-your-brands-videos-asap\/#let-your-%e2%80%98fans-speak-for-you\" title=\"Let Your \u2018Fans\u2019 Speak For You: \n\">Let Your \u2018Fans\u2019 Speak For You: \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-to-do-with-your-brands-videos-asap\/#shorten-the-path-to-purchase-with-video-thats-interactive-actionable-and-shoppable\" title=\"Shorten The Path To Purchase With Video That\u2019s Interactive, Actionable, And Shoppable!: \n\">Shorten The Path To Purchase With Video That\u2019s Interactive, Actionable, And Shoppable!: \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-to-do-with-your-brands-videos-asap\/#let-your-product-be-your-%e2%80%98star\" title=\"Let Your Product Be Your \u2018Star\u2019: \n\">Let Your Product Be Your \u2018Star\u2019: \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-to-do-with-your-brands-videos-asap\/#keep-your-videos-%e2%80%98in-vogue-and-%e2%80%98as-they-would-like-it\" title=\"Keep Your Videos \u2018In Vogue\u2019 And \u2018As They Would Like It\u2019: \n\">Keep Your Videos \u2018In Vogue\u2019 And \u2018As They Would Like It\u2019: \n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vue.ai\/blog\/ai-in-retail\/6-to-do-with-your-brands-videos-asap\/#surviving-the-%e2%80%9cvideo-pocalypse%e2%80%9d\" title=\"Surviving The \u201cVideo-Pocalypse\u201d\">Surviving The \u201cVideo-Pocalypse\u201d<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><blockquote>\n<p style=\"text-align: center\"><b>It\u2019s not always about how long your video is, but what you DO to get their attention!<\/b><\/p>\n<\/blockquote>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">An increasing number of brands are waking up to the potential of video marketing, with the focus slowly shifting away from just creating an ad and its dissemination, to developing visual stories that are truly engaging. With every brand trying to make its mark in a market that\u2019s flooded with competition, and consumers that have a limited attention span &#8211; making your content engaging is the key. In the words of renowned author Ashwin Sanghi:<\/span><\/p>\n<blockquote><p>\u201cThe average human attention span was 12 seconds in 2000 and 8 seconds in 2013. A drop of 33%. The scary part is that the attention span of a goldfish was 9 seconds, almost 13% more than us humans.\u201d<\/p><\/blockquote>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">And this is highlighted by the fact that a team at <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/2013\/03\/video-content-marketing-effective-strategy\/\"><span style=\"font-weight: 400\">Pixability<\/span><\/a><span style=\"font-weight: 400\"> conducted a study of 200,000 branded videos on YouTube &#8211; with over 50% of these videos having under 1,000 views!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"but-the-other-side-of-the-coin-is%e2%80%a6\"><\/span><strong>But The Other Side Of The Coin Is\u2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">If you\u2019re on social media, you probably know that videos are a must-have. And here are just a few numbers that drive home their essentiality:<\/span><\/p>\n<ul>\n<li style=\"text-align: left\"><span style=\"font-weight: 400\">YouTube: More than <\/span><a href=\"https:\/\/fortunelords.com\/youtube-statistics\/\"><span style=\"font-weight: 400\">5 billion video views<\/span><\/a><span style=\"font-weight: 400\"> generated each day<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Twitter: <\/span><a href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/a\/2015\/new-research-twitter-users-love-to-watch-discover-and-engage-with-video.html\"><span style=\"font-weight: 400\">82% of Twitter&#8217;s audience watches video content<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Facebook: Around <\/span><a href=\"http:\/\/tubularinsights.com\/500-million-watch-facebook-video\/\"><span style=\"font-weight: 400\">500 million people watch Facebook videos<\/span><\/a><span style=\"font-weight: 400\"> every day<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Instagram: Despite being a photo sharing medium, <\/span><a href=\"https:\/\/sensortower.com\/blog\/q2-2016-ad-intelligence-digest\"><span style=\"font-weight: 400\">one in every four ads is a video<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Snapchat: says they generate <\/span><a href=\"https:\/\/www.theverge.com\/2016\/4\/28\/11526294\/snapchat-10-billion-daily-video-views-users-stories\"><span style=\"font-weight: 400\">10 billion video views<\/span><\/a><span style=\"font-weight: 400\"> every single day<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">So what I\u2019m getting at is the fact that despite all challenges, videos is a clear winner in being a content marketing medium that truly gets people\u2019s attention. And with each marketing platform doubling down on its efforts to integrate and capitalize on video, now is a perfect time to take a closer look at \u00a0how you can use videos to drive engagement, create a loyal following, and turn it into a growth story.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-ways-to-turn-a-visual-story-into-a-growth-story\"><\/span><strong>6 Ways To Turn A Visual Story Into A Growth Story<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"text-align: center\">\n<h3 style=\"text-align: left\"><span class=\"ez-toc-section\" id=\"use-video-as-a-differentiating-medium\"><\/span>Use Video As A Differentiating Medium:<b><br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">People today are searching for a wide variety of videos that range from their favorite <a href=\"https:\/\/www.youtube.com\/watch?v=kJQP7kiw5Fk\">Louis Fonsi song<\/a> to how their favorite boyfriend jeans can be styled (in 4 different ways)! But here\u2019s a fun fact that might or might not have crossed your mind &#8211; consumers watch videos to educate themselves, to discover and connect with brands.These consumers want to know more about a brand, and what makes them different. According to a study by The Luxury Institute, luxury brands are defined by superior quality (73%), craftsmanship (65%) and design (54%). And a really good example of how a luxury brand is communicating that through video is Louis Vuitton, which uses the video medium to demonstrate the craftsmanship required to make each product. In the words of e-commerce specialist Amanda Dhalla, Louis Vuitton makes consumers \u201cfeel their money is well spent\u201d.<\/p>\n<p><em>Louis Vuitton Showing Consumers How It&#8217;s Done!<\/em><\/li>\n<li style=\"text-align: left\">\n<h3><span class=\"ez-toc-section\" id=\"make-video-marketing-relatable\"><\/span>Make Video Marketing Relatable:<b><br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Much before the days of Instagram, YouTube, and Snapchat influencers was Twitter\u2019s Vine App. Back in its glory days, brands like Kate Spade used Vine to not only showcase their own products, but also give their fans behind the scenes content and sneak peaks at upcoming campaigns not yet released to the mainstream media. This proved to be more personal, and relatable. Similarly, Old Spice &#8211; a brand known for their creatives, increased sales by 107%, by letting fans and followers dictate the direction of their campaigns.<\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><br \/>\n<em>Kate Spade&#8217;s &#8220;Behind the Scenes&#8221; Videos<\/em><\/span><\/span><\/p>\n<\/li>\n<li style=\"text-align: left\">\n<h3><span class=\"ez-toc-section\" id=\"let-your-%e2%80%98fans-speak-for-you\"><\/span>Let Your \u2018Fans\u2019 Speak For You:<b><br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While you\u2019re probably creating tons of in-house videos to communicate with your audiences, more often than not the best publicity comes from your loyal fans &#8211; in the form of user-generated video content. Nothing brings more credibility than user-generated content does. In fact, a ComScore study revealed that <a href=\"https:\/\/www.comscore.com\/Insights\/Press-Releases\/2012\/3\/comScore-Study-Finds-Professionally-Produced-Video-Content-And-User-Generated-Product-Videos-Exhibit-Strong-Synergy-in-Driving-Sales-Effectiveness\">engagement increases by 28%<\/a> when consumers view a mixture of user-generated product videos, and official brand content.<span style=\"font-weight: 400\">User-generated videos humanize your brand and tell a story that\u2019s more personal. Which is why it\u2019s no surprise that <\/span><a href=\"https:\/\/www.slideshare.net\/emarsysglobal\/social-media-trends-2015-draft-18-2\"><span style=\"font-weight: 400\">user-generated content receives 10X more views<\/span><\/a><span style=\"font-weight: 400\"> than brand owned content.<\/span><\/li>\n<li style=\"text-align: left\">\n<h3><span class=\"ez-toc-section\" id=\"shorten-the-path-to-purchase-with-video-thats-interactive-actionable-and-shoppable\"><\/span>Shorten The Path To Purchase With Video That\u2019s Interactive, Actionable, And Shoppable!:<b><br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s no secret that engagement on video is still something that needs to be worked on by most brands. Even though video accounts for almost 80% of all internet traffic, over 80% online video ads are abandoned even before they reach the halfway mark. With so much effort gone into the production of this visual content, it\u2019s important for brands to make their videos actionable. With VueStudio, you can make your videos instantly shoppable, therefore creating a direct conduit for a shopping journey (and significantly shortening the path to purchase). In fact, one of our customers reported almost 1.4X higher time spent on site browsing and shopping for products after incorporating shoppable videos.<\/p>\n<div style=\"width: 1280px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-2094-1\" width=\"1280\" height=\"720\" loop=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Fashion-Short-Video-compressed.mp4?_=1\" \/><a href=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Fashion-Short-Video-compressed.mp4\">https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Fashion-Short-Video-compressed.mp4<\/a><\/video><\/div>\n<p style=\"text-align: center\"><em>Shortening the path to purchase with video (Source: VueStudio)<\/em><\/p>\n<\/li>\n<li style=\"text-align: center\">\n<h3 style=\"text-align: left\"><span class=\"ez-toc-section\" id=\"let-your-product-be-your-%e2%80%98star\"><\/span>Let Your Product Be Your \u2018Star\u2019:<b><br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">One of the most-significant challenges marketers face is casting the product as a star without selling. With the use of VueStudio, it\u2019s possible to incorporate your product subtly into your video campaigns without being overtly &#8220;<em>sales-y&#8221;<\/em>. Make your product a star even if it\u2019s merely a prop in a video. And the best part is, with VueStudio\u2019s built-in analytics, you can see the results for yourself, and how your videos are performing while contributing to your top line growth.<\/p>\n<p><figure id=\"attachment_108\" aria-describedby=\"caption-attachment-108\" style=\"width: 2732px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-108 size-full\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/10-Walkthru-3-1.png\" alt=\"Shoppable video campaigns in VueStudio's video editor\" width=\"2732\" height=\"1458\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/10-Walkthru-3-1.png 2732w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/10-Walkthru-3-1-300x160.png 300w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/10-Walkthru-3-1-768x410.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/10-Walkthru-3-1-1024x546.png 1024w\" sizes=\"(max-width: 2732px) 100vw, 2732px\" \/><figcaption id=\"caption-attachment-108\" class=\"wp-caption-text\">Source: <em>Give products a starring role with shoppable videos<\/em><\/figcaption><\/figure><\/li>\n<li style=\"text-align: left\">\n<h3><span class=\"ez-toc-section\" id=\"keep-your-videos-%e2%80%98in-vogue-and-%e2%80%98as-they-would-like-it\"><\/span>Keep Your Videos \u2018In Vogue\u2019 And \u2018As They Would Like It\u2019:<b><br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No one likes a brand that fails to follow seasonal trends or doesn\u2019t create content that caters to specific occasions. So if your audience is going to Coachella, there\u2019s no reason why you\u2019d show them an edit on leather pants, right? Or outerwear when everyone&#8217;s going on spring break!<br \/>\nMake the most of special occasions like the holiday season, or the music festival season to show video content that\u2019s relevant.<br \/>\nHere\u2019s an example of how holiday season themed videos powered by VueStudio worked for Levi\u2019s. The videos generated 63% higher interactions as they were theme-specific, and more importantly, actionable.<\/p>\n<p><figure id=\"attachment_109\" aria-describedby=\"caption-attachment-109\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-109\" src=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Levis-Holiday-Season-Campaign.png\" alt=\"Levi's shoppable videos\" width=\"750\" height=\"848\" srcset=\"https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Levis-Holiday-Season-Campaign.png 2006w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Levis-Holiday-Season-Campaign-265x300.png 265w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Levis-Holiday-Season-Campaign-768x868.png 768w, https:\/\/www.vue.ai\/blog\/wp-content\/uploads\/2018\/05\/Levis-Holiday-Season-Campaign-906x1024.png 906w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-109\" class=\"wp-caption-text\"><em>Levi&#8217;s Holiday Season Video Campaign | Source: Levi.com)<\/em><\/figcaption><\/figure><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"surviving-the-%e2%80%9cvideo-pocalypse%e2%80%9d\"><\/span><strong>Surviving The \u201cVideo-Pocalypse\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left\">The beginning and end of video marketing complexity lies in finding that precarious balance between engagement and compelling relevance. It\u2019s a competitive world out there, and the only brands that can survive what I\u2019d like to call \u201cvideo-pocalypse\u201d are the ones which will be able to not only create and curate content that is contextually relevant but will also thrive across platforms, keeping consumers engaged and loyal. These will be brands that\u2019ll be able to turn inspiration from visual stories into purchase.<\/p>\n<p style=\"text-align: left\">And to sum it up here\u2019s some food for thought:<\/p>\n<blockquote>\n<p style=\"text-align: center\">\u201cIf content is king, then context is God\u201d<br \/>\n&#8211; Gary Vaynerchuck<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> It\u2019s not always about how long your video is, but what you DO to get their attention! An increasing number of brands are waking up to the potential of video marketing, with the focus slowly shifting away from just creating an ad and its dissemination, to developing visual stories that are truly engaging. With every  &#8230;<\/p>\n","protected":false},"author":23,"featured_media":142,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1162],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 things to do with your brand\u2019s videos | Vue.ai Blog<\/title>\n<meta name=\"description\" content=\"Make your videos work for you. 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